Tarmal Steel

What Tarmal Steel does

Tarmal Steel (legal entity: Tarmal Wire Products Ltd.) is a privately held Kenyan steel manufacturer founded in 1986 as a steel trading business in Mombasa and formally incorporated in 1998 by three brothers. The company transitioned to integrated manufacturing in 2007 with the commissioning of its own steel rolling mill and now operates four product divisions: PowerSteel® TMT reinforcement bars manufactured via a Thermo-Mechanical Treatment (TMT) process in fully automated rolling mills (8mm–32mm sizes); Farasi® wire products including galvanized wire, chainlink, barbed and razor wire, weldmesh, BRC mesh, nails, and wire rods; Hollow Sections produced in automated tube mills (square, rectangular, circular, furniture pipes, 40,000 MT installed capacity); and a Structural Steel trading division distributing I-beams, U-channels, angles, plates, flats, and Z-purlins. All products are KEBS-certified and verified through three in-house testing laboratories. Aggregate manufacturing capacity exceeds 300,000 metric tons per annum.

The company serves construction contractors, engineering firms, project developers, steel distributors/dealers, private developers, and government/public sector clients across Kenya, Tanzania, Uganda, South Sudan, Rwanda, and Burundi. Reference projects include Two Rivers Mall Nairobi, China Square Mombasa, Kwale Stadium, Kenya Highways & Bridges, and nationwide Affordable Housing schemes. Distribution runs through manufacturing facilities and dedicated distribution centers in Mombasa, Nairobi, and Kisumu, plus authorized distributor and retail networks, with direct sales teams handling bulk supply for large contractors.

Tarmal's revenue model is hardware sales of steel products on a quote-based, pay-as-you-go basis with no public pricing — customers request quotations that depend on order quantity, specifications, logistics, and market conditions. Go-to-market combines direct sales to large contractors and developers, a channel-partner network of authorized distributors, and a recently launched own-storefront e-commerce shop. The company invests in brand presence across Instagram, YouTube, Facebook, LinkedIn, TikTok, and WhatsApp, was featured in CR Magazine Kenya Edition (May/June 2026), and committed to solar-powered greener manufacturing in 2021. The company remains founder/family-controlled with no institutional investors, public listing, or disclosed funding rounds.

Name

Tarmal Steel

Legal name

Tarmal Wire Products Ltd.

Website

https://tarmalsteel.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tarmal Steel is a privately held Kenyan steel manufacturer producing PowerSteel TMT bars, Farasi wire products, hollow sections, and structural steel for construction contractors, developers, distributors, and government projects across East Africa, with capacity exceeding 300,000 metric tons per year.

Ownership category

akta.pro rank

Product category

Steel Manufacturing and Construction Materials

NAICS

Custom Roll Forming (332114), Iron and Steel Pipe and Tube Manufacturing from Purchased Steel (331210), Forging and Stamping (33211)

SIC

Fabricated Structural Metal Products (3440), Steel Pipe & Tubes (3317)

akta.pro primary industry

Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams) (IMAKABAH)

akta.pro secondary industries

Rebar Fabrication & Reinforcing Products (IMADACAH), Hot Rolling & Primary Mills (Plate, Hot-Rolled Coil/Sheet, Strip) (IMAKABAE)

Keywords

• TMT reinforcement bars
• Galvanized wire products
• Structural steel supply
• Hollow section tubes
• Construction steel manufacturing

Headquarters

HQ city

Mombasa

HQ country

Kenya

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Steel Manufacturing and Sales: Tarmal Steel generates revenue by manufacturing and selling steel products including TMT bars (PowerSteel), wire products (Farasi), hollow sections, and structural steel. Revenue is derived from direct sales to contractors and builders, as well as sales through authorized distributors across Kenya and East Africa.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Tarmal Steel manufactures and supplies construction steel products across four divisions: PowerSteel® TMT reinforcement bars (8mm–32mm) made through the Thermo-Mechanical Treatment process, Farasi® wire products (galvanized wire, barbed wire, razor wire, chainlink, weldmesh, nails, BRC mesh), hollow sections (square, rectangular, circular, furniture pipes) produced in automated tube mills, and a structural steel trading division supplying I-beams, U-channels, angles, and plates. All products are KEBS-certified and distributed across Kenya and East Africa.

Product overview

Tarmal Steel is a premier Kenyan steel manufacturer and one of East Africa's largest steel producers with annual capacity exceeding 300,000 tons. The company operates four integrated product divisions: (1) PowerSteel® TMT Bars - high-strength ribbed reinforcement bars (8mm-32mm) manufactured via thermo-mechanical treatment for concrete construction; (2) Farasi® Wire Products - a complete wire mill producing galvanized wire, chainlink, razor wire, barbed wire, wire rods, weldmesh, nails, and BRC mesh for fencing and reinforcement; (3) Hollow Sections - precision-engineered square, rectangular, circular, and furniture pipes produced in automated tube mills (40,000 MT capacity); and (4) Structural Steel Trading Division - distributing I-beams, U-channels, angles, plates, and profiles. All products are KEBS certified and distributed through hubs in Mombasa, Nairobi, and Kisumu across East Africa.

Differentiator

Problem solved

Functional benefit

Brands

• PowerSteel®: High-strength ribbed TMT (Thermo-Mechanical Treatment) reinforcement bars manufactured using advanced automated rolling mills for superior durability and load performance. Available in sizes 8mm to 32mm.
• Farasi® Wire

Products and services

• PowerSteel® TMT Bars High-strength ribbed reinforcement bars manufactured using advanced Thermo-Mechanical Treatment (TMT) process in fully automated rolling mills. Available in sizes 8mm to 32mm, conforming to KEBS standards for reinforced concrete structures including high-rise buildings, bridges, dams, and infrastructure projects.
• Farasi® Wire Products

Quantifiable outcome

• Manufacturing capacity exceeding 300,000 metric tons per annum
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Tata Steel: Global integrated steel producer with strong long-products and rebar presence, including in Africa via Tata Steel Africa. Represents the broad-incumbent benchmark for product quality, technical standards, and African market ambition.
• Nucor Corporation: North America's largest steel producer and the global benchmark for efficient, vertically integrated long-products and rebar manufacturing. Relevant as a global peer in TMT, structural steel, and wire products for construction end-markets.
• ArcelorMittal South Africa: Africa's largest steel producer and a subsidiary of ArcelorMittal, offering a broad long-products and flat-products portfolio. Relevant as a broad incumbent setting regional steel benchmarks and competitive context for East African producers like Tarmal.
• Gerdau S.A. Latin America's largest steel producer and one of the world's largest long-products manufacturers. Comparable as a vertically integrated rebar, wire, and structural steel producer serving construction and infrastructure markets.

Direct peers

• Devki Steel Mills Limited: Kenyan integrated steel manufacturer producing TMT bars, galvanised products, and structural steel for the East African market. Closest direct competitor to Tarmal, with comparable product mix, KEBS-grade positioning, and focus on construction and infrastructure customers.
• Safal Group: Africa's largest producer of steel roofing and one of the most established integrated steel and roofing companies in East Africa, with operations in Kenya. Highly comparable as a regional integrated steel manufacturer serving construction customers across Kenya and neighboring countries.
• Steel Africa Limited: East African steel manufacturer and distributor of reinforcement bars, wire products, and structural steel. Comparable to Tarmal in product breadth and regional distribution model.
• Apex Steel Limited: Kenyan manufacturer and supplier of steel products including TMT bars, hollow sections, and structural steel. Competes with Tarmal directly for Kenyan construction contractors on similar product categories and channels.
• Mumias Sugar–Steel / National Steel (Kenya): Local Kenyan steel producer supplying rebar and structural steel products into the domestic construction market. Competes with Tarmal on price, KEBS compliance, and contractor relationships across Kenya.

Regional players

• Ezz Steel: Egypt's largest steel producer and a major long-products and rebar manufacturer supplying Middle East and African markets. Comparable in product focus on rebar and construction-grade steel for emerging-market infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvoPs_iIjwBb_rbuufiD8_g
• Facebookfacebook.com/tarmalsteel
• LinkedInlinkedin.com/company/tarmal-steel
• Instagraminstagram.com/tarmalsteel
• TikToktiktok.com/discover/farasi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarmal Steel