relative

What relative does

株式会社リレイティブ (Relative Co., Ltd.) is a privately-held Japanese HR and recruitment services firm headquartered in Toyama with regional offices in Tokyo (Shibuya) and Sado (Niigata). Founded August 1, 2016, the company describes its mission as 'increasing the number of people who continue to shine through work' and treats clients as 'family/relatives' — the meaning embedded in its company name. Relative operates as a one-stop recruitment services provider to Japanese SMEs and mid-market companies, organized around four core service lines: job advertising (求人広告) across multiple Japanese job portals, human resources introduction/staffing under a paid-employment-placement license (16-ユ-300099), recruitment consulting that acts as an outsourced HR function, and corporate/employer branding. The company has built product extensions around its Certified Indeed Partner (indeed認定パートナー) status, including Indeed advertising operations (with a 20% agency fee on top of client ad budgets and click-based billing) and Indeed PLUS multi-platform distribution. A separate performance-based placement service, Re:work Agent (リワークエージェント), and a subscription RPO service (plans starting at ¥30,000/month) round out the offering alongside website and recruitment landing-page production. No proprietary technology platform was disclosed.

Relative's business model is service-fee driven: revenue is generated from advertising agency margins on Indeed and other job-portal spend, placement fees on successful hires (typically structured as a percentage of the placed candidate's annual salary), monthly subscriptions on RPO contracts, and project fees for consulting, branding, and web-production engagements. Go-to-market is sales-led and direct: prospective clients reach the company via phone, web inquiry, or regional offices, after which dedicated consultants conduct needs assessments and propose tailored service bundles. The marketing strategy relies heavily on content marketing through the company blog (recruitment strategy, HR law, Indeed optimization topics), SEO on relative.company, and the Indeed platform itself as both a product and a lead source. Operationally the firm sells nationwide from its three physical offices but does not disclose headcount, revenue, funding, or named customer logos in public materials.

Name

relative

Legal name

株式会社リレイティブ

Website

https://relative.company

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社リレイティブ is a Japanese HR and recruitment services firm headquartered in Toyama with offices in Tokyo and Sado, providing job advertising, staffing placement, recruitment consulting, employer branding, and Indeed advertising operations to SMEs and mid-market companies across Japan.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612), Advertising Agencies (541810), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Hybrid / Selective RPO (Partial Outsourcing) (BPACABAC)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Onsite / Embedded RPO (In-House Recruiter Teams) (BPACABAD)

Keywords

• Recruitment services
• Job advertising
• Staffing agency
• Recruitment consulting
• Employer branding

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. HR / Recruitment Services: Provides job advertising agency services, staffing/employment placement (有料職業紹介), recruitment consulting, and corporate branding services to companies. Revenue derived from service fees for job postings, placement fees, and consulting engagements.
2. Indeed Ad Agency Services: Operates as an Indeed certified partner managing job advertisement campaigns. Uses a click-based pricing model where a 20% agency fee is applied on top of the client's selected ad budget. No initial fees, production fees, or other miscellaneous charges.
3. Re:work Agent (Staffing Agency): Performance-based (成果報酬型) staffing introduction service. Job seekers pay no registration or introduction fees. The company earns placement fees, typically structured as a percentage of the hired candidate's annual salary.
4. AD / Print Services: Provides various advertising agency services, printing production, writing, design, and photography services.
5. IT / Web Services: Offers HP/recruitment LP production, online advertising management, and related digital services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

株式会社リレイティブ (Relative Co., Ltd.) is a Japanese HR and recruitment services company that helps small and mid-sized companies attract and hire talent. Its core offerings span job advertising across multiple media, fee-based candidate introduction/staffing (including the performance-based Re:work Agent service), recruitment consulting acting as an outsourced HR function, corporate/employer branding, Indeed advertising operations as a certified partner, and Recruitment Process Outsourcing (RPO) on a subscription basis. Supporting offerings include recruitment landing page/website production and advertising/promotional materials production.

Product overview

株式会社リレイティブ is a recruitment services company offering an integrated portfolio of HR solutions. Their core offerings include job advertising (求人広告), human resources introduction/staffing (人材紹介), recruitment consulting (採用コンサルティング), and corporate branding (企業ブランディング) services. The company operates as a certified Indeed partner providing Indeed advertising operations (Indeed広告運用) and Indeed PLUS multi-platform job distribution. They also offer their own results-based staffing service called リワークエージェント (re:work agent) and RPO services under the re:work brand. Supporting services include website and recruitment landing page production, and various advertising/promotional materials production. Their business model centers on helping companies attract and retain talent through comprehensive recruitment advertising and consulting.

Differentiator

Problem solved

Functional benefit

Brands

• リワークエージェント: 成果報酬型人材紹介サービス (Performance-based staffing/recruitment service) - A recruitment placement service helping job seekers find stable employment.

Products and services

• 求人広告 (Job Advertising) End-to-end job advertising service: selects effective media channels from a range of Japanese job sites, then handles everything from job ad creation and design to submission and publication. Targets Japanese companies seeking to improve recruitment outcomes, particularly SMEs without dedicated recruitment staff.
• 人材紹介 (Staff Introduction / Recruitment Agency) Fee-based employment introduction service in which consultants screen and match candidates to client-specified conditions and skills, distinct from inbound job ad applications. Operates under a 有料職業紹介事業 (paid employment placement business) license. Targets Japanese companies seeking pre-screened candidates.
• 採用コンサルティング (Recruitment Consulting) Consulting service that acts as a substitute for in-house HR personnel: provides support for recruitment planning, persona setting, job posting creation, campus recruitment activities, and other hiring-related work. Targets Japanese companies lacking dedicated HR staff or recruitment expertise.
• 企業ブランディング (Corporate Branding) Service that crystallizes a company's appeal and value, disseminates information to target recruitment audiences, and facilitates internal philosophy sharing and unity. Targets Japanese companies looking to strengthen employer brand to attract and retain talent.
• Indeed広告運用 (Indeed Advertising Operations) Managed Indeed advertising service operated under the company's Indeed certified partner (indeed認定パートナー) status. Includes sponsor ad management, job posting optimization, performance reporting, and strategy adjustments. Click-based billing with a 20% agency fee on top of the client's selected ad budget; no setup fees, production costs, or other charges. Targets Japanese companies advertising on Indeed.
• リワークエージェント (Re:work Agent — Performance-based Staffing) Results-based (成果報酬型) human resources introduction service. Job seekers pay no registration or introduction fees; the company earns placement fees from employers, typically structured as a percentage of the hired candidate's annual salary. Includes career consultation, interview preparation, and placement support. Targets both job seekers dissatisfied with current work or seeking stable employment, and employers seeking pre-screened candidates on a performance basis.
• Indeed PLUS (Multi-platform Job Distribution) Service that automatically publishes job listings to multiple partnered Japanese job sites including Indeed, タウンワーク, リクナビNEXT, リクナビ派遣, フロム・エー ナビ, とらばーゆ, and はたらいく, with maximum reach of approximately 70% of major Japanese job site users. Targeted at employers seeking broad distribution from a single posting.
• re:work RPOサービス (Recruitment Process Outsourcing) Recruitment Process Outsourcing (RPO) subscription service that handles recruitment planning, job posting creation, candidate sourcing, and provides a dedicated consultant for ongoing support with data analysis and monthly strategy reviews. Plans start from ¥30,000 per month; basic outsourcing plans run ¥100,000–¥200,000/month and consulting-inclusive plans start from approximately ¥300,000/month. Targets Japanese companies seeking outsourced, ongoing recruitment operations support.
• HP・採用LP制作 (Recruitment Website / Landing Page Production) Production service for recruitment homepages and landing pages featuring company charm, initiatives, job details, and staff interviews tailored for job seekers. Targets Japanese companies seeking to improve their recruitment website conversion.
• 各種広告代理業・印刷物制作 (Advertising Agency & Print Production) Various advertising agency services and printed materials production, including design, photography, and copywriting for recruitment and corporate promotional materials. Targets Japanese companies needing recruitment or corporate promotional creative assets.

Quantifiable outcome

• Various client companies report improved recruitment outcomes through the company's integrated job advertising and consulting approach

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Indeed (インディード)coreChannel Partner/ Reseller/ Distributor株式会社リレイティブ is an Indeed certified partner (indeed認定パートナー). The company manages Indeed sponsored job advertising campaigns for client companies across Japan, operating on a click-based pricing model with a 20% agency fee. As a certified partner, the company has access to Indeed's advertising tools and can manage multi-site distribution through Indeed PLUS, which syndicates job listings to multiple major Japanese job sites.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• RGF HR Agent (リクルートグループ): Recruit Group's premium placement service for bilingual and mid-senior roles. Direct overlap with Relative's performance-based Re:work Agent placement model targeting job seekers seeking stable employment.
• en-Japan: Major Japanese recruitment/advertising agency operating across job boards (en-ten, en-転職, en-派遣) and staffing placement. Highly comparable to Relative's combination of job advertising, staffing, and HR consulting, though at significantly larger scale.
• Dip Corporation: Operates Indeed Japan and バイトル (Baitoru) job platforms while providing recruitment advertising agency and HR solutions. Direct overlap with Relative's Indeed ad management and job advertising services.
• Robert Walters Japan: Specialist recruitment agency focused on mid-to-senior level placements across multiple industries. Comparable to Relative's performance-based staffing (Re:work Agent) and executive/professional placement model.
• Hays Japan: Global recruitment firm with Japan operations offering specialist placement and RPO services. Comparable on outcome-based staffing fees and dedicated consultant model, though at larger scale and more specialized verticals.

Broad incumbents

• Persol Holdings: Large Japanese staffing and HR services group offering temporary staffing, placement, RPO, and consulting. Comparable on the staffing/placement and RPO side, though Persol operates at enterprise scale with global footprint.
• Mynavi (株式会社マイナビ): One of Japan's largest comprehensive HR services companies covering job advertising, new graduate recruitment, staffing, and consulting. Overlaps with Relative's full-service recruitment portfolio at national scale.
• ManpowerGroup Japan: Global staffing and workforce solutions provider with established Japan operations covering temporary staffing, permanent placement, and RPO. Overlaps with Relative's placement and RPO offerings.
• Recruit Holdings (Indeed/リクルート): Parent of Indeed and major Japanese job boards (リクナビ, タウンワーク, はたらいく). As Indeed's parent and operator of platforms Relative depends on, it is both a critical channel partner and a broad incumbent competitor in HR services.

Others

• Indeed (求人ボックス / インディード): Core platform partner and channel for Relative's advertising operations, and owner of 求人ボックス (Kyujin Box) job search engine integrated into Relative's offering. As both a partner and a potential disintermediation risk, it is the most relevant ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about relative