Great Outdoor Provision Co.

Name

Great Outdoor Provision Co.

Legal name

Great Outdoor Provision Co.

Website

https://greatoutdoorprovision.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Outdoor Retail

akta.pro primary industry

Outdoor & Adventure Multi-Category Retail (CRAMABAB)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Outdoor retail stores
• Outdoor apparel
• Hiking gear
• Paddlesports equipment
• Camping supplies

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Traditional retail revenue through physical store locations and e-commerce website. Products include outdoor apparel, footwear, gear for camping, hiking, paddlesports, fishing, climbing, and travel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Great Outdoor Provision Co. is a multi-channel outdoor recreation retailer operating 9 physical stores across North Carolina and Virginia alongside a Shopify e-commerce storefront. The company sells outdoor apparel, footwear, and gear for camping, hiking, paddlesports, fishing, climbing, and travel, offering both partner brands (Patagonia, Kuhl, Teva, Toad&Co, Vuori, Free People Movement, NuCanoe, Swell Watercraft) and a private-label GOPC Gear line, with buy online pick up in store capability.

Product overview

Great Outdoor Provision Co. is a multi-channel outdoor recreation retailer operating 9 physical store locations across North Carolina and Virginia. The company offers a comprehensive portfolio of outdoor clothing, footwear, gear, and accessories through both brick-and-mortar stores and an e-commerce platform powered by Shopify. Their product offering includes proprietary GOPC Gear branded merchandise alongside partnerships with major outdoor brands including Patagonia, Kuhl, Teva, Toad&Co, Vuori, and Free People Movement. The product portfolio spans clothing categories for men, women, kids, and infants; footwear across hiking, running, water, and casual use; and specialized gear categories including camping/hiking equipment, paddlesports (with exclusive partnerships with NuCanoe USA and Swell Watercraft), fishing, climbing, lighting, body care, and travel accessories. The company positions itself as a destination for outdoor enthusiasts seeking both equipment and expert advice.

Differentiator

Problem solved

Functional benefit

Brands

• GOPC Gear: Company's own branded merchandise line including hats, t-shirts, and apparel accessories.

Products and services

• GOPC Gear
• Patagonia Apparel and Gear Major outdoor apparel brand offering a wide range of clothing including beanies, gloves, infant/baby clothes, rainwear, socks, swimwear, underwear, and travel packs, sold to outdoor enthusiasts.
• Kuhl Apparel Outdoor apparel brand specializing in casual jackets, pants, shorts, outerwear tops, and skorts for men and women.
• Teva Footwear Outdoor footwear brand known for sandals and hiking shoes including Tirra, Hurricane XLT3, Grandview Gore-tex, and Aventrail lines.
• Toad&Co Apparel Sustainable outdoor apparel brand for women featuring tanks, tees, skirts, shorts, peasant tops, and wide-leg pants.
• Vuori Apparel Performance clothing brand offering men's and women's athletic wear including joggers, performance crews, hoodies, shorts, and jackets.
• Free People Movement Activewear Activewear line featuring women's performance pants, sports bras, shorts, and athletic apparel.
• Camp & Hike Gear Camping and hiking equipment including tents, sleeping bags, packs, camp furniture, camp kitchen, cutlery, hydration, lighting, navigation, trekking poles, solar chargers, and body care products for outdoor recreationists.
• Paddlesports Gear Water sports equipment including boats, SUPs, paddles, PFDs, paddlesport clothing, accessories, and transport gear, with exclusive partnerships with NuCanoe USA and Swell Watercraft.
• Fishing Gear Fishing equipment including rods, reels, lines, fly tying materials, bags, packs, clothing, and accessories for freshwater and fly fishing enthusiasts.
• Climbing Gear Climbing equipment including cordage, ropes, carabiners, harnesses, bouldering, and belay gear.
• Outdoor Footwear Outdoor footwear for men, women, and youth including hiking boots, hiking shoes, sandals, running shoes, water shoes, slippers, and clogs from brands including Altra, Birkenstock, Born, Hoka, Keen, Merrell, Oboz, Olukai, On Running, Sorel, Teva, Topo Athletic, and Xtratuf.
• Outdoor Accessories Outdoor accessories including socks, hats, sunglasses, lifestyle bags, watches, and general sportswear accessories.
• Lighting & Lanterns Outdoor lighting equipment including headlamps, lanterns, and flashlights from brands like Biolite, Black Diamond, Eagles Nest Outfitters, Nite Ize, and Petzl.
• Body Care & Hygiene Camp hygiene products including camp showers, soaps, towels, survival kits, toilets, and related body care items from brands like Sea To Summit, Nemo, Nomadix, and Adventure Medical Kits.
• Binoculars & Navigation Optics and navigation equipment including binoculars, monoculars, telescopes, compasses, and related straps from Nocs Provisions.
• Solar Chargers & Portable Power Portable power and solar charging equipment including lanterns, power banks, and solar panels from Biolite and Goal Zero.
• Travel Gear Travel luggage and accessories including duffels, luggage, and travel-related gear.
• Fun & Gifts Specialty items including dog gear, games, toys, and gift items for outdoor enthusiasts.
• GOPC Digital Gift Cards Digital gift cards available for purchase, allowing customers to give the gift of outdoor gear redeemable at GOPC stores and online.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NuCanoe USAcoreStrategic or Co-development PartnerPromotional partnership offering accessory credits with kayak purchases. $250 accessory credit with U10, UMAX, or Unlimited purchase; $150 credit with Flint purchase. Promotion runs 6/19-7/4.
• Swell WatercraftcoreStrategic or Co-development PartnerGOPC Exclusive Partnership featuring Swell Watercraft products. Exclusive retail partnership bringing unique watercraft products to GOPC customers.
• Triangle Land ConservancyminorStrategic or Co-development PartnerCommunity partner for conservation efforts. GOPC sponsors Force For Nature Gala and supports land conservation initiatives in the Triangle area.

Scale indicators2 records

Direct peers

• REI Co-op: Cooperative outdoor recreation retailer carrying apparel, footwear, and gear across camping, hiking, climbing, paddling, and travel — the same multi-category specialty positioning as GOPC, with both stores and e-commerce.
• Backcountry.com: Outdoor specialty e-commerce retailer carrying premium apparel, footwear, and gear across the same activity categories (camp, hike, climb, paddle, ski) that GOPC sells in-store, competing for the same end consumer online.
• Moosejaw Mountaineering: Outdoor specialty retailer (online and stores) with deep assortment of premium outdoor brands (Patagonia, Kuhl, The North Face) and gear for hiking, climbing, camping, and paddling — directly comparable assortment overlap with GOPC.
• Sierra (Sierra Trading Post): Outdoor and active-lifestyle discount retailer carrying closeout and full-price merchandise across apparel, footwear, and gear — competes for the same value-oriented family and outdoor enthusiast shopper as GOPC.
• Sun & Ski Sports: Multi-store outdoor and action-sports retailer across the U.S. (footwear, apparel, gear) overlapping GOPC's assortment in hiking, camping, paddlesports, and family outdoor, with comparable physical-retail-plus-e-commerce model.

Broad incumbents

• Bass Pro Shops / Cabela's: National destination outdoor retailer covering camping, fishing, paddlesports, hiking, hunting, and apparel — overlapping with GOPC's multi-category assortment but at much larger scale and with broader categories like hunting and boating.
• Dick's Sporting Goods: Mass-market sporting goods chain with significant outdoor assortment (camping, hiking, fishing, paddling, footwear) overlapping the same shopper; competes on breadth, pricing, and convenience rather than specialty expertise.

Regional players

• Appalachian Outfitters: Outdoor specialty retailer operating in Tennessee and the broader Southeast U.S. selling apparel, footwear, and gear for hiking, paddling, and camping — geographically adjacent regional peer to GOPC's NC/VA footprint.

Emerging players

• Patagonia (Retail Stores): Brand-direct Patagonia retail stores carry Patagonia apparel and a curated cross-brand assortment relevant to the same outdoor shopper; risk of brand-direct expansion into GOPC's core NC/VA markets is a relevant competitive dynamic.

Others

• REI Adventures / Outfitters: Adjacent expedition, outfitting, and guided-trip services that pull participation from the same outdoor shopper GOPC serves, occasionally competing for the same wallet share in hiking, paddlesports, and climbing activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TrustyGOPC
• Facebookfacebook.com/TrustyGOPC
• Instagraminstagram.com/trustygopc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Outdoor Provision Co.