Cubit Insurance

What Cubit Insurance does

Cubit Insurance Limited is a UK-based insurance broker (Company No. 06831694) headquartered in Dagenham, East London, operating since 2009 under FCA authorization (Financial services number 498324). The company functions as an intermediary, connecting UK businesses and individuals with a network of nine insurance providers—tier-1 carriers RSA, Aviva, Markel, QBE, and AXA, alongside specialist underwriters Carroll London Markets, Abacus, and Folgate Underwriting—to source tailored coverage at competitive rates. Cubit earns revenue through brokerage commissions on policies arranged through these carrier partnerships.

The company's product portfolio spans six core categories: Property Insurance (commercial property, rent guarantee, unoccupied property, contents, landlord), Taxi Insurance (public hire, private hire, chauffeur), Business Insurance (retail, office/surgery, combined liability, commercial combined, contractors combined, warehouse), Tradesman & Contractors Insurance, Commercial Vehicle Insurance (motor fleet, motor trade, impounded, short-term, courier van, HGV), and Specialist Insurance (hospitality, childcare, schools, care homes, gyms, events, faith & charity, D&O, tax protection). Pricing is quote-based and tailored to individual customer risk profiles, with annual billing as the standard cadence.

Cubit's go-to-market is sales-led and relationship-driven, centered on direct phone consultation (0208 889 3333), WhatsApp (07834 102 625), and website quote-request forms. The company employs 11-50 staff and serves UK-only customers across SMBs, individual consumers, landlords, taxi drivers, tradespeople, and commercial vehicle operators. Supporting channels include a content blog, email newsletter, and organic social media presence on Facebook, X, Instagram, and LinkedIn. No parent company, external investors, subsidiaries, or M&A activity are disclosed.

Name

Cubit Insurance

Legal name

Cubit Insurance Limited

Website

https://cubit-insurance.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Cubit Insurance is a UK-based FCA-authorized insurance broker connecting businesses and individuals with a network of nine UK insurers across property, taxi, commercial vehicle, business, tradesman, and specialist insurance lines.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Cubit Insurance acts as an intermediary broker, earning commissions from insurance providers when policies are arranged for customers. The company connects customers with leading UK insurers including RSA, Aviva, Markel, QBE, AXA, Carroll London Markets, Abacus, and Folgate Underwriting to secure appropriate coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cubit Insurance is a UK-based insurance broker that arranges commercial and specialist insurance policies on behalf of businesses, landlords, taxi drivers, tradesmen, and commercial vehicle operators. The company acts as an intermediary between customers and a curated network of nine trusted UK insurers, providing personalized risk assessment, quote comparison, and tailored policy recommendations across six core product categories: Property, Taxi, Business, Tradesman & Contractors, Commercial Vehicle, and Specialist Insurance.

Product overview

Cubit Insurance is a UK-based insurance broker offering a comprehensive portfolio of commercial insurance products through a network of trusted insurance providers. The portfolio is organized into six core product categories: Property Insurance (including commercial property, rent guarantee, unoccupied property, contents, and landlord insurance), Taxi Insurance (covering public hire, private hire, and chauffeur services), Business Insurance (retail, office, liability, and warehouse coverage), Tradesman & Contractors Insurance (for tradespeople with public liability and professional indemnity options), Commercial Vehicle Insurance (motor fleet, trade, courier, and HGV coverage), and Specialist Insurance (tailored policies for hospitality venues, childcare, schools, care homes, and non-profits). The company acts as an intermediary, connecting businesses with leading UK insurers to secure tailored coverage at competitive rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Insurance Comprehensive property insurance for commercial property owners and landlords covering buildings, contents, rental income protection, unoccupied property risks, and landlord liability in the UK.
• Taxi Insurance Specialized taxi and private hire insurance for UK drivers operating public hire (street hailing), private hire (pre-booked), and chauffeur services, covering vehicles, passenger liability, and licensing compliance.
• Business Insurance Commercial business insurance for UK SMEs covering retail, office, warehouse, combined liability, and commercial combined packages — protecting against property damage, liability claims, employee-related risks, and business interruption.
• Tradesman & Contractors Insurance Combined insurance for UK self-employed tradespeople and contractors (plumbers, electricians, builders) covering public liability, professional indemnity, employer liability, and tool protection.
• Commercial Vehicle Insurance Commercial vehicle insurance for UK businesses and individuals covering motor fleets, motor trade, impounded vehicle recovery, short-term car, courier vans, and HGVs/trucks.
• Specialist Insurance Tailored specialist insurance for UK industry-specific risks including hotels and guesthouses, pubs/clubs/bars, nurseries, schools, care homes, gyms, events, faith and charity organizations, social clubs, landowners, tax protection, and directors and officers cover.

Quantifiable outcome

• 16+ years of insurance brokerage experience providing expert guidance

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• RSA (Royal and Sun Alliance)coreTechnology or IntegrationRSA is one of the UK's largest insurers providing commercial and personal insurance products. Through this partnership, Cubit Insurance offers RSA policies to customers seeking coverage from a well-established insurance carrier.
• AvivacoreTechnology or IntegrationAviva is a leading UK-based insurance company offering a wide range of insurance products. Cubit Insurance includes Aviva in their network to provide customers with access to competitive coverage options.
• MarkelcoreTechnology or IntegrationMarkel provides specialist insurance products particularly for niche markets and professional liability coverage. Partnership enables Cubit to offer specialty insurance solutions.
• QBEcoreTechnology or IntegrationQBE is a global insurer with strong commercial insurance capabilities. The partnership provides Cubit customers access to QBE's commercial and specialty insurance products.
• AXAcoreTechnology or IntegrationAXA is one of the world's largest insurance companies offering comprehensive coverage options. Partnership enables Cubit to provide AXA policies to UK customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Simply Business: UK-based insurance broker targeting small businesses with multi-line coverage (property, liability, vehicle, specialist trades), sold predominantly online. Closely comparable in customer base, product breadth, and digital-led acquisition model.
• A-Plan Insurance: UK multi-line insurance broker offering commercial, property, motor, and personal specialty cover through a network of high-street branches and online channels. Comparable scale, multi-carrier distribution model, and SMB/individual customer segments.
• Adrian Flux: UK specialist insurance broker focused on niche and non-standard risks (classic cars, high-performance vehicles, hobbyist and lifestyle cover). Comparable specialist-broker positioning, UK geography, and multi-carrier access model.

Broad incumbents

• Towergate Insurance: One of the UK's largest commercial insurance brokers with extensive SME, commercial vehicle, and specialist offerings across all major lines. Comparable product breadth and target customer base, but at materially larger scale and with direct-to-customer and aggregator channels in addition to broker distribution.
• Hiscox Insurance: UK specialty insurer and provider of professional indemnity, D&O, and small commercial liability products heavily distributed through broker networks. A named-style insurance partner comparable to Cubit's carrier panel in lines of business and customer overlap.
• Direct Line Group: UK-listed insurance group selling motor, home, and commercial cover through Direct Line, Churchill, Privilege and other brands, increasingly via direct digital channels. Comparable UK insurance footprint and underlying product lines, posing competitive risk to traditional brokers like Cubit.
• Lockton Companies: World's largest independent insurance broker with a significant UK commercial and specialty practice. Comparable commercial lines and specialty broker activities but at enterprise scale and with broader geographic footprint.

Emerging players

• Bought By Many: UK-founded insurtech delivering specialty insurance (pet, travel, home) directly to consumers via a digital-first, data-led model. Represents the emerging digital-native broker model that competes with traditional broker customer acquisition approaches.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Cubit_Insurance
• Facebookfacebook.com/CubitInsuranceEst2009
• LinkedInlinkedin.com/company/cubit-insurance
• Instagraminstagram.com/cubit_insurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubit Insurance