Colonial Voluntary Benefits
Colonial Voluntary Benefits underwrites and distributes a portfolio of voluntary supplemental insurance products — disability, life, accident, hospital indemnity, critical illness, cancer, and dental/vision — to working Americans through employer-sponsored plans, broker networks, and digital self-service channels, operating as a brand of The Paul Revere Life Insurance Company, a subsidiary of Unum Group.
- Company typePrivate
- Founded1937
- HeadquartersGarden City, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Colonial Voluntary Benefits does
Colonial Voluntary Benefits is a trademark and marketing brand of The Paul Revere Life Insurance Company, a wholly-owned subsidiary of Unum Group (NYSE: UNM), underwriting and distributing a portfolio of voluntary supplemental insurance products to working Americans through employers, brokers, and direct channels. Founded more than 80 years ago and headquartered in Worcester, Massachusetts with a major operations and processing center in Columbia, South Carolina, the company sells disability income insurance, life insurance, accident insurance, hospital indemnity insurance, critical illness insurance, cancer insurance, and dental and vision insurance, with policies typically funded via employee payroll deduction. The company targets three primary buyer segments: individual policyholders, employers and plan administrators seeking cost-effective ways to enhance their benefits offerings, and insurance brokers and consultants who design and implement group programs. Public sector entities (cities, municipalities, school districts) are served through a dedicated sales team.
The core technology platform is Gathr, a cloud-based benefits administration and HR system that automates enrollment, onboarding, employee records, time tracking, performance management, and payroll integration, with built-in compliance management for ACA, ERISA, COBRA, HSA, and FSA. Gathr supports flexible 1-to-1 benefits counseling, digital document signing, and plan comparison tools. Two additional digital portals - the Colonial Life for Policyholders portal and the Colonial Life for Clients Portal - provide self-service policy management, claims filing, and billing for individual policyholders and plan administrators, respectively. The platform integrates with employer benefits administration systems and payroll systems through custom file feeds, and the Gathr ecosystem is positioned for small to mid-sized organizations.
Revenue is generated primarily through recurring insurance premiums paid by employees, supplemented by broker and producer commissions and incentive programs. The go-to-market is sales-led and channel-driven: independent insurance agents and brokers form the primary distribution layer, with field sales representatives working directly with employers and plan administrators to implement programs. No public pricing is disclosed; coverage costs vary by product, coverage level, employee demographics, and state regulations. Value-added services are layered onto policies through partnerships with WellCard (wellness discounts), HRAnswersNow (HR advisory), Careington (dental network), and Teledentistry.com (virtual dental visits). Colonial Voluntary Benefits is not separately traded and does not publicly disclose revenue; it operates as part of Unum Group's broader US insurance portfolio.
Colonial Voluntary Benefits firmographics
Firmographics- Name
- Colonial Voluntary Benefits
- Legal name
- The Paul Revere Life Insurance Company
- Website
- https://colonial-paulrevere.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Colonial Voluntary Benefits underwrites and distributes a portfolio of voluntary supplemental insurance products — disability, life, accident, hospital indemnity, critical illness, cancer, and dental/vision — to working Americans through employer-sponsored plans, broker networks, and digital self-service channels, operating as a brand of The Paul Revere Life Insurance Company, a subsidiary of Unum Group.
- Ownership category
- akta.pro rank
Colonial Voluntary Benefits industry classification
Industry- Product category
- Voluntary Supplemental Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Health and Welfare Funds (525120), Other Insurance Funds (525190)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)
- akta.pro secondary industries
- Worksite Supplemental Life Insurance (Voluntary Life) (FSAIAMAF), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF), Worksite AD&D Insurance (FSAIAMAE), Worksite Dental Insurance (FSAIAMAG), Voluntary/Worksite AD&D Insurance (Employee-Paid) (FSAIALAB)
Keywords
Where Colonial Voluntary Benefits is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Colonial Voluntary Benefits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Voluntary Insurance Premiums: The primary revenue stream comes from insurance premiums paid by employees for voluntary/supplemental insurance coverage including disability, life, accident, hospital indemnity, critical illness, cancer, and dental/vision insurance. Policies are typically employee-paid through payroll deduction.
- Broker and Producer Compensation: The company compensates insurance producers including brokers and agents through commissions and various incentives and awards. Producer compensation includes commissions and incentive programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Employee-paid voluntary benefits with various coverage levels |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Colonial Voluntary Benefits product offering
Product offeringCore offering
Colonial Voluntary Benefits provides a portfolio of voluntary (employee-paid) supplemental insurance products — disability income, life, accident, hospital indemnity, critical illness, cancer, and dental & vision — underwritten by The Paul Revere Life Insurance Company and administered by Colonial Life & Accident Insurance Company. Products are sold primarily through independent insurance brokers to U.S. employers and delivered to employees via payroll deduction, supported by 1-to-1 benefits counseling, digital self-service portals, and the Gathr benefits administration platform.
Product overview
Colonial Voluntary Benefits is a portfolio of voluntary insurance products and digital services marketed by The Paul Revere Life Insurance Company. The core offering consists of seven supplemental insurance products: Disability Insurance, Life Insurance, Accident Insurance, Hospital Indemnity Insurance, Critical Illness Insurance, Cancer Insurance, and Dental & Vision Insurance with an optional vision rider. These products are offered to individuals, employers, and through brokers as group or individual policies. The company also provides the Gathr technology platform for benefits enrollment and HR administration, along with digital service portals for policyholders (Colonial Life for Policyholders) and plan administrators (Colonial Life for Clients). The portfolio is designed to complement major medical insurance by covering gaps such as deductibles, co-pays, and lost income.
Differentiator
Problem solved
Functional benefit
Brands
- Gathr: A benefits administration and HR technology platform that automates benefits enrollment, onboarding, and employee records management.
Products and services
- Disability Insurance
- Life Insurance Life insurance enabling policyholders to tailor coverage for specific needs, providing financial security for family members by covering final expenses, debt payoff, mortgage, lost income, and college tuition. Sold through employer groups via brokers and payroll deduction.
- Accident Insurance Accident insurance that helps offset unexpected medical expenses such as emergency room fees, deductibles, and co-payments resulting from fractures, dislocations, or other covered accidental injuries. Sold through employer groups via brokers and payroll deduction.
- Hospital Indemnity Insurance Hospital indemnity insurance providing a lump-sum benefit for covered hospital confinement or outpatient surgery to help offset costs like deductibles, co-payments, and out-of-pocket expenses not covered by major medical plans. Sold through employer groups via brokers and payroll deduction.
- Critical Illness Insurance Critical illness insurance that supplements major medical coverage by providing a lump-sum benefit for covered critical illnesses such as heart attack, stroke, end stage renal failure, coronary artery bypass surgery, and major organ transplant, with benefits for home health care, travel, lodging, rehabilitation, and child care. Sold through employer groups via brokers.
- Cancer Insurance Cancer insurance that helps offset out-of-pocket medical and indirect non-medical expenses related to cancer that most medical plans do not cover, including out-of-network treatments, experimental treatments, deductibles, co-pays, and benefits for cancer screening tests. Sold through employer groups via brokers.
- Dental & Vision Insurance Dental insurance providing coverage for a variety of dental procedures from routine cleanings to crowns and root canals, with an optional vision rider covering eye exams, glasses, and contact lenses through a national vision network. Sold through employer groups via brokers.
- Gathr HR Technology Platform Gathr is a cloud-based benefits admin and HR platform that automates benefits enrollment and administration, onboarding, employee records, time tracking, performance management, and payroll options, connecting all benefits and carriers in one secure place for small to mid-sized organizations. Includes core and voluntary benefits management, plan comparison, 1-to-1 benefits counseling, digital document signing, and compliance management for ACA, ERISA, COBRA, HSA, and FSA.
Quantifiable outcome
- 99% of enrollees reported it was important to have a 1-to-1 benefit counseling session
- +3 more outcomes
Companies that use Colonial Voluntary Benefits
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Colonial Voluntary Benefits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Colonial Voluntary Benefits partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- WellCardminorWellCard provides wellness discounts including medical, dental, and prescription discounts as part of value-added services offered to employer accounts. This partnership enables the company to offer additional wellness benefits at no direct cost.
- HRAnswersNowminorHRAnswersNow, provided by CCH, offers online HR support and expert advice on human resource issues. Available with select insurance offerings as a value-added service.
- CareingtoncoreCareington provides the dental provider network for the company's dental insurance products. The MaxCare network offers access to dental providers for fee schedule dental insurance plans.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Colonial Voluntary Benefits competitors and assessment
Company assessmentBroad incumbents
- Cigna Group (Evernorth): Through Evernorth and its insurance arm, offers supplemental health, accident, critical illness, and hospital indemnity products in employer/worksite channels. Comparable in targeting employer groups with supplemental/voluntary products.
- Unum Group: The parent company of Colonial Voluntary Benefits and a Fortune 500 provider of disability, life, and voluntary/worksite benefits. Comparable in product breadth and employer distribution model; relevant as both a corporate parent and a direct market peer via its other subsidiaries.
- MetLife: Large incumbent carrier with a substantial group voluntary benefits portfolio (life, disability, dental, accident, critical illness) sold through brokers to employer groups. Comparable in distribution motion and product mix, with broader scale and brand reach.
- Prudential Financial: Major group insurance carrier offering group life, disability, and voluntary benefits to employers. Comparable in employer-sponsored distribution and product portfolio breadth, with broader financial services reach.
Direct peers
- Sun Life Financial: Strong group benefits and voluntary/worksite player in the US (and Canada), offering disability, life, dental, vision, and stop-loss. Comparable in worksite distribution model and benefits product mix.
- Aflac: The dominant US worksite/voluntary benefits carrier, offering accident, cancer, critical illness, hospital indemnity, life, and disability products sold primarily through brokers and agents at the worksite. Direct competitor to every product line in the Colonial Voluntary Benefits portfolio.
- Voya Financial: Provides group life, disability, and voluntary benefits to US employers through broker distribution. Comparable in product mix, target customer (mid-market and large employers), and broker-led GTM.
- Lincoln Financial Group: Group disability, life, dental, and voluntary benefits provider with a strong broker distribution model. Directly comparable in target market (mid-market and large employers) and in the mix of employer-sponsored voluntary products.
- Allstate (National General): Through National General and supplemental health brands, offers accident, critical illness, hospital indemnity, and other voluntary products. Comparable in worksite/employer distribution and product category overlap.
Emerging players
- Symetra Financial: Group life, disability, and stop-loss carrier with growing voluntary benefits capabilities. Comparable in product focus and broker-led distribution; smaller scale but similar target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Colonial Voluntary Benefits social profiles
Digital presenceColonial Voluntary Benefits compliance and trust
Trust signalCompliance4 records
Colonial Voluntary Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colonial Voluntary Benefits leadership team
Management profileNumber of profiles
Colonial Voluntary Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colonial Voluntary Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colonial Voluntary Benefits
What does Colonial Voluntary Benefits do?
Colonial Voluntary Benefits provides a portfolio of voluntary (employee-paid) supplemental insurance products — disability income, life, accident, hospital indemnity, critical illness, cancer, and dental & vision — underwritten by The Paul Revere Life Insurance Company and administered by Colonial Life & Accident Insurance Company. Products are sold primarily through independent insurance brokers to U.S. employers and delivered to employees via payroll deduction, supported by 1-to-1 benefits counseling, digital self-service portals, and the Gathr benefits administration platform.
Is Colonial Voluntary Benefits a public or private company?
Colonial Voluntary Benefits is a private company. It is classified as corporate owned and is currently operating.
When was Colonial Voluntary Benefits founded?
Colonial Voluntary Benefits was founded in 1937. It employs 5,001 to 10,000 people.
Where is Colonial Voluntary Benefits based?
Colonial Voluntary Benefits is headquartered in Garden City, United States, in the North America region.
How does Colonial Voluntary Benefits make money?
Two revenue lines are on record. Voluntary Insurance Premiums are the primary driver. The others are broker and Producer Compensation.
Who are Colonial Voluntary Benefits's main competitors?
Broad incumbents on record are Cigna Group (Evernorth), Unum Group, MetLife and Prudential Financial. Direct peers are Sun Life Financial, Aflac, Voya Financial, Lincoln Financial Group and Allstate (National General). Symetra Financial is listed as an emerging player.
Does Colonial Voluntary Benefits have an API?
No public API is recorded for Colonial Voluntary Benefits.
What industry is Colonial Voluntary Benefits in?
Colonial Voluntary Benefits's product category is Voluntary Supplemental Insurance. Its primary akta.pro industry code is HLAEAAAK, Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness), with a secondary code of FSAIAMAF, Worksite Supplemental Life Insurance (Voluntary Life). Its NAICS code is 524113 and its SIC code is 6311.