Sensorline
Sensorline Automation SRL is a privately held Italian industrial automation components distributor, headquartered near Bologna, that resells 15+ major automation brands (Balluff, Beckhoff, Siemens, Leuze, Hilscher, Detas, Efort, ReeR, and others) to industrial manufacturing customers across Europe via an e-commerce shop and technical consulting services.
- Company typePrivate
- Founded1998
- HeadquartersBologna, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sensorline does
Sensorline Automation SRL is a privately held Italian industrial automation components distributor headquartered in Villanova di Castenaso, near Bologna, and founded in 1998. Operating with 1–10 employees, the company serves as an official value-added distributor for more than 15 established automation brands, including Balluff, Beckhoff, Leuze, Turck Banner, Weintek, Siemens, Hilscher, Detas, Efort, ReeR, Toshiba, and Invt. Its catalog spans 30+ product categories covering inductive/capacitive/ultrasonic and photoelectric sensors, encoders, safety light curtains and controllers, IO-Link hubs and masters, industrial Ethernet networking, PLCs, HMIs, industrial PCs, drives/inverters, brushless motors, vision systems, barcode readers, RTLS, industrial robots, and EV charging stations.
The company's underlying technology is the integration layer it provides across multiple industrial communication protocols — IO-Link, PROFINET, EtherNet/IP, EtherCAT, and Modbus TCP — including IIoT-ready modules supporting REST API and MQTT. Sensorline distributes products carrying certifications such as CE, UL, ATEX, IECEx, DNV, CCC, UKCA, cURus, WEEE, RoHS, and REACH, indicating coverage of regulated industrial environments.
Sensorline operates a direct-to-customer distribution model with no intermediary channel partners. Revenue is generated primarily through one-time unit sales of distributed components, with pricing partially disclosed on its e-commerce shop (typical unit prices €9.80–€299.00) and supplementary technical consulting / system integration services supporting customer selection. The customer base is the horizontal industrial manufacturing segment, including machinery builders, system integrators, and process operators; no named end customers or revenue concentration data is disclosed. Marketing is executed through its own website, WhatsApp-assisted sales, and a Facebook page. The company reports no external investors, no parent organization, and no funding rounds.
Sensorline firmographics
Firmographics- Name
- Sensorline
- Legal name
- SENSORLINE AUTOMATION SRL
- Website
- https://sensorline.biz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sensorline Automation SRL is a privately held Italian industrial automation components distributor, headquartered near Bologna, that resells 15+ major automation brands (Balluff, Beckhoff, Siemens, Leuze, Hilscher, Detas, Efort, ReeR, and others) to industrial manufacturing customers across Europe via an e-commerce shop and technical consulting services.
- Ownership category
- akta.pro rank
Sensorline industry classification
Industry- Product category
- Industrial Automation Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Industrial Sensors & Safety Automation (Sensors, Light Curtains, Safety PLCs) (IMAHAHAF)
- akta.pro secondary industries
- Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF), Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)
Keywords
Where Sensorline is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Sensorline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Industrial Automation Component Distribution: Sensorline generates revenue through the distribution and resale of industrial automation components including sensors (inductive, capacitive, ultrasonic, temperature, humidity/flow), safety devices, encoders, PLCs, HMIs, industrial PCs, networking equipment, EV chargers, and robotics. Revenue is derived from product sales with pricing varying by brand and specification.
- Technical Consulting and System Integration: Sensorline offers technical consulting services for system integration, providing expertise in selecting and implementing automation solutions. This service supports component sales and may generate additional service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual component pricing for Balluff IO-Link hub (BNI IOL-719-002-Z012) |
| Unit Pricing | Pay-as-you-go | Beckhoff EtherCAT terminals for digital inputs (EL1809) |
| Unit Pricing | Pay-as-you-go | Beckhoff EtherCAT terminals for digital inputs (EL1008) |
| Unit Pricing | Pay-as-you-go | Beckhoff EtherCAT terminals for digital outputs (EL2809) |
| Unit Pricing | Pay-as-you-go | Elco IO-Link Master Profinet (FCPN-8LKM-8A) |
| Unit Pricing | Pay-as-you-go | Elco IO-Link Hub (LKHA-16UP-M12) |
| Unit Pricing | Pay-as-you-go | Detas RJ45 panel mount socket (PS-P22MR45) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sensorline product offering
Product offeringCore offering
Sensorline Automation SRL is a value-added distributor that resells industrial automation components from 15+ certified manufacturers, offering sensors (inductive, capacitive, ultrasonic, photoelectric, temperature, humidity/flow, pressure), encoders, safety devices (light curtains, interlock switches, safety controllers), networking equipment (IO-Link hubs/masters, industrial Ethernet switches, gateways), PLCs, HMIs, industrial PCs, inverters, brushless motors, vision systems, barcode readers, RTLS, industrial robots, and EV chargers. The company also provides technical consulting and system integration services to support component selection and implementation.
Product overview
Sensorline Automation SRL is an industrial automation components distributor headquartered in Bologna, Italy, with over 25 years of experience. The company operates as a Value-Added Distributor offering a comprehensive portfolio of industrial automation products across multiple categories. The product range includes sensors (inductive, capacitive, ultrasonic/radar, photoelectric), encoders for motion measurement, safety devices (safety light curtains, interlock systems, safety controllers), networking/cabling solutions (IO-Link hubs, Ethernet switches, network modules), power supplies, drives/inverters, industrial HMIs, PLCs, industrial PCs, barcode readers, vision systems, and electric vehicle chargers. Sensorline distributes products from major automation brands including Balluff, Beckhoff, Detas, Leuze, Turck Banner, Weintek, and others. The company also provides technical consulting and integration services for industrial automation systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Inductive Proximity Sensors Inductive proximity sensors for metal object detection in industrial automation, distributed from brands such as Balluff.
- Capacitive Proximity Sensors
Quantifiable outcome
- Products delivered across 30+ product categories including sensors, encoders, safety devices, PLCs, HMIs, networking equipment, and EV chargers
Companies that use Sensorline
Customer profileSegments1 record
Ideal customer profiles1 record
Sensorline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sensorline partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- BalluffcoreBalluff is a leading manufacturer of sensors, encoders, and industrial networking solutions. Sensorline serves as an official distributor of Balluff products including inductive and capacitive sensors, IO-Link hubs, encoders, and networking modules.
- BeckhoffcoreBeckhoff is a manufacturer of PC-based automation technology including PLCs, EtherCAT terminals, and industrial PCs. Sensorline distributes Beckhoff products including EtherCAT digital I/O terminals (EL1008, EL1809, EL2809) and EtherCAT couplers (EK1100).
- LeuzecoreLeuze specializes in sensors for industrial automation including photoelectric sensors, safety light curtains, and bar code positioning systems. Sensorline is an official distributor offering Leuze safety devices, barcode systems, and connection cables.
- Turck BannercoreTurck Banner is a manufacturer of sensors, fieldbus systems, and interface products for industrial automation. Sensorline distributes Turck Banner IO-Link modules, EtherNet/IP I/O blocks (TBEN series), and industrial networking equipment.
- ReeRcoreReeR is an Italian manufacturer specializing in safety light curtains, safety controllers, and safety relays. Sensorline serves as an official distributor for ReeR safety devices including the R-SAFE RFID PRO series.
- WeintekcoreWeintek manufactures HMI panels, panel PCs, and gateway solutions for industrial automation. Sensorline distributes Weintek HMI terminals, Industry 4.0 gateways, and industrial panel PCs.
- DetascoreDetas (Detas Ultra) is a manufacturer of power supplies, EMC filters, signaling devices, cable glands, and EV chargers. Sensorline is an official distributor for Detas products including EV charging stations (EV Chargers), power supplies, and industrial Ethernet switches (ESN series).
- HilschercoreHilscher manufactures PC cards for Industrial Ethernet, gateway solutions, IO-Link masters, and network diagnostic tools. Sensorline distributes Hilscher products for EtherNet/IP, PROFINET, and other industrial Ethernet protocols.
- InvtcoreInvt (INVT) is a manufacturer of inverters, drives, and servo motors for industrial automation. Sensorline offers Invt inverter products and servo motor solutions.
- SenpumminorSenpum is a brand distributed by Sensorline for industrial automation components.
- ToshibacoreToshiba is a manufacturer of industrial automation products including drives, PLCs, and motors. Sensorline distributes Toshiba industrial automation solutions.
- WermaminorWerma is a manufacturer of industrial signal towers, warning lights, and acoustic signaling devices. Sensorline distributes Werma signaling solutions.
- EfortminorEfort is an industrial robotics manufacturer. Sensorline is an official distributor for Efort industrial robots.
- ExentaminorExenta is a brand distributed by Sensorline for industrial automation components.
- Detas Ev ChargerscoreDetas EV Chargers is a specialized brand under Detas for electric vehicle charging solutions. Sensorline distributes the Detas EV Charger product line including the Prime Wallbox series (entry-level models with 7.4kW to 22kW charging capacity) and related charging infrastructure components.
- PizzatominorPizzato is an Italian manufacturer of safety devices including safety switches, position switches, and safety controllers. Sensorline distributes Pizzato products including the CS MP202M0 programmable safety module.
- SiemenscoreSiemens is a major industrial automation conglomerate. Sensorline distributes selected Siemens automation products including PLCs, drives, and industrial communication systems.
- ElcominorElco is a manufacturer of IO-Link hubs, masters, and fieldbus gateway products. Sensorline distributes Elco IO-Link devices including the FCPN-8LKM-8A Profinet master and LKHA-16UP-M12 IO-Link hub.
- MicrosonicminorMicrosonic specializes in ultrasonic sensors for industrial applications. Sensorline distributes Microsonic ultrasonic sensor products.
- TKDminorTKD is a manufacturer of industrial Ethernet patch cords and networking cables. Sensorline distributes TKD products including Cat.6A shielded patch cords (K5525FGN series) rated for 10 Gigabit Ethernet applications.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Sensorline competitors and assessment
Company assessmentDirect peers
- RS Components Italia: Italian arm of RS Group, one of Europe's largest industrial electronics and automation component distributors; directly competes with Sensorline as a multi-brand catalog distributor serving Italian industrial buyers with sensors, PLCs, networking, and safety devices.
- Farnell / element14 Italia: Global catalog distributor of semiconductors, industrial automation, and electronic components with a strong Italian presence; competes head-to-head with Sensorline on multi-brand distribution of automation and control products.
- Distrelec Italia: European industrial automation and electronics catalog distributor (now part of RS Group); directly comparable multi-brand online distributor competing with Sensorline on Italian SME industrial customers.
- Pilz Italia: Italian subsidiary of Pilz, a specialist in safety automation (light curtains, safety controllers); directly competes with Sensorline's ReeR/Lenze/Pizzato safety product distribution and adjacent consulting services.
- TME (Transfer Multisort Elektronik): European electronics and industrial component catalog distributor with broad Italian-language commerce; competes with Sensorline on multi-brand component distribution to industrial customers.
Broad incumbents
- Festo Italia: Festo is a global pneumatics and automation components manufacturer with Italian direct sales; competes with Sensorline as a broad automation catalog, but also overlaps with their supplier ecosystem.
- Phoenix Contact Italia: Global manufacturer of industrial connection, interface, and automation technology with an established Italian subsidiary; competes in PLC, networking, and IO-Link distribution categories where Sensorline operates.
- Wago Italia: Manufacturer of interconnection, interface electronics, and industrial automation with Italian operations; competes in PLC, I/O, and industrial networking categories overlapping with Sensorline's portfolio.
- SICK Italia: Italian arm of global sensor and safety automation manufacturer; competes with Sensorline as a sensor manufacturer/distributor and overlaps deeply in the sensor categories that anchor Sensorline's catalog.
- Siemens Italia: Major industrial automation manufacturer with direct Italian presence; Sensorline already distributes selected Siemens automation products, but Siemens' deepening direct e-commerce presence is both supplier and competitor to distribution intermediaries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sensorline social profiles
Digital presenceSensorline compliance and trust
Trust signalCompliance15 records
Sensorline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensorline leadership team
Management profileNumber of profiles
Sensorline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensorline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensorline
What does Sensorline do?
Sensorline Automation SRL is a value-added distributor that resells industrial automation components from 15+ certified manufacturers, offering sensors (inductive, capacitive, ultrasonic, photoelectric, temperature, humidity/flow, pressure), encoders, safety devices (light curtains, interlock switches, safety controllers), networking equipment (IO-Link hubs/masters, industrial Ethernet switches, gateways), PLCs, HMIs, industrial PCs, inverters, brushless motors, vision systems, barcode readers, RTLS, industrial robots, and EV chargers. The company also provides technical consulting and system integration services to support component selection and implementation.
Is Sensorline a public or private company?
Sensorline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sensorline founded?
Sensorline was founded in 1998. It employs 1 to 10 people.
Where is Sensorline based?
Sensorline is headquartered in Bologna, Italy, in the Europe region.
How does Sensorline make money?
Two revenue lines are on record. Industrial Automation Component Distribution is the primary driver. The others are technical Consulting and System Integration.
Who are Sensorline's main competitors?
Direct peers on record are RS Components Italia, Farnell / element14 Italia, Distrelec Italia, Pilz Italia and TME (Transfer Multisort Elektronik). Broad incumbents are Festo Italia, Phoenix Contact Italia, Wago Italia, SICK Italia and Siemens Italia.
Does Sensorline have an API?
No public API is recorded for Sensorline.
What industry is Sensorline in?
Sensorline's product category is Industrial Automation Distribution. Its primary akta.pro industry code is IMAHAHAF, Industrial Sensors & Safety Automation (Sensors, Light Curtains, Safety PLCs), with a secondary code of IMAGABAF, Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays). Its NAICS code is 334513 and its SIC code is 3823.