What IMG does

Image Manufacturing Group (IMG) is a privately held custom signage manufacturer and interactive kiosk producer headquartered in Norcross, Georgia. Founded in mid-2012 by Craig Johnson through the asset purchase of two prior-employer companies — one a custom signage manufacturer and the other a kiosk producer — IMG combines architectural signage fabrication with interactive kiosk design-build under a single roof. The company offers four core product/service lines: Architectural Signage, Sign Programs (managed brand signage across multi-site footprints), Kiosks & Custom (branded interactive solutions such as the Home Depot Appliance Finder, Kroger Package Services kiosks, Blink Fitness membership kiosks, NAPA in-aisle lookup displays, Clearwave healthcare intake kiosks, and the Parkade parking garage sign system), and supporting Services (Sign & Element Installation, Service & Maintenance, Rebrand & Refresh, Drive Thru & Digital Installations).

IMG's customer base is enterprise B2B and spans Healthcare (AdventHealth, Augusta University Health, Emory Healthcare, North Georgia Medical System), Retail (Home Depot, Kroger, NAPA, Blink Fitness, RaceTrac, Beaver Toyota), Education (Georgia Tech, Augusta University, University of Tennessee), QSR & Fast Casual (Wendy's, Applebee's, Huddle House, First Watch, Newk's), Athletics (Atlanta United, Georgia Tech Athletics), and Office/Corporate/Nonprofit/Religious segments (Jones Day, Atlanta Mission, Christ Place Church, Interstate 120 Office Park, Concourse, Anthem Parking Garage). The company sells exclusively through direct enterprise sales on a quote-based, project-by-project model, with revenue generated from hardware sales (custom signage and kiosks) and professional services (installation, maintenance, rebrand programs). Geographic focus is the Southeast US.

Operationally, IMG runs as a bootstrapped LLC with 101–250 employees, no institutional investors, no disclosed funding rounds, and no parent company. Leadership consists of CEO Dave Jones, Founder Craig Johnson, Executive Chairman Peter Cureton, and Chief Strategy Officer Charles Mays. Notable integrations include a partnership with SapientNitro (now Publicis Sapient) on the Home Depot Appliance Finder program and a supplier relationship with Parkade for parking wayfinding products.

Name

IMG

Legal name

Image Manufacturing Group, LLC

Website

https://imgbuilds.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Image Manufacturing Group (IMG) is a Norcross, Georgia-based custom signage manufacturer and interactive kiosk producer serving enterprise clients in healthcare, retail, education, QSR, athletics, and corporate sectors across the Southeast US through direct project-based B2B sales.

Ownership category

akta.pro rank

Product category

Custom Signage & Kiosk Manufacturing

NAICS

Indoor and Outdoor Display Advertising (54185), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Industrial Design Services (54142)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industry

Electronic Shelf Labels (ESL) & Shelf-Edge Hardware (HDACAKAJ)

Keywords

• Custom signage manufacturing
• Interactive kiosks
• Architectural signage
• Sign installation services
• Digital signage solutions

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Signage Manufacturing: Design and manufacture of custom exterior and interior architectural signage for various industries including healthcare, education, corporate, retail, and hospitality. Revenue is generated through project-based custom manufacturing with installation services.
2. Interactive Kiosk Production: Fabrication and integration of interactive kiosks for retail (membership, wayfinding, package services), healthcare (patient intake), and other applications. Includes both hardware sales and integration services.
3. Installation & Maintenance Services: Sign and element installation, ongoing service and maintenance, rebrand and refresh programs, and drive-thru/digital installations. Provides recurring service revenue alongside one-time project work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

IMG designs, fabricates, and installs custom architectural signage and interactive kiosks for enterprise clients across healthcare, retail, education, QSR, athletics, corporate, and municipal markets. The company provides end-to-end services including design-build fabrication, professional installation, ongoing maintenance, rebranding, and drive-thru/digital installation programs under its own manufacturing operations.

Product overview

Image Manufacturing Group (IMG) is a custom signage and kiosk manufacturing company offering integrated solutions through its core product lines: Architectural Signage, Sign Programs, and Kiosks & Custom products. The company combines manufacturing, installation, and service capabilities to serve diverse markets including retail, healthcare, QSR/fast casual, education, athletics, office/corporate, municipal/tourism, multifamily residential, and transportation/hospitality. IMG's kiosk portfolio includes branded solutions such as Blink Fitness Membership Kiosks, NAPA In-Aisle Lookup Kiosks, The Home Depot Appliance Finder, Kroger Package Services Kiosks, and Clearwave Healthcare Kiosks. The company provides supporting services including Sign & Element Installation, Service & Maintenance, Rebrand & Refresh, and Drive Thru & Digital Installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Signage Custom architectural signage solutions for commercial and institutional spaces, including exterior and interior signage systems for healthcare, education, corporate, retail, and hospitality environments.
• Sign Programs Comprehensive sign program development and management for consistent brand signage across multiple locations, supporting enterprise customers with multi-site deployment standards.
• Sign & Element Installation Professional installation services for signage and architectural elements at customer facilities.
• Service & Maintenance Ongoing service and maintenance programs for existing signage installations, providing recurring support across multi-location enterprise deployments.
• Rebrand & Refresh Renovation and rebranding services for updating existing signage systems across multiple locations to align with updated brand standards.
• Drive Thru & Digital Installations Installation services for drive-through facilities and digital signage systems, serving QSR and fast casual restaurant chains.
• Custom Interactive Kiosks

Named customers26 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KIOSK Information Systems: Custom self-service kiosk designer and manufacturer serving retail, healthcare, QSR, and enterprise clients. Closely comparable to IMG's kiosk manufacturing business in both product category and customer verticals.
• Olea Kiosks: Designer and manufacturer of self-service kiosks for retail, healthcare, hospitality, and entertainment. Direct competitor in the custom interactive kiosk fabrication market IMG serves.
• Frank Mayer and Associates: Custom kiosk manufacturer and in-store interactive solutions provider with deep retail and QSR customer base. Highly comparable to IMG's product offerings and target verticals.
• YESCO: Custom signage, lighting, and digital display manufacturer serving enterprise and retail customers across the US. Closely comparable to IMG's architectural signage manufacturing business.
• Federal Heath: National signage, graphics, and brand implementation company serving retail, restaurant, and convenience store chains. Directly comparable to IMG's multi-site signage program work for QSR and retail customers.
• Poblocki Sign Company: Custom architectural signage manufacturer serving national retail, restaurant, healthcare, and corporate clients. Direct competitor in IMG's core architectural signage fabrication segment.

Broad incumbents

• FASTSIGNS: Largest franchise network of sign and visual graphics providers in North America, with national geographic reach. Overlaps with IMG's signage capabilities but operates through a franchise model and covers smaller commercial customers as well.
• Watchfire Signs: Manufacturer of LED and digital signage solutions for retail, QSR, and out-of-home advertising. Comparable to IMG's digital signage installation capabilities but at larger scale and with proprietary LED technology.
• Peerless-AV: Designer and manufacturer of AV mounting, display, and kiosk hardware solutions. Adjacent to IMG's interactive kiosk integration business, with broader product portfolio including mounts and enclosures.
• NCR Voyix: Enterprise self-service technology provider offering hardware and software for retail and hospitality kiosks. Comparable in target customer and self-service use case to IMG's retail kiosk programs, but operates at significantly larger scale with proprietary software stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/imgarch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMG