Buddy Rhodes
- Company typePrivate
- Founded1980
- HeadquartersMacungie, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Buddy Rhodes firmographics
Firmographics- Name
- Buddy Rhodes
- Legal name
- Buddy Rhodes Concrete Products
- Website
- https://buddyrhodes.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Buddy Rhodes industry classification
Industry- Product category
- Construction Materials - Decorative Concrete
- NAICS
- Other Concrete Product Manufacturing (327390)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Concrete Admixtures & Curing Compounds (IMADAAAL)
- akta.pro secondary industry
- Concrete Reinforcement Accessories & Fibers (IMADAAAF)
Keywords
Where Buddy Rhodes is headquartered
LocationHeadquarters
- HQ city
- Macungie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Buddy Rhodes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Concrete Mix Materials Sales: Direct sales of bagged concrete mix materials (Craftsman Mix, GFRC Mix, ECC Mix, Countertop Mix, Vertical Mix) and raw materials (fibers, admixtures, polymers, sands) through e-commerce website. One-time product purchases with no subscription component.
- Concrete Accessories and Supplies: Sales of tools, sealers, colorants, glazes, and equipment required for artisan concrete work. Includes penetrating sealers, satin sealers, reactive polyurethane sealers, beeswax, and color pigment collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Water Reducer 555 - polycarboxylate-based superplasticizer for Self-Consolidating Concrete |
| Unit Pricing | Pay-as-you-go | Alkali Resistant (AR) Glass Fiber - primary reinforcement for GFRC applications |
| Unit Pricing | Pay-as-you-go | PVA (Polyvinyl Alcohol) Fiber - high-performance reinforcement fibers |
| Unit Pricing | Pay-as-you-go | Acrylic Fiber AC50 - concrete additive for enhanced durability |
| Unit Pricing | Pay-as-you-go | Craftsman Mix - next generation countertop blended mix |
| Unit Pricing | Pay-as-you-go | Forton VF-774 - acrylic co-polymer dispersion for GFRC |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Buddy Rhodes product offering
Product offeringCore offering
Buddy Rhodes Concrete Products manufactures and sells pre-blended artisan concrete mix materials, reinforcement fibers, admixtures, colorants, and sealers used by professionals and DIYers to produce concrete countertops, furniture, vanities, and architectural decorative elements. The company's flagship offerings include GFRC (Glass Fiber Reinforced Concrete), ECC (Engineered Cementitious Composite), and Craftsman Mix formulations, complemented by a complete sealing system and educational resources for concrete artisans.
Product overview
Buddy Rhodes Concrete Products offers a comprehensive ecosystem of artisan concrete materials for concrete countertops and decorative concrete applications. The product portfolio centers on five core pre-blended bag mixes (GFRC Blended Mix, ECC Blended Mix, Craftsman Mix, Concrete Countertop Mix, and Vertical Mix) designed for different casting techniques and applications. These are complemented by extensive reinforcement fibers (AR Glass Fiber, PVA Fiber, and Acrylic Fiber AC50), admixtures and modifiers (polymers, pozzolans, retarders), water reducers/plasticizers, and raw materials. Color capabilities are provided through four pigment collections (Signature, Pure, Specialty, and Glazes). Sealing solutions include the Buddy Rhodes Sealing System (Penetrating Sealer + Satin Sealer), ICT Reactive Sealers (PS1 and PS1-LS), BR Reactive Polyurethane Sealer, and Food Grade Beeswax. The company also provides technical support, training resources, bag mix calculators, and a dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Craftsman Mix™: Next-generation concrete countertop blend mix with curing polymer and adjusted sand ratios.
- GFRC Blended Mix
- ECC Blended Mix
- Buddy Rhodes Vertical Mix™
- Buddy Rhodes Signature Collection™
- Buddy Rhodes Pure Collection™
- Buddy Rhodes Specialty Collection™
- Buddy Rhodes Glazes
Products and services
- GFRC Blended Mix A carefully proportioned blend of cement, sand, pozzolans, curing polymer, and performance additives designed for Glass Fiber Reinforced Concrete (GFRC) applications with high flexural strength, used for concrete countertops, panels, and decorative elements.
- ECC Blended Mix Engineered Cementitious Composite (ECC) mix designed using advanced concrete mix design theory, utilizing high loadings of PVA fibers as primary reinforcement for high-performance concrete applications.
- Craftsman Mix Next-generation countertop blended mix containing curing polymer, with all sands, aggregates, cement, pozzolans, and chemical admixtures pre-blended. Versatile for pressed, troweled, or cast finishes, covering approximately 5 sq ft at 1 inch thickness per 50 lb bag.
- Concrete Countertop Mix Buddy Rhodes' original formula for concrete countertops, containing no integral curing polymer, with recommended addition of Liquid Polymer Plus. The benchmark formulation that opened artisan concrete to craftsmen worldwide.
- Buddy Rhodes Vertical Mix Cement-based overlay designed for easy mixing and application onto vertical surfaces, suitable for creating textures through carving, sculpting, or stamping. Used for vertical decorative concrete applications.
- Alkali Resistant (AR) Glass Fiber Primary reinforcement fiber for GFRC applications; glass fiber with zirconium oxide for alkali resistance, 19mm length with 200 filaments per strand bundle, available in 1 lb pouch, 12 lb bag, and 44 lb bag.
- PVA (Polyvinyl Alcohol) Fiber High-performance monofilament reinforcement fibers available in RECS 7 (6mm), RECS 15 (8mm), and RECS 100 (13mm) lengths; creates molecular bond with concrete 300% greater than other fibers for shrinkage control and durability.
- Acrylic Fiber AC50 6mm monofilament acrylic fibers that enhance concrete performance and durability; least visible of fiber offerings; reduces plastic shrinkage cracking in concrete.
- Buddy Rhodes Signature Collection Color pigment collection for coloring concrete countertops and artisan concrete pieces, offering a curated palette of signature tones.
- Buddy Rhodes Glazes Water-based coloring treatment for use on cured concrete surfaces, providing decorative color finishes for artisan concrete work.
- ICT PS1 Reactive Sealer Hybrid reactive sealing technology combining penetrating sealer benefits with micro-coating technology; available in standard formula for stain resistance on concrete surfaces.
- Satin Sealer Water-based acrylic micro emulsion sealer creating barrier coating that seals and protects concrete countertops while enhancing natural beauty.
- Penetrating Sealer Aqueous copolymer chemically reactive dispersion providing durable transparent protective barrier against oil and water on concrete surfaces; first step in the Buddy Rhodes sealing system.
- Water Reducer 555 High-efficiency polycarboxylate-based superplasticizer for Self-Consolidating Concrete (SCC); includes VMA for segregation resistance. Quart: $35.11, Gallon: $54.09, 5 Gallon: $203.67.
- Forton VF-774 Worldwide standard acrylic co-polymer dispersion (51% solids) for lightweight GFRC production; eliminates 7-day wet cure requirement; PCI plant certified. Sold in 5 Gallon Pail: $156.24.
- Liquid Polymer Plus Acrylic emulsion polymer for high performance concrete; enhances hydration, density, flexural strength, color fastness, and durability; 50% solids content.
- Food Grade Beeswax Hard wax puck that helps resist stains and enhances color of concrete surfaces; acts as a sacrificial layer over sealers, suitable for food-contact surfaces.
Companies that use Buddy Rhodes
Customer profileSegments3 records
Ideal customer profiles3 records
Buddy Rhodes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Buddy Rhodes partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Buddy Rhodes competitors and assessment
Company assessmentDirect peers
- Cheng Design (Fu-Tung Cheng): Cheng Design, founded by Fu-Tung Cheng, is a pioneer of concrete countertops alongside Buddy Rhodes and sells concrete mix products, books, and supplies targeted at artisan concrete fabricators. Directly competes in the same niche concrete countertop materials category.
- Surecrete Design Products: Surecrete is a leading specialty manufacturer of concrete countertop mixes, sealers, colorants, and decorative concrete products. It is the closest direct competitor to Buddy Rhodes in the artisan concrete materials space, serving the same professional fabricator and DIY segments.
- Stone Coat Countertops: Stone Coat Countertops sells countertop kits, epoxy, and concrete materials aimed at DIYers and small fabricators. It overlaps with Buddy Rhodes on the DIY concrete countertop segment and competes for the same home-improvement buyer.
- BlueConcrete (Delta Performance Products): BlueConcrete is a specialty concrete products brand housed at Delta Performance Products and is also a documented partner of Buddy Rhodes. It sells concrete countertop mixes and decorative concrete materials into the same artisan and DIY customer base.
Broad incumbents
- CTS Cement / Rapid Set: CTS Cement manufactures specialty cements and concrete products (including the Rapid Set brand) used in repair, structural, and decorative applications. It is a broader specialty concrete products incumbent that overlaps with Buddy Rhodes' CSA Cement and performance admixture offerings.
- PROSOCO: PROSOCO manufactures concrete and masonry sealers, hardeners, cleaners, and protective treatments. Its sealer and surface treatment portfolio overlaps directly with Buddy Rhodes' Penetrating Sealer, Satin Sealer, and ICT Reactive Sealer lines.
- Ardex Americas: Ardex Americas produces specialty cements, concrete toppings, and surface preparation products used in commercial and residential flooring and decorative concrete. It competes broadly in the high-performance concrete products category overlapping Buddy Rhodes' premium positioning.
- Quikrete: Quikrete is one of the largest North American manufacturers of packaged concrete products, including bagged mixes, repair products, and masonry items. It is a broad incumbent in concrete products rather than a niche artisan specialist, but its bagged mix portfolio overlaps at the mass-market end.
- Sakrete: Sakrete is a major packaged concrete and masonry products brand serving DIYers and contractors through retail home improvement channels. Comparable as a broad incumbent selling bagged concrete mixes, though not focused on the artisan countertop niche.
Emerging players
- The Concrete Countertop Institute: The Concrete Countertop Institute provides training, education, and resources for concrete countertop professionals. It is an adjacent player in the same artisan concrete ecosystem as Buddy Rhodes, competing for training-driven customer mindshare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Buddy Rhodes social profiles
Digital presenceBuddy Rhodes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buddy Rhodes leadership team
Management profileNumber of profiles
Profiles1 record
Buddy Rhodes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buddy Rhodes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buddy Rhodes
What does Buddy Rhodes do?
Buddy Rhodes Concrete Products manufactures and sells pre-blended artisan concrete mix materials, reinforcement fibers, admixtures, colorants, and sealers used by professionals and DIYers to produce concrete countertops, furniture, vanities, and architectural decorative elements. The company's flagship offerings include GFRC (Glass Fiber Reinforced Concrete), ECC (Engineered Cementitious Composite), and Craftsman Mix formulations, complemented by a complete sealing system and educational resources for concrete artisans.
Is Buddy Rhodes a public or private company?
Buddy Rhodes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Buddy Rhodes founded?
Buddy Rhodes was founded in 1980. It employs 1 to 10 people.
Where is Buddy Rhodes based?
Buddy Rhodes is headquartered in Macungie, United States, in the North America region.
How does Buddy Rhodes make money?
Two revenue lines are on record. Concrete Mix Materials Sales are the primary driver. The others are concrete Accessories and Supplies.
Who are Buddy Rhodes's main competitors?
Direct peers on record are Cheng Design (Fu-Tung Cheng), Surecrete Design Products, Stone Coat Countertops and BlueConcrete (Delta Performance Products). Broad incumbents are CTS Cement / Rapid Set, PROSOCO, Ardex Americas, Quikrete and Sakrete. The Concrete Countertop Institute is listed as an emerging player.
Does Buddy Rhodes have an API?
No public API is recorded for Buddy Rhodes.
What industry is Buddy Rhodes in?
Buddy Rhodes's product category is Construction Materials - Decorative Concrete. Its primary akta.pro industry code is IMADAAAL, Concrete Admixtures & Curing Compounds, with a secondary code of IMADAAAF, Concrete Reinforcement Accessories & Fibers. Its NAICS code is 327390 and its SIC code is 3272.