Worlitz Tourist

What Worlitz Tourist does

Wörlitz Tourist is a Berlin-based German tour operator (Reiseveranstalter) established in 1990 that designs and sells all-inclusive package holidays under §651a BGB, operating for over 35 years across three legal entities: the main operator Wörlitz Tourist GmbH & Co. KG, the agency subsidiary Wörlitz Tourist Reiseb\u00fcro GmbH & Co. KG, and the bus operations subsidiary Busservice W\u00f6rlitz Tourist GmbH & Co. KG. Its product portfolio spans bus tours, flight packages, river and ocean cruises, guided round trips, short breaks, day trips, wellness retreats, cultural tours, cycling holidays, and long-distance international travel, with differentiated premium transport including a 5-star luxury bus fleet and glass-dome panorama buses, plus free door-to-door pickup for trips of four days or more.

The company runs a multi-channel distribution model anchored by three physical travel agencies in Berlin, Potsdam, and Werder (Havel); direct online booking via woerlitztourist.de; a telephone service center; and a B2B Profibuchungsmaske platform integrated with the Amadeus GDS and Jack Plus for third-party travel agents. It acts both as a tour operator for own-brand packages and as a Vermittler (intermediary) for major cruise lines including AIDA, MSC, Costa, TUI Cruises, Hurtigruten, and Phoenix Reisen. Technology stack is conventional industry infrastructure with no proprietary systems, no AI capabilities, and standard web analytics and conversion tracking; customer money protection is provided via Deutsche Reisesicherungsfonds GmbH as required by German law.

Revenue is generated through one-time per-person unit pricing on package tours (examples range from €1,109 for short bus tours to €3,669 for 17-day cruises), with deposit terms of 25% and final payment 28 days before departure. The customer base is concentrated geographically in the Berlin-Brandenburg region of Germany, with destinations spanning Europe, Asia, the Middle East, and the Americas. Ownership is private with no disclosed external investors; managing directors are Dr. Ulrich Basteck and Robert Papke.

Name

Worlitz Tourist

Legal name

Wörlitz Tourist GmbH & Co. KG

Website

https://woerlitztourist.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Wörlitz Tourist is a Berlin-based, privately held German tour operator (est. 1990) selling all-inclusive package tours — bus, flight, cruise, and guided round trips — to individual travelers from Berlin and Brandenburg through travel agencies, website, phone, and B2B agent booking channels.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industry

River Cruise + Land Tour Packages (Cruisetours) (THAEACAK)

Keywords

• Package tours
• Guided bus tours
• River cruises
• City break packages
• Cultural travel tours

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Package Tour Sales: Wörlitz Tourist generates revenue by selling all-inclusive package travel arrangements (Pauschalreisen) including bus tours, flight tours, cruises, and round trips. The company acts as a tour operator (Reiseveranstalter) under German travel law (§651a BGB), offering pre-packaged travel products with inclusive services such as guided tours, meals, and excursions. Revenue is generated through per-person pricing on package tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wörlitz Tourist is a German tour operator based in Berlin that organizes and sells packaged travel products including bus tours, cruises, flights, round trips, city breaks, wellness trips, cultural tours, and cycling tours. It primarily serves individual leisure travelers in the Berlin-Brandenburg region via a network of physical retail travel agencies located in Berlin, Potsdam, and Werder (Havel).

Product overview

Wörlitz Tourist is a German travel tour operator based in Berlin offering a comprehensive portfolio of vacation packages and travel services. The core product portfolio consists of multiple tour types including Busreisen (bus tours), Flugreisen (flights), Kreuzfahrten (river and ocean cruises), Rundreisen (guided round trips), Kurzreisen (short trips), Tagesfahrten (day trips), Städtereisen (city breaks), Radreisen (cycling tours), and specialized categories such as Kulturreisen (cultural tours), Wellness/Kur trips, and Festtage (holiday season travel). Premium transport options include 5-Sterne-Reisebus and 5-Sterne-Glasdach-Panoramabus luxury bus services. Additional services include bus rental/charter (Bus mieten), Haustür-Transfer door-to-door pickup, travel vouchers (Reisegutscheine), and travel insurance (Reiseschutz). The company operates primarily from Berlin and Brandenburg with physical travel agency locations in Berlin, Potsdam, and Werder (Havel).

Differentiator

Problem solved

Functional benefit

Products and services

• Bus tours Guided group bus tours for leisure travelers seeking pre-packaged multi-day coach itineraries arranged by the travel agency.
• Flight-inclusive tours Tour packages that bundle flights with accommodation, transfers, and on-ground services for leisure travelers booking through the agency.
• Cruises Multi-day cruise packages booked through the agency's retail branches, sold as pre-arranged itineraries to leisure travelers.
• Round trips Pre-arranged multi-city round-trip itineraries covering several destinations in a single booking, sold directly to leisure travelers.
• City breaks Short-stay packaged trips to European cities, typically combining flights or rail with accommodation and basic ground services.
• Wellness trips Health and relaxation-themed travel packages, typically to spa or resort destinations, sold to individual leisure travelers.
• Cultural tours Guided cultural and heritage tours focusing on arts, history, and regional traditions, sold as packaged trips.
• Cycling tours Guided or self-guided cycling tours with pre-arranged routes, bike rental, and accommodation, sold as packaged active-leisure holidays.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core.

• A-ROSA Flussschiff GmbHcoreStrategic or Co-development PartnerWörlitz Tourist partners with A-ROSA for river cruise offerings. The company sells A-ROSA river cruise packages including Portugal tours and other European river destinations. These are sold as packaged tours where Wörlitz Tourist acts as a tour operator.
• MS Lady Diletta (river cruise vessel)coreStrategic or Co-development PartnerWörlitz Tourist features MS Lady Diletta for exclusive river cruise offerings including Netherlands/Belgium routes and Moselle cruises. The company markets these as exclusive packages.
• MS Amadeus (river cruise fleet)coreStrategic or Co-development PartnerPartnership with Lüftner Cruises (Amadeus fleet) for Danube and Rhine river cruise packages offered through Wörlitz Tourist.
• MS Ariana (river cruise vessel)coreStrategic or Co-development PartnerWörlitz Tourist features MS Ariana for Danube river cruise offerings including Budapest, Vienna, and Bratislava routes.
• Deutsche Reisesicherungsfonds GmbHcoreOthersCustomer money protection provider. Wörlitz Tourist is required by German law to maintain insolvency insurance through the Deutsche Reisesicherungsfonds to protect customer deposits and payments.
• Busservice Wörlitz TouristcoreOthersSeparate legal entity (Busservice Wörlitz Tourist GmbH & Co. KG) that provides bus transportation services for the tour operator. Located at Gehringstr. 48, 13088 Berlin. Handles bus fleet operations, including 5-star buses and glass-dome panorama buses.
• Various Cruise Lines (AIDA, MSC, Costa, Hurtigruten, TUI Cruises, Phoenix Reisen, etc.)coreStrategic or Co-development PartnerWörlitz Tourist acts as an intermediary (Vermittler) for major cruise lines including AIDA Cruises, MSC Kreuzfahrten, Costa Kreuzfahrten, Hurtigruten, TUI Cruises, Phoenix Reisen, and others. The company's General Terms and Conditions specify different cancellation policies for these mediated services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Studiosus Reisen: Studiosus Reisen is a German tour operator specializing in cultural and study tours (Kulturreisen) with guided group travel across Europe and worldwide. Directly comparable to Wörlitz Tourist's Kulturreisen segment and shared value proposition of professional tour leadership and inclusive pricing.
• FTI Touristik: FTI Touristik is a Munich-based German tour operator offering package tours, city breaks, and cruises with broad European and long-haul destinations. Comparable to Wörlitz Tourist in core escorted and package-tour offering for German customers, though at larger scale.
• 1AVista Reisen: 1AVista Reisen is a smaller German tour operator offering bus tours, river cruises, and package holidays to European destinations. Closely comparable to Wörlitz Tourist in size segment, escorted bus-tour focus, and target customer (German leisure travelers, especially in northern/eastern Germany).
• Schauinsland-Reisen: Schauinsland-Reisen is a mid-sized German tour operator specializing in package holidays across Europe and worldwide destinations, with similar target demographics (German leisure travelers, including older cohorts). Directly comparable to Wörlitz Tourist in product positioning and scale segment.
• Nicko Cruises: Nicko Cruises is a Stuttgart-based German river-cruise tour operator offering packaged river cruises (Rhine, Danube, etc.) with land extensions, similar to Wörlitz Tourist's river-cruise + land-tour packages via A-ROSA and Amadeus fleet partnerships.
• Hauck Reisegruppe: Hauck Reisegruppe is a German tour operator group (including Hauck & Frosch) specializing in escorted bus tours and package holidays for German travelers across Europe. Closely comparable to Wörlitz Tourist on escorted bus-tour positioning and target demographic.
• ITS (FITS Reisen): ITS (now part of FITS Reisen) is a German package-tour and city-break operator with a long heritage in the German leisure-travel market. Highly comparable to Wörlitz Tourist on inclusive package tours and city trips for German customers.
• Gebeco (German Business Cooperation): Gebeco is a Kiel-based German tour operator focused on guided cultural and study tours for German-speaking travelers, including river-cruise and bus-tour packages. Directly comparable to Wörlitz Tourist's escorted and cultural tour offerings.

Broad incumbents

• TUI Deutschland: TUI is Germany's largest integrated tour operator offering package tours, cruises (TUI Cruises), flights, and hotels across Europe and worldwide. Comparable to Wörlitz Tourist as a German tour operator with multi-channel distribution, but vastly larger scale and broader portfolio.
• DER Touristik: DER Touristik is a major German tour operator (part of REWE Group) offering package holidays, cruises, and escorted tours across Europe. Comparable in product mix and German customer base, with significantly larger scale and broader geographic reach than Wörlitz Tourist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worlitz Tourist