Name

Midwest Industries

Legal name

Midwest Industries, Inc.

Website

https://midwestindustries.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ida Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Boat Trailer Sales: Sale of ShoreLand'r boat trailers through dealer network and directly to OEM manufacturers. Trailers represent a core product line with nearly 70 years of manufacturing history.
2. Boat Lift Sales: Sale of ShoreStation hydraulic boat lifts and accessories, which comprise approximately 50% of company output. Products sold through dealer network with national distribution.
3. OEM Components: Supply of boat trailers and components to OEM manufacturers including Yamaha and Sea Ray. Relationship maintained due to employees' attention to detail and quality standards.
4. Docks and Accessories: Sale of ByronSelect branded docks and spa accessories through dealer network.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Midwest Industries designs, fabricates, and assembles marine and waterfront equipment, primarily ShoreStation hydraulic boat lifts and accessories (approximately 50% of output), ShoreLand'r boat trailers, and ByronSelect docks and spa accessories. Products are manufactured at the Ida Grove, Iowa facility using high-speed fabrication, welding, painting, and assembly operations, and sold through national dealer/distributor networks and directly to OEM boat manufacturers such as Yamaha and Sea Ray. The company additionally supports its dealer base with service training schools and customer relationship management across multiple U.S. regions.

Product overview

Midwest Industries is a family-owned and operated manufacturing company with nearly 70 years of history, based in Ida Grove, Iowa. The company operates three core product brands: ShoreStation (hydraulic boat lifts and accessories comprising approximately 50% of output), ShoreLand'r (boat trailers, positioning the company as a leading boat trailer manufacturer), and ByronSelect (Byron Originals model aviation products). The company serves residential lakefront properties with waterfront equipment including boat trailers, boat lifts, docks, and spa accessories. Manufacturing operations include Fabrication, Assembly, Paint Line, Loading, ShoreStation production, Accessory production, 2nd Shift operations, and a Tennessee warehouse.

Differentiator

Problem solved

Functional benefit

Brands

• ShoreStation: Boat lifts and hydraulic lifts for residential lakefront properties
• ShoreLand'r
• Byron Select

Products and services

• ShoreStation Hydraulic Boat Lifts and Accessories ShoreStation is the flagship brand of Midwest Industries, producing hydraulic boat lifts and accessories that comprise approximately 50% of company output. The product line serves residential lakefront property owners needing to store and protect their boats, and supports custom heavy-duty installations such as 30,000 LB hydraulic lifts.
• ShoreLand'r Boat Trailers ShoreLand'r is a core brand of Midwest Industries that manufactures boat trailers for transporting boats. The brand is positioned as a leading manufacturer of boat trailers with over 70 years of industry experience, sold through the ShoreLand'r dealer network and supplied directly to OEM boat manufacturers such as Yamaha and Sea Ray, with a dedicated Tennessee warehouse supporting East Tennessee OEMs.
• ByronSelect Docks and Spa Accessories ByronSelect is a brand of Midwest Industries that produces docks and spa accessories to complement the marine equipment portfolio of boat lifts and trailers. The brand (formerly known as Byron Originals) serves residential waterfront property owners alongside the ShoreStation and ShoreLand'r product families.

Quantifiable outcome

• Hydraulic lifts and accessories now comprise 50% of company output, showing significant product line expansion and market acceptance.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• Buena Vista UniversitycoreStrategic or Co-development PartnerStrategic partnership providing education benefits to employees and their family members. Employees and eligible family members receive partner grant funding towards tuition with up to 30% discount per credit hour through BVU partner grant. Also includes up to $2,000 annually for attending BVU Storm Lake campus. Partnership supports career development and 'Midwest Works for You' philosophy.
• OABCIG Community School DistrictminorOthersPartnership with local school district providing School to Career program opportunities for students. OABCIG students participate in both the program and independent part-time work with Midwest Industries, learning valuable lessons in work ethic and team membership.
• Yamaha ManufacturingmajorOEM/ Whitelabel/ Licensing PartnerOEM manufacturing relationship for boat trailers and components. Customer service team travels to Tennessee to observe operations and maintain partnership. Relationship maintained due to employees' attention to detail and quality standards.
• Sea Ray ManufacturingmajorOEM/ Whitelabel/ Licensing PartnerOEM manufacturing partnership for boat trailers and components. Customer service visits to Tennessee operations demonstrate commitment to partnership quality and service.
• Blue Space CreativeminorGTM or Marketing PartnerCreative agency responsible for branding and website design. Collaborates with marketing team on photo and video shoots for promotional materials showcasing waterfront lifestyle and product line.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magic Tilt Trailers: Magic Tilt Trailers is a Florida-based boat trailer manufacturer selling through marine dealers, directly competing with ShoreLand'r in the aluminum and galvanized boat trailer market.
• Load Rite Trailers: Load Rite manufactures galvanized and aluminum boat trailers sold through a national dealer network, directly competing with Midwest Industries' ShoreLand'r brand in the boat trailer category.
• ShoreMaster: ShoreMaster is a direct competitor manufacturing aluminum boat lifts, docks, and waterfront equipment for residential and commercial customers, overlapping directly with Midwest Industries' ShoreStation brand.
• Hewitt Industries: Hewitt Industries (now part of Lippert) produces boat lifts, pontoon lifts, and Roll-A-Dock floating dock systems, serving the same residential waterfront customer base as ShoreStation and ByronSelect.
• Sunstream Boat Lifts & Docks: Sunstream manufactures boat lifts, PWC lifts, and floating dock systems sold through marine dealers, overlapping with Midwest Industries' ShoreStation and ByronSelect product categories.
• Karavan Trailers: Karavan Trailers is one of the largest US boat trailer manufacturers, selling through dealers nationwide and competing directly with Midwest Industries' ShoreLand'r boat trailer line.
• HydroHoist Boat Lifts: HydroHoist manufactures hydraulic and air-powered boat lifts for residential and commercial waterfront applications, competing directly with Midwest Industries' ShoreStation hydraulic lift product line.
• FLOE International: FLOE International designs and manufactures boat lifts, docks, and waterfront accessories sold through a dealer network, directly competing with Midwest Industries' ShoreStation lifts and ByronSelect docks.

Broad incumbents

• Brunswick Corporation: Brunswick is a major marine conglomerate owning boat brands (Sea Ray being one), Mercury Marine, and marine parts and accessories businesses, providing broad incumbent context in the recreational marine equipment ecosystem.
• Lippert Components: Lippert is a large diversified supplier of components to the RV, marine, and trailer industries; it owns Hewitt Industries and competes broadly with Midwest Industries across lifts, docks, and trailer components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MidwestIndustries

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Industries