Zur Institute
Zur Institute, founded 1995, is a privately held online continuing education publisher offering 120+ self-paced CE courses, certificate programs, and a $199/year membership to licensed mental health professionals across the US.
- Company typePrivate
- Founded1995
- HeadquartersSebastopol, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Zur Institute does
Zur Institute is a privately held online continuing education (CE) provider founded in 1995 and operated by Director Glenn Marks, Ph.D. from Sebastopol, California. The company delivers self-paced CE courses to licensed mental health professionals — primarily psychologists, marriage and family therapists, social workers, professional counselors, and to a lesser extent nurses and substance abuse counselors — to satisfy state licensing board renewal requirements.
The platform consists of a self-serve web catalog of 120+ courses delivered across multiple formats (written articles, audio with transcripts, and video), supplemented by certificate programs (e.g., Autism Diagnosis and Treatment, Jungian Psychotherapy, Trauma and Attachment), a $199/year 30 CE Membership subscription, live CE webinars, and a Private Practice Tools suite that includes HIPAA kits, suicide assessment workbooks, and reusable clinical forms. Distribution is direct-to-consumer via the website with SEO-optimized pages for state CE requirements and a marketing newsletter; no third-party channels, B2B contracts, or enterprise customers are disclosed.
Revenue is generated through a mix of one-time course purchases ($19-$185 per course depending on CE credit count), recurring subscription membership ($199/year), and bundled certificate programs ($185-$265). The company operates with a minimal disclosed footprint — a single mailing address, no reported headcount, no external funding, no M&A, and no disclosed partnerships — and has been continuously operating for over three decades.
Zur Institute firmographics
Firmographics- Name
- Zur Institute
- Legal name
- ZUR INSTITUTE
- Website
- https://zurinstitute.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zur Institute, founded 1995, is a privately held online continuing education publisher offering 120+ self-paced CE courses, certificate programs, and a $199/year membership to licensed mental health professionals across the US.
- Ownership category
- akta.pro rank
Zur Institute industry classification
Industry- Product category
- Continuing Education
- NAICS
- Educational Services (611), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
- akta.pro secondary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where Zur Institute is headquartered
LocationHeadquarters
- HQ city
- Sebastopol
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zur Institute business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Individual Course Sales: One-time purchases for individual courses ranging from 1-18 CE credits each, with prices varying from $19 to $185 per course. Customers pay per course on an as-needed basis to fulfill licensure requirements.
- 30 CE Membership Subscription: Annual subscription at $199 per year offering 30 CE credits on courses of the member's choosing, plus savings on webinars and certificate programs. This provides recurring revenue from subscription model.
- Certificate Programs: Bundled multi-course certificate programs (e.g., Autism Diagnosis and Treatment $195, Couples Counseling $249, Jungian Psychotherapy $265) that bundle multiple courses at discounted package pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 30 CE Membership - Annual subscription with 30 CE credits included |
| One time/ perpetual license | Pay-as-you-go | Individual course pricing by CE credit |
| Unit Pricing | Pay-as-you-go | Certificate program packages with bundled courses |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Zur Institute product offering
Product offeringCore offering
Zur Institute operates an online continuing education platform that sells self-paced CE courses, bundled certificate programs, live webinars, and clinical practice tools to licensed mental health professionals. Its catalog of 120+ courses spans 30+ topics including trauma, ethics, AI in mental health, supervision, telemental health, and cultural diversity, delivered in article, audio, and video formats. Course access is sold individually, bundled into certificates, or included in an annual 30 CE Membership subscription.
Product overview
Zur Institute operates as an online continuing education platform offering over 120 individual courses organized into certificate programs, alongside supplementary tools and membership subscriptions. The core offering consists of self-paced CE courses covering mental health topics such as trauma therapy, ethics, AI in clinical practice, clinical supervision, and various therapeutic modalities. Certificate Programs bundle related courses for specialized credentials. The 30 CE Membership provides an annual subscription model with bundled credits. Private Practice Tools offer clinical forms and compliance resources as add-on resources. Savings Packages enable discounted access to course bundles. Webinars provide live interactive training options. All offerings target mental health professionals including psychologists, MFTs, social workers, counselors, LPCCs, and nurses.
Differentiator
Problem solved
Functional benefit
Products and services
- Online CE Courses Over 120 self-paced continuing education courses for licensed mental health professionals including psychologists, MFTs, social workers, professional counselors, and nurses. Courses cover topics such as trauma, ethics, AI in mental health, clinical supervision, telemental health, autism, attachment, cultural diversity, and various therapeutic modalities. Each course awards 1–18 CE credits and is delivered in article, audio, or video format.
- Certificate Programs Bundled multi-course certificate programs that lead to a professional certificate. Available programs include Autism Diagnosis and Treatment Across the Lifespan (16 CE, $195), Couples Counseling: Innovative Approaches That Really Work (18 CE, $249), Jungian Psychotherapy (26 CE, $265), Trauma and Attachment Certificate Program (18 CE, $249), Supervision for New Jersey Social Workers (21 CE), and TeleMental Health and Digital Ethics (19 CE, $185).
- 30 CE Membership Annual subscription plan at $199/year providing 30 CE credits on courses of the member's choosing, plus savings on webinars and certificate programs. Designed for licensed mental health professionals who want flexible, recurring access to CE credits across the renewal cycle.
- Private Practice Tools and Forms Clinical and administrative resources for mental health practitioners, including the Behavioral Health & Medical Toolkit, Medical Rule Out Toolkit, Hormones & Mental Health Clinical Toolkit, Suicide Assessment & Intervention Workbook, HIPAA Compliance Kit (11th Edition), and Essential Clinical Forms (62 forms). Sold as standalone toolkits for private practice use.
- Live Webinars and Trainings Live continuing education webinar series delivered in real time to earn CE credits. Notable series include 'Therapy in the Age of AI' (live CE webinar series launched September 9, 2025) and 'Working with Shame and Self-Blame in Trauma Therapy' (live 3 CE credit hours webinar). Webinars provide interactive, real-time training as an alternative to self-paced courses.
Companies that use Zur Institute
Customer profileSegments6 records
Ideal customer profiles5 records
Zur Institute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Zur Institute partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Zur Institute competitors and assessment
Company assessmentBroad incumbents
- National Board for Certified Counselors (NBCC): The premier credentialing body for counselors that also offers and approves continuing education. While not a direct CE vendor, NBCC's approval infrastructure and affiliated learning offerings shape the same counselor CE market Zur Institute serves.
- American Psychological Association (APA): The largest professional association for psychologists, with an Office of CE that offers and approves continuing education content. APA's brand authority and approved-provider network influence purchasing decisions in the same psychologist CE segment Zur Institute targets.
Direct peers
- Professional Development Resources (PDR): Online continuing education platform for mental health professionals offering self-paced CE courses approved for multiple license types. Direct competitor in the same niche with similar course-per-credit pricing and per-course purchase model.
- NetCE: Long-established online CE provider for healthcare and mental health professionals. Comparable in self-serve course catalog structure, state board approval process, and multi-profession targeting including nurses, counselors, and social workers.
- At Health: Online CE provider for mental health practitioners offering state-approved courses and a comparable mix of individual courses, certificate packages, and subscription options. Directly comparable in customer base and product format.
- PESI: One of the largest continuing education providers for mental health professionals in the US, offering online and live CE courses, webinars, and certificate programs. Directly comparable in product catalog, customer base (psychologists, MFTs, social workers, counselors), and revenue model (course sales, subscriptions, certificates).
- CE4Less: Online continuing education provider focused on mental health professionals. Closely comparable business model with individual course sales, state-approved content, and self-serve web platform serving psychologists, counselors, and social workers.
- Therapist Development Center: Online training and CE provider specializing in marriage and family therapy supervision and licensure preparation. Overlaps directly with Zur Institute's MFT courses, pre-licensing packages, and Supervision certificate programs.
- TheFreeCE.com: Online continuing education platform for mental health professionals offering free and low-cost CE courses. Direct competitor with overlapping state-approved content and a self-serve web catalog serving the same clinician segments.
- Behavioral Tech Institute: Training and continuing education provider focused on Dialectical Behavior Therapy (DBT) and evidence-based practices for mental health professionals. Overlaps with Zur Institute's EMDR, trauma, and clinical skills course portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Zur Institute social profiles
Digital presenceZur Institute compliance and trust
Trust signalCompliance2 records
Zur Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zur Institute leadership team
Management profileNumber of profiles
Profiles1 record
Zur Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zur Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zur Institute
What does Zur Institute do?
Zur Institute operates an online continuing education platform that sells self-paced CE courses, bundled certificate programs, live webinars, and clinical practice tools to licensed mental health professionals. Its catalog of 120+ courses spans 30+ topics including trauma, ethics, AI in mental health, supervision, telemental health, and cultural diversity, delivered in article, audio, and video formats. Course access is sold individually, bundled into certificates, or included in an annual 30 CE Membership subscription.
Is Zur Institute a public or private company?
Zur Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zur Institute founded?
Zur Institute was founded in 1995. It employs 1 to 10 people.
Where is Zur Institute based?
Zur Institute is headquartered in Sebastopol, United States, in the North America region.
How does Zur Institute make money?
Three revenue lines are on record. Individual Course Sales are the primary driver. The others are 30 CE Membership Subscription and certificate Programs.
Who are Zur Institute's main competitors?
Broad incumbents on record are National Board for Certified Counselors (NBCC) and American Psychological Association (APA). Direct peers are Professional Development Resources (PDR), NetCE, At Health, PESI, CE4Less, Therapist Development Center, TheFreeCE.com and Behavioral Tech Institute.
Does Zur Institute have an API?
No public API is recorded for Zur Institute.
What industry is Zur Institute in?
Zur Institute's product category is Continuing Education. Its primary akta.pro industry code is EDAAALAD, Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 611 and its SIC code is 8200.