NUBE

What NUBE does

NUBE (NUBE (WUXI) PRODUCTION LTD) is a Wuxi-based B2B contract furniture manufacturer founded in 2001, operating with 51-100 employees. The company designs, manufactures, and supplies seating and furniture on an OEM basis for leading furniture brands, with disclosed customers including Normann Copenhagen, Carl Hansen, and Girsberger. Its commercial footprint spans China, Asia Pacific, North America, and Europe, with products certified to BIFMA and EN standards, allowing the firm to qualify for both North American and European commercial seating supply chains.

NUBE's production model is vertically integrated across four material categories — upholstery, woodwork, plastics, and metalwork — enabling the firm to handle product development, tooling, prototyping, and low-to-high volume manufacturing under one roof. Operations are governed by ISO 9001 (quality) and ISO 14001 (environmental management) certifications, and the firm operates an ERP-integrated management system with barcode-based quality tracking. Reported technical capabilities include 3D printing and precision machining, used within the prototyping and tooling workflow.

The business model is a fee-for-service contract manufacturing relationship: NUBE is paid to produce seating designed or specified by its brand clients, with revenue mechanics tied to unit volumes, tooling amortization, and material pass-through. The firm is private, for-profit, and discloses no funding rounds, no external investors, and no management team in the input. End customers are indirect — the company's clients are the furniture brands themselves, and NUBE does not appear to operate a direct consumer or retail channel.

Name

NUBE

Legal name

NUBE (WUXI) PRODUCTION LTD

Website

https://nubefurniture.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

NUBE is a Wuxi, China-based B2B contract manufacturer of BIFMA and EN-certified seating and furniture, producing for leading design-led brands across China, Asia Pacific, North America, and Europe via vertically integrated multi-material production.

Ownership category

akta.pro rank

Headquarters

HQ city

Wuxi Shi

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Contract Manufacturing: NUBE generates revenue through contract manufacturing services for furniture brands. The company provides complete production services including tooling, product engineering, manufacturing, assembly, and packing. Revenue is generated through project-based manufacturing contracts with volume-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

NUBE is a B2B contract manufacturer that designs and produces furniture and chairs for leading brands across upholstery, wood, plastics, and metal material processes. The company provides complete production services including tooling, product engineering, prototyping, 3D printing, precision machining, low-to-high volume manufacturing, supply chain management, assembly, and packing, with BIFMA and EN-certified seating solutions for sale in China and Asia Pacific and export to North America and Europe.

Product overview

NUBE is a furniture production partner offering BIFMA & EN-certified seating solutions for brands in China & Asia Pacific region and for export to North America or Europe. The company provides comprehensive product development services including tooling, product engineering, testing, manufacturing planning, prototyping, 3D printing, and precision machining. Their production capabilities span four main areas: Upholstery, Woodwork, Plastics, and Metalwork production, with low to high volume production, supply chain management, assembly and packing services, supported by ERP and barcode-based quality control systems in an ISO 9001 and ISO 14001 certified in-house facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Upholstery Production Upholstery furniture manufacturing service for sofas, chairs, and seating solutions, offered to furniture brands requiring BIFMA and EN-certified production for China, Asia Pacific, North American, and European markets.
• Woodwork Production Wooden furniture manufacturing service covering tables, cabinets, and wooden structural components for partner brands, including Danish heritage designs such as Carl Hansen products.
• Plastics Production Plastic components and furniture parts manufacturing service for partner brands requiring molded or formed plastic elements within finished furniture products.
• Metalwork Production Metal furniture components and structural metalwork manufacturing service for partner brands requiring metal frames, bases, and structural parts, including products such as the Girsberger Jack chair.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Normann CopenhagencoreOthersNUBE produces furniture for Normann Copenhagen, a Danish design furniture brand. The website displays Normann Copenhagen products (rope sofa chaise lounge) as examples of NUBE's production capabilities.
• Carl HansencoreOthersNUBE manufactures furniture for Carl Hansen, a renowned Danish furniture manufacturer known for Hans Wegner designs. Carl Hansen products are featured in NUBE's woodwork production showcase.
• GirsbergercoreOthersNUBE produces furniture for Girsberger, a Swiss furniture company. The company displays Girsberger products (Jack chair) as examples of metalwork production capabilities.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Haworth: Global office furniture and contract furnishings manufacturer with owned-brand and custom manufacturing capabilities serving commercial customers worldwide. Comparable to NUBE in the contract furniture manufacturing space but operates at far larger scale and primarily in office/institutional rather than residential seating.
• Steelcase: Largest global office furniture manufacturer with vertically integrated production, design, and project-management capabilities for enterprise customers. Adjacent comparable to NUBE in contract furniture manufacturing for B2B buyers but serves the office/institutional segment at much greater scale.
• Klaussner Home Furnishings: US-based furniture manufacturer with both branded and OEM/ODM upholstered seating offerings for North American retailers and brands. Comparable to NUBE in B2B seating contract manufacturing, but operates a much larger, vertically integrated US-centric footprint.

Direct peers

• Sunon Furniture: Chinese office and home furniture OEM with multi-material production capabilities (upholstery, metal, wood) and significant export presence. Comparable to NUBE in B2B furniture contract manufacturing for global brands, especially in the seating category.
• Markor International Furniture: Chinese OEM/ODM furniture manufacturer with multi-material capabilities (upholstery, wood, metal) producing for international furniture brands. Closely comparable to NUBE's full-service contract manufacturing model serving export customers in North America and Europe.
• Man Wah Holdings: Hong Kong-listed, China-based OEM/ODM manufacturer of upholstered motion furniture (sofas, recliners) supplying global brands and retailers. Directly comparable to NUBE in B2B upholstered furniture contract manufacturing for export markets, with a similar multi-material production approach.
• Lacquer Craft: Asia-based OEM manufacturer of case goods, upholstery, and metal furniture supplying North American and European furniture brands. Directly comparable to NUBE as a multi-material contract furniture producer serving premium brand customers across continents.
• Yotrio Group: One of China's largest outdoor and casual furniture OEM/ODM manufacturers, exporting globally to brand customers across multiple material categories. Directly comparable to NUBE as an Asian multi-material contract furniture producer serving international brand clients.
• KUKA Home: Major Chinese upholstered furniture OEM with domestic manufacturing scale and export operations serving international furniture brands. Comparable to NUBE in the upholstered seating and sofa contract-manufacturing segment, particularly for export to Western markets.
• Jason Furniture (Hangzhou Jason Furniture): One of China's largest integrated furniture manufacturers producing a wide range of seating, mattresses, and home furniture, with significant OEM/ODM export volumes. Comparable in scale ambition and multi-category furniture export model, though operating at materially larger volume than NUBE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nube-furniture

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUBE