Buddy Rhodes

Name

Buddy Rhodes

Legal name

Buddy Rhodes Concrete Products

Website

https://buddyrhodes.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Construction Materials - Decorative Concrete

NAICS

Other Concrete Product Manufacturing (327390)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Concrete Admixtures & Curing Compounds (IMADAAAL)

akta.pro secondary industry

Concrete Reinforcement Accessories & Fibers (IMADAAAF)

Keywords

• Artisan concrete materials
• Concrete countertop mixes
• GFRC concrete products
• Decorative concrete supplies
• Concrete sealers and colorants

Headquarters

HQ city

Macungie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Concrete Mix Materials Sales: Direct sales of bagged concrete mix materials (Craftsman Mix, GFRC Mix, ECC Mix, Countertop Mix, Vertical Mix) and raw materials (fibers, admixtures, polymers, sands) through e-commerce website. One-time product purchases with no subscription component.
2. Concrete Accessories and Supplies: Sales of tools, sealers, colorants, glazes, and equipment required for artisan concrete work. Includes penetrating sealers, satin sealers, reactive polyurethane sealers, beeswax, and color pigment collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Buddy Rhodes Concrete Products manufactures and sells pre-blended artisan concrete mix materials, reinforcement fibers, admixtures, colorants, and sealers used by professionals and DIYers to produce concrete countertops, furniture, vanities, and architectural decorative elements. The company's flagship offerings include GFRC (Glass Fiber Reinforced Concrete), ECC (Engineered Cementitious Composite), and Craftsman Mix formulations, complemented by a complete sealing system and educational resources for concrete artisans.

Product overview

Buddy Rhodes Concrete Products offers a comprehensive ecosystem of artisan concrete materials for concrete countertops and decorative concrete applications. The product portfolio centers on five core pre-blended bag mixes (GFRC Blended Mix, ECC Blended Mix, Craftsman Mix, Concrete Countertop Mix, and Vertical Mix) designed for different casting techniques and applications. These are complemented by extensive reinforcement fibers (AR Glass Fiber, PVA Fiber, and Acrylic Fiber AC50), admixtures and modifiers (polymers, pozzolans, retarders), water reducers/plasticizers, and raw materials. Color capabilities are provided through four pigment collections (Signature, Pure, Specialty, and Glazes). Sealing solutions include the Buddy Rhodes Sealing System (Penetrating Sealer + Satin Sealer), ICT Reactive Sealers (PS1 and PS1-LS), BR Reactive Polyurethane Sealer, and Food Grade Beeswax. The company also provides technical support, training resources, bag mix calculators, and a dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Craftsman Mix™: Next-generation concrete countertop blend mix with curing polymer and adjusted sand ratios.
• GFRC Blended Mix
• ECC Blended Mix
• Buddy Rhodes Vertical Mix™
• Buddy Rhodes Signature Collection™
• Buddy Rhodes Pure Collection™
• Buddy Rhodes Specialty Collection™
• Buddy Rhodes Glazes

Products and services

• GFRC Blended Mix A carefully proportioned blend of cement, sand, pozzolans, curing polymer, and performance additives designed for Glass Fiber Reinforced Concrete (GFRC) applications with high flexural strength, used for concrete countertops, panels, and decorative elements.
• ECC Blended Mix Engineered Cementitious Composite (ECC) mix designed using advanced concrete mix design theory, utilizing high loadings of PVA fibers as primary reinforcement for high-performance concrete applications.
• Craftsman Mix Next-generation countertop blended mix containing curing polymer, with all sands, aggregates, cement, pozzolans, and chemical admixtures pre-blended. Versatile for pressed, troweled, or cast finishes, covering approximately 5 sq ft at 1 inch thickness per 50 lb bag.
• Concrete Countertop Mix Buddy Rhodes' original formula for concrete countertops, containing no integral curing polymer, with recommended addition of Liquid Polymer Plus. The benchmark formulation that opened artisan concrete to craftsmen worldwide.
• Buddy Rhodes Vertical Mix Cement-based overlay designed for easy mixing and application onto vertical surfaces, suitable for creating textures through carving, sculpting, or stamping. Used for vertical decorative concrete applications.
• Alkali Resistant (AR) Glass Fiber Primary reinforcement fiber for GFRC applications; glass fiber with zirconium oxide for alkali resistance, 19mm length with 200 filaments per strand bundle, available in 1 lb pouch, 12 lb bag, and 44 lb bag.
• PVA (Polyvinyl Alcohol) Fiber High-performance monofilament reinforcement fibers available in RECS 7 (6mm), RECS 15 (8mm), and RECS 100 (13mm) lengths; creates molecular bond with concrete 300% greater than other fibers for shrinkage control and durability.
• Acrylic Fiber AC50 6mm monofilament acrylic fibers that enhance concrete performance and durability; least visible of fiber offerings; reduces plastic shrinkage cracking in concrete.
• Buddy Rhodes Signature Collection Color pigment collection for coloring concrete countertops and artisan concrete pieces, offering a curated palette of signature tones.
• Buddy Rhodes Glazes Water-based coloring treatment for use on cured concrete surfaces, providing decorative color finishes for artisan concrete work.
• ICT PS1 Reactive Sealer Hybrid reactive sealing technology combining penetrating sealer benefits with micro-coating technology; available in standard formula for stain resistance on concrete surfaces.
• Satin Sealer Water-based acrylic micro emulsion sealer creating barrier coating that seals and protects concrete countertops while enhancing natural beauty.
• Penetrating Sealer Aqueous copolymer chemically reactive dispersion providing durable transparent protective barrier against oil and water on concrete surfaces; first step in the Buddy Rhodes sealing system.
• Water Reducer 555 High-efficiency polycarboxylate-based superplasticizer for Self-Consolidating Concrete (SCC); includes VMA for segregation resistance. Quart: $35.11, Gallon: $54.09, 5 Gallon: $203.67.
• Forton VF-774 Worldwide standard acrylic co-polymer dispersion (51% solids) for lightweight GFRC production; eliminates 7-day wet cure requirement; PCI plant certified. Sold in 5 Gallon Pail: $156.24.
• Liquid Polymer Plus Acrylic emulsion polymer for high performance concrete; enhances hydration, density, flexural strength, color fastness, and durability; 50% solids content.
• Food Grade Beeswax Hard wax puck that helps resist stains and enhances color of concrete surfaces; acts as a sacrificial layer over sealers, suitable for food-contact surfaces.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Cheng Design (Fu-Tung Cheng): Cheng Design, founded by Fu-Tung Cheng, is a pioneer of concrete countertops alongside Buddy Rhodes and sells concrete mix products, books, and supplies targeted at artisan concrete fabricators. Directly competes in the same niche concrete countertop materials category.
• Surecrete Design Products: Surecrete is a leading specialty manufacturer of concrete countertop mixes, sealers, colorants, and decorative concrete products. It is the closest direct competitor to Buddy Rhodes in the artisan concrete materials space, serving the same professional fabricator and DIY segments.
• Stone Coat Countertops: Stone Coat Countertops sells countertop kits, epoxy, and concrete materials aimed at DIYers and small fabricators. It overlaps with Buddy Rhodes on the DIY concrete countertop segment and competes for the same home-improvement buyer.
• BlueConcrete (Delta Performance Products): BlueConcrete is a specialty concrete products brand housed at Delta Performance Products and is also a documented partner of Buddy Rhodes. It sells concrete countertop mixes and decorative concrete materials into the same artisan and DIY customer base.

Broad incumbents

• CTS Cement / Rapid Set: CTS Cement manufactures specialty cements and concrete products (including the Rapid Set brand) used in repair, structural, and decorative applications. It is a broader specialty concrete products incumbent that overlaps with Buddy Rhodes' CSA Cement and performance admixture offerings.
• PROSOCO: PROSOCO manufactures concrete and masonry sealers, hardeners, cleaners, and protective treatments. Its sealer and surface treatment portfolio overlaps directly with Buddy Rhodes' Penetrating Sealer, Satin Sealer, and ICT Reactive Sealer lines.
• Ardex Americas: Ardex Americas produces specialty cements, concrete toppings, and surface preparation products used in commercial and residential flooring and decorative concrete. It competes broadly in the high-performance concrete products category overlapping Buddy Rhodes' premium positioning.
• Quikrete: Quikrete is one of the largest North American manufacturers of packaged concrete products, including bagged mixes, repair products, and masonry items. It is a broad incumbent in concrete products rather than a niche artisan specialist, but its bagged mix portfolio overlaps at the mass-market end.
• Sakrete: Sakrete is a major packaged concrete and masonry products brand serving DIYers and contractors through retail home improvement channels. Comparable as a broad incumbent selling bagged concrete mixes, though not focused on the artisan countertop niche.

Emerging players

• The Concrete Countertop Institute: The Concrete Countertop Institute provides training, education, and resources for concrete countertop professionals. It is an adjacent player in the same artisan concrete ecosystem as Buddy Rhodes, competing for training-driven customer mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BuddyRhodesCP
• YouTubeyoutube.com/user/BuddyRhodesConcrete
• Facebookfacebook.com/pages/Buddy-Rhodes-Concrete-Products/201086166572910
• LinkedInlinkedin.com/company/buddy-rhodes-cp
• Instagraminstagram.com/buddyrhodes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buddy Rhodes