Skyinplay
Skyinplay is a privately held Indian online sports betting and casino gaming platform offering cricket, soccer, tennis, kabaddi, and virtual sports wagering alongside casino games, serving individual retail bettors via web and mobile app under a transaction-fee revenue model.
- Company typePrivate
- Founded1999
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Skyinplay does
Skyinplay is a privately held online sports betting and gaming platform targeting Indian consumers, operating under the skyinplay.com.in domain with a GMT+5:30 timezone and India-specific payment rails (UPI, NetBanking). The platform combines sports betting markets — primarily cricket (including IPL), soccer, tennis, kabaddi, virtual cricket, e-soccer, and binary options — with a casino gaming vertical featuring Teen Patti, Andar Bahar, Baccarat, Auto Roulette, 7Up7Down, and 32 Cards. Each user is provisioned a unique Skyinplay Betting ID that serves as the account credential for deposits, withdrawals, and wagering across markets.
The underlying technology stack is a web-based responsive platform supplemented by an Android mobile application (v1.11, ~3.1MB). Core functionality includes real-time live/in-play betting with dynamic odds, multi-market navigation, and the proprietary Sky Trader interface for binary options trading. Odds and exchange infrastructure appear to be sourced from Betfair (per 'powered by Betfair' attribution), while casino gaming software is provided by Gaming Cura. The platform has been iterated to a second-generation version (Skyinplay 2) emphasizing smoother navigation and faster load times.
Skyinplay generates revenue via transaction-based commissions on winning bets across sports and casino verticals (no subscription or fixed-fee pricing). Distribution is entirely self-serve and direct-to-consumer, with user acquisition driven through content marketing (a blog covering betting guides and platform tutorials), SEO optimization for Indian betting keywords, and a referral/affiliate network with peer Indian betting platforms (Betbarter, Laser247, 99exch). The company has 101-250 employees, was founded in 1999, and does not publicly disclose revenue, funding, or ownership details.
Skyinplay firmographics
Firmographics- Name
- Skyinplay
- Legal name
- Skyinplay
- Website
- https://skyinplay.com.in
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Skyinplay is a privately held Indian online sports betting and casino gaming platform offering cricket, soccer, tennis, kabaddi, and virtual sports wagering alongside casino games, serving individual retail bettors via web and mobile app under a transaction-fee revenue model.
- Ownership category
- akta.pro rank
Skyinplay industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industries
- In-Play (Live) Betting Exchanges (MPAEAIAD), Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
Keywords
Skyinplay business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Betting Transaction Fees: Platform generates revenue through commissions on betting transactions placed by users on various sports and casino games. Users place bets using unique Betting IDs, and the platform takes a margin on winning bets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Skyinplay product offering
Product offeringCore offering
Skyinplay operates an online sports betting and casino gaming platform that lets Indian users place wagers on cricket, soccer, tennis, kabaddi, virtual sports, e-soccer, and binary trading markets, alongside casino games such as 7Up7Down, Teen Patti, Andar Bahar, Baccarat, and Roulette. The platform emphasizes live in-play betting with dynamic real-time odds, manages user accounts through unique Betting IDs with verification, and supports local Indian payment methods including UPI and NetBanking. Access is provided through a responsive website and a dedicated Android mobile app, with 24/7 customer support.
Product overview
Skyinplay is an online betting and gaming platform offering sports betting across cricket, soccer, tennis, virtual sports, esports, kabaddi, and binary trading. The platform operates as a unified product combining live/in-play betting with casino games (7Up7Down, 32 Cards, Teen Patti, Andar Bahar, Auto Roulette, Baccarat), accessible via web and mobile app. Skyinplay 2 represents an upgraded iteration of the core platform with enhanced navigation and performance. The platform uses a unique betting ID system for user accounts and offers multi-market access across various sports categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Skyinplay Online Betting Platform Unified online betting and gaming platform combining sports markets (cricket, soccer, tennis, kabaddi, virtual sports, esports), live in-play betting, casino games, and binary trading accessible via a single Betting ID user account. Targeted at Indian consumers seeking a one-stop betting destination.
- Casino Games Suite Collection of online casino-style games including 7Up7Down, 32 Cards, Teen Patti, Andar Bahar, Auto Roulette, and Baccarat, available for real-money play on the Skyinplay platform. Targeted at Indian users interested in casino-style wagering alongside sports betting.
- Skyinplay Mobile App Android mobile application (v1.11) that enables Indian users to access sports betting markets, live in-play betting, multi-market coverage, and account management from mobile devices. Aimed at bettors who prefer mobile wagering over desktop.
- Sky Trader Proprietary trading interface for binary options and financial-style betting products available within the Skyinplay platform. Targeted at Indian users seeking non-traditional wagering beyond conventional sports markets.
Companies that use Skyinplay
Customer profileSegments2 records
Ideal customer profiles2 records
Skyinplay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Skyinplay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BetfaircoreBetfair integration indicated by 'powered by Betfair' attribution in website footer. Platform may utilize Betfair's betting exchange infrastructure and odds pricing for certain markets.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Skyinplay competitors and assessment
Company assessmentDirect peers
- Betway India: Betway operates a globally licensed online sportsbook with a strong Indian-market presence offering cricket, soccer, tennis, and live in-play betting. Directly comparable as a multi-market online sportsbook serving the same Indian consumer base with similar product breadth.
- 1xBet: 1xBet is a large international online sportsbook and casino operator with significant India-facing operations covering cricket, football, kabaddi, and live betting. Closely comparable given its multi-market coverage, casino cross-sell, and India-focused marketing approach.
- Parimatch: Parimatch is an international sportsbook with active operations in India offering sports betting, live in-play, and casino games. Comparable as a multi-vertical operator with similar Indian-market positioning and live-betting emphasis.
- 10Cric: 10Cric is an India-focused online sportsbook heavily oriented toward cricket betting with secondary soccer, tennis, and casino verticals. A direct comparable given its cricket-first product strategy targeting the same Indian consumer segment as Skyinplay.
- Dafabet: Dafabet is an Asia-focused online sportsbook and casino operator with active India marketing across cricket, football, and live betting. Comparable as a regionally specialized multi-vertical sportsbook targeting the same Asian consumer base.
- Mostbet: Mostbet is an international online sportsbook and casino platform with India-facing operations covering cricket, soccer, esports, and live in-play betting. Comparable for its multi-vertical offering and India-targeted user acquisition.
- Melbet: Melbet operates an international online sportsbook and casino with significant India-facing operations, offering cricket betting, live in-play, virtual sports, and casino games. Directly comparable across product mix and India-focused positioning.
Broad incumbents
- Bet365: Bet365 is a global online sportsbook and gaming operator with extensive in-play betting markets and casino offerings. Comparable as a large-scale, broad-incumbent operator with superior brand recognition and product breadth competing for the same Indian sports betting demand.
Others
- Betfair: Betfair operates the world's largest betting exchange and supplies technology/liquidity to Skyinplay (per 'powered by Betfair' attribution). Included as a peer because Skyinplay's product positioning and exchange-like features (Sky Trader) directly leverage Betfair infrastructure.
Emerging players
- Dream11: Dream11 is India's leading fantasy sports platform, primarily cricket-focused and operating under a more clearly defined legal framework. Comparable as a cricket-centric real-money gaming platform targeting the same Indian sports-engaged consumer, though using a fantasy contest model rather than fixed-odds wagering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Skyinplay social profiles
Digital presenceSkyinplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skyinplay leadership team
Management profileNumber of profiles
Skyinplay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skyinplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skyinplay
What does Skyinplay do?
Skyinplay operates an online sports betting and casino gaming platform that lets Indian users place wagers on cricket, soccer, tennis, kabaddi, virtual sports, e-soccer, and binary trading markets, alongside casino games such as 7Up7Down, Teen Patti, Andar Bahar, Baccarat, and Roulette. The platform emphasizes live in-play betting with dynamic real-time odds, manages user accounts through unique Betting IDs with verification, and supports local Indian payment methods including UPI and NetBanking. Access is provided through a responsive website and a dedicated Android mobile app, with 24/7 customer support.
Is Skyinplay a public or private company?
Skyinplay is a private company. It is classified as unknown and is currently operating.
When was Skyinplay founded?
Skyinplay was founded in 1999. It employs 101 to 250 people.
How does Skyinplay make money?
One revenue line is on record: betting Transaction Fees.
Who are Skyinplay's main competitors?
Direct peers on record are Betway India, 1xBet, Parimatch, 10Cric, Dafabet, Mostbet and Melbet. Bet365 is listed as a broad incumbent. Betfair is listed as an others. Dream11 is listed as an emerging player.
Does Skyinplay have an API?
No public API is recorded for Skyinplay.
What industry is Skyinplay in?
Skyinplay's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAIAD, In-Play (Live) Betting Exchanges. Its NAICS code is 713290 and its SIC code is 7990.