PJ Green

What PJ Green does

PJ Green, Inc. is a family-owned printing and mailing services company headquartered at 100 Whitesboro Street, Utica, New York, founded in 1928 by Philip James Green and now in its third generation of family ownership. The company operates with 11-50 employees and serves businesses and institutions across Central New York. Its product portfolio spans variable data printing and finishing, direct mail preparation with postal compliance expertise, promotional products (access to over 700,000 SKUs), custom apparel, on-staff graphic design, and integrated marketing services accessed through an online dashboard. The company also publishes the Town Crier monthly news and advertising publication (acquired in 2001, circulation 13,000+) in the greater New Hartford area and a seasonal Green Scene newsletter.

A distinctive operational asset is an on-site USPS Business Mail Entry Unit (BMEU) staffed with postal employees, combined with active participation in regional Postal Consumer Councils, which gives PJ Green direct access to postal professionals, regulatory updates, and discount optimization. The company holds MWBE (Minority/Women-Owned Business Enterprise) certification and RecycleOne Certified status, supports file delivery via Dropbox, Google Drive, and FTP, and operates an active social media presence on Facebook, LinkedIn, Instagram, and YouTube. Leadership includes Vice President Rick Green (sales and business development), Co-Owner Marianne Reynolds (community engagement), and Regional Print Sales representative Andrea Dinerstein.

Revenue is generated through professional services fees (variable data printing, mail preparation, graphic design, integrated marketing) and one-time product sales (promotional merchandise and custom apparel). Pricing is not publicly disclosed and requires direct inquiry. The go-to-market motion is sales-led and regional, with a field sales team targeting retail, non-profit, education (high school and college), healthcare, financial/municipal, and advertising agency customers across the Greater Utica region. There are no disclosed institutional investors, funding rounds, or external ownership; the company is privately held by the Green family.

Name

PJ Green

Legal name

PJ Green, Inc.

Website

https://pjgreen.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

PJ Green is a third-generation, family-owned printing and mailing services company in Utica, NY, founded in 1928, serving Central New York businesses, schools, non-profits, healthcare providers, and municipalities with variable data printing, direct mail, promotional products, custom apparel, and graphic design.

Ownership category

akta.pro rank

Headquarters

HQ city

Utica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Variable Data Printing Services: Custom printing services with variable data capabilities for personalized materials
2. Mailing and Direct Mail Services: Mail preparation and mailing services with postal compliance expertise and discount optimization
3. Promotional Products and Apparel: Custom promotional merchandise and apparel with access to over 700,000 products
4. Integrated Marketing Services: Comprehensive marketing services including graphic design, consulting, and data services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PJ Green is a Central New York printing and mailing services provider offering variable data printing, direct mail preparation, graphic design, custom apparel, and promotional products to local businesses, schools, non-profits, and other organizations. The company operates an on-site USPS BMEU postal facility and provides end-to-end project handling from design through mail delivery.

Product overview

PJ Green is a printing and mailing services company serving Central New York, offering a comprehensive suite of print products and services. The core offering includes variable data printing, direct mail services with postal expertise (including on-site USPS BMEU facility), and graphic design services. The product portfolio spans Print Products (brochures, postcards, business cards), Data Services & Mail Preparation, Printing & Finishing, Promotional items (access to 700,000+ products), Custom Apparel, Graphic Design & Consulting, and Integrated Marketing Services including an online dashboard. The company also publishes two newsletters (Town Crier and Green Scene) and maintains industry certifications including MWBE and RecycleOne Certified. Founded in 1928, PJ Green is one of the largest variable printing companies in the Northeast.

Differentiator

Problem solved

Functional benefit

Products and services

• Printing & Finishing State-of-the-art printing technology combined with finishing services for various print materials, offered to local businesses, schools, and organizations in Central New York.
• Direct Mail Mailing services leveraging on-site USPS postal BMEU facility staffed with postal employees and active involvement in regional Postal Consumer Councils (PCCs) for postal compliance and discount optimization.
• Data Services & Mail Preparation Mail preparation services with nearly 100 years of experience, ensuring projects comply with postal regulations while achieving available postal discounts.
• Graphic Design & Consulting On-staff graphic designers creating visually appealing designs for print products, providing an alternative to generic internet templates.
• Integrated Marketing Services Comprehensive marketing services including an online dashboard for managing integrated marketing campaigns.
• Promotional Products Access to over 700,000 promotional products for enhancing corporate identity, including golf events, employee recognition, and corporate branding.
• Custom Apparel Customized shirts, sweatshirts, jackets, sweatpants and more for teams, organizations, schools, and groups.
• Print Products Variable data print products including business cards, brochures, postcards, and other custom printed materials.
• Town Crier Publication Monthly news, events, and advertising publication serving the greater New Hartford, New York area with circulation over 13,000.

Quantifiable outcome

• 90+ years of mailing expertise

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cimpress (parent of Vistaprint): Cimpress is the parent of Vistaprint and operates a large portfolio of print, marketing, and promotional product brands serving SMBs. It competes with PJ Green primarily through online platforms that emphasize convenience and price for small-business print buyers.
• Taylor Corporation: Taylor Corporation is a large, family-owned printing and marketing services company with a broad portfolio spanning commercial printing, direct mail, signage, and branded merchandise—directly comparable service breadth to PJ Green but at far greater scale.
• Deluxe Corporation: Deluxe offers a combination of printing, marketing services, payroll, and financial services targeted at SMBs—overlapping with PJ Green on the print-and-market small-business segment, though Deluxe operates at national scale.
• LSC Communications: LSC Communications, now part of an Atlas Holdings portfolio, is a large commercial printing and mailing services provider—comparable to PJ Green on the print/mail side but at much greater scale and serving national accounts.
• Donnelley Financial Solutions: DFS is the successor to RR Donnelley's financial communications and printing business—comparable to PJ Green on the printing services side but serving regulated, enterprise-scale customers.

Direct peers

• Minuteman Press: Minuteman Press is a franchise-based commercial printing and marketing services network with hundreds of independently owned locations serving local businesses—directly comparable to PJ Green in target market, service mix, and SMB focus.
• Sir Speedy: Sir Speedy is a franchise printing and marketing services network providing commercial printing, direct mail, signage, and promotional products to local businesses—a close analog to PJ Green's regional full-service offering.
• AlphaGraphics: AlphaGraphics is a franchise network offering printing, marketing, and signage services to small and mid-sized businesses—comparable to PJ Green in service breadth and SMB customer profile.
• Allegra Marketing Print Mail: Allegra is a franchise-based marketing, print, and mail company with direct mail as a core capability—closely comparable to PJ Green on the direct mail and variable-data printing side.

Emerging players

• Postalytics: Postalytics is a SaaS-based direct mail automation platform that overlaps with PJ Green's mailing services segment for SMB marketing senders—comparable on the direct mail workflow side, though purely digital/software in delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0rmnykYx6h-ApxmgWHNa2g
• Facebookfacebook.com/PJGreenInc
• LinkedInlinkedin.com/company/pj-green
• Instagraminstagram.com/pjgreeninc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PJ Green