Standard of New England

What Standard of New England does

Standard of New England is an independent wholesale distributor of industrial PVF (Pipe, Valves, and Fittings) products, headquartered at 100 West Road, Portsmouth, NH. Founded in 1996 by John Brady — a U.S. Coast Guard veteran who learned the trade at a Boston-area supplier — and his wife Julie, the company supplies pipe, valves, fittings, flanges, expansion joints, gaskets, studs/bolts/nuts, fusion tools, and engineered plastics to seven industry verticals: Building, Infrastructure, Manufacturing, Marine, Oil/Gas/Chemical, Power & Process, and Waterworks. The catalog spans carbon steel, stainless, nickel and special alloys, and engineered plastics (PVC, CPVC, PP-R, HDPE) per ASTM, ASME, and API standards, with both domestic and import material sourced. Notable positions include AS9100 aerospace supplier status and New England representation for Senior Flexonics Pathway, which the company describes as the only U.S. expansion joint manufacturer with a nuclear power stamp.

The company's product surface is operationally deep rather than platform-native: there is no e-commerce, no public API, and no mobile app — all transactions are initiated via Request for Quote (RFQ) or direct contact, with one dedicated point-person managing each order end-to-end. Differentiated offerings include Project Consultations (with jobsite visits for complex orders), a Fusion Training program for Aquatherm polypropylene piping that enables a 10-year manufacturer warranty, and proprietary technical resources (Pipe Chart, Stud/Bolt/Nut Chart) plus an educational blog targeting engineers, estimators, and procurement professionals. Domestic compliance expertise (AIS, Buy American Act, DFARS, FARS, NAFTA, ARRA) is explicitly marketed as protection against costly specification errors on government, military, and municipal projects.

Revenue is generated through transaction-based wholesale distribution with quote-based pricing (no public price lists, no disclosed volume tiers). All transactions are initiated via RFQ or phone; pricing is set at order placement and is subject to manufacturer cost changes, tariffs, taxes, and freight. First-time credit applicants may face a 50% deposit, with payment terms per credit-approval letter or sales order, and a 1.5% per month finance charge (18% APR) on past-due balances. The customer base is described as spanning local, national, and international buyers, though no specific named end customers are disclosed. Marketing is content-led (technical blog and SEO) rather than paid-media-driven, with direct sales and inside-sales team engagement driving bottom-funnel conversion.

Name

Standard of New England

Legal name

Standard of New England, LLC

Website

https://standardne.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Standard of New England is an independent wholesale distributor of industrial pipe, valves, fittings, flanges, and expansion joints, serving customers in building, infrastructure, manufacturing, marine, oil/gas/chemical, power/process, and waterworks end markets across local, national, and international geographies.

Ownership category

akta.pro rank

Product category

Industrial PVF (Pipe, Valves, Fittings) Wholesale Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC)

akta.pro secondary industries

Pipe Fittings, Couplings & Connectors (IMADALAD), Pipe Accessories & Joining Systems (Couplings, Gaskets, Solvent Cement, Fusion Fittings) (IMANADAJ), Industrial Process & Chemical-Resistant Pipe Systems (CPVC/PVDF/PP) (IMANADAF)

Keywords

• Industrial pipe valves fittings
• PVF wholesale distribution
• Industrial piping supplies
• Expansion joint distribution
• Engineered plastic piping

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Wholesale PVF Product Distribution: Revenue generated from the sale and distribution of industrial piping products including pipe, valves, fittings, flanges, expansion joints, gaskets, studs/bolts/nuts, fusion tools, engineered plastics, and specialty products. Products available in a wide range of alloys (carbon steel, stainless steel, nickel alloys, special alloys) and engineered plastics (PVC, CPVC, PP-R, HDPE). Both domestic and import material sourced. Pricing is quote-based with no public price listing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Standard of New England is an independent B2B wholesale distributor of industrial Pipe, Valves, and Fittings (PVF) products serving building, infrastructure, manufacturing, marine, oil & gas, power & process, and waterworks sectors since 1996. The company distributes pipe (carbon steel, stainless steel, special alloy, engineered plastic, polypropylene), a full valve lineup (ball, gate, check, globe, butterfly, plug, specialty), fittings, flanges, expansion joints, industrial dampers, gaskets, studs/bolts/nuts, engineered plastics, and fusion tools. Value-added services include certified fusion training for polypropylene piping and project consultations for complex technical specifications.

Product overview

Standard of New England is an independent wholesale distributor of industrial PVF (Pipe, Valves, and Fittings) products operating since 1996. The company offers a comprehensive portfolio of piping products including Carbon Steel Pipe, Stainless Steel Pipe, Special Alloy Pipe, Engineered Plastic Pipe, and Polypropylene Pipe (Aquatherm); a complete valve lineup comprising Ball Valves, Gate Valves, Check Valves, Globe Valves, Butterfly Valves, Plug Valves, and Specialty Valves; extensive fittings and flanges; expansion joints (metal, fabric, and rubber) through manufacturer partnerships; industrial dampers; gaskets; studs, nuts, and bolts; and engineered plastics. The company also provides value-added services including Fusion Training for polypropylene piping systems and Project Consultations for complex technical requirements. Products are available per ASTM, ASME, API, and other industry standards in various alloys including stainless steel grades, nickel alloys, and exotic materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Pipe

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• AquathermcoreChannel Partner/ Reseller/ DistributorStandard of New England is the Northeast representative for Aquatherm Polypropylene Pipe and Fittings. Aquatherm Blue Pipe features faser-composite technology as an alternative to steel, stainless steel, copper, and plastic. Aquatherm Green Pipe is free of toxic chemicals and ideal for potable applications. Company offers fusion training for Aquatherm PP-R piping systems, and completing training enables projects to be covered by the 10-year manufacturer warranty covering parts, labor, personal injury, and incidental damages from manufacturer defect.
• Senior Flexonics PathwaycoreChannel Partner/ Reseller/ DistributorStandard of New England is the New England representative for Senior Flexonics Pathway, an industry leader in metal and fabric expansion joints and rubber expansion joints. Products include externally pressurized, mid-corr, unrestrained, single tied, universal, hinged, gimbaled, pressure balanced expansion joints, and fabric expansion joints. Application services include site surveys, field services, installation, repairs, and nuclear certifications.
• Proco ProductscoreChannel Partner/ Reseller/ DistributorStandard of New England is the New England representative for Proco Products, an industry leader in rubber expansion joints. Products include spool-type, molded spherical, eccentric and concentric rubber expansion joints, PTFE and FEP lined rubber expansion joints, molded PTFE expansion joints, non-metallic flexible fan connectors, braided hoses, and flex connectors.
• ASCminorChannel Partner/ Reseller/ DistributorASC (ASC-ES) is listed as one of the manufacturers Standard of New England works with. Specific product lines or partnership details are not extensively described in the source material.
• Dodson GlobalminorChannel Partner/ Reseller/ DistributorDodson Global is listed as one of the manufacturers Standard of New England works with. Specific product lines or partnership details are not extensively described in the source material.
• Energy Metals (E Metals Inc.)minorChannel Partner/ Reseller/ DistributorEnergy Metals (E Metals Inc.) is listed as one of the manufacturers Standard of New England works with for specialty metals and materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mueller Industries: Mueller Industries is a manufacturer of copper, brass, aluminum, and plastic products including plumbing and industrial PVF components. While primarily a manufacturer rather than distributor, it competes for the same industrial PVF specification slots and serves overlapping plumbing and waterworks end-markets.
• Ferguson Enterprises: Ferguson is the largest US distributor of plumbing, PVF, waterworks, and HVAC products. It competes with Standard of New England across multiple end-markets including building, waterworks, and industrial, but at significantly larger scale and with national geographic coverage.
• McMaster-Carr: McMaster-Carr is a major industrial supply distributor with a deep catalog of pipe, valves, fittings, and related components. While it serves a broader industrial MRO customer base than Standard of New England's project-focused business, it competes for similar PVF spend through its digital-first catalog model.
• Hajoca Corporation: Hajoca is one of the largest privately held US distributors of plumbing, heating, industrial PVF, waterworks, and HVAC products. It serves similar industrial and mechanical contractor customer segments as Standard of New England but operates on a much larger national scale with broader product breadth.
• Winsupply: Winsupply is a large US-owned wholesale distribution company focused on plumbing, HVAC, industrial, and PVF products through local dealer-owners. It competes with Standard of New England in industrial and plumbing distribution but with substantially greater scale and a decentralized branch model.

Direct peers

• Trumbull Industries: Trumbull Industries is a wholesale distributor of pipes, valves, fittings, and engineered products serving industrial customers in the Midwest and nationally. It shares the same independent distributor model and serves overlapping industrial PVF customers with similar technical depth.
• F.W. Webb Company: F.W. Webb is a large New England-based wholesale distributor of plumbing, heating, cooling, and industrial PVF products. It is the most direct geographic and product-line competitor to Standard of New England, serving similar industrial, mechanical contractor, and institutional customers across the Northeast.
• E.J. Prescott: E.J. Prescott is a regional wholesale distributor of waterworks, sewer, drainage, and PVF products serving municipal and utility customers across the Northeast and Midwest. It is a direct peer for the waterworks and infrastructure end-markets that Standard of New England targets.

Regional players

• Coburn Supply Company: Coburn Supply is a regional wholesale distributor of plumbing, HVAC, and industrial PVF products serving the Gulf Coast and South-Central US. It is comparable in business model and customer mix to Standard of New England but operates in a different geography.
• Jomar Valve: Jomar Valve is a manufacturer and distributor of ball, check, and plumbing valves focused on commercial, institutional, and light industrial markets. It is comparable to the valve portion of Standard of New England's product portfolio and competes in similar specification-driven valve projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/standardofnewengland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard of New England