Heatmaster
- Company typePrivate
- Founded1970
- HeadquartersAngier, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Heatmaster firmographics
Firmographics- Name
- Heatmaster
- Legal name
- Heatmaster, LLC
- Website
- https://heatmaster.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Heatmaster industry classification
Industry- Product category
- Gas Hearth Products
- NAICS
- All Other Miscellaneous Wood Product Manufacturing (321999)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Fire Pits & Outdoor Fireplaces (HSAIACAG)
- akta.pro secondary industries
- Chimney Relining & Flue Liner Services (HSAEANAD), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Heatmaster is headquartered
LocationHeadquarters
- HQ city
- Angier
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heatmaster business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Gas Log Sales: Sale of vented and vent-free gas log sets including various wood species styles (maple, oak, birch, cherry, etc.) in multiple sizes (18", 24", 30", 36", 42").
- Firebox and Blower Sales: Sale of vent-free fireboxes (HVF series) and blower accessories (SBF-300, HFB-B, HFB-BBB) for heat circulation.
- Outdoor Fire Product Sales: Sale of outdoor fireplace gas logs and outdoor gas fire pits (Arizona Glow, Night Glow, Twilight Glow, Midnight Expressions, Outdoor Expressions).
- Accessories Sales: Sale of accessories including remotes, switches, glowing embers, platinum embers, lava granules, coal chips, wood chips, twig sets, pine cones, and maintenance parts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Heatmaster product offering
Product offeringCore offering
Heatmaster designs and manufactures realistic gas log sets (vented and vent-free), outdoor gas fire pits and fireplace logs, vent-free fireboxes, blowers, and gas log accessories for residential hearth use. Logs are molded from real wood and hand-painted, paired with proprietary burner systems (Stadium, HM2, HMVF) and sold in multiple wood species styles and sizes. All products are made in the USA at the company's Angier, North Carolina facility.
Product overview
Heatmaster is a manufacturer of gas hearth products including vented gas logs, vent-free gas logs, outdoor gas fireplace products, fireboxes, blowers, and accessories. The product portfolio consists of: (1) Vented Gas Logs (9 styles including Black Mountain Maple, Blue Ridge Blaze, Charleston Live Oak, Country Charred Oak, Grand Mountain Stack, Rugged Timber, Savannah River Birch, Williamsburg Wild Cherry), (2) Vent-Free Gas Logs organized into HM2 Burner Series (8 styles) and HMVF Burner Series (8 styles), (3) Outdoor Fireplace Gas Logs with stainless steel burners, (4) Outdoor Gas Fire Pits (5 models including Arizona Glow, Night Glow, Twilight Glow, Midnight Expressions, Outdoor Expressions), (5) Vent-Free Fireboxes and Blowers (Big Mouth, Regular, Builder Box models with SBF-300, HFB-B, HFB-BBB blowers), and (6) Accessories including remotes, switches, safety kits, ember products, and decorative elements. All products are manufactured in the USA (Angier, North Carolina) using a unique log molding process where logs are molded from real logs and hand-painted for realistic appearance.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Lifetime warranty on log sets
- +1 more outcomes
Companies that use Heatmaster
Customer profileSegments2 records
Ideal customer profiles2 records
Heatmaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Heatmaster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Gas LogminorRelated company website linked through Heatmaster's homepage under 'Visit Our Other Sites' section. American Gas Log (americangaslog.com) appears to be a sister company or affiliated brand in the gas hearth products industry.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Heatmaster competitors and assessment
Company assessmentDirect peers
- Empire Comfort Systems: Empire manufactures vented gas logs, vent-free gas logs, fireboxes, and outdoor gas fireplaces with a similar multi-product hearth strategy as Heatmaster, targeting the same residential dealer network and homeowner segments.
- Blue Flame / TFC (The Fairfield Collection): The Fairfield Collection produces gas logs, fire pits, and outdoor hearth products under multiple brands; competes with Heatmaster in both ceramic refractory logs and outdoor fire pit categories.
- ProCom (by Comfort Glow): ProCom manufactures vent-free gas log sets, fireplaces, and space heaters distributed through big-box retail; directly comparable SKU line to Heatmaster's vent-free burner series targeting budget-conscious homeowners.
- Landmann: Landmann is a major outdoor fire pit, outdoor fireplace, and gas log manufacturer; comparable to Heatmaster's outdoor fire pit product line and outdoor burner-based logs.
- Duluth Forge: Duluth Forge specializes in vent-free gas log sets and dual-fuel stoves, overlapping directly with Heatmaster's vent-free HM2/HMVF burner lines in the value/premium mass-market segment.
- R.H. Peterson Company (Real Fyre): Real Fyre is the dominant gas log set brand in the US, offering vented and vent-free ceramic refractory logs with multiple burner types—the closest direct competitor to Heatmaster across vented/vent-free gas log, fire pit, and burner technology categories.
Broad incumbents
- HearthStone (Hearthstone Stoves): HearthStone makes gas and wood stoves, inserts, and fireplace products with a strong premium residential positioning; overlaps Heatmaster on gas hearth technology and has substantially broader product breadth and dealer support.
- Monessen (Hearth & Home Technologies): Monessen is a long-standing gas log line owned by Hearth & Home Technologies (HHT), the largest US hearth manufacturer; competes head-to-head with Heatmaster on vent-free log sets and gas fireplaces while operating from much greater scale and dealer reach.
- Napoleon (Wolf Steel Corp): Napoleon is a major North American gas fireplace, insert, stove, and outdoor gas product manufacturer with comparable dealer-distributed go-to-market; competes in both indoor gas logs and outdoor fireplaces with Heatmaster's portfolio.
Emerging players
- Outland Living: Outland Living focuses on outdoor gas fire pits, tables, and patio heaters with strong direct-to-consumer e-commerce; an emerging direct competitor to Heatmaster's outdoor fire pit segment with modern digital marketing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Heatmaster social profiles
Digital presenceHeatmaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heatmaster leadership team
Management profileNumber of profiles
Heatmaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heatmaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heatmaster
What does Heatmaster do?
Heatmaster designs and manufactures realistic gas log sets (vented and vent-free), outdoor gas fire pits and fireplace logs, vent-free fireboxes, blowers, and gas log accessories for residential hearth use. Logs are molded from real wood and hand-painted, paired with proprietary burner systems (Stadium, HM2, HMVF) and sold in multiple wood species styles and sizes. All products are made in the USA at the company's Angier, North Carolina facility.
Is Heatmaster a public or private company?
Heatmaster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heatmaster founded?
Heatmaster was founded in 1970. It employs 11 to 50 people.
Where is Heatmaster based?
Heatmaster is headquartered in Angier, United States, in the North America region.
How does Heatmaster make money?
Four revenue lines are on record. Gas Log Sales are the primary driver. The others are firebox and Blower Sales, outdoor Fire Product Sales and accessories Sales.
Who are Heatmaster's main competitors?
Direct peers on record are Empire Comfort Systems, Blue Flame / TFC (The Fairfield Collection), ProCom (by Comfort Glow), Landmann, Duluth Forge and R.H. Peterson Company (Real Fyre). Broad incumbents are HearthStone (Hearthstone Stoves), Monessen (Hearth & Home Technologies) and Napoleon (Wolf Steel Corp). Outland Living is listed as an emerging player.
Does Heatmaster have an API?
No public API is recorded for Heatmaster.
What industry is Heatmaster in?
Heatmaster's product category is Gas Hearth Products. Its primary akta.pro industry code is HSAIACAG, Fire Pits & Outdoor Fireplaces, with a secondary code of HSAEANAD, Chimney Relining & Flue Liner Services. Its NAICS code is 321999 and its SIC code is 3433.