Heart of the Valley YMCA

Name

Heart of the Valley YMCA

Website

https://ymcahuntsville.org

Company type

Private

Founded year

1910

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Development Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Child and Youth Services (62411), Civic and Social Organizations (8134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Community Center Education Programs (EDAAAFAB), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Youth development programs
• Community fitness services
• Aquatics and swimming
• Childcare and daycare
• Community recreation centers

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Heart of the Valley YMCA is a non-profit community organization that delivers youth development education, healthy living programs, and social responsibility services to individuals and families in the Madison/Huntsville, Alabama region. Its offerings include youth development programs, fitness and aquatics, childcare, and community-based recreation services, typically accessed through memberships and program fees.

Product overview

No product or service information available in the source data. The source content consists only of a loading/verification page ("One moment, please... Loader - Please wait while your request is being verified...") with no substantive content about the organization's offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Development Programs

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Planet Fitness: Low-cost commercial gym chain with strong local presence across Alabama. Represents the most direct price-based competitive threat to YMCA adult memberships, particularly for value-conscious members.
• Gold's Gym: National commercial fitness chain offering memberships, group classes, and youth programming. Competes directly for adult and family fitness memberships in the same Huntsville/Madison trade area.
• YMCA of the USA (National Organization): National umbrella organization governing and supporting all U.S. YMCA branches, including Heart of the Valley. Provides shared standards, brand IP, and group purchasing that shape the local branch's competitive positioning.

Regional players

• Life Time Fitness: Premium national fitness operator with a broad mix of family, youth, swim, and wellness programming. A useful adjacent benchmark for premium pricing and family-focused programming even where it does not directly compete in Huntsville/Madison.

Direct peers

• Birmingham YMCA: Another Alabama-based YMCA branch offering a comparable mix of youth development, fitness memberships, aquatics, and summer camps. Most directly comparable peer given the same state, same national YMCA umbrella, and overlapping service portfolio.
• Boys & Girls Clubs of North Alabama: Operates youth development centers across the same North Alabama geography with after-school and summer programming. Closest non-YMCA peer in terms of mission and member base, competing for the same youth programming and family fee dollars.
• JCC (Jewish Community Center) of Greater Birmingham: Community center model combining fitness, aquatics, youth programming, and summer camps in a non-profit membership structure. Highly comparable operating model and revenue mix even though regionally adjacent rather than overlapping.
• YMCA of Metropolitan Nashville: Nearby regional YMCA branch serving a similar southeastern U.S. demographic with comparable programming in youth development, swim, and family fitness. Useful benchmark for membership scale and program mix in the same regional market.

Emerging players

• 4-H (Cooperative Extension System): National youth development program delivering after-school, summer, and leadership programming for the same youth demographic. Competes for the same parent wallet share in enrichment programming, though more focused on STEM/agriculture than fitness.
• Salvation Army of North Alabama: Non-profit social services organization in the same region providing youth programming, after-school care, and community support. Competes for charitable donations, volunteer hours, and youth program enrollment in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/YMCAhuntsville
• Facebookfacebook.com/ymcahuntsville
• LinkedInlinkedin.com/company/heartofthevalleyymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of the Valley YMCA