Women Supporting Women

What Women Supporting Women does

Women Supporting Women is a Salisbury, Maryland-based non-profit organization founded in July 1993 by Harriette Fine, Carol Prager, and Sue Revelle. It provides awareness, education, and support services to individuals affected by breast cancer across the Delmarva Peninsula (Maryland's Eastern Shore, Delaware, and Virginia's Eastern Shore). All services are provided free of charge to beneficiaries.

Core offerings include practical support (prosthetic breast fittings, wigs, educational tote bags, lift chair loaner program), emotional and peer support (in-person support groups in Salisbury, Easton, Berlin/Ocean Pines, and Accomack; a mentorship program matching survivors with trained mentors; and Stitch Therapy crafting groups), and educational resources covering risk assessment, hereditary cancer genetics (MyRisk Hereditary Cancer Test), and screening guidelines per the American Cancer Society. The organization also operates a monthly Share & Care Newsletter distributed to over 2,900 email subscribers via Constant Contact.

The business model is donation-driven with no fees charged to beneficiaries. Revenue streams include individual donations, a four-tier corporate sponsorship program (Journey $10,000+, Courage $5,000+, Hope $2,500+, Pink Ribbon $1,500), foundation grants (Community Foundation of the Eastern Shore, Rural Maryland Council, Richard A. Henson Foundation), third-party hosted community events (Tuna & Tiaras fishing tournament, Pure Goes Pink, restaurant percentage nights), and endowment/planned giving. Signature annual fundraising events include the 25th Annual Walk for Awareness (October 2026) and the Christmas in July Raffle. The organization operates with 1-10 employees from a single office at 1320 Belmont Ave. Suite 402, Salisbury, MD, and is led by Executive Director Jocelyn Feist following a 2024 leadership transition.

Name

Women Supporting Women

Legal name

Women Supporting Women

Website

https://womensupportingwomen.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Women Supporting Women is a Salisbury, Maryland-based non-profit founded in 1993 that provides free breast cancer awareness, education, and support services — including prosthetic fittings, wigs, peer support groups, and mentorship — to survivors and caregivers across the Delmarva Peninsula.

Ownership category

akta.pro rank

Product category

Breast Cancer Support Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Breast cancer support
• Non-profit organization
• Cancer awareness education
• Peer support groups
• Community health services

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute to support the organization's mission of providing free breast cancer support services to the Delmarva community.
2. Corporate Sponsorships: Four levels of corporate sponsorships: Journey ($10,000+), Courage ($5,000+), Hope ($2,500+), and Pink Ribbon ($1,500). Sponsors receive logo placement, social media mentions, and recognition at events.
3. Grant Funding: The organization receives grants from foundations including Community Foundation of the Eastern Shore (CFES), Rural Maryland Council, and Richard A. Henson Foundation.
4. Third-Party Event Proceeds: Community members host third-party events (casual days at work, restaurant donations, fundraising events) and donate a portion of proceeds to Women Supporting Women.
5. Endowment and Planned Giving: The organization accepts endowment contributions and planned giving arrangements for long-term financial support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Women Supporting Women is a non-profit organization that provides awareness, education, and support services to individuals affected by breast cancer on the Delmarva Peninsula. Its core offerings include free prosthetic breast fittings, wigs, educational tote bags, a lift chair loaner program, monthly in-person peer support groups, a survivor mentorship program, Stitch Therapy crafting groups, and community education programs. All services are provided at no cost to beneficiaries, with operations funded by donations, corporate sponsorships, grants, and fundraising events.

Product overview

Women Supporting Women is a non-profit breast cancer support organization serving the Delmarva Peninsula since 1993. The organization offers a unified portfolio of free support services centered on breast cancer awareness, education, and peer support. Core offerings include in-person support groups (Berlin, Accomack, Easton, Salisbury) and Stitch Therapy Groups for crafting-based peer connection. The organization provides practical assistance through prosthetic fittings, wigs, and lift chair loans. Additional services include mentorship matching, educational resources on risk assessment and genetics, and a monthly Share & Care Newsletter. The organization also operates signature annual fundraising events including the Walk for Awareness (25th annual in 2026) and Christmas in July Raffle, along with corporate sponsorship programs at four tiers and a community third-party event hosting program.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Cancer Support Services Core breast cancer support services for individuals affected by breast cancer on the Delmarva Peninsula, including prosthetic breast fittings, wigs, educational tote bags, lift chair loans, and community education events. All services are provided free of charge.
• Support Groups In-person monthly peer support groups for breast cancer survivors and those affected, meeting in multiple Delmarva locations and free to attend.
• Stitch Therapy Groups Monthly crafting-based peer support groups for breast cancer survivors, offering crochet, knit, cross stitch, or punch needle activities in a beginner-friendly environment. Free to attend.
• Mentorship Program Survivor-to-survivor peer mentorship program that pairs breast cancer survivors with trained mentors who share lived experience and provide guidance through the cancer journey.
• Annual Walk for Awareness Signature annual fundraising walk held each October to honor breast cancer survivors and remember those lost to the disease, with the 25th Annual Walk scheduled for October 24, 2026 at The Centre at Salisbury.
• Christmas in July Raffle Annual summer raffle event with 12 days of prize drawings including excursions, gift cards, and jewelry, with tickets sold at $10 each. The next raffle begins July 13, 2026.
• Corporate Sponsorship Program Corporate sponsorship opportunities at four levels (Journey $10,000+, Courage $5,000+, Hope $2,500+, Pink Ribbon $1,500) offering logo placement, social media promotion, and recognition at WSW signature events.
• Third-Party Event Hosting Community fundraising program allowing individuals and organizations to host their own events such as casual days at work or restaurant percentage nights, with proceeds donated to Women Supporting Women.
• Educational Resources Online educational resources covering breast cancer risk assessment, genetic testing (MyRisk Hereditary Cancer Test), proactive screening guidelines per American Cancer Society recommendations, and caregiver support information.
• Share & Care Newsletter Monthly e-newsletter published through Constant Contact, reaching over 2,900 subscribers with updates on organization activities, events, and breast cancer awareness information.

Quantifiable outcome

• Free services provided to all - no cost barrier for breast cancer survivors needing support

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• TidalHealthcoreStrategic or Co-development PartnerTidalHealth partners with Women Supporting Women by providing the Mobile Mammography Van for visits to the WSW office, bringing 3D mammography screening services directly to breast cancer survivors and community members. The partnership also includes the Richard A. Henson Cancer Institute locations used for support group meetings in Ocean Pines and Berlin.
• Aquacare Physical TherapymajorGTM or Marketing PartnerAquacare Physical Therapy serves as a Journey-level sponsor ($10,000+) for Women Supporting Women, receiving prominent logo placement and recognition at all WSW signature events.
• Preston Automotive GroupminorGTM or Marketing PartnerPreston Automotive Group (Preston Motor) has sponsored WSW events including the Frog's Fairway Golf Tournament fundraiser.
• Tuna & Tiaras Ladies Fishing TournamentminorGTM or Marketing PartnerAnnual fishing tournament that donates proceeds to Women Supporting Women, supporting breast cancer awareness on the Eastern Shore.
• Pure Family FitnessminorGTM or Marketing PartnerPure Family Fitness hosts 'Pure Goes Pink – Move for the Cure' events with proceeds benefiting Women Supporting Women.
• Ristorante AntipastiminorGTM or Marketing PartnerLocal restaurant that donates a portion of sales to Women Supporting Women as part of community fundraising efforts.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Susan G. Komen: The largest national breast cancer organization in the United States. Komen funds research, community health programs, and direct support services — directly comparable mission to WSW but at vastly greater scale and geographic reach.
• American Cancer Society: Nationwide voluntary health organization providing cancer research, patient services, and community education. Overlaps with WSW in breast cancer awareness, patient support, and screening guidance, but operates at a national scale with broader cancer focus.
• Breast Cancer Research Foundation: National organization funding breast cancer research and awareness. Comparable breast-cancer-specific mission but with a research-funding emphasis rather than WSW's direct survivor-services model.
• Avon Foundation for Women: Foundation historically focused on breast cancer and women's empowerment causes, funding awareness, screening, and patient support programs globally. Comparable women's-health-and-breast-cancer mission with corporate-sponsorship-driven model similar to WSW's tiered sponsor program.

Direct peers

• National Breast Cancer Foundation: National nonprofit providing free mammograms, education, and patient navigation services to underserved women. Shares WSW's model of free direct services and awareness education, though at significantly larger geographic scope.
• Living Beyond Breast Cancer: Nonprofit dedicated to connecting people with trusted breast cancer information and a community of support. Comparable peer-survivor support, education, and community-building focus, though with national reach rather than a single regional territory.
• Sisters Network Inc. National African American breast cancer survivorship organization operating affiliate chapters. Comparable survivor-led support model to WSW's mentoring and support groups, with a different demographic focus and chapter-based delivery.
• Cancer Support Community: International nonprofit providing free social and emotional support to people impacted by cancer, including professionally led support groups. Directly comparable free-support-group service model to WSW, though serving all cancer types at greater scale.

Emerging players

• Young Survival Coalition: Nonprofit focused specifically on young adults diagnosed with breast cancer, providing peer support, resources, and advocacy. Comparable peer-support and education mission, with a narrower age-segment focus.

Others

• TidalHealth: Regional health system that partners with WSW to provide mobile mammography and cancer institute meeting space. Not a competing nonprofit but a strategic healthcare partner providing clinical infrastructure that supports WSW's services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wswdelmarva
• Facebookfacebook.com/WSWDelmarva
• Instagraminstagram.com/WSWDELMARVA
• LinkedInlinkedin.com/company/women-supporting-women

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Supporting Women