Innovative Design Orthopaedics

Name

Innovative Design Orthopaedics

Legal name

Innovative Design Orthopaedics Limited

Website

https://idorth.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Orthopaedic Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Orthopedic Joint Reconstruction Implants (Hip/Knee/Shoulder/Elbow/Ankle) (HLAHAEAA)

akta.pro secondary industry

Prosthetic Components & Rehabilitation Accessories (Liners, Feet, Knees, Sockets) (HLAHAMAD)

Keywords

• Orthopaedic implants
• Shoulder replacement
• Reverse shoulder arthroplasty
• Orthopaedic medical devices
• Shoulder strength measurement

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Verso Shoulder Replacement System: Sale of the Verso stemless and stemmed shoulder replacement prostheses and associated components including glenoid trays, humeral trays, liners, and instrumentation. Products are sold through distributor networks internationally.
2. IDO Isometer Device: Sale of the IDO Isometer shoulder strength measurement device with accessories including arm straps, foot straps, and carrying case. Price is £300 per unit with discounts for orders of 5 or more.
3. IFU and Documentation: Instructions for Use documents provided with medical devices, available in multiple languages including English, German, Spanish, Greek, French, Italian, Portuguese, and Arabic.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Innovative Design Orthopaedics (IDO) designs, manufactures, and distributes orthopaedic medical devices focused on shoulder surgery. Its core product is the Verso, a stemless, cementless reverse total shoulder replacement prosthesis with metaphyseal fixation, accompanied by the IDO Isometer, an electronic device for measuring shoulder muscle strength. Products are sold internationally to orthopaedic surgeons and hospitals through a distributor network.

Product overview

Innovative Design Orthopaedics offers a focused portfolio of orthopaedic products centered around the Verso® shoulder replacement system and the IDO Isometer. The Verso® is a stemless, cementless reverse total shoulder replacement prosthesis developed since 1997 and in clinical use since 2005. It is offered in both stemless (primary stemless metaphyseal fixation) and stemmed versions (for fractures and revisions), with the system being the only Reverse Shoulder Replacement with short metaphyseal fixation to attain a 10A ODEP rating. The IDO Isometer is a standalone electronic shoulder muscle strength measurement device that evaluates the strength component of the Constant Score. Additional offerings include pre-planning software compatibility (mediCAD, Materialise OrthoView, BRAINLAB, ekliptic) and demonstration software through Effigos.

Differentiator

Problem solved

Functional benefit

Products and services

• Verso Stemless Reverse Shoulder Replacement A reverse total shoulder replacement prosthesis designed for primary, trauma, and revision reconstructive surgery. The stemless, cementless system uses a three-finned humeral component, HA-coated components for metaphyseal fixation, dial-able UHMWPE liner, and requires only two instrument trays. Marketed to orthopaedic surgeons and hospitals globally.
• Stemmed Verso Shoulder Replacement A stemmed version of the Verso reverse shoulder replacement designed mainly for fractures and revisions. Features uncemented metaphyseal fixation with metal metaphyseal shells, metal baseplate, glenospheres, and polyethylene liners. Sold to orthopaedic surgeons and hospitals.
• IDO Isometer Shoulder Strength Measurement Device A novel electronic device that measures and records mean shoulder-applied load over a three-second interval, evaluating the strength component of the Constant Score. Stores measurements in a 10-location memory and displays results in Lb/Kg on an LCD. Pack includes arm strap, foot strap, full user instructions, padded carry case, and shoulder strap. Sold to shoulder specialists, physiotherapists, and orthopaedic clinics.

Quantifiable outcome

• 10A ODEP rating achieved (February 2026) - highest rating for any stemless reverse shoulder replacement system
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Ghent University BelgiumminorStrategic or Co-development Partner · 1 April 2026Published independent comparative study of the IDO-Isometer with other measurement devices, validating the device's reliability and accuracy for shoulder strength measurement.
• OrtopedisaludcoreChannel Partner/ Reseller/ Distributor · 1 October 2025Mexican distribution partner for the Verso product launch at FEMECOT 2025 annual congress in Guadalajara. Ortopedisalud hosted the booth, saw bone workshops, and evening workshop event with Prof. Levy presentations.
• MEDINORcoreChannel Partner/ Reseller/ DistributorMEDINOR is the Greek distributor for IDO products, representing the company at the Athens Shoulder Course and providing local sales and support to Greek surgeons.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zimmer Biomet: One of the world's largest orthopaedic device manufacturers with the Sidus Stem-Free and Comprehensive reverse shoulder systems. Broad incumbent offering shoulder arthroplasty as part of a much larger joint reconstruction portfolio.
• DJO / Enovis: DJO (now Enovis) manufactures the RSP (Reverse Shoulder Prosthesis), a long-established competitor in reverse shoulder arthroplasty with strong US presence. Comparable broad incumbent with overlapping shoulder implant portfolio.
• Stryker: Stryker (via Tornier) offers ReUnion and other reverse shoulder platforms and is a global orthopaedics leader. Competes broadly with IDO in shoulder arthroplasty and across all joint reconstruction.
• Smith+Nephew: Smith+Nephew's Polarstem and other shoulder systems, plus a full orthopaedic reconstruction portfolio. Comparable broad incumbent with international shoulder arthroplasty presence.
• Johnson & Johnson (DePuy Synthes): DePuy Synthes offers the Delta Xtend and other reverse shoulder systems as part of one of the broadest orthopaedic and medical device portfolios globally. Major incumbent competitor in shoulder arthroplasty.

Direct peers

• FH Orthopedics: FH Orthopedics (France) manufactures the Arrow reverse shoulder system and is a focused French/European orthopaedic implant company. Closely comparable to IDO as a similarly sized European specialist with surgeon-designed implants.
• Exactech (now part of TPG / Acumed): Exactech manufactures the Equinoxe shoulder system, one of the most established reverse and anatomic shoulder arthroplasty platforms globally. Direct competitor to IDO's Verso in the same surgical category and customer base of shoulder/elbow surgeons.
• Arthrex: Arthrex offers the Univers Revers and other shoulder arthroplasty systems alongside a broad sports medicine portfolio. Comparable to IDO as a focused shoulder/sports orthopaedics player with strong surgeon advocacy and training-driven adoption.
• Mathys (Mathys Bettlach): Swiss orthopaedic specialist offering the Affinis Inverse and other shoulder arthroplasty systems. Comparable to IDO as a European mid-sized orthopaedic implant company with international distributor reach.
• LimaCorporate: LimaCorporate (now Enovis) produces the SMR reverse shoulder system, a long-standing competitor in reverse shoulder arthroplasty with international distribution. Directly comparable technology, customer base, and European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/innovative-design-distributors-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Design Orthopaedics