Roots Down
Roots Down is a Georgia-based strategic consulting firm that provides regenerative land management technology, including its predictive Regenerative OS platform, primarily serving municipal governments seeking to reduce landscaping costs and document carbon offsets.
- Company typePrivate
- Founded2018
- HeadquartersDecatur, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Roots Down does
Roots Down is a privately held, Georgia-based strategic consulting firm that has productized roughly 20 years of land-use expertise into a software-and-services offering called the Regenerative OS. The core platform is a predictive land performance system that diagnoses municipal land portfolios, forecasts environmental, fiscal, and social impacts of shifting from traditional to regenerative landscaping practices, and produces a 5-year regenerative roadmap alongside a real-time dashboard for grants, reporting, and decision-making. Adjacent offerings include on-site Regeneration Stations for community engagement and a Portfolio Diagnostic as the entry-point engagement.
The firm's primary customer segment is municipal land managers and city governments seeking to reduce maintenance costs and document carbon outcomes. Roots Down also positions its platform as a shared climate data ecosystem intended to bridge municipalities with corporate partners and research institutions. Its go-to-market is consultative and sales-led: engagements begin with a diagnostic assessment, followed by a tailored roadmap and dashboard build-out. Pricing is not publicly disclosed and no revenue, funding rounds, named customers, or partnership announcements are available in the source data.
The company operates with 1-10 employees out of Decatur, USA, and is led by founder, Director, and CEO Jamie Rosenthal. Distribution relies on direct enterprise sales supported by organic content marketing across LinkedIn, Instagram, YouTube, and a Spotify podcast, plus a downloadable Corporate Prospectus and newsletter funnel. No acquisitions, leadership changes, regulatory actions, or institutional funding are disclosed.
Roots Down firmographics
Firmographics- Name
- Roots Down
- Legal name
- Roots Down
- Website
- https://rootsdownga.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roots Down is a Georgia-based strategic consulting firm that provides regenerative land management technology, including its predictive Regenerative OS platform, primarily serving municipal governments seeking to reduce landscaping costs and document carbon offsets.
- Ownership category
- akta.pro rank
Roots Down industry classification
Industry- Product category
- Regenerative Land Management Software
- NAICS
- Support Activities for Forestry (1153), Landscaping Services (56173)
- SIC
- Forestry (800), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Forestry, Land Use & REDD+ Programs (BPADALAF)
- akta.pro secondary industries
- Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI), Erosion Control & Slope Stabilization (Softscape/Planting Solutions) (HSAIABAI)
Keywords
Where Roots Down is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Markets served
Roots Down business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Strategic Consulting Services: Roots Down operates as a strategic consulting firm providing regenerative land management expertise and technology platform services to municipalities and land managers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Roots Down product offering
Product offeringCore offering
Roots Down is a strategic consulting firm that has productized 20 years of land-use expertise into a Technological Infrastructure Platform called the Regenerative OS. The platform uses data intelligence to transform municipal landscape portfolios into measurable, regenerative assets, predicting environmental, fiscal, and social impacts while helping municipalities reduce maintenance costs and offset carbon emissions through a structured diagnose-predict-track-engage workflow.
Product overview
Roots Down offers a unified Regenerative OS platform for strategic consulting and land management technology. The core offering consists of the Regenerative OS predictive land performance platform paired with the Regenerative OS Dashboard for data visualization and monitoring. Additional offerings include on-site Regeneration Stations for community engagement and a Portfolio Diagnostic service for initial land assessment. The platform enables municipalities to transform landscape portfolios into measurable, regenerative assets by connecting land diagnostics, predictive analytics, progress tracking, and stakeholder engagement through a shared climate data ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Regenerative OS: A predictive land performance platform designed to transform landscape portfolios into measurable, regenerative assets. The system helps land managers like municipalities save money and offset carbon emissions through data intelligence.
Products and services
- Regenerative OS
Quantifiable outcome
- 218 tCO2e potential carbon emission offsets per municipality annually
- +2 more outcomes
Companies that use Roots Down
Customer profileSegments1 record
Ideal customer profiles1 record
Roots Down technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Roots Down partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Roots Down competitors and assessment
Company assessmentDirect peers
- Sylvera: Sylvera provides independent ratings and measurement infrastructure for nature-based carbon projects. Both companies sit at the intersection of regenerative land practice and credible data/MRV, serving stakeholders that need defensible climate impact reporting.
- Watershed: Watershed is a climate platform that helps enterprises measure, reduce, and report emissions, including nature-based solutions. Roots Down's Regenerative OS delivers a comparable predictive-and-monitoring stack aimed at climate accountability, although Watershed focuses on enterprises while Roots Down targets municipalities.
- Pachama: Pachama builds technology to measure, monitor, and monetize nature-based carbon credits. Both Roots Down and Pachama focus on bridging land-based regenerative projects with corporate climate capital via data-driven measurement and verification.
Broad incumbents
- Cool Effect: Cool Effect curates and sells carbon credits from nature-based projects globally. Roots Down is comparable on the underlying value proposition of monetizing land-based climate interventions, but with a municipal lens and dashboard product.
- South Pole Group: South Pole is a large climate consultancy and project developer offering carbon advisory, project development, and impact measurement services. Roots Down operates a more focused municipal niche within the same broader climate-consulting-and-verification space.
- Indigo Ag: Indigo Ag runs large-scale carbon programs for agriculture and has extensive agronomic measurement infrastructure. Both companies pair land-based regenerative practice with carbon monetization and MRV, though Indigo operates at far greater scale across working farmland.
- Terramera: Terramera develops clean-tech and data-driven solutions for sustainable agriculture and regenerative land practices. Both companies pursue technology-enabled regenerative outcomes in land management and overlap in mission and customer-adjacent segments.
Emerging players
- Cloverly: Cloverly offers a carbon-offsetting API and platform for businesses, including nature-based and avoidance credits. It is comparable to Roots Down as a software-first climate impact solution, though Cloverly is enterprise-focused and Roots Down is municipal-focused.
- Patch: Patch provides an API and platform that connects businesses to high-quality carbon credits, including nature-based projects. Roots Down's shared climate data ecosystem plays an analogous role on the supply side of the same carbon value chain.
- Anew Climate: Anew Climate is a carbon project developer and climate solutions platform covering nature-based offset origination and monetization. It serves a comparable role in the carbon value chain to Roots Down, though Anew primarily targets corporate and project partners rather than municipal governments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Roots Down social profiles
Digital presenceRoots Down financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roots Down leadership team
Management profileNumber of profiles
Profiles1 record
Roots Down funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roots Down M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roots Down
What does Roots Down do?
Roots Down is a strategic consulting firm that has productized 20 years of land-use expertise into a Technological Infrastructure Platform called the Regenerative OS. The platform uses data intelligence to transform municipal landscape portfolios into measurable, regenerative assets, predicting environmental, fiscal, and social impacts while helping municipalities reduce maintenance costs and offset carbon emissions through a structured diagnose-predict-track-engage workflow.
Is Roots Down a public or private company?
Roots Down is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roots Down founded?
Roots Down was founded in 2018. It employs 1 to 10 people.
Where is Roots Down based?
Roots Down is headquartered in Decatur, United States, in the North America region.
How does Roots Down make money?
One revenue line is on record: strategic Consulting Services.
Who are Roots Down's main competitors?
Direct peers on record are Sylvera, Watershed and Pachama. Broad incumbents are Cool Effect, South Pole Group, Indigo Ag and Terramera. Emerging players are Cloverly, Patch and Anew Climate.
Does Roots Down have an API?
No public API is recorded for Roots Down.
What industry is Roots Down in?
Roots Down's product category is Regenerative Land Management Software. Its primary akta.pro industry code is BPADALAF, Forestry, Land Use & REDD+ Programs, with a secondary code of BPAIANAI, Urban Renewal, Brownfield Redevelopment & Land Reuse. Its NAICS code is 1153 and its SIC code is 800.