Helia Healthcare

What Helia Healthcare does

Helia Healthcare is a private, for-profit operator of skilled nursing facilities (SNFs) and rehabilitation centers headquartered in Olney, Illinois. The company runs a multi-site network across Illinois and Missouri, comprising 13 skilled nursing facilities and 4 premier rehabilitation centers located in cities including Benton, Energy, Olney, Salem, Jerseyville, Montgomery, Newton, Richland, Hillside, Westwood Hills, and "The Pillars." Service offerings cover both short-term post-hospitalization rehabilitation and long-term residential nursing care, with on-site Physical, Occupational, and Speech Therapy delivered by hundreds of healthcare professionals supported by 1,000+ total associates. All centers are Medicare and Medicaid certified, allowing the company to bill the dominant U.S. post-acute payers; individual facilities expose their own billing through a SecureBillPay portal.

The business model is facility-based professional services: revenue is generated per patient-day across short-term rehab and long-term skilled nursing stays, reimbursed primarily through Medicare and Medicaid with secondary private insurance coverage. Go-to-market is direct-to-consumer and referral-driven, with patient admissions sourced from hospital discharge planners, physicians, direct family inquiries, in-person and video tours, and a corporate hotline. Marketing is executed through the company website, social channels (Facebook, X, Instagram, Pinterest), and personal testimonials. There is no public mobile app, no API surface, no disclosed integrations, and no proprietary technology beyond standard SNF clinical and rehabilitation equipment.

The company operates without a disclosed parent, institutional investor, or funding history; ownership, incorporation, and founding date are not evidenced in the available material. There are no documented M&A activities, partnerships, awards, patents, or product launches beyond an August 2025 website and logo refresh. Customer concentration is structurally low at the individual patient level, but payer concentration is high, given near-total dependence on Medicare and Medicaid reimbursement. AI/ML capabilities are not present in any disclosed form.

Name

Helia Healthcare

Legal name

Helia Healthcare

Website

https://heliahealthcare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Helia Healthcare is a private operator of 13 skilled nursing facilities and 4 rehabilitation centers in Illinois and Missouri, providing short-term rehab and long-term nursing care with on-site therapy to post-hospitalization patients and long-term residents, reimbursed primarily through Medicare and Medicaid.

Ownership category

akta.pro rank

Product category

Skilled Nursing Facilities

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Skilled Nursing Facilities (SNF) (HLAFAFAB)

akta.pro secondary industries

Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Skilled nursing care
• Rehabilitation services
• Long-term care
• Post-acute recovery
• Physical therapy

Headquarters

HQ city

Olney

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Skilled Nursing and Rehabilitation Services: Helia Healthcare generates revenue through providing skilled nursing facility services and rehabilitation care. Services include short-term and long-term stays, with billing based on care duration and services provided. The company accepts Medicare and Medicaid certified centers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Helia Healthcare operates 13 skilled nursing facilities and 4 premier rehabilitation centers in Illinois and Missouri, delivering short-term and long-term skilled nursing care, along with physical, occupational, and speech therapy, to patients recovering from illness or injury and to residents requiring ongoing long-term care.

Product overview

Helia Healthcare is a healthcare services provider offering a network of 13 skilled nursing facilities and 4 premier rehabilitation centers across Illinois and Missouri. The company provides compassionate, long-term and short-term care with comprehensive specialty services including on-site physical, occupational, and speech therapy. Individual facilities operate under the Helia Healthcare brand and collectively serve communities throughout the region with the goal of helping patients return home. The company employs hundreds of healthcare professionals and operates Medicare and Medicaid certified centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Care
• Premier Rehabilitation Services

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• The Ensign Group: The Ensign Group is one of the largest U.S. operators of skilled nursing facilities and a closely comparable direct peer to Helia, running a multi-state SNF and post-acute care portfolio with integrated therapy and senior living services.
• National HealthCare Corporation: NHC operates skilled nursing facilities, assisted living, and home care programs across the U.S. with a focus on post-acute rehabilitation and long-term care — a direct operating peer to Helia's SNF and rehab model.
• Genesis Healthcare: Genesis Healthcare is a major multi-state operator of skilled nursing and senior living communities offering short-stay rehab, long-term care, and therapy services, directly comparable to Helia's service mix.
• PACS Group: PACS Group is a rapidly growing SNF operator providing skilled nursing, rehabilitation, and assisted living services across multiple states, directly comparable to Helia in service offering and post-acute care focus.

Broad incumbents

• ProMedica (formerly HCR ManorCare): ProMedica operates a large post-acute and skilled nursing footprint through the former HCR ManorCare network, making it a broad incumbent peer with overlapping SNF and rehab services but greater scale and a broader clinical portfolio.

Emerging players

• Brookdale Senior Living: Brookdale is a large senior living operator with a meaningful skilled nursing and assisted living footprint, serving overlapping older-adult populations as Helia but with a heavier assisted living weighting.

Others

• Welltower: Welltower is a major healthcare REIT whose SNF and post-acute operator tenants compete directly with Helia. It is a relevant ecosystem peer (capital provider / landlord to SNF operators) rather than an operator.
• Omega Healthcare Investors: Omega Healthcare is a REIT focused on skilled nursing and assisted living facilities, closely connected to SNF operators like Helia as a capital and real estate partner.
• Sabra Health Care REIT: Sabra Health Care REIT owns SNF, senior housing, and behavioral health real estate leased to operators comparable to Helia, making it a relevant capital-side peer.

Regional players

• Atrium Health / Advocate Health (post-acute partners): Advocate Health operates a large Midwest health system with post-acute and skilled nursing partnerships in Illinois that overlap with Helia's referral catchment and could be both a referral partner and a regional competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bridgemark-healthcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helia Healthcare