AgriBriefing
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
AgriBriefing firmographics
Firmographics- Name
- AgriBriefing
- Legal name
- Expana
- Website
- https://agribriefing.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AgriBriefing industry classification
Industry- Product category
- Commodity Intelligence & Price Reporting
- NAICS
- Software Publishers (513210), Regulation of Agricultural Marketing and Commodities (92614)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
- akta.pro secondary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
Keywords
Where AgriBriefing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
AgriBriefing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Annual subscription access to the Expana platform providing comprehensive commodity pricing database, forecasts, analysis, cost models, weather insights, and news across 900+ commodities. Pricing is quote-based and likely tiered by data volume and feature access.
- Data Direct API: Machine-readable commodity data and intelligence delivered via API directly into customers' enterprise systems, enabling automated workflows and integration with internal tools.
- Legacy Platform Subscriptions (Mintec, Urner Barry, Feedinfo, Stratégie Grains): Legacy platform subscriptions maintained post-acquisition, serving existing customer bases across specific commodity verticals with specialized pricing data and analysis.
- Expert-Led Insights and Reports: Expert market analysis, reports, newsletters, webinars, podcasts, and videos providing thought leadership and premium insights from industry specialists and reporters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform subscription with full data access and API delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AgriBriefing product offering
Product offeringCore offering
AgriBriefing (operating as Expana) sells subscription-based agrifood commodity intelligence, pricing data, and market analysis to enterprise customers via the Expana Platform, the Data Direct API, AI-powered Expana IQ, and legacy brand platforms (Mintec, Urner Barry, Feedinfo, Stratégie Grains). Offerings cover 900+ commodities and 36,000+ price series under IOSCO-compliant methodology, with 2,000+ forecasted time series, cost models, weather and crop analytics, real-time alerts, and expert market analysis delivered on an annual subscription basis.
Product overview
Expana operates a platform-plus-modules architecture built around its core Expana Platform, which provides comprehensive commodity pricing data and market intelligence. The product portfolio includes the Data Direct API for programmatic data access, the Legacy Platforms (Mintec, Urner Barry, Feedinfo, Stratégie Grains) serving specific commodity niches, and Tropical Research Services for tropical agricultural data. Expana IQ is an AI-powered module that surfaces predictive signals from the platform's data. Additional features include commodity price database and forecasts (36,000+ price series, 2,000+ forecasts), cost models and forecasts, alerts, market analysis, weather and crop analytics, supply and demand analysis, news, and negotiation support tools.
Differentiator
Problem solved
Functional benefit
Brands
- Expana IQ: AI-powered tool that surfaces market signals and supports decision-making
- Expana Platform
- Data Direct API
- Expana Alerts
- Expana Category Indices
Products and services
- Expana Platform
Quantifiable outcome
- Commodity savings potential calculated via ROI calculator tool for specific commodity spends
Companies that use AgriBriefing
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles4 records
AgriBriefing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature10 records
AgriBriefing partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
AgriBriefing competitors and assessment
Company assessmentDirect peers
- S&P Global Commodity Insights (formerly S&P Global Platts): The largest global commodity Price Reporting Agency, covering energy, petrochemicals, metals, and agricultural commodities with IOSCO-assured benchmarks. Direct competitor in PRA methodology, enterprise subscriptions, and benchmark pricing for commodity derivatives and procurement contracts.
- Argus Media: Independent commodity price reporting agency covering energy, fertilizers, agricultural products, and metals with IOSCO-assured assessments. Competes head-to-head with Expana in fertilizers, grains, and biofuels pricing, and shares the same subscription-driven enterprise sales motion.
- ICIS (Independent Commodity Intelligence Services): Part of LexisNexis Risk Solutions, providing pricing data, market intelligence, and analytics for petrochemicals, fertilizers, and agricultural commodities. Closely comparable to Expana in commodity coverage breadth, subscription model, and consultative enterprise sales approach.
- Fastmarkets: Price reporting agency for industrial and agricultural commodities with strong coverage in forest products, metals, and fertilizers. Direct competitor in PRA methodology and serves a similar enterprise procurement and trading desk customer base.
- CRU Group: Commodity intelligence provider for mining, metals, fertilizers, and crop nutrition markets with a subscription-based analytics platform and expert analysis. Overlaps with Expana in agricultural inputs and metals, and competes for similar procurement and analyst buyer personas.
Broad incumbents
- Wood Mackenzie (Verisk): Global research and consultancy provider for energy, renewables, and natural resources with deep commodity market intelligence offerings. While broader in scope and consultancy-led, competes with Expana for investment, finance, and corporate strategy teams analyzing commodity markets.
- Bloomberg L.P. Provides broad financial and commodity market data, news, and analytics as part of the Bloomberg Terminal. While not a focused PRA, Bloomberg's pricing data and analytics compete with Expana for trading desk and procurement analytics use cases, particularly among financial services clients.
- LSEG (London Stock Exchange Group, formerly Refinitiv): Provides commodity data, analytics, and benchmarks (including successor offerings to the former Refinitiv/Thomson Reuters commodities business) through Eikon and DataScope. Competes with Expana for trading and procurement workflows, with significantly broader scope and deeper financial market penetration.
Regional players
- Rabobank Food & Agribusiness Research: Rabobank's Food & Agribusiness Research and Advisory division produces sector-leading reports on global agriculture, animal protein, and soft commodities. While primarily research-driven and tied to a banking franchise, it is comparable to Expana in serving CPG, foodservice, and producer clients with commodity market intelligence.
Emerging players
- Mintel: Market intelligence provider for consumer packaged goods, food, and beverage categories, including ingredient and category-level pricing and trend data. Comparable to Expana in serving CPG and retail buyers with subscription intelligence, though with a more consumer-facing category lens rather than raw commodity PRA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AgriBriefing social profiles
Digital presenceAgriBriefing compliance and trust
Trust signalCompliance1 record
AgriBriefing financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriBriefing leadership team
Management profileNumber of profiles
Profiles3 records
AgriBriefing subsidiaries and ownership
Company hierarchySubsidiaries5 records
AgriBriefing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriBriefing M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriBriefing
What does AgriBriefing do?
AgriBriefing (operating as Expana) sells subscription-based agrifood commodity intelligence, pricing data, and market analysis to enterprise customers via the Expana Platform, the Data Direct API, AI-powered Expana IQ, and legacy brand platforms (Mintec, Urner Barry, Feedinfo, Stratégie Grains). Offerings cover 900+ commodities and 36,000+ price series under IOSCO-compliant methodology, with 2,000+ forecasted time series, cost models, weather and crop analytics, real-time alerts, and expert market analysis delivered on an annual subscription basis.
Is AgriBriefing a public or private company?
AgriBriefing is a private company. It is classified as unknown and is currently operating.
When was AgriBriefing founded?
AgriBriefing was founded in 2010. It employs 101 to 250 people.
Where is AgriBriefing based?
AgriBriefing is headquartered in London, United Kingdom, in the Europe region.
How does AgriBriefing make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are data Direct API, legacy Platform Subscriptions (Mintec, Urner Barry, Feedinfo, Stratégie Grains) and expert-Led Insights and Reports.
Who are AgriBriefing's main competitors?
Direct peers on record are S&P Global Commodity Insights (formerly S&P Global Platts), Argus Media, ICIS (Independent Commodity Intelligence Services), Fastmarkets and CRU Group. Broad incumbents are Wood Mackenzie (Verisk), Bloomberg L.P. and LSEG (London Stock Exchange Group, formerly Refinitiv). Rabobank Food & Agribusiness Research is listed as a regional player. Mintel is listed as an emerging player.
Does AgriBriefing have an API?
Yes. Data Direct API delivers actionable commodity data and intelligence straight into users' systems. It enables businesses to integrate Expana's pricing data, market intelligence, and forecasts directly into their own platforms and workflows. Developer documentation is at www.expanamarkets.com/product/data-direct.
What industry is AgriBriefing in?
AgriBriefing's product category is Commodity Intelligence & Price Reporting. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing), with a secondary code of AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping). Its NAICS code is 513210 and its SIC code is 5150.