SG Armaturen

Name

SG Armaturen

Legal name

SG Armaturen

Website

https://sg-as.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Commercial & Residential LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Lighting Controls & Smart Lighting Systems (BPABAGAC), Outdoor Lighting & Electrical (Low-Voltage) (HSAPALAI), Landscape Lighting Design & Layout (HSAIAHAA)

Keywords

• LED lighting fixtures
• Commercial lighting systems
• Smart lighting controls
• Outdoor luminaires
• Indoor lighting solutions

Headquarters

HQ city

Lillesand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Luminaire Sales: Sale of complete LED lighting fixtures including downlights, pendants, surface-mounted luminaires, track lighting, outdoor fixtures, and bollards. Products sold through electrical wholesale distribution channels.
2. Smart Control Systems: Sale of smart lighting control hardware including SG Connect controllers, SG Smart hubs, sensors, and associated control gear for commercial and residential applications.
3. Custom Lighting Solutions: Custom-designed and manufactured luminaires for specific project requirements. Examples include custom RGBW downlights for Gävle Concert Hall and bespoke circular luminaires for World Trade Center Ballerup.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SG Armaturen designs and manufactures LED lighting fixtures and luminaires for indoor, outdoor, commercial, and residential applications. The product portfolio spans recessed downlights, commercial surface/suspended luminaires, track lighting systems, pendant fixtures, outdoor bollards, wall and post luminaires, garden spotlights, sports and industrial high-bay fixtures, and bespoke custom luminaires. The company also offers proprietary smart lighting control platforms — SG Connect for commercial installations and SG Smart 3.0 for residential smart-home automation — supporting energy management, motion sensing, and DALI integration. Products are sold primarily through electrical wholesale distribution and direct engagement with contractors and specifiers across 9 European countries.

Product overview

SG Armaturen (also known as SG Lighting) is a Scandinavian lighting manufacturer offering a comprehensive portfolio of LED luminaires and smart lighting control systems. The product range includes indoor luminaires (recessed downlights, commercial surface/suspended fixtures, track lighting systems, pendant and interior luminaires, mirror luminaires), outdoor luminaires (wall, post, bollard, garden/terrace, spot/floodlights), and professional lighting control systems (SG Connect for commercial/professional use and SG Smart for residential smart home control). The company also provides customized/bespoke lighting solutions. Notable product families include Junistar (downlights), Sense (commercial recessed), Disc (surface luminaires), Arena (sports/industrial), Hovden (garden), Arlon/Wax/Place (outdoor), and ShopLine/Zip (track systems). Tunable White technology enables circadian rhythm support. The company recently acquired Riegens Lighting, expanding their professional portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• SG Smart 3.0 Smart home control system enabling full control over power consumption, heating management, and electrical devices through associated apps (SG Smart User app and SG Smart Commissioning app). Targeted at residential and small-commercial customers seeking home automation and energy management.
• SG Connect Professional smart lighting control system with associated SG Connect User and SG Connect Commissioning apps for managing commercial and professional lighting installations. Enables remote management, automation, motion sensing, daylight control, and building management integration for offices, retail, sports, and public buildings.
• Arena Sport High-performance sports hall luminaire with IK08+ impact resistance, designed for professional sports facilities meeting EN 12193 standards. Used in handball, ice-skating, and multi-sport venues requiring uniform illumination with glare control and durability against equipment impact.
• Sense Series Recessed commercial ceiling luminaire family available in various sizes (600x600, 320mm, Round, Pro variants) with DALI control options. Deployed in offices, retail, hospitality, and commercial spaces requiring digital addressable lighting and scene control.
• ShopLine 3-Circuit Track System 3-circuit track lighting system designed for retail and hospitality environments with flexible spotlight positioning. Compatible with Tube Eco, Sense 320 3-Circuit, Sector, Vision, Zip Pro DALI, and Aneto spotlights for accent and general illumination in retail displays, restaurants, and showrooms.
• Bell Pendant Pendant ceiling luminaire with deep-mounted light source providing comfortable glare-free illumination. Available in three sizes (Mini, standard, Maxi) with Black/White, White/Gold, and Black/Gold finish combinations. Compatible with Zip 230V and ShopLine 3-phase rails; used in hospitality, retail, and office environments such as VIN Bjørvika wine bar.
• Junistar Downlights Exclusive recessed downlight family including Junistar Soft and Junistar Lux variants. Junistar Soft features very low unified glare rating, 42° beam angle, and Ø83mm cut-out for indoor/outdoor use; Junistar Lux provides high light output and quality for commercial applications such as Peppes Pizza Vestkanten restaurant renovation.
• Hovden Garden Spotlight Premium garden spotlight range made of machined aluminum with IP67 waterproof rating, 360-degree head rotation, 15° and 36° beam angles, and plug-and-play installation. Designed for landscape accent lighting in residential gardens, terraces, and high-end outdoor environments.
• Frame Surface Luminaire Modern surface-mounted luminaire by Holscher Design for ceiling and wall mounting, available in Round, Square, and Rectangular shapes with IP66 and IK10 durability ratings. Includes sensor, twilight, and emergency variants; used in demanding indoor/outdoor commercial and public environments such as World Trade Center Ballerup atrium and AB Elektro offices.
• Arlon Outdoor Wall Outdoor wall-mounted LED luminaire with modern Scandinavian design for residential and professional outdoor applications. The Arlon Round variant (SKU 703010) is highlighted as one of SG's most popular products and is widely deployed across residential and commercial exterior projects.
• Wax Outdoor Floodlight Versatile outdoor floodlight for playgrounds, parking areas, and walkways with controlled light distribution and various beam angle options. Used in municipal projects such as the Gavlegårdarna housing area and the Träffen preschool outdoor lighting.
• Place Outdoor Post Luminaire Pole-mounted outdoor luminaire for general area and pathway lighting in parking lots and walkways. Used in municipal housing projects such as Gavlegårdarna serving ~30,000 residents, and at the Träffen preschool playground.
• Inspire R Downlight Rectangular recessed downlight with cubist black reflectors, very low glare, and non-flickering light for high-end residential and commercial environments. Available in IsoSafe variant for direct insulation mounting. Deployed at the Grand Hotel Halmstad refurbishment.
• Nano Downlight Small downlight with polished reflector for windows, cabinets, and niches. Available in 15° or 36° beam angles with an optional Nanodriver supporting various dimming protocols. Used in premium hospitality environments such as Elva Hotel in Voss and Grand Hotel Halmstad.
• StripLine LED Strip LED strip lighting solution available in standard and RGBW variants. Standard StripLine provides continuous linear accent and decorative lighting; RGBW version enables dynamic color changing plus white output for decorative and accent applications in residential and commercial settings.
• Tunable White Lighting Adjustable color temperature lighting technology allowing color temperature adjustment from warm (2700K) to cool (6500K) to match activity and time of day. Available across SG luminaire families including Disc 290 TW, Sense Round TW, and Facet II TW to support circadian rhythm and user comfort in offices, healthcare, and residential environments.
• Custom-Designed & Bespoke Luminaires Bespoke custom-designed and manufactured luminaires for unique project requirements. Examples include the 52 round 2m/3m luminaires for BROEN Shopping (creating illusion of daylight), custom RGBW downlights for Gävle Concert Hall, Circular pendants for World Trade Center Ballerup, and Infinity luminaires custom-fitted to existing dimensions at SpareBank 1 SMN Steinkjer.

Quantifiable outcome

• Energy cost reduction of 50-80% when upgrading from fluorescent to LED lighting
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fagerhult Group: Swedish-listed lighting manufacturer and one of the largest in the Nordics, with premium brands including Fagerhult, iGuzzini, and Whitecroft. Directly comparable as a Nordic-rooted, project-specification lighting company serving commercial, retail, education, and outdoor segments across Europe.
• Glamox: Norwegian-based lighting manufacturer specializing in professional indoor, outdoor, and marine lighting. Directly comparable as a fellow Scandinavian lighting OEM with overlapping product categories (commercial, outdoor, marine) and similar project-based GTM through electrical wholesalers.
• Zumtobel Group: Austrian-listed international lighting group (Zumtobel, Thorn, Tridonic) with deep European commercial lighting presence. Comparable across product portfolio (luminaires, smart controls via LITECOM), vertical mix (office, retail, education), and project specification sales motion.
• Trilux: German family-owned lighting manufacturer serving commercial, outdoor, and industrial markets across Europe. Comparable as a similarly-sized European mid-market lighting player with project-based specification sales and strong presence in DALI-based smart lighting solutions.
• Thorn Lighting: European commercial and outdoor lighting brand (now part of Zumtobel Group) with strong presence in sports, road, and urban lighting. Comparable as a direct competitor in SG's sports lighting and outdoor area segments where EN 12193 compliance and IP-rated luminaires are core requirements.
• Bega: German premium outdoor lighting manufacturer with strong focus on architectural façade, pathway, and area lighting. Directly comparable to SG's outdoor product families (Hovden, Arlon, Ray, Wax, Place) where IP67/IP66 ratings and Scandinavian/modern design aesthetics overlap.
• iGuzzini: Italian premium architectural lighting brand (now part of Fagerhult Group) specializing in retail, museum, and urban lighting. Comparable as a design-driven European lighting manufacturer competing in the same project-specification commercial segment with bespoke and high-CRI solutions.

Broad incumbents

• Signify (formerly Philips Lighting): Global lighting leader and the largest pure-play lighting company, offering the full Philips and Color Kinetics portfolios plus Interact IoT platform. Comparable as a competing supplier across virtually every product category SG offers, but at vastly greater scale and global reach.
• ERCO: German architectural lighting specialist serving museums, retail, and high-end commercial projects worldwide. Comparable in the premium specification-lighting segment where SG also competes with bespoke solutions, though ERCO is more design-centric and global.
• Louis Poulsen: Danish heritage design lighting brand (PH, AJ, Patera series) for residential and architectural segments. Comparable in Scandinavian design DNA and premium positioning for residential/architectural projects, though more design-led than SG's broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7j_QJGBOvEC2gB6edFpV_A
• LinkedInlinkedin.com/company/sg-armaturen
• Instagraminstagram.com/sgarmaturen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SG Armaturen