Blink Brow Bar
Blink Brow Bar is a female-led UK beauty company founded in 2004 operating walk-in brow and lash service bars across four countries (UK, France, Malta) alongside a direct-to-consumer vegan and cruelty-free brow and lash product line sold via its own e-commerce site.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Blink Brow Bar does
Blink Brow Bar (DBA BBB London) is a female-led, privately held UK beauty business founded in 2004 in London. It operates a dual business model: walk-in brow and lash service bars across four countries — the United Kingdom (multiple London sites and Manchester), France (Paris), and Malta — and a direct-to-consumer e-commerce product line sold via bbb-london.com, with additional distribution through third-party stockists. The company states it has shaped 20 million brows over 20 years, anchoring its positioning on longevity and craft.
The product range centers on brow and lash care, including tubing mascara (lash lift effect), brow styling gels, brow and lash growth serums, kajal lash liners, press-on cluster lashes, brow highlighters, and candles, with self-attested paraben-free, cruelty-free, and vegan formulations. Product retail prices span £20 to £87 per unit. Service revenue is generated from brow shaping and tinting, threading, lash lifts, microblading, semi-permanent makeup, soothing and wellness treatments, and nails. A premium VIP Brow Concierge mobile service delivers treatments to customers on-location. A points-based Brownie Points loyalty program (1 point per £1 spent, £5 voucher per 150 points) and a Refer-a-Friend program drive repeat engagement.
The go-to-market is omnichannel and consumer-direct: physical retail for treatments, owned e-commerce for products, an affiliate programme, a Blink Ambassador influencer program, and active content marketing via a blog plus Instagram, TikTok, Facebook, YouTube, and Pinterest. The company has no proprietary technology platform, no mobile app, no API, and no disclosed AI/ML capabilities. Ownership appears founder/management-controlled with no disclosed institutional investment, no funding rounds, no M&A, and no public listing.
Blink Brow Bar firmographics
Firmographics- Name
- Blink Brow Bar
- Legal name
- Blink Brow Bar
- Website
- https://blinkbrowbar.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blink Brow Bar is a female-led UK beauty company founded in 2004 operating walk-in brow and lash service bars across four countries (UK, France, Malta) alongside a direct-to-consumer vegan and cruelty-free brow and lash product line sold via its own e-commerce site.
- Ownership category
- akta.pro rank
Blink Brow Bar industry classification
Industry- Product category
- Beauty Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eyebrow Shaping & Design Services (HSALAIAC)
- akta.pro secondary industries
- Eyelash Lift / Lash Perm Services (HSALAIAI), Combination Brows Services (HSALAKAC), Eyebrow Lamination & Brow Lift Services (HSALAIAE), Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer) (CRABACAB)
Keywords
Where Blink Brow Bar is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Blink Brow Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- In-person brow and lash treatments: Revenue from professional brow shaping, threading, tinting, lash lifts, microblading, semi-permanent makeup, and other spa/wellness treatments offered at physical brow bar locations across London, Manchester, Paris, and Malta.
- Beauty product sales: Revenue from proprietary brow and lash product line sold via e-commerce (bbb-london.com) and through third-party stockists. Products include brow pencils, gels, mascaras, lash liners, press-on lashes, and growth serums. Paraben-free, cruelty-free, and vegan formulations.
- Gift cards: Revenue from gift card sales for treatments and products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lash Lift Tubing Mascara at £26 |
| Unit Pricing | Pay-as-you-go | Clear Brow Lock at £25 |
| Unit Pricing | Pay-as-you-go | Lash Growth Duo at £72 (was £87) |
| Unit Pricing | Pay-as-you-go | Press On Lashes at £20 |
| Unit Pricing | Pay-as-you-go | Lash Boost serum at £60 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Blink Brow Bar product offering
Product offeringCore offering
Blink Brow Bar operates walk-in brow bar locations providing professional brow shaping, threading, tinting, microblading, lash lifts, semi-permanent makeup, and soothing/wellness treatments. The company also sells a proprietary line of paraben-free, cruelty-free, and vegan brow and lash care products (tubing mascaras, brow gels, lash serums, brow pencils, press-on lashes, growth treatments) through its own e-commerce store and third-party stockists.
Product overview
Blink Brow Bar (BBB London) operates a dual business model combining a service-based brow bar with a consumer product line. The company has shaped 20 million brows over 20 years and offers an award-winning, paraben-free, cruelty-free, and vegan product range. The product portfolio centers on brow and lash care including: Lash Lift Tubing Mascara (black and brown variants), Clear Brow Lock (24hr+ hold styling jelly), Lash Growth Duo (8-week lash serum set), Lash Boost (360-degree lash serum), Kajal Lash Liner, Blink & Go Press On Lashes, Brow Highlight, and the BBB Mirrored Sleeve (promotional gift item). Services include brow shaping and tinting, lash lifts, facial threading, microblading, semi-permanent makeup, nails, and a VIP mobile brow concierge. The company runs a loyalty program (Brownie Points) and operates brow bar locations in London, Manchester, Paris, and Malta.
Differentiator
Problem solved
Functional benefit
Products and services
- Lash Lift Tubing Mascara A tubing mascara delivering a lash lift effect in a single swipe, available in black and brown variants. Targeted at consumers seeking at-home lash enhancement.
- Clear Brow Lock
Quantifiable outcome
- 20 million brows shaped over 20 years
- +1 more outcomes
Companies that use Blink Brow Bar
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Blink Brow Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blink Brow Bar partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Blink Brow Bar competitors and assessment
Company assessmentEmerging players
- Huda Beauty: Influencer-founded global beauty brand with strong lash and brow product lines (Lash Sensational, Brow Strong). Comparable as a digitally native brand that scaled from services/content into a multi-category beauty products business, overlapping on lash serum and brow gel mechanics.
- Milk Makeup: Clean-credentialed, vegan, cruelty-free beauty brand selling through Sephora and DTC. Strong overlap with Blink's positioning on paraben-free, cruelty-free, vegan formulations and on brow/lash product extensions.
- Refy: UK-born brow and beauty brand with a similar target consumer (young, beauty-conscious women), strong social-led marketing, and a product range focused on brows, lashes and glow. Highly relevant given overlapping market, geography, and influencer-driven growth model.
Broad incumbents
- Glossier: DTC beauty brand with significant presence in brow (Brow Flick, Boy Brow) and lash products. Comparable in the direct-to-consumer, content-led, loyalty-driven go-to-market; broader portfolio and larger US footprint make it a broad incumbent rather than a direct brow-bar competitor.
- Charlotte Tilbury: UK-founded prestige beauty incumbent with a broad makeup, skincare, and fragrance portfolio. Brow product range (Brow Lift, Brow Cheat) directly competes with Blink's pencils, gels, and styling offerings, and the brand anchors the premium end of the same UK retail channel.
- Deciré / DECIEM (The Abnormal Beauty Company): Multi-brand beauty group now owned by Estée Lauder with serums, brow, and lash-adjacent products in its portfolio. Comparable in the angle of affordable science-forward beauty category products (e.g., lash and brow serums) and global DTC plus stockist distribution that competes for the same shelf space.
Direct peers
- Anastasia Beverly Hills: Direct competitor in the brow category built around eyebrow shaping and tinting, anchored by hero products like Brow Wiz and Dipbrow. Comparable in clean-beauty crossover positioning and direct-to-consumer sales, but with substantially larger product distribution.
- Benefit Cosmetics: Pioneer of the brow bar concept (now LVMH-owned) with global BrowBar locations and a flagship brow product line (Brow Zings, Precisely, My Brows). Closely matches Blink's dual service-plus-product model and target beauty consumer, while operating at vastly larger global scale.
- KVD Beauty: Beauty brand with a heritage in brow shaping (founder Kat Von D built on brow products), tattoo-grade cosmetics, and long-wear formulations. Overlaps with Blink's semi-permanent makeup services (microblading/semi-permanent makeup) and brow product portfolio.
Regional players
- Sweed Beauty: Scandinavian brow and lash brand with a salon-spa heritage, similar product range across brow gels, mascaras, and lash serums. Comparable as a regional brow-and-lash specialist but with primary focus outside of the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Blink Brow Bar social profiles
Digital presenceBlink Brow Bar compliance and trust
Trust signalCompliance3 records
Blink Brow Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blink Brow Bar leadership team
Management profileNumber of profiles
Profiles3 records
Blink Brow Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blink Brow Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blink Brow Bar
What does Blink Brow Bar do?
Blink Brow Bar operates walk-in brow bar locations providing professional brow shaping, threading, tinting, microblading, lash lifts, semi-permanent makeup, and soothing/wellness treatments. The company also sells a proprietary line of paraben-free, cruelty-free, and vegan brow and lash care products (tubing mascaras, brow gels, lash serums, brow pencils, press-on lashes, growth treatments) through its own e-commerce store and third-party stockists.
Is Blink Brow Bar a public or private company?
Blink Brow Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blink Brow Bar founded?
Blink Brow Bar was founded in 2004. It employs 51 to 100 people.
Where is Blink Brow Bar based?
Blink Brow Bar is headquartered in London, United Kingdom, in the Europe region.
How does Blink Brow Bar make money?
Three revenue lines are on record. In-person brow and lash treatments are the primary driver. The others are beauty product sales and gift cards.
Who are Blink Brow Bar's main competitors?
Emerging players on record are Huda Beauty, Milk Makeup and Refy. Broad incumbents are Glossier, Charlotte Tilbury and Deciré / DECIEM (The Abnormal Beauty Company). Direct peers are Anastasia Beverly Hills, Benefit Cosmetics and KVD Beauty. Sweed Beauty is listed as a regional player.
Does Blink Brow Bar have an API?
No public API is recorded for Blink Brow Bar.
What industry is Blink Brow Bar in?
Blink Brow Bar's product category is Beauty Services. Its primary akta.pro industry code is HSALAIAC, Eyebrow Shaping & Design Services, with a secondary code of HSALAIAI, Eyelash Lift / Lash Perm Services. Its NAICS code is 812112 and its SIC code is 2844.