Wealth Teams Alliance

What Wealth Teams Alliance does

Wealth Teams Alliance, Inc. is a privately held, fee-only Registered Investment Advisor headquartered in Irvine, California, operating since 1977 and registered across eight U.S. jurisdictions (California, Colorado, Florida, Kansas, Michigan, Minnesota, Rhode Island, and Texas). The firm delivers five integrated core services — Financial Planning, Investment Guidance, Tax Planning, Retirement Planning, and Legacy Planning — to high net worth families and closely held or family-owned business owners, supplemented by risk management, data analytics, and process optimization service lines. Distribution is consultative and direct: every engagement begins with a no-cost, no-obligation introduction, after which dedicated wealth coaches deliver ongoing fiduciary advice under a five-step process (Discover, Identify, Build a Trusted Relationship, Create a Success Strategy, Implement & Grow).

The firm's investment methodology is evidence-based and grounded in research from five Nobel Prize-winning programs since 1990, applying Modern Portfolio Theory, the Efficient Frontier for portfolio optimization, and quarterly rebalancing, with portfolio monitoring and measurement performed through Orion and Y Charts. A proprietary Expected Return Analysis uses 47 years of CRSP data (from 1970) to drive portfolio recommendations, and implementation is connected to the Dimensional Fund Advisors (DFA) model of low-cost academically rooted funds. Service delivery is supported by a network of affiliated practices and channel partners — including Howard Financial & Wealth Management (Bakersfield), AP2 Retirement Income Advisors, co-managed practices BTA Advisory Group and Insight Wealth Solutions, and a CPA/Tax-Professional network — along with a consumer-facing mobile application, 'The Retirement Income Game,' available on Android and iPhone.

The revenue model is recurring fee-based advisory: as a fee-only RIA, the firm derives revenue from advisory fees tied to assets under management and financial planning engagements, with no publicly disclosed fee schedule. Pricing is not transparent on the website, and revenue figures, AUM, funding history, and M&A activity are not disclosed in the available data. Leadership is centered on Founder and President Dr. Guy Baker, a 50-year industry veteran and 84th MDRT President, supported by President Daniel McBride, Chief Compliance Officer and Estate Planning Attorney Gary Million, COO Todd Baker, Senior Advisor Jonathon Soucier, and Director of Operations Ivy LeForbes.

Name

Wealth Teams Alliance

Legal name

Wealth Teams Alliance, Inc.

Website

https://www.wealth-teams.com/

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Wealth Teams Alliance is a fee-only Registered Investment Advisor headquartered in Irvine, CA, that delivers integrated financial planning, investment guidance, tax, retirement, and legacy planning services to high net worth families and closely held business owners across eight U.S. states using an evidence-based, Nobel-Prize-research-grounded investment methodology implemented through DFA funds.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)

Keywords

• Wealth management advisory
• Financial planning services
• Retirement income planning
• Estate legacy planning
• Investment management RIA

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Fees: Wealth Teams Alliance is a Registered Investment Advisor (RIA) offering advisory services on a fee-only basis. The firm charges advisory fees for investment management, financial planning, and related services. The company is registered in California, Florida, and other jurisdictions as a Registered Investment Advisor.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wealth Teams Alliance is a fee-only Registered Investment Advisor that delivers five integrated advisory services — Financial Planning, Investment Guidance, Tax Planning, Retirement Planning, and Legacy Planning — to high net worth families and business owners through dedicated Wealth Coaches. Investment management is built on an evidence-based framework derived from five Nobel Prize-winning research programs, using the Efficient Frontier for portfolio optimization, quarterly rebalancing, and Dimensional Fund Advisors (DFA) funds, with portfolio monitoring supported by Orion and Y Charts. The firm also distributes a consumer mobile app, "The Retirement Income Game," available on Android and iPhone.

Product overview

Wealth Teams Alliance (WTA) is a wealth management and coaching firm offering a portfolio of five core financial services: Financial Planning, Investment Guidance, Tax Planning, Retirement Planning, and Legacy Planning. These services are delivered through a team-based Wealth Coach model and are supported by proprietary analytics, risk management, and process optimization capabilities. The core investment methodology is evidence-based, derived from five Nobel Prize winners' research, using the Efficient Frontier to optimize portfolios with quarterly re-balancing. WTA also offers a mobile application called 'The Retirement Income Game' for client education on Android and iPhone. The services are supported by third-party platforms including Orion and Y Charts for portfolio monitoring, and Calendly for appointment scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning An ongoing financial planning service for clients seeking to make sensible decisions about money and achieve life goals, including protection through wills, safety nets for illness or death, and budgeting — delivered by Wealth Coaches to families and individuals.
• Investment Guidance Evidence-based investment management service grounded in five Nobel Prize-winning research programs, using an intellectual framework to protect against emotional reactions to market chaos, with portfolios optimized along the Efficient Frontier and rebalanced quarterly — for high net worth families and individuals seeking evidence-driven long-term returns.
• Tax Planning Tax deferral and reduction planning service delivered through relationships with qualified tax professionals and CPAs who review client tax returns and identify opportunities to reduce tax outlays within the complexities of the U.S. tax code — for individuals and business owners.
• Retirement Planning Retirement income planning service that addresses desired income in retirement, savings needed to produce it, and the investment process with the highest probability of reaching objectives, supported by Orion and Y Charts portfolio monitoring — for pre-retirees and retirees.
• Legacy Planning Estate planning service spanning simple wills or trusts to complex discounts and charitable planning, providing families with a roadmap for managing assets, avoiding fees and taxes, and preventing business and family discord — delivered by Wealth Teams Alliance's estate planning attorneys.
• The Retirement Income Game (Mobile App) Interactive mobile application available on Android and iPhone, designed as a game to help users understand and plan for retirement income decisions — consumer-facing educational tool that extends WTA's brand to individuals.

Quantifiable outcome

• Evidence shows S&P 500 has had positive returns 75% of the time with compounded return greater than 10% dating back to 1926
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Howard Financial & Wealth ManagementcoreChannel Partner/ Reseller/ Distributor · 1 January 1995RIA Partner led by Lance Howard, President. Howard Financial was founded in 1995 as a full-service financial planning firm. Lance Howard serves as Investment Advisory Representative for Wealth Teams Alliance and hosts 'The Asset Protection Hour' on NewsTALK 1180 and 96.1 KERN in Bakersfield.
• AP2 Retirement Income AdvisorscoreChannel Partner/ Reseller/ DistributorRIA Partner led by Dane Petchul, operating as a retirement income planning advisory practice. Partners include Michael Alongi and Dane Petchul, focusing on comprehensive retirement planning and investment management services.
• BTA Advisory GroupcoreStrategic or Co-development PartnerBTA Advisory Group (Associates in Insurance Concepts, Inc.) is a risk management consulting firm specializing in life insurance and 401(k)s. Co-managed by Dr. Guy Baker as President, serving as a multi-disciplinary practice for high net worth families.
• Insight Wealth Solutions, LPminorStrategic or Co-development PartnerMulti-disciplinary practice co-managed by Dr. Guy Baker acting as wealth consultants for high net worth families and businesses.
• Gary Huband (CPA/Affiliate)minorImplementation/ SI/ Consulting PartnerCPA specialist providing tax-advantaged strategies for structuring business entities, buy/sell agreements, and exit strategies. Concentrates on life insurance and annuities as financial planning tools.
• Tax Professionals and CPAs NetworkcoreImplementation/ SI/ Consulting PartnerNetwork of qualified tax professionals and Certified Public Accountants who work with WTA to review tax returns and identify opportunities to reduce tax outlays for clients.
• DFA (Dimensional Fund Advisors)coreTechnology or IntegrationThe firm uses Dimensional Fund Advisors (DFA) model for portfolio management, based on academic research including Eugene Fama's efficient markets theory. DFA funds are used to implement evidence-based investment strategies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buckingham Strategic Wealth: A large, evidence-based RIA that is one of the most prominent DFA-heavy advisory firms in the U.S., serving HNW families and individuals with academic-research-driven portfolio management, tax planning, and retirement income strategies — directly overlapping WTA's value proposition and target client.
• Pure Financial Advisors: An evidence-based, RIA firm in Southern California using DFA funds and academic research to deliver retirement-income planning and investment management to HNW clients — directly comparable in methodology, geographic footprint, and target client.
• Glassman Wealth Services: A boutique, fee-only RIA providing evidence-based investment management, financial planning, and tax services to HNW families; closely comparable in firm size, fee-only structure, academic-investing philosophy, and wealth-coach delivery model.

Broad incumbents

• Mariner Wealth Advisors: A national, fast-growing independent RIA serving HNW individuals and families with comprehensive financial planning, investment management, and tax services; larger scale but overlapping in offering breadth and white-glove HNW positioning as WTA.
• Creative Planning: One of the largest independent RIAs in the U.S. delivering fee-only financial planning and investment management to HNW households and business owners nationwide; comparable in fiduciary, fee-only model and full-service planning, but with significantly greater scale.
• Focus Financial Partners: A leading RIA-consolidation platform providing back-office, technology, and capital support to a network of independent HNW advisory firms; relevant as the consolidator whose partner RIAs compete directly with WTA for clients and advisor talent.
• Hightower Advisors: A national RIA platform serving HNW families and business owners with comprehensive wealth, investment, and retirement plan services; competes for the same business-owner segment WTA serves and offers advisor equity that WTA cannot easily match.
• Edelman Financial Engines: Large-scale RIA combining traditional HNW wealth management with retirement-plan advice for individuals and corporate plan participants; competes for the same retirement-plan and pre-retiree segments that WTA targets.
• Carson Group: An RIA support platform serving independent advisors and their HNW clients through coaching, technology, and back-office infrastructure; competitive with WTA's RIA partner model and active in the same business-owner and retirement-plan niches.
• Cetera Advisor Networks: A large IBD/RIA support platform providing independent financial advisors with compliance, technology, and business consulting; competes for HNW advisors and has overlapping retirement and legacy planning offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/wealthteams
• Xx.com/teamswealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Teams Alliance