What Magic systems does

Magic Systems Private Limited is a privately held IT cybersecurity and system integration solutions provider headquartered in Ahmedabad, Gujarat, with a branch office in Vadodara. Founded in 1997 and incorporated as a private limited company in 2006, the firm is founder-led by CEO Gautam Ramprakash Verma and CFO Anita Gautam Verma, and serves enterprise and SME customers across Gujarat, Rajasthan, and Madhya Pradesh.

The company's offerings are organized into three revenue streams. First, cybersecurity products and solutions covering endpoint, server, email, web, network, cloud, identity/MDM, IoT, and security operations (SIEM/SOAR/MDR), sourced from leading vendor partners and deployed alongside professional services. Second, system integration products including end point devices, servers and NAS storage, backup and archival solutions, printers and POS, displays, voice products, licensed software, networking components, and hardware peripherals from brands such as Cisco, Microsoft, Dell, HP, Lenovo, Juniper, Barracuda, Veeam, Veritas, and others. Third, professional services encompassing consultancy, solution design, proof of concept, deployment, training, and post-sales preventive maintenance with L1–L4 technical support.

The business model is a value-added reseller and system integrator: the firm earns revenue from one-time hardware and license sales, professional services engagements, and multi-year contracts priced on a quote basis. Go-to-market is enterprise field sales augmented by inside sales, vendor co-marketing, and webinars, targeting 18 industry segments including banking, automobile, engineering, healthcare, education, manufacturing, chemicals and fertilizers, ITES/BPO, and petroleum and gases. Per company commentary, it serves 400+ customers via 55+ technology vendor partnerships, with no external institutional funding, no disclosed subsidiaries, and no M&A activity on record.

Name

Magic systems

Legal name

MAGIC SYSTEMS PRIVATE LIMITED

Website

https://magic-systems.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Systems Private Limited is an Ahmedabad-based value-added reseller and system integrator of cybersecurity and IT infrastructure products, serving enterprise and SME customers across Gujarat, Rajasthan, and Madhya Pradesh through 55+ technology vendor partnerships and professional services.

Ownership category

akta.pro rank

Product category

IT Security and System Integration

NAICS

Security Systems Services (except Locksmiths) (561621), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer Systems Design and Related Services (54151)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

Keywords

• IT cybersecurity solutions
• System integration services
• Network security products
• Endpoint security solutions
• Enterprise IT infrastructure

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Cybersecurity Products and Solutions: Revenue from reselling and deploying cybersecurity products and solutions including endpoint security, network security, cloud security, email security, and security operations. Products sourced from technology vendor partners and deployed with professional services.
2. System Integration Products: Revenue from selling IT infrastructure products including servers, storage, networking, endpoints, displays, printers, POS devices, voice products, and hardware components from OEM brands.
3. Professional Services: Consultancy, solution design, product deployment, technical training, and maintenance services. The company provides post-sales support including preventive maintenance, technical troubleshooting, and product management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Magic Systems is a value-added reseller and IT system integrator that delivers enterprise cybersecurity solutions and end-to-end IT infrastructure deployment. The company resells, designs, and deploys third-party cybersecurity products (endpoint, server, network, cloud, email, web, identity management, IoT/OT, and security operations) and IT hardware/software (servers, storage, networking, endpoints, displays, printers, POS, voice, licensed software) sourced from 55+ OEM brands. It wraps these products with professional services including consultancy, solution design, Proof of Concept, deployment, vendor-led training, and post-sales maintenance for enterprise and SME customers in India.

Product overview

Magic Systems is a cybersecurity and system integration solutions provider founded in 1997, operating as a system integrator and vendor of cybersecurity solutions. The company's product portfolio comprises two main pillars: (1) Cybersecurity Solutions covering End Point Security, Server Security, Email Security, Web Security, Network Security, Cloud Security, Identity Management & MDM, IoT Security, and Security Operation (SIEM/SOAR/MDR/APT); and (2) System Integration Products covering End Point Devices, System Infrastructure (servers/storage), Backup/Archival Solutions, Printers/POS, Display Products, Voice Products, License Software (OS/virtualization/cloud), Hardware Components & Peripherals, and Networking Products. The company also offers Professional Services including consultancy, solution design, deployment, training, and post-sales support. With 27+ years of expertise, 400 customers, and partnerships with 55 technology vendors across 18 industry segments, Magic Systems serves as a one-stop solution provider for IT infrastructure and cybersecurity needs in India.

Differentiator

Problem solved

Functional benefit

Products and services

• End Point Security Protects endpoints from malware, unauthorized access, and data breaches using firewall, IPS, encryption, MDM, and VPN solutions; deployed for enterprise IT environments.
• Server Security Protects mission-critical servers in hybrid environments through anti-virus, EDR, firewall, application control, sandboxing, DLP, patch management, and load balancing for enterprise datacenters.
• Email Security Ensures integrity and confidentiality of email through anti-spam, encryption, and sandboxing to defend against phishing, ransomware, and malicious attachments for enterprise email systems.
• Web Security Protects web applications and traffic using Web Application Firewall, DNS security, secure web gateways, antivirus, secure file transfer, API security, and anti-bot solutions for enterprise web environments.
• Network Security Protects enterprise networks from external threats and intrusions through firewall, IPS, VPN, DLP, antivirus, link load balancer, NAC, wireless security, network monitoring, and SIEM supporting 24x7x365 operations.
• Cloud Security Protects cloud infrastructure, applications, and data via SASE, CASB, CSPM, CWPP, CNAPP, cloud DLP, and Zero Trust Network Access solutions.
• Identity Management & MDM Secures enterprise access through IAM, MFA, SSO, User Behaviour Analytics, Privileged Access Management, Risk-Based Authentication, Biometric Authentication, and Mobile Device Management.
• IoT Security Protects OT infrastructure with firewall, IPS, anti-virus, anti-malware, and APT solutions to defend industrial operations against attacks and preserve integrity and availability.
• Security Operation Manages and responds to security incidents through SIEM, SOAR, APT solutions, and managed detection and response (MDR) to minimize risk and maintain operational resilience.
• End Point Devices Supplies desktops, workstations, laptops, all-in-one PCs, thin clients, tablets, and smartphones from Apple, Dell, Lenovo, HP, and Asus for enterprise endpoint deployment.
• System Infrastructure Supplies tower/rack servers from Dell, Lenovo, and HP, and NAS storage from Synology and Qnap for enterprise datacenter and infrastructure deployments.
• Backup, Archival Solution Provides hardware- and software-based backup and archival solutions from Barracuda, Veeam, and Veritas for enterprise compliance and data protection.
• Printers, POS Supplies laser/inkjet printers and multi-function printers from Canon and HP, plus AIDC/POS devices from Zebra for business and retail operations.
• Display Products Supplies large LED displays from LG, Sony, Dell, and Samsung for corporate reception and conference rooms, and LED gaming monitors from BenQ.
• Voice Products Supplies headsets, video conferencing equipment, and IP phones from Poly for enterprise collaboration and voice communication.
• License Software Supplies licensed operating systems, application software, virtualization, and cloud products from Microsoft, Google, Adobe, Suse, Red Hat, and Autodesk.
• Hardware Component & Peripherals Supplies CPUs, keyboards, cabinets, SSDs, hard disks, graphics cards, RAM, motherboards, and peripherals from Intel, AMD, Gigabyte, Corsair, Western Digital, Cooler Master, and others.
• Networking Products Supplies active and passive networking components from Cisco, Juniper, D-Link, TP-Link, and Netgear for enterprise network infrastructure.
• Professional Services Delivers consultancy, solution design, product deployment, technical training, and maintenance services including preventive maintenance and L1–L4 post-sales technical support for enterprise customers.

Quantifiable outcome

• 27+ years of expertise and consistent growth in IT cybersecurity market
• +1 more outcomes

Named customers2 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

28 partnerships are on record, tiered core.

• CiscocoreTechnology or IntegrationNetworking products partnership including active and passive networking components. Cisco is a major technology alliance partner for network security and infrastructure solutions.
• DellcoreTechnology or IntegrationTower/Rack Servers, endpoint devices including desktops, laptops, workstations, and LED displays. Dell is a key vendor for system infrastructure solutions.
• LenovocoreTechnology or IntegrationTower/Rack Servers and endpoint devices. Lenovo provides computing solutions as part of Magic Systems' product portfolio.
• HPcoreTechnology or IntegrationServers, endpoint devices, printers, and multi-function printers. HP is a key partner for computing and printing solutions.
• MicrosoftcoreTechnology or IntegrationOperating systems, application software, virtualization, and cloud products. Microsoft provides critical software and cloud solutions.
• HP (Printers)coreTechnology or IntegrationLaser/Inkjet printers and multi-function printers for business operations.
• ZebracoreTechnology or IntegrationAIDC/POS devices for point of sale and automatic identification solutions.
• BarracudacoreTechnology or IntegrationHardware-based backup and archival solutions for compliance and data protection.
• VeeamcoreTechnology or IntegrationSoftware-based backup solutions for data protection and recovery.
• VeritascoreTechnology or IntegrationSoftware-based backup and archival solutions for enterprise compliance.
• Poly (Plantronics)coreTechnology or IntegrationHeadsets, video conferencing, and IP phones for voice and collaboration solutions.
• LGcoreTechnology or IntegrationLarge LED displays for corporate customers at reception areas and conference rooms.
• SonycoreTechnology or IntegrationLarge LED displays for corporate and professional use environments.
• SamsungcoreTechnology or IntegrationLED displays for corporate environments.
• BenQcoreTechnology or IntegrationLED gaming monitors with high resolution visuals and fast response time.
• SynologycoreTechnology or IntegrationNAS storage solutions for data storage and management.
• QnapcoreTechnology or IntegrationNAS storage solutions for enterprise data storage needs.
• Juniper NetworkscoreTechnology or IntegrationActive and passive networking components for enterprise network infrastructure.
• AdobecoreTechnology or IntegrationApplication software for creative and business productivity solutions.
• CanoncoreTechnology or IntegrationPrinters and multi-function devices for business printing needs.
• GooglecoreTechnology or IntegrationCloud products and applications as part of solution portfolio.
• SusecoreTechnology or IntegrationLinux operating systems and enterprise open-source solutions.
• Red HatcoreTechnology or IntegrationEnterprise Linux and open-source software solutions.
• AutodeskcoreTechnology or IntegrationDesign and engineering software solutions.
• IntelcoreTechnology or IntegrationCPUs and processors for hardware components.
• AMDcoreTechnology or IntegrationProcessors and graphics solutions.
• Western DigitalcoreTechnology or IntegrationStorage devices including SSDs and hard disks.
• CorsaircoreTechnology or IntegrationHardware components including memory and power supplies.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Inspira Enterprise: Indian IT system integrator and cybersecurity solutions provider serving enterprise and government customers with multi-vendor solutions. Direct comparable given similar VAR/integrator model, enterprise focus, and cybersecurity plus infrastructure portfolio.
• Paladion Networks (NTT): Pure-play cybersecurity services and MDR provider operating in India and globally. Comparable given its focus on managed security services, SOC operations, and enterprise cybersecurity delivery — overlapping with Magic Systems' security operations offerings.
• eSec Forte Technologies: India-based cybersecurity services and consulting firm delivering assessments, implementation, and managed security. Comparable given similar enterprise cybersecurity delivery model and VAR-adjacent approach.

Emerging players

• Sequretek: Indian cybersecurity product and services company offering EDR, MDR, and managed security. Comparable in cybersecurity delivery, though with proprietary products, making it an adjacent emerging competitor to Magic Systems' services-led model.

Broad incumbents

• Wipro Limited: Global Indian IT services major with a large cybersecurity practice. Comparable as a competitor for enterprise cybersecurity and infrastructure deals, though at vastly larger scale and broader geographic reach.
• Infosys: Global IT services and consulting firm with significant cybersecurity and infrastructure integration capabilities. Represents the large incumbent that regional SIs like Magic Systems compete against on enterprise deals.
• Tata Consultancy Services (TCS): Largest Indian IT services company with broad cybersecurity, infrastructure, and system integration practices. Comparable at the category level, though operating at vastly larger scale and across all major verticals.
• HCL Technologies: Global Indian IT services firm with infrastructure services and cybersecurity practices. Competes with Magic Systems for large enterprise infrastructure and security deals, though at significantly larger scale.

Regional players

• Quick Heal Technologies: India-based cybersecurity company with consumer and enterprise security products. Adjacent comparable given its Indian market focus, though it is product-led rather than services/integration-led like Magic Systems.
• K7 Computing: Indian cybersecurity vendor serving enterprise and consumer segments. Adjacent peer given shared Indian market focus and cybersecurity category, though operating with proprietary products rather than integration services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magicsystemspvtltd
• LinkedInlinkedin.com/company/magic-systems-pvt.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic systems