Moriyama Milk Industry

What Moriyama Milk Industry does

Moriyama Milk Industry Co., Ltd. (守山乳業株式会社) is a privately held Japanese dairy and beverage manufacturer founded in 1918 in Hiratsuka, Kanagawa Prefecture, operating two certified production facilities: the Kanagawa Factory in Minamiashigara (relocated 2019, Japan's first SIG carton-pack filling line installed) and the Kuzumaki Factory in Iwate Prefecture (constructed 2006). The company employs 264 people and is led by 6th-generation President Otsuka Yoji following a 2023 generational transition, with Otsuka Naoto serving as Chairman. The company holds registered capital of ¥100M and is privately held with no public listing, maintaining a wholly owned subsidiary (Fuji Milk Co., Ltd., established 1972).

The company's product portfolio is organized around three pillars: (1) retail consumer brands including the heritage 喫茶店の味 (Kissaten no Aji) coffee-shop-taste series since 1998, the POKECAFÉ chilled-cup line since 2023, the A2 Milk series since 2025, the MORIYAMA dessert pudding line, and Nutritional Functional Foods (Rise Up Meal care food, Daily Iron Cocoa co-developed with Sagami Women's University); (2) B2B foodservice products led by the Fuji Clip soft-serve mix and cones business (dating to 1927) plus the new FELINA premium soft-serve sub-brand, business-use beverages (straight cocoa, coffee, tea, butterfly pea, matcha latte base), syrups, and professional frappe/shake bases; and (3) seasonal gift sets under the traditional churning-method butter and assorted gift assortment program.

Moriyama makes money through four channels: branded consumer product wholesale to supermarkets, convenience stores and drug stores at retail prices of ¥140-¥205 for chilled cups and ¥3,500-¥7,000 for gift sets; direct B2B sales of professional-grade soft-serve bases, cream, evaporated milk, and beverage bases to cafes, restaurants, and soft-serve shops via a six-region sales office network; DTC e-commerce through official Rakuten and Yahoo! Shopping storefronts; and Furusato Nozei (hometown tax donation) listings as Minamiashigara City return gifts across seven platforms. The company monetizes proprietary aseptic Tetra-pack and long-life sterilization technology (Japan-first introductions in 1967 and 2019 respectively) and patented pudding production technology (licensed basis for entering the care food market in 2022) to command premium pricing and durable shelf life across both B2C and B2B channels.

Name

Moriyama Milk Industry

Legal name

Moriyama Milk Industry Co., Ltd. (守山乳業株式会社)

Website

https://fujimilk.co.jp

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Moriyama Milk Industry is a privately held Japanese dairy and beverage manufacturer founded in 1918, producing retail brands (Kissaten no Aji, POKECAFÉ, A2 Milk), B2B foodservice products (Fuji Clip soft-serve mix, FELINA premium line, professional beverages), and nutritional functional foods for Japanese consumers, cafes, and care-food markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Hiratsuka

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Consumer Products (B2C): Branded consumer products sold through supermarkets, convenience stores, drug stores, and gift channels. Key brands include 喫茶店の味 series (Cocoa, Organic Coffee, Organic Tea, Royal Milk Tea), POKECAFÉ chilled cup drinks, A2 Milk series, dessert series (puddings, panna cotta, mango pudding), MILSYALI frappe base, Iron Cocoa, and 1日分 nutrient drinks. Includes gift set sales during summer/winter gift seasons.
2. Business / Foodservice Products (B2B): Professional/foodservice channel products including Fuji Cream (dairy/non-dairy creamers, EBA), Fuji Clip soft-serve mix (liquid, powder, colored, plain variants), cones (Fine Top Cone, Delicious Cone, Black/Red Mini Waffle Cones), straight cocoa, straight tea/coffee, butterfly pea tea, ruby chocolate drink, and matcha latte base. Sold via business catalog to cafes, restaurants, and soft-serve shops.
3. DTC E-commerce (Online Storefront): Direct-to-consumer sales via official Rakuten and Yahoo! Shopping online stores, plus seasonal gift catalog ordering through special gift landing pages.
4. Nutritional Functional Foods (Care Food): Specialized nutritional products including Rise Up Meal 135g/535g (high-nutrition gel for elderly/people with reduced food intake), 1日分の鉄分ココア (Iron-enriched cocoa, co-developed with Sagami Women's University), and other nutrient-enriched beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Core offering

Moriyama Milk Industry manufactures and sells shelf-stable and chilled dairy beverages, soft-serve and dessert bases, puddings, syrups, creams and evaporated milk under proprietary brands (Kissaten no Aji, POKECAFÉ, A2 Milk, Fuji Clip, FELINA, MORIYAMA Dessert, Rise Up Meal), serving both Japanese consumers via retail and DTC e-commerce and foodservice operators (cafes, restaurants, soft-serve shops) via B2B direct sales. Production is concentrated at two FSSC 22000–certified factories (Kanagawa/Minamiashigara with Japan's first SIG combibloc line, and Kuzumaki/Iwate), relying on aseptic Tetra-pack / long-life sterilization technology for ambient shelf stability without preservatives.

Product overview

Moriyama Milk Industry's offering is a unified multi-brand dairy and beverage portfolio, organized into several coexisting product lines rather than a single platform-plus-module architecture. The lines are: (1) the heritage retail brand 喫茶店の味 (Cocoa, Organic Coffee, Organic Tea, Royal Milk Tea); (2) the chilled-cup single-serve brand POKECAFÉ with seven SKUs; (3) the premium A2 Milk series (Hokkaido A2-only milk and flavored variants); (4) the B2B 冨士クリップ (Fuji Clip) soft-serve mix and cones business, which now includes the premium sub-brand FELINA / ピュアホワイトフェリーナ / フェリーナ; (5) the chilled MORIYAMA Dessert series (9 puddings and jellies, including the ピスタチオプリン and the Plus-line zinc/iron fortified variants); (6) 業務用飲料 (B2B straight drinks such as ストレートココア, バタフライピーティー, ストレートコーヒー, ストレートティー); (7) 栄養機能食品 (Nutritional Functional Foods including ライズアップミール and 1日分の鉄分ココア co-developed with Sagami Women's University); (8) コーヒー・料理用クリーム (Coffee & cooking creams including the historical 冨士イービーエー dating from 1929); (9) シロップ (Syrups); (10) the liquid frape & shake base MORIYAMAミルシャリ with original and yogurt flavors; and (11) the seasonal gift-only 冨士チャーニング製法バター. All products are made at two company-operated factories — the Kanagawa Factory (Minami-Ashigara, with Japan's first SIG combibloc filling line, FSSC 22000 certified) and the Kuzumaki Factory (Iwate, also FSSC 22000 certified).

Differentiator

Problem solved

Functional benefit

Brands

• 喫茶店の味 (Kissaten no Aji / Coffee Shop Taste): Coffee shop-style beverages launched in 1998, celebrating 25th anniversary in 2023. Includes cocoa, organic coffee, organic tea, and royal milk tea.
• POKECAFÉ (Poke Cafe)
• A2ミルク (A2 Milk)
• 冨士クリップ (Fuji Clip)
• FELINA (フェリーナ)
• ミルシャリ (Mirshary)
• ライズアップミール (Rise Up Meal)
• 1日分の鉄分ココア (Daily Iron Cocoa)

Products and services

• Kissaten no Aji Series (喫茶店の味 — Coffee Shop Taste) Retail beverage line including Kissaten no Aji Cocoa (awarded 44th Japan Food Newspaper Food Hit Award - Excellence Hit Award, 2025), Kissaten no Aji Organic Coffee (JAS organic), Kissaten no Aji Organic Tea (JAS organic, Darjeeling tea leaves), and Kissaten no Aji Royal Milk Tea. Targets Japanese consumers seeking authentic café-quality taste at home.
• POKECAFÉ Series (Poke Café Chilled Cup Beverages) Single-serve chilled-cup cafe-style beverage series produced on Japan's first SIG combibloc filling line at the Kanagawa Factory. Targeted at on-the-go consumption; 180-day chilled shelf life. Seven-SKU lineup includes Cocoa, Hojicha Latte, Indonesia Mandheling Coffee, Sweet Chocolate, Cafe au Lait, Lemonade Tea, and Royal Milk Tea.
• A2 Milk Series (A2ミルク) Premium ambient milk line using only A2-type β-casein raw milk from Hokkaido farms accredited by the Japan A2 Milk Association (genetic verification). A2 Milk is positioned for digestibility. Three SKUs in 200 ml shelf-stable cartons.
• Fuji Clip Soft Serve Mix and Cones (冨士クリップ) B2B soft-serve ice cream mix and cones sold to cafes, restaurants and soft-serve shops. Spans liquid and powder mixes in multiple flavors plus cones (Fine Top Cone, Delicious Cone, Black/Red Mini Waffle Cones). 90+ year heritage in soft-serve production.
• FELINA — King's Soft Cream (プレミアムソフトクリーム) Premium B2B soft-serve sub-brand positioned as "The King's Soft Cream" (王様のソフトクリーム). Two SKUs: Pure White FELINA (9% milk fat, 100% Hokkaido dairy, 180-day ambient shelf life) and FELINA RICH (8.5% milk fat with fresh cream and cream cheese). Crown-shaped icon signals "kingly" indulgence.
• Fuji EBA & Coffee / Cooking Cream (業務用クリーム) B2B coffee creamers and cooking cream, including the historical Fuji EBA (unsweetened evaporated milk) originally launched in 1929. Used in cafes and food service for coffee preparation and cooking applications.
• Business-Use Beverages (業務用飲料) B2B straight beverages for cafes and foodservice: straight cocoa (1000g), butterfly pea tea (color-changing), straight coffee (Nero Drip), straight tea (Sri Lankan tea leaves, unsweetened), ruby chocolate drink (gardenia-pigmented), and matcha latte base (Uji matcha). Designed for menu use, often mixed with milk or toppings.
• MORIYAMA Dessert Series (Puddings & Jellies) Chilled gelatin-based pudding and jelly dessert series in 500 ml Tetra Paks. 9 SKUs: Panna Cotta (1993), Almond Tofu, Alphonso Mango Pudding, Pistachio (2023), Black Sesame Plus (zinc/iron fortified), Belgian Chocolate Plus (zinc/iron fortified), Custard, Matcha, Kilimanjaro Coffee. Plus-line variants registered as Nutritional Functional Foods.
• Nutritional Functional Foods (栄養機能食品) Nutritional-functional-food lineup registered under Japan's Food with Nutrient Function Claims system: Rise Up Meal 135g/535g (high-nutrition low-volume jelly for undernourished patients, zinc claim), 1日分の鉄分ココア (6.8 mg iron + B12 + folic acid per 125 ml, co-developed with Sagami Women's University), Black Sesame Plus pudding (zinc + iron), Belgian Chocolate Plus pudding (zinc + iron).
• Syrup Line (シロップ) Retail and foodservice syrup line including Okinawan black sugar (黒みつ), Gum Syrup in portion packs (8g/13g × 20/50 portions), erythritol-based non-calorie syrup, and 100% sugar syrup. Used in cafe drinks, shaved ice, and desserts. 1-year shelf life on portion packs.
• MORIYAMA Milsyali (ミルシャリ) — Frappe & Shake Base Liquid frappe & shake base for cafes. Original version (20% raw milk, 1,140 g) and new yogurt flavor (10% raw milk, 1,151 g). Mix 1:1 with ice for frozen drinks or use directly as shaved-ice syrup.
• Churning-Method Salted Butter (冨士チャーニング製法バター) Premium gift-only salted butter produced using the traditional Fuji Churning Method. 200 g × 3-piece gift set at ¥3,800 (tax + shipping included). Sold only during seasonal summer/winter gift campaigns.

Quantifiable outcome

• 50% greenhouse gas reduction achieved in FY2025 vs FY2013 baseline; 100% renewable electricity at Kanagawa Factory and Kuzumaki Factory; carbon neutral target by 2040.
• +3 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered minor, flagship and core.

• 株式会社モンテール (Monte Co., Ltd.)minorGTM or Marketing Partner · 3 December 2024Collaboration product 'MORIYAMA モンテール シュークリームラテ' co-developed with Monte Co., a confectionery maker celebrating its 70th anniversary. Limited-quantity release from December 3, 2024 through supermarkets and convenience stores nationwide. Joint press release issued.
• 株式会社サンリオ (Sanrio Co., Ltd.)minorGTM or Marketing Partner · 26 November 2024Character collaboration partnerships with Sanrio's popular characters. Released 'MORIYAMA POKECAFÉ アップルティー' co-branded with Hello Kitty (October 7, 2025, limited-time nationwide convenience stores), and 'MORIYAMA POKECAFÉ チャイ' co-branded with Kuromi (December 9, 2025, limited-quantity nationwide). Each collaboration issued formal press releases.
• 湘南ベルマーレ (Shonan Bellmare)flagshipGTM or Marketing Partner · 1 January 2024Official Club Partner (オフィシャルクラブパートナー契約締結) agreement signed with the J-League football club based in Kanagawa Prefecture. Marketing-driven partnership to deepen community engagement in the region where Moriyama's Kanagawa Factory operates. Shonan Bellmare mascot 'King Bell I' also participated in advertising events (e.g., Izuhakone Railway Daiyuzan Line train sticker unveiling ceremony, October 2025).
• 相模女子大学 (Sagami Women's University)coreStrategic or Co-development Partner · 24 March 2020Joint development partner for the '1日分の鉄分ココア' (1-Day Iron Cocoa) product. Students contributed the idea of 'wanting to consume iron deliciously as women' which combined with Moriyama's cocoa expertise. Launched March 24, 2020; 125ml chug bottle format with 6.8mg iron + B12 + folic acid; ongoing brand-site promotion (https://www.fujimilk.co.jp/lp/tetubun_cococa.html).
• 広島大学大学院統合生命科学研究科 / 上野聡研究室 (Hiroshima University Graduate School of Integrated Sciences for Life, Ueno Satoshi Laboratory)coreStrategic or Co-development PartnerJoint research collaboration on cocoa beverage science. Presented 'Elucidation of the thickening-solidification phenomenon during storage of cocoa butter-containing beverages' at the 63rd Japan Oil Chemists' Society Annual Meeting (September 3, 2025). Earlier presented 'Elucidation of degradation phenomenon occurrence mechanism in cocoa butter-containing beverages during storage' at the 61st Japan Oil Chemists' Society Annual Meeting (September 8, 2023). Co-published research findings for ongoing product development.
• 立命館大学 / 國枝教授 (Ritsumeikan University / Prof. Kunieda)coreStrategic or Co-development PartnerJoint research partner with Moriyama R&D team. Presented 'The potential of broccoli in upcycling' at the 29th Annual Meeting of the Japan Foodservice Society (March 29, 2025), celebrating the Society's 30th anniversary themed 'Foodservice - learning from the past'. Partnership focused on SDG-aligned product development and upcycling initiatives.
• 認定特定非営利活動法人CLOUDY (NPO CLOUDY)flagshipOthersLong-term activity-support partnership with certified NPO CLOUDY, which operates in Africa (Ghana) on education, employment, and health initiatives. CEO Naoto Otsuka is personally engaged. CLOUDY CEO Yuto Doya featured on NHK WORLD JAPAN 'FRONTRUNNERS' (March 11, 2026, worldwide simultaneous broadcast; available free for one year until March 10, 2027). Moriyama provides product sponsorship for CLOUDY events (e.g., 'I'm NOT perfect' POP-UP EVENT March 23-24, 2024 in Daikanyama).
• SIG Group (スイス本社, Switzerland HQ)flagshipTechnology or IntegrationStrategic technology partnership: First in Japan to introduce SIG carton-pack filling machine at Kanagawa Factory (operational August 2019). SIG's Japan debut was featured on the company's website. DNP also involved as intermediary partner; close collaboration targets differentiated RTD market products meeting highest Japanese quality standards. Continued technology adoption for new product concepts and changing consumer needs.
• 南足柄市 (Minamiashigara City)coreOthersPublic-sector partnership: 'Carbon Neutral Partnership Agreement' signed with Minamiashigara City in alignment with the city's Zero Carbon City Declaration. Listed as official hometown tax donation (furusato nozei) return-gift supplier (8 SKUs across Rakuten, Furusato Choice, Furunabi, ANA, Saison, G-Call, Premium platforms). Includes 3-month and 6-month subscription gift sets.
• 葛巻町森林組合 (Kuzumaki Town Forestry Cooperative)coreOthersLocal forestry cooperative partner for the '笑顔の森' (Smile Forest) carbon-neutral project. Cooperatively identified species (Larch) suitable for the local climate. Co-organized the June 13, 2025 tree-planting event (200 Larch trees planted on 48 hectares of company-owned forest). Representative Director Chairman Kazuhisa Nakazaki attended the planting ceremony alongside Moriyama President Otsuka.
• フードバンクひらつか (Food Bank Hiratsuka)minorOthersSDG-aligned activity support: Moriyama joined Food Bank Hiratsuka as a supporter company in April 2021 to reduce food loss. Donated chilled cup cocoa to medical workers at hospitals accepting COVID-19 patients and to local kindergartens/nurseries/after-school children's clubs. Coverage in Town News (Hiratsuka edition, May 24, 2021 and June 10, 2021).
• DNP (Dai Nippon Printing)coreTechnology or IntegrationClose technology partnership alongside SIG carton-pack deployment at Kanagawa Factory. Co-developed filling technology and packaging solutions for RTD beverage market. SIG website reference indicates DNP-SIG-Moriyama three-way collaboration targeting differentiated RTD products meeting Japanese market quality standards.
• 伊豆箱根鉄道株式会社 (Izuhakone Railway Co., Ltd.)minorGTM or Marketing PartnerAdvertising partnership on Daiyuzan Line (closest rail line to Kanagawa Factory). All-train, all-car, all-door twin-sticker ad placement starting October 2025 (line's centennial year). Unveiling ceremony October 16, 2025 attended by Minamiashigara Mayor Kato, Izuhakone Railway Managing Director Shintaku, and Shonan Bellmare's King Bell I alongside Moriyama President Otsuka and Director Hattori.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Morinaga Milk Industry Co., Ltd. Major Japanese dairy manufacturer producing milk, beverages, desserts, and B2B cream ingredients. Directly comparable to Moriyama across fluid milk, chilled desserts, RTD beverages, and B2B foodservice channels, with significantly larger scale.
• Meiji Co., Ltd. (Dairy & Beverages division): One of Japan's largest dairy and confectionery manufacturers with comparable product breadth (milk, yogurt, RTD beverages, ice cream) and B2B ingredients. Closest large-scale competitor to Moriyama in retail chilled cups, Hokkaido milk branding, and foodservice bases.
• Megmilk Snow Brand Co., Ltd. Japanese dairy major operating in fluid milk, butter, cheese, and B2B ingredients with strong Hokkaido sourcing. Directly overlaps with Moriyama in fluid milk, butter, and dairy ingredient categories serving both retail and foodservice.
• Kyodo Milk Industry Co., Ltd. Tokyo-based regional dairy manufacturer producing fresh milk, beverages, and dairy desserts for the Kanto market. Comparable to Moriyama in product mix and geographic footprint, with similar scale and B2B foodservice channel exposure.

Emerging players

• Yakult Honsha Co., Ltd. Japanese functional dairy leader with concentrated dairy beverages and probiotic products. Comparable in functional/fortified dairy beverage innovation and chilled-cup single-serve formats, though focused on fermented probiotic drinks rather than café-style beverages.
• Ezaki Glico Co., Ltd. Major Japanese confectionery and dairy-snack maker with ice cream, pudding, and chilled desserts. Comparable to Moriyama in dessert category, brand-licensing collaboration strategy, and character co-branding (e.g., Sanrio, Pokémon partnerships).

Broad incumbents

• Suntory Holdings Limited (Food & Beverage): Mass-market Japanese beverage giant with RTD coffee, tea, and dairy-based drinks. Overlaps with Moriyama's Kissaten no Aji and POKECAFÉ lines in retail RTD shelf space and convenience-store distribution.
• Asahi Group Holdings (Dairy & Beverage): Large Japanese beverage and food group with significant dairy, RTD coffee, and functional beverage lines. Competes with Moriyama in supermarket and convenience-store RTD beverage shelf space nationally.

Regional players

• Ito En, Ltd. Leading Japanese tea and beverage manufacturer with RTD tea, vegetable juice, and functional beverages. Overlaps with Moriyama's Kissaten no Aji tea line and uses similar ambient-stable carton-pack formats.

Others

• Fuji Oil Holdings Inc. Japanese food-ingredient specialist in plant-based proteins, cocoa, and dairy alternatives for B2B customers. Adjacent peer through shared FSSC22000 supply-chain standards, B2B foodservice channel, and cocoa research (relevant to Moriyama's Hiroshima University partnership).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/moriyama_milk

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moriyama Milk Industry