Hoyer Motors

What Hoyer Motors does

Hoyer Motors is a privately-held global supplier of electric motors, variable frequency drives, and automation solutions headquartered in Hadsten, Denmark (per company office records; firmographic data references Stockholm, Sweden) with manufacturing and warehouse operations in Ningbo, China. The company designs, stocks, and customizes a broad motor portfolio spanning IE1 standard efficiency through IE4 super premium efficiency and IE5 ultra-premium permanent magnet motors, plus specialized brake, explosion-proof (ATEX/IECEx), medium voltage (up to 1,800 kW), and electronically commutated motors. Hoyer supplies OEMs, end users, and shipping companies across marine, oil & gas, HVAC, water/wastewater, petrochemical, agriculture, wind, intralogistics, and industrial ventilation verticals through direct enterprise sales and a global distributor network positioned in major trade-route ports.

The company's commercial model combines catalog-grade hardware sales with substantial value-added customization, offering 27,000 in-house modification types and 7,000 monthly workshop hours per facility. Two in-house test centres (Europe and Asia) support pre-delivery validation against international standards, and the company maintains comprehensive certifications across all major marine classification societies (ABS, BV, CCS, DNV, KR, RINA), ATEX/IECEx, and UL/CSA. In 2024-2025, Hoyer acquired automation software firm NowiTek and merged with marine service provider VMS Group to form Hoyer VMS Group, extending the offering into lifecycle service, repair, and software-driven energy optimization (including the Hoyer Energy-Saving System for marine vessels and AI-powered Smart Motor Sensors developed with ADI OtoSense). Partnerships with Schneider Electric (VFDs), KOSTAL (integrated drives), and KP (vibration sensors) round out the bundled solution set.

Name

Hoyer Motors

Legal name

Hoyer

Website

https://hoyermotors.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Hoyer Motors is a Denmark-based global supplier of electric motors and automation solutions, serving marine, oil & gas, HVAC, water/wastewater, and industrial OEMs across 101-250 employees with a portfolio spanning IE1-IE5 efficiency classes, drives, sensors, and energy-saving systems.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors

NAICS

Motor and Generator Manufacturing (335312), Other Electrical Equipment and Component Manufacturing (3359), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive Power Electronics & Inverters/Converters Manufacturing (IMACAJAE)

akta.pro secondary industries

Motor Encoders, Feedback & Condition Monitoring (Encoders, Vibration, Predictive) (IMAGACAJ), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)

Keywords

• Electric motors
• Motor automation
• Variable frequency drives
• Explosion proof motors
• Marine motor solutions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Electric Motor Sales: Sale of standard and customized electric motors including IE1-IE4 efficiency classes, brake motors, explosion-proof motors, medium voltage motors, PM motors, and EC motors. Revenue generated from product sales to OEMs, end users, and shipping companies.
2. Motor Modifications and Customization: Workshop services providing 27,000 different types of in-house modifications including bearing modifications, heat bands, tropical insulation, custom rating plates, protection class upgrades, and installation of integrated VFDs. Revenue from value-added services.
3. Integrated VFD Solutions: Combined motor and variable frequency drive solutions from KOSTAL. Units assembled on demand with customized possibilities. Revenue from bundled product and integration services.
4. Automation Solutions: Hoyer Energy-Saving System (ESS) for marine vessels combining VSDs, sensors, and automation. Revenue from system sales and installation.
5. Smart Motor Sensors: Hardware and software solution for motor condition monitoring. Revenue from sensor device sales and cloud connectivity services.
6. After-Sales Service: Global after-sales support through distributor network including spare parts, maintenance, and repair services for marine and industrial customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hoyer Motors designs, manufactures, and supplies a broad portfolio of low and medium voltage electric motors (IE1-IE5 efficiency classes), plus integrated variable frequency drives, soft starters, smart motor sensors, vibration sensors, and the Hoyer Energy-Saving System. Products are sold to OEMs and end users across marine, HVAC, oil & gas, petrochemical, water/wastewater, agriculture, wind, and intralogistics applications, with extensive in-house modification, customization, and certification support.

Product overview

Hoyer Motors offers a comprehensive portfolio of electric motors and automation solutions organized into four main product categories: IE Electric Motors (IE1-IE4 efficiency classes), Other Motors (brake, explosion proof, medium voltage, permanent magnet, EC, and world efficiency motors), Drives and Controls (integrated VFD motors, frequency converters, smart sensors, soft starters, vibration sensors), and the Hoyer Energy-Saving System. The IE electric motors form the core product line with efficiency ratings from standard (IE1) to super premium (IE4), while the drives and controls portfolio enables energy optimization and predictive maintenance. Integration partners include Schneider Electric for VFDs, KOSTAL for integrated drives, ADI OtoSense for smart sensors, and KP for vibration monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• IE4 Electric Motors Super premium efficiency (IE4) asynchronous, low voltage three-phase TEFC electric motors used by industrial and marine customers for pumps, fans, compressors, and transport systems requiring continuous operation.
• IE3 Electric Motors High efficiency (IE3) motors in sizes 80-560 and output 0.75-1800 kW, IP55 standard, approved by all major marine class societies for industrial, marine, and wind applications.
• IE2 Electric Motors High efficiency (IE2) motors in sizes 56-560 suitable for marine and industrial applications, with documentation approved by all major class societies.
• IE1 Electric Motors Standard efficiency (IE1) motors in sizes 56-400 with output 0.11-733 kW, used widely for marine applications where cost-effectiveness and reliability are priorities over maximum efficiency.
• Marine Brake Motors Brake motors with integrated braking systems in sizes 80-400 with IP56/IP66 protection, designed for marine and offshore applications requiring immediate stopping and precise control; approved by all major class societies.
• Explosion Proof Motors (EX Motors) Explosion proof motors in sizes 71-400 with output 0.09-500 kW, certified to IEC 60079-0/1/7/31 and ATEX/IECEx, for use in zones 1 and 2 within chemical, pharmaceutical, refinery, and offshore environments.
• Medium Voltage Motors Medium voltage motors in sizes 355-560 with output 185-1800 kW, available in 3/3.3 kV, 6/6.6 kV, and 10/11 kV variants, tested for minimum 20,000 hours electric and thermal lifetime.
• PM Motors (Permanent Magnet Motors) Permanent magnet (IE5 ultra-premium efficiency) motors with minimal rotor losses, precise control, and high efficiency across load profiles for industrial, marine, HVAC, and ventilation applications.
• EC Motors Electronically commutated motors with 1-phase 220-240V and 3-phase 380-480V options, speeds 200-3600 rpm, 0.15-7.5 kW, IP66, integrating electronics for intelligent speed control and energy savings.
• World Efficiency Motors Motors based on IE3 and IE4 ranges with NEMA Premium/Super Premium, IE3, IE4 grades, UL/CSA approved with dual nameplates for flexible installation in sizes 280-355, 75-315 kW.
• Integrated VFD Motors Cost-effective, space-saving motors with integrated KOSTAL variable frequency drives (0.37-30 kW), offering plug-and-play functionality, built-in PLC functions, and KOSTAL app mobile control.
• Frequency Converters (VFD) Variable frequency drives from Schneider Electric (ATV 630, ATV 650, ATV 930, ATV 950) in stand-alone and panel-installed options for precise speed/torque control, delivering up to 50% energy savings, soft start/stop, and optimized process control.
• Smart Motor Sensors Wireless Wi-Fi motor monitoring sensors developed with ADI OtoSense that send sensor data to the cloud where AI provides real-time diagnostics and predictive maintenance instructions, suitable for motors 0.37-500 kW.
• Soft Starters Soft starters from Schneider Electric (ATS 22, ATS 480) for smooth motor starting and stopping, reducing mechanical wear and current peaks, used in pumps, ventilation, compressors, and marine applications.
• Vibration Sensors KPV100 (Bluetooth/Wi-Fi) and KPV200 (Modbus RS485) vibration sensors developed with KP for predictive maintenance, predicting bearing failures, measuring imbalance, and providing flexibility for motors and applications.
• Hoyer Energy-Saving System (ESS) Marine vessel energy optimization system combining VSDs, sensors, and automation to dynamically adjust cooling pumps and engine room fans based on sailing speed, water temperature, and weather, achieving 40-65% energy consumption reduction.
• Motor Modifications and Customization Workshop In-house modification service offering 27,000 different types of motor modifications including bearing modifications, heat bands, tropical insulation, custom rating plates, protection class upgrades, and integrated VFD installation, with 7,000 workshop hours per month.

Quantifiable outcome

• 40-65% energy consumption reduction for marine vessels with Hoyer ESS
• +6 more outcomes

Named customers1 record

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VMS GroupcoreStrategic or Co-development PartnerHoyer and VMS Group united to create Hoyer VMS Group, combining complementary strengths to deliver a unique global offering for power and motion solutions across marine and industrial markets. The new company supplies, services, repairs, and optimizes critical systems throughout their lifetime.
• Schneider ElectriccoreTechnology or IntegrationStrategic partnership for VFD frequency converters. Hoyer offers combined motor and VFD solutions with ATV 630, ATV 650, ATV 930, ATV 950 series. Single point of contact with Hoyer understanding application requirements and delivering complete motor and VFD solutions.
• KOSTALcoreTechnology or IntegrationPartnership for integrated VFD motor solutions. KOSTAL drives offer user-friendly plug-and-play products with wide range of communication functions, KOSTAL app for mobile control, built-in PLC functions, and safety-approved emergency stop inputs.
• ADI OtoSensecoreTechnology or IntegrationCollaboration to develop Hoyer Smart Motor Sensor - a turnkey hardware and software solution for real-time motor monitoring. AI provides diagnostics and maintenance instructions through web platform and mobile app.
• Global Distributor NetworkcoreChannel Partner/ Reseller/ DistributorStrategically selected distributor partners located around the world in major ports on trade routes. Distributors have local knowledge, global network access, and provide fast after-sales support and on-demand deliveries.
• Marine Classification Societies (ABS, BV, CCS, DNV, KR, RINA)coreStrategic or Co-development PartnerLong-term cooperation with major classification societies for marine industry. Ongoing dialogue and partnerships ensure compliance with marine certification requirements. Societies include American Bureau of Shipping, Bureau Veritas, China Classification Society, Det Norske Veritas, Korean Register, and RINA.
• Achilles Global Energy CommunityminorStrategic or Co-development PartnerHoyer is registered as a supplier of the Achilles Global Energy Community, which complies with NORSOK and IOGP requirements for the energy industry.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Siemens: Siemens offers industrial low and medium voltage motors through its Smart Infrastructure and Motion Control businesses, alongside much broader automation and digital industry portfolio. Overlaps with Hoyer in motors and drives but competes as part of a much wider platform offering.
• Yaskawa Electric: Yaskawa is a global leader in AC drives (the OEM supplier behind many motor manufacturers' bundled VFD offerings) and motion control, competing with Hoyer's drives and automation business as part of a broader automation portfolio.

Direct peers

• ABB: ABB Motion is the global leader in industrial electric motors and drives, directly competing with Hoyer across efficiency classes, low and medium voltage motors, and motor-driven automation. Comparable global distribution and customer mix in marine, process industries, and OEMs.
• WEG: Brazil-based WEG is one of the world's largest manufacturers of electric motors, drives, and generators, offering IE2-IE5 induction and permanent magnet motors. Comparable global distribution model and similar end-market exposure in industrial, marine, and energy.
• Regal Rexnord: US-based Regal Rexnord manufactures industrial motors (including Marathon, Leeson, and Brook Crompton brands), power transmission, and automation components. Directly comparable product breadth and similar mid-market positioning across industrial and OEM customers.
• SEW-Eurodrive: German specialist in geared motors, drive electronics, and mechatronic drive systems with globally distributed assembly plants. Comparable offering to Hoyer's integrated VFD motors and motor-plus-controls bundles across industrial and intralogistics customers.
• Nidec: Nidec, through its acquisition of Leroy-Somer, is a leading global supplier of industrial electric motors, generators, and drives. Directly comparable product portfolio across efficiency classes and power ratings, with similar OEM and industrial end-market focus.
• Bonfiglioli: Italian manufacturer of gear motors, drive electronics, and inverters serving industrial, marine, and renewable energy markets. Comparable motor-plus-drive integration offering and similar focus on industrial and marine end markets.
• TECO Electric & Machinery: Taiwan-based TECO manufactures IE3-IE4 industrial motors, medium voltage motors, and drives for HVAC, water, and process industries. Closely comparable motor portfolio and similar mid-sized industrial competitor footprint in Asia.

Emerging players

• Brook Crompton: Brook Crompton (now part of the Crompton Greaves portfolio) is a long-established industrial AC motor manufacturer with strong presence in industrial and marine applications. Comparable mid-tier positioning and overlapping product range with Hoyer's IE motors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoyer Motors