WTHI-TV

What WTHI-TV does

WTHI-TV is a local broadcast television station serving the Wabash Valley region, including Terre Haute, Indiana and surrounding communities in Indiana and Illinois. Founded in 1954, the station operates as the local NBC affiliate, delivering local news, weather forecasting, sports coverage, and community-oriented programming. Its digital platform (wthitv.com) extends broadcast content through live streaming, an on-demand video gallery, a public food inspections database, and email newsletters, serving viewers and local advertisers in its designated market area.

The station's technical platform centers on traditional over-the-air broadcast distribution augmented by NextGenTV (ATSC 3.0) capabilities, which provide enhanced digital television services. Content production spans newsroom operations (crime, education, politics, consumer reporting), meteorology (radar, weather cams, alerts, Kevin's Weather Blog), and sports coverage (high school and NCAA). The station also syndicates and distributes content through Gray Media's network properties, including InvestigateTV, Aging Untold, Local News Live, and PowerNation.

WTHI-TV generates revenue exclusively through advertising sales to local and regional businesses; it does not charge viewers directly for access. As a subsidiary of Gray Local Media (the operating division of publicly traded Gray Television, NYSE: GTN), the station benefits from parent-company scale in content production, sales, and corporate resources while operating as a distinct local brand. The station employs between 101 and 250 people and is headquartered in Terre Haute, Indiana.

Name

WTHI-TV

Legal name

Gray Local Media

Website

https://wthitv.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

WTHI-TV is a local NBC-affiliated broadcast television station in Terre Haute, Indiana, serving the Wabash Valley region with local news, weather, sports, and community programming, and generating revenue through advertising sales. It is owned by Gray Television via its Gray Local Media division.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television broadcasting
• Broadcast news coverage
• Weather forecasting services
• Local sports coverage
• Community journalism

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels3 records

Marketing channels2 records

Core offering

WTHI-TV is a local broadcast television station and NBC affiliate serving the Wabash Valley region in Indiana and Illinois. The station delivers local news, weather forecasting, sports coverage, community programming, and emergency alerts via over-the-air broadcast and digital streaming through its website. It is operated by Gray Local Media, a division of Gray Television.

Product overview

WTHI-TV is a local broadcast television station operated by Gray Local Media, serving the Terre Haute and Wabash Valley region in Indiana and Illinois. The station delivers a unified content platform offering local news broadcasting, weather forecasting services, sports coverage, live streaming capabilities, food inspection databases, and on-demand video content. The station's digital presence centers on its website as a content delivery mechanism for news, weather, and community information to viewers in its designated market area.

Differentiator

Problem solved

Functional benefit

Products and services

• WTHI-TV Local News Broadcasting Local television news broadcasting covering Terre Haute, Indiana, Southern Indiana, and the Wabash Valley region with stories on crime, education, politics, and community events.
• Weather Forecasting Services Local weather reporting including forecasts, radar imagery, weather cams, alerts, and Kevin's Weather Blog providing meteorological updates for the Wabash Valley.
• Sports Coverage Local sports broadcasting covering high school sports, NCAA events, and regional athletic competitions in the viewing area.
• Live Streaming Live television streaming service allowing viewers to watch WTHI-TV content in real-time via web platform.
• Food Inspections Database Public database of local food establishment inspection results and health compliance information for the Wabash Valley region.
• Video Gallery On-demand video archive of news stories, weather reports, and sports highlights available for viewer consumption.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• WTWO-TV: Direct competitor also serving the Terre Haute / Wabash Valley DMA. WTWO and WTHI compete head-to-head for local news, weather, and advertising dollars in the same market.
• WAND-TV: Decatur, IL-based NBC-affiliated station whose coverage area overlaps WTHI's Illinois footprint, and whose reporting is cited on WTHI's homepage. Directly competes for regional viewers and advertisers.

Broad incumbents

• Sinclair Broadcast Group: Largest U.S. local TV station owner; operates competing local affiliates in nearby Indiana/Illinois markets and competes for national ad budgets and political advertising that WTHI also targets.
• Nexstar Media Group: Second-largest U.S. local broadcast group with stations in adjacent DMAs; competes for regional advertisers, syndicated content deals, and political ad spend that WTHI also pursues.
• Tegna Inc. Major U.S. local broadcast group; Tegna stations in Indiana and adjacent states compete for the same regional and national advertisers that WTHI targets via Gray.

Regional players

• WRTV (Indianapolis): Indianapolis-based ABC affiliate serving Indiana. Regional peer with similar NBC-network-style local news/weather positioning but operating in a much larger DMA that anchors Indiana state-level ad spending.
• WISH-TV: Indianapolis CW affiliate, another Indiana local broadcaster competing for Indiana political, retail, and regional advertising budget that WTHI also chases.
• WLFI-TV: Lafayette, IN CBS affiliate serving a contiguous Indiana market; comparable small/medium-market local news operation that competes for chain advertisers and political dollars across Indiana.

Others

• InvestigateTV (Gray Television): Gray Television's national investigative journalism brand prominently syndicated on WTHI's site. Sister-property illustrating the parent company's content infrastructure that supports WTHI's competitive position.
• NBCUniversal: Parent of the NBC network that WTHI is affiliated with; provides prime-time, sports, and news content but also competes for streaming ad/subscription dollars via Peacock, creating both partnership and competitive overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wthitv
• YouTubeyoutube.com/channel/UCqgkW3KkG6c
• Facebookfacebook.com/wthitv
• LinkedInlinkedin.com/company/wthi-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTHI-TV