What Midwest Ag Advisors does

Midwest Ag Advisors is a privately held, full-service agricultural risk management firm headquartered in Windom, Minnesota, formed in 2016 as an equal partnership between Rick Warner and Eric Lohse and operating through two subsidiaries — Midwest Ag Commodities LLC (commodity brokerage) and Midwest Ag Insurance (crop insurance). It delivers three integrated service lines: commodity brokerage in futures and options, structured grain marketing, and crop insurance products, serving agricultural producers across the Upper Midwest including row-crop farmers, livestock operators, and dairy producers. Geographic coverage includes the firm's southwestern Minnesota home base with stated expansion into southeastern and northeastern Minnesota, and the firm leverages a legacy book tracing to the predecessor Lohse Commodities (established 1978).

The operating stack combines electronic futures/options order entry routed to ADM Investor Services for clearing with structured grain marketing plans — notably Grain Bridge for contracted-bushel and target-price tracking, and a What-If Planning Matrix for margin scenario analysis. Crop insurance is delivered through licensed agents offering multi-peril policies, crop hail, and livestock risk protection (DRP/LRP). The team of approximately 15 professionals covers brokerage execution, grain marketing advisory, and licensed insurance distribution, with no disclosed external capital or technology partners.

Monetization is commission- and fee-based: per-trade commissions on futures/options flow introduced to ADM, fees or basis-linked compensation on grain marketing contracts, and standard insurance agency commissions on crop and livestock policies. The go-to-market model is sales-led and relationship-driven, relying on the founders' and team's multi-decade local presence rather than digital acquisition or platform-level distribution. No public financials, funding events, M&A activity, or revenue figures are disclosed.

Name

Midwest Ag Advisors

Legal name

Midwest Ag Advisors, Inc.

Website

https://midwestagadvisors.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwest Ag Advisors is a privately held Windom, Minnesota-based agricultural risk management firm formed in 2016, delivering commodity brokerage, grain marketing, and crop insurance to Upper Midwest farmers, livestock, and dairy producers via two operating subsidiaries.

Ownership category

akta.pro rank

Product category

Agricultural Risk Management Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Agricultural Services (700), Commodity Contracts Brokers & Dealers (6221), Investment Advice (6282)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

akta.pro secondary industry

Farm Risk Management & Insurance Advisory (AFACAJAD)

Keywords

• Agricultural risk management
• Commodity brokerage
• Grain marketing plans
• Crop insurance services
• Futures and options trading

Headquarters

HQ city

Windom

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commodity Brokerage Commissions: Commission-based revenue from futures and options trading executed through subsidiary Midwest Ag Commodities LLC as introducing broker to ADM Investor Services, Inc.
2. Grain Marketing Services: Fees for personalized grain marketing plan services including written sales plans, risk analysis, cash grain sales, basis negotiations, and progress reports
3. Crop Insurance: Commission revenue from Federal MPCI program, Private Named Peril (Hail, Wind), Supplemental Revenue policies, Dairy Revenue Protection (DRP), and Livestock Risk Protection (LRP)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Midwest Ag Advisors is a full-service agricultural risk management firm that sells commodity brokerage (futures and options execution), personalized grain marketing plans with progress tracking, and a full line of crop insurance products (Federal MPCI, Private Named Peril, Dairy Revenue Protection, and Livestock Risk Protection) to farmers, livestock producers, and dairy operators across the upper Midwestern United States. Trading is facilitated through its subsidiary Midwest Ag Commodities LLC as an introducing broker to ADM Investor Services, while insurance products are offered through its subsidiary Midwest Ag Insurance.

Product overview

Midwest Ag Advisors operates as a full-service agricultural risk management firm offering three core service categories: Commodity Brokerage (futures and options trading), Grain Marketing (personalized marketing plans and plan tracking), and Crop Insurance (Federal MPCI, private named peril, and livestock insurance). The company provides these services through its main entity and two subsidiaries—Midwest Ag Commodities LLC for futures/options execution and clearing through ADM Investor Services, and Midwest Ag Insurance for crop and livestock insurance products including Dairy Revenue Protection and Livestock Risk Protection. The offering is a unified service portfolio rather than a software platform, with services designed to work together as an integrated risk management solution for agricultural producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Commodity Brokerage (Futures and Options) Full-service futures and options transaction services with electronic order entry, real-time market intelligence, and accurate execution for agricultural producers. Trading is facilitated through the subsidiary Midwest Ag Commodities LLC as an introducing broker to ADM Investor Services.
• Grain Marketing Personalized grain marketing plans that include written sales plans, complete risk analysis, multiple mid-year updates, cash grain sales, basis negotiations, futures and options execution, and plan tracking via Grain Bridge for farmers and grain producers.
• Crop Insurance Full line of crop insurance products including the Federal MPCI (Multiple Peril Crop Insurance) program, Private Named Peril coverage (Hail, Wind), and Supplemental Revenue policies offered to agricultural producers.
• Dairy Revenue Protection (DRP) Insurance product that allows dairy producers to insure against unexpected declines in quarterly revenue from milk sales relative to a guaranteed coverage level while keeping upside potential if prices increase. Uses Class or Component Pricing Options based on futures prices.
• Livestock Risk Protection (LRP) Insurance designed to protect livestock and dairy producers against declining market prices while keeping upside open if prices increase. Available for fed cattle, feeder cattle, and swine with various coverage levels and insurance periods.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ADM Investor Services, Inc.coreTechnology or IntegrationADM Investor Services, Inc. serves as the clearing firm for futures and options trades executed through Midwest Ag Advisors' subsidiary Midwest Ag Commodities LLC. Midwest Ag Commodities operates as an introducing broker to ADM Investor Services.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Regional players

• COUNTRY Financial: Midwest regional insurance and financial services company offering crop insurance, farm risk management, and financial planning. Comparable as a regional incumbent selling crop and farm insurance to Midwest producers.
• Farm Bureau Financial Group: Midwest/Mid-South regional insurer offering crop, livestock, and farm insurance products through state Farm Bureaus. Comparable in serving Upper Midwest producer customers with crop and revenue insurance products.

Direct peers

• Roach Ag Marketing: Independent grain marketing advisory providing personalized grain marketing plans, market commentary, and brokerage services to farmers across the U.S. Comparable offering to Midwest Ag's grain marketing and brokerage bundle.
• White Commercial Corp: Independent grain merchandising and risk management advisory providing marketing plans, hedging strategies, and brokerage services to farmers and elevators. Closely comparable in target customer and integrated risk management approach.
• Stewart-Peterson: Long-established agricultural marketing advisory and brokerage firm offering grain marketing plans, futures/options brokerage, and risk management services to Midwest producers. Directly comparable: co-founder Rick Warner started his commodity brokerage career at Stewart-Peterson in West Bend, WI.
• Brock & Associates (AgMarket.net): Independent agricultural advisory providing market commentary, grain marketing strategies, and brokerage services to producer clients. Comparable in offering personalized grain marketing plans and futures execution.
• John Stewart & Associates (JSA): Independent agricultural marketing advisory and brokerage firm providing grain marketing plans and futures execution to producer clients. Overlaps directly with Midwest Ag's core grain marketing and futures/options offering.

Broad incumbents

• ADM Investor Services: Institutional futures broker/clearing firm and division of ADM serving commercial and individual clients in commodity markets. Comparable as the upstream clearing and execution counterparty for Midwest Ag Commodities' futures/options business.
• ProAg Insurance: Large crop insurance provider and underwriting company offering MPCI and private crop insurance products nationally. Comparable through co-founder Rick Warner's prior role as Senior Sales Manager/National Sales at ProAg, and via Midwest Ag Insurance's crop insurance distribution.
• Cargill Risk Management: Global commodity merchant's risk management arm offering hedging, market intelligence, and execution across agricultural commodities. Comparable as Keith Lohse's 1976 starting point (Cargill Investor Services) and as a broad incumbent in ag risk advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Ag Advisors