BORN Ontario

What BORN Ontario does

BORN Ontario (Better Outcomes Registry & Network) operates Ontario's prescribed maternal-child health registry under the Personal Health Information Protection Act (PHIPA), with origins traceable to the 1980s Perinatal Education Program of Eastern Ontario and formal establishment in 2009. Headquartered in Ottawa with 101-250 employees, the organisation runs the BORN Information System (BIS), a mandated clinical data platform used by every birthing hospital, midwifery practice group, public health unit, and laboratory in the province to collect and report on pregnancy, birth, and child health outcomes. Around the BIS core, BORN operates specialised registries including the national Canadian Assisted Reproductive Technologies Register (CARTR Plus) and the Ontario Paediatric Diabetes Registry (covering 7,000+ children and youth), alongside provincial screening programs such as Prenatal Screening Ontario (NIPT, maternal serum screening), Fetal Blood Group Genotyping (FBGG), and Nuchal Translucency Quality Assurance (NTQA). The portfolio further includes the BORNConnect initiative — anchored by the forthcoming Digital Ontario Perinatal Record (dOPR+) — and a recent RSV Prevention surveillance program tracking universal nirsevimab uptake.

The technology stack is a centralised relational registry and reporting platform with role-based provider portals (BIS login), regional coordinator workflows, interactive dashboards (Maternal Newborn Dashboard), formal data-request pipelines for researchers, and a growing real-time surveillance layer for immunisation and screening programs. BORN distributes its services through dedicated Regional and Prenatal Screening Coordinators embedded across Ontario's regional health networks, a Midwifery Invoice System integrated within BIS, and a BORN Collaborative volunteer community of 90+ clinicians and informatics specialists.

The business model is non-commercial: BORN is funded 99.2% by the Ontario Ministry of Health and 0.8% by the Ministry of Children, Community and Social Services, with no fees charged to healthcare providers. There is no equity ownership, no public listing, and no fundraising activity — the organisation operates as a government-stewarded prescribed registry serving healthcare providers, public health authorities, and approved researchers across Ontario's perinatal system.

Name

BORN Ontario

Legal name

BORN Ontario

Website

https://bornontario.ca

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

BORN Ontario operates Ontario's prescribed maternal-child health registry, collecting and analyzing province-wide perinatal data through the BORN Information System for healthcare providers, public health units, and researchers.

Ownership category

akta.pro rank

Product category

Maternal-Child Health Registry

akta.pro primary industry

Maternal–Fetal & Neonatal Care Pathways (HLACAGAI)

akta.pro secondary industries

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Maternal-child health registry
• Perinatal data system
• Prenatal screening program
• Health information platform
• Clinical data registry

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Government of Ontario Funding: BORN Ontario is funded primarily by the Government of Ontario through the Ministry of Health (99.2%) and Ministry of Children, Community and Social Services (0.8%). As a prescribed registry under the Personal Health Information Protection Act, it operates as a non-profit government organization.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

BORN Ontario operates the BORN Information System (BIS), the province-wide prescribed maternal-child registry that collects, analyzes, and shares clinical data on pregnancy, birth, and child health across Ontario. It also runs Prenatal Screening Ontario (PSO), CARTR Plus fertility registry, and the Paediatric Diabetes Registry, and is building the Digital Ontario Perinatal Record (dOPR+) to connect fragmented digital health records.

Product overview

BORN Ontario is Ontario's prescribed maternal-child registry offering a portfolio of interconnected products and programs centered on the BORN Information System (BIS) - the core registry platform for pregnancy, birth, and child health data. The BIS serves as the primary clinical data system used by healthcare providers across Ontario. Around this core, BORN operates specialized registries including CARTR Plus (assisted reproductive technologies) and the Paediatric Diabetes Registry, alongside provincial screening programs such as Prenatal Screening Ontario (PSO) with its NIPT and FBGG testing arms, and the RSV Prevention Program. BORNConnect represents the digital transformation initiative, including the developing Digital Ontario Perinatal Record (dOPR+) to connect fragmented health records. Additional offerings include the Maternal Newborn Dashboard for regional benchmarking, quality programs like NTQA, and the Midwifery Invoice System. Together, these products form a comprehensive ecosystem for perinatal data collection, analysis, and quality improvement across Ontario's maternal-child health system.

Differentiator

Problem solved

Functional benefit

Brands

• BORN Information System (BIS): Ontario's maternal-child registry information system for collecting and managing perinatal data.
• Prenatal Screening Ontario (PSO)
• BORNConnect
• Canadian Assisted Reproductive Technologies Register (CARTR Plus)

Products and services

• BORN Information System (BIS) Ontario's prescribed maternal-child registry that collects and manages clinical data on pregnancy, birth, and child health across the province, used by birthing facilities, midwives, and healthcare providers to enter, access, and report perinatal data.
• BORNConnect Digital health initiative transforming perinatal care through connected digital records, including the developing Digital Ontario Perinatal Record (dOPR+).
• Digital Ontario Perinatal Record (dOPR+) Digital perinatal record system designed to provide personalized health information to patients and healthcare providers, connecting fragmented health records across Ontario.
• Canadian Assisted Reproductive Technologies Register (CARTR Plus) National registry tracking assisted reproductive technology treatments and outcomes in Canada.
• Prenatal Screening Ontario (PSO) Provincial program overseeing prenatal screening including Non-invasive Prenatal Testing (NIPT), maternal serum screening (MMS), and fetal blood type screening, providing resources for pregnant individuals and healthcare providers.
• My Screening Pathway Patient-facing digital resource helping individuals learn about prenatal screening options for chromosomal differences and fetal blood types, enabling informed decision-making with healthcare providers.
• Maternal Newborn Dashboard Interactive dashboard providing regional network data for benchmarking and quality improvement in maternal newborn care.
• Fetal Blood Group Genotyping (FBGG) Innovative blood test for RhD-negative and alloimmunized pregnancies that enables precise patient care and improves health system efficiency by reducing unnecessary interventions.
• Nuchal Translucency Quality Assurance Program (NTQA) Quality assurance program for sonographers performing nuchal translucency measurements in first trimester screening.
• Paediatric Diabetes Registry Registry tracking over 7,000 children and youth in Ontario living with diabetes to support equitable, quality care and clinical outcomes monitoring.
• RSV Prevention Program Ontario's expanded RSV prevention program using Nirsevimab (monoclonal antibody) and prenatal vaccination to protect infants from respiratory syncytial virus, with BORN collecting prevention data.
• Midwifery Invoice System (MIS) Invoice system for Ontario midwives to report and bill for midwifery services, integrated within the BORN Information System.
• Prenatal Screening Information Line Information line providing guidance on prenatal screening options for healthcare providers and pregnant individuals.

Quantifiable outcome

• 83% reduction in infant RSV hospitalizations with expanded RSV prevention program
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Black Maternal Health Collective of CanadacoreStrategic or Co-development Partner · 1 January 2026Collaboration on Toronto Black Maternal Health Week events. BORN supported delivery of the inaugural French-language webinar focused on lived realities of Black francophone people who give birth.
• Centre de la Francophonie du Grand TorontosecondaryStrategic or Co-development Partner · 1 January 2026Partnered with BORN and Black Maternal Health Collective of Canada to deliver French-language content during Toronto Black Maternal Health Week.
• Provincial Council for Maternal and Child Health (PCMCH)coreStrategic or Co-development PartnerCollaborates on developing recommendations for maternal and child health standards including Safe Administration of Oxytocin guidelines. BORN develops indicators to measure use and outcomes based on PCMCH recommendations.
• Ontario Public Health UnitscoreStrategic or Co-development PartnerRegular meetings and collaboration to share insights and strengthen efforts to improve perinatal, newborn, and child health outcomes across Ontario.
• Ontario Birthing HospitalscoreStrategic or Co-development PartnerPrimary data contributors to the BORN Information System. Partnerships help local teams collaborate and plan care following provincial standards.
• Ontario Midwifery Practice GroupscoreStrategic or Co-development PartnerMidwives report birth data through BIS and access Active Practice Reports for regulatory compliance with the College of Midwives of Ontario.
• Canadian Obstetric Survey System (CanOSS)secondaryStrategic or Co-development PartnerNational obstetric survey system initiative. BORN Ontario is piloting severe peripartum hemorrhage event reporting and confidential reviews in the BIS for Ontario birthing facilities.
• Ontario Ministry of HealthcoreOthersPrimary funder providing 99.2% of BORN's operational funding. Mandates BORN as Ontario's prescribed maternal-child registry.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Canadian Institute for Health Information (CIHI): Canada's national health data and analytics agency; comparable as a parallel government-funded health information organization operating at a broader pan-Canadian scale with similar mandate to collect, analyze, and publish health system data.
• Ontario Health: Ontario's provincial health agency overseeing health system planning, quality, and digital health; comparable as the broader provincial umbrella under which BORN operates and the natural partner/funder for BORN's digital transformation initiatives.
• Public Health Ontario: Ontario's public health agency providing surveillance, research, and knowledge translation; comparable as a peer provincial agency that similarly collects and disseminates population health data, including relevant maternal-child health surveillance.

Direct peers

• Canadian Neonatal Network (CNN): National network operating neonatal intensive care unit registries across Canada; directly comparable as a specialty perinatal/neonatal data registry infrastructure funded by government and provider data contributions.
• Vermont Oxford Network (VON): International voluntary collaboration of NICUs maintaining a registry of outcomes for very low birth weight infants; directly comparable as a multi-center neonatal outcomes registry producing benchmarking and quality improvement analytics.
• Society for Assisted Reproductive Technology (SART): U.S.-based organization that maintains the national fertility clinic reporting registry; the closest direct peer to BORN's CARTR Plus assisted reproductive technology registry.
• Canadian Perinatal Surveillance System (Public Health Agency of Canada): Federal Canadian program monitoring perinatal health indicators; directly comparable as a perinatal surveillance system using population-level data to inform maternal-child health policy.
• Children's Hospitals Neonatal Database (CHND): U.S. collaborative database capturing detailed clinical data on NICU admissions across major children's hospitals; comparable as a pediatric/neonatal clinical registry producing quality benchmarking and research outputs.

Regional players

• MBRRACE-UK: UK-based collaboration conducting confidential enquiries and audits into maternal and perinatal deaths and morbidity; comparable as a national-level maternal/perinatal outcomes surveillance program with a similar audit-and-improvement mission.
• Australian & New Zealand Assisted Reproduction Database (ANZARD): Australia/New Zealand national fertility treatment registry; directly comparable to BORN's CARTR Plus as a national ART outcomes database operating under government/academic sponsorship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BORNOntario
• YouTubeyoutube.com/@BORNOntario
• Facebookfacebook.com/bornontario
• LinkedInlinkedin.com/company/better-outcomes-registry-&-network-born-ontario
• Instagraminstagram.com/bornontario

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORN Ontario