What CWK NETWORK does

CWK Network is an Atlanta-based, family-owned documentary storytelling company that produces reality-based programming and associated educational curricula. Founded in the late 1990s by Stacey and Sam DeWitt as Connect with Kids, the company built its business around a syndicated television series that aired for over a decade on ABC, CBS, and NBC local affiliates, reaching 55 million households annually. Today, the company operates the StoryTruths™ platform, anchored by a proprietary 25-year film archive exceeding 8,000 hours of authentic footage captured in schools, homes, and communities across the United States. Core products include CWK Originals (documentary films and series distributed on Prime Video, Peacock, and Apple TV), StoryTruths TV, the StoryTruths Podcast, the StoryTruths Rewind series, and the StoryTruths Studio B2B content service.

CWK Network generates revenue through a multi-stream model: multi-year U.S. Department of Education grants (including back-to-back five-year EIR awards in 2022 and 2023), content licensing across major streaming platforms, B2B custom documentary production through StoryTruths Studio for schools, brands, and civic organizations, and a content marketplace. Its go-to-market blends sales-led institutional partnerships, enterprise field sales to school districts and government agencies, and earned media through industry awards and federal evidence-based designations. The company has earned a National Daytime Emmy, 27 Regional Emmy nominations, Parents' Choice Awards, and Prism Awards, and holds the U.S. Department of Education's "Effective Producer" designation alongside listings on What Works Clearinghouse and SAMHSA's NREPP.

Name

CWK NETWORK

Legal name

CWK Network, Inc.

Website

https://cwknetwork.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

CWK Network is an Atlanta-based, family-owned documentary storytelling company that produces reality-based programming and educational curricula, anchored by a 25-year, 8,000+ hour proprietary film archive. It serves K-12 schools, federal education agencies, brands, and civic organizations through streaming distribution, federal grant-funded SEL programs, and a B2B Studio.

Ownership category

akta.pro rank

Product category

Educational Documentary Media Production

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Investigative & Journalism Documentaries (MPADADAD)

Keywords

• Documentary filmmaking
• Educational media
• Social-emotional learning
• Content licensing
• Video production services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Grants and Educational Contracts: CWK Network generates significant revenue through U.S. Department of Education grants, including back-to-back five-year Education Innovation and Research (EIR) grants awarded in 2022 and 2023 to expand social and emotional wellness programming post-COVID.
2. Content Licensing and Streaming Distribution: CWK Originals are distributed through major streaming platforms including Prime Video, Peacock, and Apple TV, generating licensing revenue from content distribution agreements.
3. StoryTruths Studio Partnerships: CWK works with schools, brands, and civic organizations through its StoryTruths Studio to produce custom documentary content, building a network that reaches millions of viewers.
4. Content Marketplace: The company has launched an elevated engagement content marketplace providing continuous learning and empowerment content for diverse audiences.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CWK Network is an Emmy Award-winning storytelling company that produces reality-based documentary programming and social-emotional learning curricula through its StoryTruths platform. The company owns a 25-year proprietary film archive of more than 8,000 hours of footage and licenses/distributes its original documentaries via broadcast affiliates and major streaming platforms (Prime Video, Peacock, Apple TV), while securing government-funded institutional contracts with K-12 schools, civic organizations, and brands.

Product overview

CWK Network is a documentary storytelling company offering a multi-platform portfolio centered on its StoryTruths platform. The core offerings include CWK Originals (documentary films and series distributed on Prime Video, Peacock, and Apple TV), StoryTruths TV (television content), the StoryTruths Podcast (audio storytelling), and the CWK Archive with over 8,000 hours of footage spanning 25 years. The StoryTruths Studio module enables collaborative content creation with schools, brands, and civic organizations. All offerings are grounded in real stories of everyday people navigating real lives.

Differentiator

Problem solved

Functional benefit

Brands

• StoryTruths™: CWK's storytelling platform that reconnects truth and trust through lived experience, blending documentary depth with personal narrative
• CWK Originals
• StoryTruths Podcast
• CWK Archive
• StoryTruths TV

Products and services

• CWK Originals Documentary films and series that reveal the humanity within everyday life, capturing real people navigating real lives in schools, neighborhoods, and gathering places. Distributed on Prime Video, Peacock, and Apple TV for general consumer audiences and institutional partners.
• StoryTruths TV Television platform hosting CWK's documentary content as part of the StoryTruths storytelling platform, designed to reconnect truth and trust through lived experience for consumer and institutional audiences.
• StoryTruths Podcast Podcast series exploring turning points and moments that shape identity, blending past recordings with present-day insight to trace personal stories to larger social questions. Distributed via major podcast platforms for general audiences.
• CWK Archive / StoryTruths Rewind Living film archive with over 8,000 hours of footage spanning 25 years, chronicling real stories in schools, homes, and communities. The StoryTruths Rewind series revisits individuals filmed years ago to explore how lives, values, and communities evolve.
• StoryTruths Studio Custom documentary content creation service for schools, brands, and civic organizations, producing collaborative storytelling projects that reach millions of viewers through CWK's distribution network.

Quantifiable outcome

• Reached 55 million households annually during decade-long broadcast run
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Jackson Public SchoolscoreStrategic or Co-development Partner · 6 December 2025Jackson Public Schools is partnering with the Martin Luther King, Sr. Community Resources Collaborative to implement The Sankofa Chronicles, a multimedia social-emotional learning curriculum. CWK Network's content is being utilized in this nationwide implementation program funded by the U.S. Department of Education. The school district will participate in the program and provide feedback to improve the culturally responsive curriculum.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Discovery Education: A leading provider of K–12 digital multimedia curricula and streaming content for schools. Highly comparable to CWK in delivering evidence-based, video-driven social-emotional learning and standards-aligned educational programming to U.S. school districts.
• Sesame Workshop: Producer of high-impact educational multimedia (TV, streaming, classroom content) for children, families, and educators. Closely comparable to CWK in blending marquee nonfiction/educational content with research-backed SEL curricula and institutional distribution.
• Participant Media: Independent film and media company producing documentary and scripted content centered on social impact. Direct comparator to CWK Originals in mission-driven documentary production, streaming distribution, and storytelling focused on societal issues.
• Kartemquin Films: Independent, mission-driven documentary production company producing social-issue nonfiction for broadcast and streaming. Direct peer in terms of scope, documentary focus, and impact-driven storytelling — but with a more public-media funding model.
• American Documentary (POV): Nonprofit producer of independent documentaries broadcast on PBS and via streaming. Closely comparable in distributing narrative nonfiction to mass audiences, with social-issue orientation and grant-supported funding structure analogous to CWK's EIR-funded model.
• Concordia Studio: Independent production studio focused on social-impact documentary film and series for streaming platforms. Overlaps with CWK in narrative nonfiction aimed at cultural impact and premium streaming distribution.

Broad incumbents

• PBS (Public Broadcasting Service): Public-service broadcaster producing and distributing documentary and educational programming for mass audiences. CWK's broadcast and streaming footprint, mission-driven SEL focus, and Emmy-recognized nonfiction slate position it as a smaller-scale analog in the same public-media narrative space.
• National Geographic Studios: Long-running producer of premium documentary films and series distributed across broadcast and streaming. Comparable to CWK in nonfiction film production for major network and streaming platforms, though operating at substantially larger scale.
• Lion Television: International factual and documentary production company producing content for global broadcasters and streamers. Comparable to CWK in producing reality-based, socially-oriented documentary programming for major distribution partners, though scaled across multiple geographies.

Emerging players

• XTR: Streaming-first documentary production and distribution company, formerly behind Documentary+. Comparable to CWK Originals in producing and streaming documentaries directly to consumers, though focused on feature-length releases rather than educational series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/connectwithkids
• Facebookfacebook.com/ConnectWithKids

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CWK NETWORK