What Dura Products does

Dura Products, Inc. is an Indiana-based manufacturer of agricultural chemical transfer, metering, and dispensing equipment, founded in 2011 and headquartered at 504 Demoss Avenue, Arcadia, Indiana. The company designs and builds precision pumps (Dura-Pump™ self-priming diaphragm pumps up to 18 GPM), chemical flow meters (Dura-Meter™ and High-Flow variants with ±0.5% accuracy), automated batching systems (Auto-Batch™), high-speed spray fill platforms (FastBatch™ MultiJet, Venturi, DI), electric actuated ball valves in 1"–3" sizes with OEM replacement compatibility for John Deere, AGCO ROGATOR, Hagie, Raven, and KZ systems, portable chemical transfer frames (Easy Caddy), a full Diesel Exhaust Fluid (DEF) product line certified to ISO 22241-3, and drone sprayer filling kits. Products feature 100% moisture-sealed circuitry, Lexan faceplates, IP68-rated electric actuators, and optional Bluetooth remote control via the Dura Remote App. The company holds an AE50 award from ASABE for its Auto-Batch Direct Injection System (presented 2020) and operates a 2-year warranty and maintenance program on all equipment manufactured domestically in Indiana.

The company sells exclusively through an authorized global distributor network rather than direct to end customers, with a website-based distributor locator and multilingual (English, Spanish, Portuguese) sales sheets, catalogs, and product manuals. Target end customers include farmers and agricultural operations, agricultural retailers, custom applicators, DEF retailers, and agricultural drone sprayer operators. Recent strategic activity includes new product launches (FastBatch Venturi, FastBatch MultiJet, Dura Remote App, 2" and 3" poly ball valves), the rebrand and upgrade of Auto-Batch DI to FastBatch DI, and a strategic partnership with DEMCO Products to bundle FastBatch DI with liquid tender trailers. The company is privately held with no disclosed institutional funding, ownership changes, or acquisitions.

Name

Dura Products

Legal name

DURA PRODUCTS, INC.

Website

https://duraproducts.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Dura Products is an Indiana-based manufacturer of agricultural chemical metering, pumping, and dispensing equipment, selling precision flow meters, diaphragm pumps, automated batching systems, and electric valves through a global distributor network to farmers, ag retailers, custom applicators, DEF retailers, and drone sprayer operators.

Ownership category

akta.pro rank

Product category

Agricultural Chemical Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Pumps & Pumping Equipment (3561), Totalizing Fluid Meters & Counting Devices (3824), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE)

akta.pro secondary industries

Water Treatment, Filtration & Recirculation (RO, UV, Sterilization) (AFAAAHAH), Pump Dispensers (Lotion, Treatment, Foamer) (IMALALAD)

Keywords

• Agricultural chemical equipment
• Chemical transfer pumps
• Flow metering systems
• Spray mixing systems
• DEF dispensing equipment

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Dura Products generates revenue through the sale of physical equipment including chemical transfer pumps, flow meters, electric valves, and complete system packages. Products are sold as complete assemblies or individual components and accessories. The business model is primarily one-time capital equipment sales rather than recurring subscription revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Dura Products manufactures and sells agricultural chemical transfer, metering, pumping, and dispensing equipment, including diaphragm pumps, precision chemical flow meters, automated batching systems, electric actuated valves, and high-speed spray filling systems. The company also produces Diesel Exhaust Fluid (DEF) handling equipment and specialized drone sprayer filling kits. All products are manufactured at the company's facility in Arcadia, Indiana, and distributed globally through authorized resellers.

Product overview

Dura Products is an agricultural chemical equipment manufacturer offering a comprehensive portfolio of precision fluid transfer systems. The product line is organized around three core system types: FastBatch spray loading systems (MultiJet, Venturi, and DI variants) for high-speed sprayer filling; Dura-Pump diaphragm pumps and Dura-Meter/High-Flow Dura-Meter metering devices for chemical transfer; and Auto-Batch automated batching and direct injection systems. Supporting product families include electric actuated valves in multiple sizes (1", 2", 3", stainless steel, and anhydrous variants) with OEM replacement options for AGCO, John Deere, and Hagie sprayers; Easy Caddy and specialty transfer systems for portable chemical handling; drone sprayer filling solutions; and a full line of DEF (Diesel Exhaust Fluid) products including pumps, meters, and portable tote systems. The portfolio also includes Bluetooth-enabled remote monitoring via the Dura Remote App and extensive accessories, conversion kits, and replacement parts. All products are backed by a 2-year warranty and maintenance program and are manufactured in Arcadia, Indiana.

Differentiator

Problem solved

Functional benefit

Brands

• FastBatch: High-performance spray trailer mixing solutions including FastBatch MultiJet, FastBatch Venturi, and FastBatch DI systems that reduce spray mixing and filling times by up to 50-75%
• Dura-Meter
• Dura-Pump
• Auto-Batch
• Easy Caddy
• DEF Products

Products and services

• FastBatch MultiJet High-performance spray loading system with reconfigurable frame, Bluetooth connectivity, 40-gallon cone, and 4-input capability that reduces mixing and filling times by up to 75%.
• FastBatch Venturi Compact spray loading system with venturi-based mixing that achieves up to 50% faster refill times, designed for efficient, accurate, and safe chemical mixing in a space-saving footprint.
• FastBatch DI Automated direct injection spray filling system that reduces sprayer load time by up to 75%, simultaneously direct injects up to 4 chemicals, and features closed fill system to reduce operator chemical exposure.
• Dura-Pump Self-priming diaphragm herbicide pump delivering up to 18 GPM free flow rate with internal bypass, thermally protected motor, and 30-minute duty cycle for chemical transfer applications.
• Dura-Meter Agricultural chemical flow meter with impact-resistant Lexan faceplate, 100% moisture-sealed circuitry, menu-driven backlit display, and accuracy suitable for herbicide and pesticide measurement.
• High-Flow Dura-Meter High-capacity flow meter available in 1″, 2″, and 3″ sizes with flow rates of 10-100, 40-300, and 80-700 GPM respectively, calibratable to achieve ±0.5% accuracy with reduced straight inlet/outlet requirements.
• Auto-Batch Meter Automated batch dispensing meter with impact-resistant Lexan faceplate, menu-driven backlit display, and capability to measure and dispense precise liquid batches for agricultural chemical transfer.
• Auto-Batch High-Flow Meter System Automated high-flow metering system with Bluetooth wireless capability for remote start/stop batching, real-time flow monitoring, and control of carrier flow using 12-volt DC electric ball valve, available in 1″, 2″, and 3″ sizes.
• Auto-Batch Control Valve Automated herbicide metering valve that connects with Dura Electric Valve for precision chemical mixing system automation with ±0.5% accuracy and compatibility with venturi-driven agricultural chemical mixing systems.
• 1″ Electric Actuated Poly Ball Valve 1-inch full port electric actuated ball valve for automated flow control in irrigation, fertilization, and crop spraying systems, with 12 VDC operation, 0.8 second on/off response time, and IP68 waterproof rating.
• 2″ Electric Actuated Poly Ball Valve 2-inch full port electric actuated ball valve for high-capacity fluid control applications with 12 VDC operation, 1.5 second on/off response time, M220 flanges, and IP68 waterproof rating.
• 3″ Electric Actuated Poly Ball Valve 3-inch full port electric actuated ball valve for high-capacity fluid control applications with 12 VDC operation, 1.5 second on/off response time, M300 flanges, and IP68 waterproof rating.
• Electric Actuated Stainless Steel Ball Valve 1″ and 1-1/4″ stainless steel electric actuated ball valve for corrosive fluid applications including chemical transfer, direct injection, batching systems, and fertilizer/DEF handling, with CF8M SS body and 316 SS ball and stem.
• OEM Replacement Actuator/Valve Direct replacement electric actuators and valves compatible with AGCO, John Deere, and Hagie sprayer systems, with plug-and-play replacement using matching connectors and adapter brackets.

Quantifiable outcome

• Reduces spray mixing and filling times by 50-75%
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

One partnership is on record.

• DEMCO ProductscoreStrategic or Co-development Partner · 1 June 2026Dura Products partnered with DEMCO Products to offer the FastBatch DI Spray Fill System as a premium liquid tender mixing solution. The partnership combines Dura's chemical mixing technology with DEMCO's liquid tender trailers, providing growers with an integrated system for reduced fill times and improved mixing efficiency. The system includes direct injection of up to 4 chemicals simultaneously, integrated trailer power system, and optimized plumbing and routing for field conditions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CDS-John Blue Company: Manufacturer of agricultural chemical injection pumps, flow dividers, and metering devices. CDS-John Blue is a direct peer in fertilizer and crop input metering used in fertigation and sprayer applications.
• Capstan Ag Systems: Manufacturer of precision spraying technology including PWM nozzle control and direct injection systems. Capstan targets the same high-volume custom applicator market as Dura's FastBatch and Auto-Batch products.
• Enduraplas: Manufacturer of agricultural liquid handling equipment including sprayer tanks, transfer pumps, and chemical mixing systems. Enduraplas is closely comparable to Dura in portable chemical transfer products and DEF/tote handling systems.
• SureFire Ag Systems: Specialist in agricultural spray tender and direct injection systems for liquid fertilizer and chemical application. SureFire competes head-to-head with Dura's FastBatch DI and Auto-Batch product lines in custom applicator and ag retail channels.
• TeeJet Technologies: Provider of spray nozzles, valves, electronic controls, and rate controllers for agricultural and industrial spraying. TeeJet competes with Dura in precision application components and shares the same ag retailer and OEM sprayer customer base.
• Banjo Corporation: Manufacturer of agricultural and industrial pumps, valves, and fittings. Banjo is a direct competitor in chemical transfer pumps and electric actuated valves used in spraying systems, and is explicitly integrated with Dura's Auto-Batch control valve as a third-party component.
• Hypro (Pentair): Leading manufacturer of agricultural spraying pumps, nozzles, and spray control components. Hypro overlaps directly with Dura's Dura-Pump and metering products and serves the same custom applicator and OEM sprayer customers.

Broad incumbents

• Raven Industries (CNH Industrial): Precision agriculture technology provider offering rate controllers, direct injection, and flow meters integrated with major sprayers. Raven is a broad incumbent competitor in ag chemical application technology, and Dura's valves are explicitly plug-and-play compatible with Raven harnesses.
• Demco Products: Manufacturer of agricultural sprayers, liquid tender trailers, and related equipment. Demco is both a Dura partner (FastBatch DI for liquid tender trailers) and a broader equipment incumbent that competes across the ag chemical handling value chain.
• Spraying Systems Co. (Spray Nozzle People): Global manufacturer of spray nozzles, valves, and engineered spray systems for agricultural and industrial applications. Spraying Systems is a broad incumbent serving overlapping customers through component, system, and engineered solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCZBu2HEo7nKRIFJPdJtJ0g
• Facebookfacebook.com/DuraPump
• LinkedInlinkedin.com/company/dura-products
• Instagraminstagram.com/duraproducts
• Xx.com/productsdura

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dura Products