Sabrini Foods

What Sabrini Foods does

Sabrini Foods Pty Ltd is a privately held Australian wholesale distributor of Indian food products, founded in 1999 in Melbourne and rebranded from its original Sabi Foods identity. The company operates from five Australian locations — Melbourne (head office, Carrum Downs), Sydney (Wetherill Park, operated by Raji Foods Pty Ltd trading as Sabrini Group), Adelaide, Brisbane, and Perth — and distributes into New Zealand. Its portfolio spans more than 4,000 product lines across spices, beans, lentils, basmati rice, cooking oils, ready-to-eat curries, chutneys, pastes, and frozen snacks, marketed under its own Sabrini and Pattu brands alongside third-party principals including Vadilal, Shan, Chings, Daawat, GRB, Miller, and QBB, with Tata, Sunfeast, and Aashirvaad added in early 2025.

The business model is B2B wholesale distribution on a sales-led motion, supplying supermarkets, ethnic retail, wholesalers, and food service operators including restaurants, hotels, and catering businesses. Backed by ISO 22000 and HACCP certifications, DAWR (Quarantine) 2.1 Approved warehouses, and an in-house Warehouse Management System that tracks lot/batch codes and expiry through to each customer, Sabrini positions itself as a compliance-ready, one-stop importer for Indian food products in Australia. Pricing is not publicly disclosed and the company does not publish financials; it is founder/family-operated under Managing Director Uvaraja Hariramakrishnan (also referenced as Mr Raja in earlier materials), with no disclosed external investors, parent company, or M&A activity. Channel-wise, the company combines traditional B2B field sales with a customer login portal, social media (Instagram, Facebook, YouTube), email, and event marketing, signaling an intent to extend its brand presence beyond pure distribution.

Name

Sabrini Foods

Legal name

Sabrini Foods Pty Ltd

Website

https://sabrinifoods.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Sabrini Foods is a privately held Australian B2B wholesale distributor of Indian food products, supplying supermarkets, ethnic retailers, wholesalers, and food service operators across Australia and New Zealand with 4,000+ SKUs across proprietary and partnered brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Carrum Downs

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: B2B wholesale distribution of Indian food products including spices, beans, lentils, basmati rice, oils, ready-to-eat curries, chutneys, pastes, and frozen snacks. Revenue generated through product sales to retailers, restaurants, and food service operators.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sabrini Foods is a B2B wholesale distributor of Indian food products across Australia and New Zealand, supplying supermarkets, ethnic retailers, wholesalers, and food service operators with a portfolio of 4,000+ product lines spanning spices, beans, lentils, basmati rice, cooking oils, ready-to-eat curries, chutneys, pastes, and frozen snacks distributed under multiple brands (Sabrini, Pattu, Vadilal, Shan, Chings, Daawat, GRB, Miller, QBB). The company operates ISO 22000 and HACCP certified warehouses and uses a Warehouse Management System to manage lot/batch codes and expiry dates across its national distribution network.

Product overview

Sabrini Foods is an Indian food distributor and marketer operating as a multi-brand portfolio company. Their product ecosystem centers on distributing Indian food products across Australia and New Zealand through multiple sub-brands including their primary Sabrini brand and house brand Pattu, alongside partnered Indian brands such as Vadilal (frozen foods), Shan (spices), Chings (Asian sauces), Daawat (rice), and GRB (ingredients). Product categories include spices, beans and lentils, basmati rice, cooking oils, ready-to-cook curries, chutneys and pastes, and frozen snacks. The company carries over 4,000 product lines and supplies supermarkets, ethnic retail, wholesalers, food service, and restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Pattu: Household name brand for Indian food products in Melbourne, carrying 230 product lines
• Sabrini
• Vadilal
• Shan
• Chings
• GRB
• Daawat
• Miller
• QBB

Products and services

• Pattu
• Sabrini
• Vadilal
• Shan
• Chings
• Daawat
• GRB
• Miller
• QBB
• Butter Chicken Nuggets

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Managing Director Uvaraja Hariramakrishnan - Oceania RepresentationminorOthers · 1 February 2025Sabrini Foods Managing Director represented Oceania at Indus Food 2025 in Delhi, participating in panel discussion on Indian food imports. This represents industry recognition and thought leadership positioning.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bidfood Australia: Largest broadline foodservice distributor in Australia supplying restaurants, hotels and caterers. Comparable as a B2B foodservice distribution peer, though Bidfood is general-line rather than Indian-focused.
• Metcash: Australian grocery wholesaler serving the IGA network and independent retailers. Comparable as a B2B grocery wholesale peer with similar retail-channel customer base, though much larger and diversified across all categories.
• Woolworths Group: Australia's largest supermarket chain and a primary customer of Sabrini Foods. Comparable as a buyer of Indian food products at scale; also a structural risk if it expands direct sourcing from manufacturers.
• Coles Group: Major Australian supermarket chain and listed customer segment for Sabrini. Comparable as a key retail buyer of Indian/South Asian food products and a potential direct-sourcing competitor.
• ALDI Australia: Discount supermarket chain with an expanding private-label range that includes Indian/South Asian food products. Comparable as a major retail channel customer and aggressive private-label buyer.

Others

• Vadilal Industries: Major Indian frozen food manufacturer (frozen snacks, vegetables, bread, fruits) and one of Sabrini's most important distributed brands. Comparable as a supplier-partner that could also disintermediate Sabrini by establishing direct Australian operations.
• Shan Foods: Pakistani/Indian spice and recipe-mix manufacturer with 166 product lines distributed by Sabrini in Australia. Comparable as a key brand partner whose strategic decisions directly affect Sabrini's product range.
• MTR Foods: Indian packaged food brand (ready-to-eat meals, spice mixes) operating in international markets. Comparable as a potential Indian food brand competitor or partner for Australian distribution.
• Bikaji Foods International: Large Indian snacks manufacturer with international distribution. Comparable as a regional snack manufacturer whose products overlap with Sabrini's Vadilal frozen snacks offering.
• LT Foods (Daawat): Indian basmati rice specialist behind the Daawat brand distributed by Sabrini. Comparable as a brand partner whose direct international expansion could affect Sabrini's rice category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCp3eSrzu6UOR4ur_L8W_gdw
• Facebookfacebook.com/SabrinibychefHarpal
• Instagraminstagram.com/sabriniindianfood
• LinkedInlinkedin.com/company/sabrini-foods

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabrini Foods