Nobody

What Nobody does

아무도없개 (Nobody's Dog / UpDog), operated by (주)라함 (La Halm Co., Ltd.), is a South Korean franchise operator of unmanned 24-hour pet supply convenience stores, headquartered in Seongnam-si and led by CEO Park Yun-beom (박윤범). Founded in 2021, the company has scaled to over 150 franchise locations across South Korea spanning Seoul, Gyeonggi, Chungcheong, Jeolla, Gyeongsang, Gangwon, Jeju, Daejeon, Ulsan, and Incheon, plus a direct-to-consumer e-commerce storefront at updog.kr with domestic and international shipping options. The core technology centers on an unmanned retail format that allows pet owners to purchase food, frozen snacks, homemade treats, pads, toys, and general pet supplies without on-site staff.

The revenue model is primarily B2B franchise-driven: the company collects upfront franchise fees, ongoing royalties, equipment and product supply revenue from its franchisees, and direct consumer revenue from proprietary e-commerce and mobile-app channels. Private-brand products under names including 아무장난감 (toys), 아무패드 (pet pads), 굳이굿독 (snacks), and the limited-edition 럭키박스 (Lucky Box) bundles are supplied into franchise stores to capture higher-margin captive sales. Franchise benefits — fee discounts, waived performance deposits, equipment discounts, fully subsidized opening promotions, and Samsung Card 24-month interest-free installment financing — are designed to accelerate unit growth. A proprietary mobile app (아무도없냥, 'Nobody's Cat') supports pet management and customer engagement.

The customer base is predominantly South Korean pet owners (notably dog and cat owners) purchasing recurring supplies, alongside franchisees as a secondary B2B customer segment. The company has earned the JoongAng Ilbo 'Excellent Brand' designation for four consecutive years and obtained ISO 9001, ISO 14001, and ISO 45001 certifications. Strategic funding came from Infobank (인포뱅크) in October 2024 to support continued franchise expansion and product portfolio growth.

Name

Nobody

Legal name

(주)라함

Website

https://updog.kr

Company type

Private

Founded year

2021

Operating status

Operating

Short description

아무도없개 (Nobody's Dog / UpDog), operated by La Halm Co., Ltd., is a South Korean franchise operator of 150+ unmanned 24-hour pet supply convenience stores, serving dog and cat owners with food, treats, pads, toys, and private-brand products across South Korea.

Ownership category

akta.pro rank

Product category

Pet Retail Franchise

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro industry

PRIMARYCRALAHAL

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYAFADAFAO

Custom & Private-Label Pet Food Manufacturing

Agriculture & Food Production/Animal Feed Manufacturing/Pet Food & Specialty Companion Animal Feed

Keywords

• Pet retail franchise
• Unmanned convenience stores
• Pet supply stores
• Pet products ecommerce
• Franchise business model

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Franchise Fees and Royalty Revenue: 아무도없개 generates revenue primarily through franchise fees, franchise royalties, and equipment/product supply to franchisees. The company recruits new franchise partners and provides turnkey store setup, ongoing product supply, and operational support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nobody (아무도없개 / UpDog) operates a franchise system of 24-hour unmanned pet supply convenience stores across South Korea, selling pet food, treats, toys, pet pads, and related supplies. The company recruits franchisees, provides turnkey store setup, equipment, ongoing product supply, and operational support. In addition, the company sells its own private label pet products and operates a direct-to-consumer e-commerce storefront at updog.kr.

Product overview

아무도없개 (Nobody's Dog) is a 24-hour unmanned pet convenience store franchise operating over 150 stores across South Korea. The company operates as a unified franchise model with its core offering being unmanned pet supply retail stores. The product portfolio includes private brand (PB) products under names like 아무장난감 (pet toys), 아무패드 (pet pads), 굿아이굿독 (pet snacks), and 럭키박스 (limited edition boxes). Additional offerings include a proprietary mobile app (아무도없개냥) for pet management and comprehensive franchise support services including store setup, marketing, and operational assistance.

Differentiator

Problem solved

Functional benefit

Brands

• 아무장난감: Private brand (PB) toys and accessories for pets
• 아무패드
• 아무도없개냥
• 굿데이굿독

Products and services

• 24-Hour Unmanned Pet Convenience Store Franchise (아무도없개) A 24-hour unmanned pet convenience store franchise offering a wide range of pet products including frozen snacks, homemade treats, and general pet supplies. Franchise model with standardized store operations and 150+ locations across South Korea.
• Mobile App - 아무도없냥 (Nobody's Cat) Proprietary mobile application for pet management and care, designed to enhance customer engagement and provide additional services to pet owners.
• Private Brand - 아무짱난감 (Amujangnag / Pet Toys) Proprietary brand pet toys and accessories under the 아무짱난감 line, offering various types of toys for pets.
• Private Brand - 아무패드 (Amupade / Pet Pads) Proprietary brand pet safety pads designed for dogs, offering comfort and protection.
• Good Day Good Dog Snacks - 굿데이굿독 Premium pet snacks brand offering treats for dogs, launched as a new product line.
• Cost-Effective Puppy Pads - 가성비 피피패드 Offline-exclusive puppy pads offering good value, designed for pet owners seeking affordable yet quality products.
• Lucky Box - 럭키박스 Limited edition pet products and supplies bundle box offered periodically as special promotional items.
• Franchise Services Comprehensive franchise support including store location analysis, opening assistance, operational equipment discounts, and marketing support for prospective franchisees.

Quantifiable outcome

• Over 150 stores operating nationwide
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coupang (Coupang Eats / Pet category): Coupang is Korea's dominant e-commerce and logistics platform with a sizable pet food and supplies category and Rocket delivery footprint. It is comparable because it competes with Nobody for the same Korean pet-owner wallet via delivery, exerts pricing pressure on unmanned store pet assortment, and represents the omnichannel threat Nobody's store base must defend against.
• Chewy: Chewy is a major US online pet retailer with broad assortment, private-label brands and subscription auto-ship. It is a relevant peer for Nobody's online channel (updog.kr), private brand development and CRM/membership engagement via the Nobody's Cat mobile app.
• KURLY (Market Kurly): Market Kurly is a major Korean dawn-delivery grocery and pet-supplies e-commerce platform with a curated assortment and strong private-label catalog. It is comparable as a Korean private-brand-led omnichannel retailer with a growing pet category that competes for the same Korean pet-owner basket via delivery.
• PetSmart: PetSmart operates the largest North American specialty pet retail chain with stores, grooming, training and vet services. It is comparable as a broad incumbent specialty pet retailer, demonstrating the scale and private-brand playbook Nobody aspires to replicate in Korea through unmanned stores.
• CU (Convenience Store by BGF Retail): CU is the largest convenience store chain in Korea with deep unmanned retail infrastructure, 24/7 operating hours and a 'pet treats/snacks' SKU mix adjacent to Nobody's assortment. It is comparable as a broad incumbent in the unmanned 24/7 convenience channel and represents the platform risk that a big-box convenience chain could expand pet-specific unmanned SKUs and formats.
• Petco: Petco is a large US-headquartered omnichannel pet retailer offering food, supplies, grooming and veterinary services at scale. While operating a different format, it represents the scaled incumbent pet retail benchmark against which Nobody's store growth, private brand development and loyalty penetration should be measured.

Direct peers

• Harr (학 / 하rr) Korean pet retail chain: Harr is a Korean specialty pet retail chain combining brick-and-mortar stores with a curated assortment of pet food, treats and accessories. It is a domestic direct peer competing for Korean pet-owner spending and validates the multi-store specialty pet retail model Nobody is replicating in an unmanned, franchise-led format.
• Babione (바비네): Babione is one of Korea's largest specialty pet retail chains operating physical store locations across the country, selling pet food, treats, supplies and accessories. It is the most directly comparable Korean pet retail peer to Nobody's franchise of unmanned convenience-format pet stores.

Regional players

• Emart24: Emart24 is a major Korean convenience store franchise chain operated by Shinsegae, with unmanned, 24/7 retail DNA highly comparable to Nobody's unmanned pet convenience concept. It is a regional peer illustrating both the franchise-store-based expansion playbook Nobody uses and the threat of an incumbent expanding pet-category SKUs inside its existing unmanned footprint.

Others

• Royal Canin Korea (Mars Petcare): Royal Canin is a premium global pet food brand held by Mars Petcare and is explicitly named as an exclusive brand partner stocked by Nobody's unmanned stores. It is an adjacent supplier/partner peer relevant for assortment strategy, slotting economics and the private-brand-versus-national-brand tradeoff across Nobody's 150+ franchise locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHOvQnQ3iBbFyyg8ermrICA
• Instagraminstagram.com/updog_upcat/?utm_medium=copy_link

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobody