BASI Pilates
BASI Pilates (Body Arts and Science International), founded 1989 by Rael Isacowitz, is a globally licensed Pilates teacher-training academy headquartered in Newport Beach, California. It certifies aspiring and continuing Pilates instructors across 40+ countries through proprietary Block System and F2 System curricula, supported by online education and equipment sales.
- Company typePrivate
- Founded1989
- HeadquartersNewport Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BASI Pilates does
BASI Pilates (Body Arts and Science International) is a Pilates education academy founded in 1989 by Rael Isacowitz and headquartered in Newport Beach, California. The company delivers teacher certification programs at three tiers — Comprehensive, Mat & Reformer, and Mat — alongside a layered continuing-education and legacy curriculum (Certificate Courses, Workshops, Mentor, Master I/II, Honors). Its core intellectual property is two proprietary teaching frameworks, the BASI Block System and the F2 System, both developed by the founder and protected as registered trademarks, which structure exercise repertoire and pedagogy for aspiring instructors.
BASI monetizes across six revenue streams: one-time teacher training tuition, recurring continuing education, online subscriptions via the BASI Interactive e-learning platform, hardware sales through its BASI Systems subsidiary (reformers, cadillacs, chairs, mats, accessories), licensing royalties from regional licensees operating BASI-branded academies, and merchandise/apparel. Distribution is multi-channel: direct delivery at the Newport Beach academy, a global network of licensee studios and host studios, self-serve online learning, and an e-commerce storefront. The company also operates BASI TV for video storytelling and marketing, and runs event-driven demand generation through retreats and "Learn from the Leaders" conferences.
The company primarily serves aspiring and current Pilates instructors, with secondary segments including rehabilitation/clinical clients, active-aging seniors, and studio owners seeking brand affiliation. BASI claims 50,000+ graduates across 40+ countries and remains founder-owned and operated with no disclosed external funding, a 11–50 employee central organization, and wholly-owned subsidiaries (BASI Pilates Academy USA, BASI Systems).
BASI Pilates firmographics
Firmographics- Name
- BASI Pilates
- Legal name
- BASI Pilates
- Website
- https://basipilates.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BASI Pilates (Body Arts and Science International), founded 1989 by Rael Isacowitz, is a globally licensed Pilates teacher-training academy headquartered in Newport Beach, California. It certifies aspiring and continuing Pilates instructors across 40+ countries through proprietary Block System and F2 System curricula, supported by online education and equipment sales.
- Ownership category
- akta.pro rank
BASI Pilates industry classification
Industry- Product category
- Pilates Education and Teacher Training
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)
- akta.pro secondary industries
- Pilates Instruction (Mat & Reformer) (HSADACAB), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where BASI Pilates is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BASI Pilates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Teacher Training Programs: Revenue from comprehensive, mat, and reformer teacher training programs delivered at host studio locations worldwide. Programs include Foundation, Comprehensive, Graduate, and Legacy levels.
- Continuing Education: Certificate courses, workshops, and auditing options for existing Pilates instructors seeking ongoing professional development.
- Online Education Subscriptions: BASI Interactive e-learning platform with on-demand video content including classes, workshops, and specialized courses available to subscribers.
- Equipment Sales: Sale of Pilates equipment through BASI Systems (basisystems.com), including reformers, mats, and accessories.
- Licensing and Studio Network: Revenue from licensee studios that operate under the BASI brand and deliver BASI-approved programs globally.
- Merchandise: Sale of apparel, accessories, books, and DVDs through the BASI online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Teacher training programs (Comprehensive, Mat & Reformer, Mat) with college-level curriculum |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
BASI Pilates product offering
Product offeringCore offering
BASI Pilates operates a global Pilates teacher training academy offering multi-level certification programs (Comprehensive, Mat & Reformer, Mat), continuing education certificate courses, workshops, and online learning through BASI Interactive. The academy is complemented by BASI Systems, which manufactures and sells Pilates equipment and mats, and a Licensee/Affiliate program that authorizes partner studios to deliver BASI curriculum in more than 30 countries.
Product overview
BASI Pilates (Body Arts and Science International) offers a comprehensive Pilates education ecosystem consisting of teacher training programs (Comprehensive, Mat & Reformer, and Mat Programs), advanced continuing education (Certificate Courses and Workshops), and legacy/master-level programs (Mentor, Master I, Master II, and Honors). The company provides extensive online education through BASI Interactive (a dedicated e-learning platform with hundreds of videos), Digital Classes, and various on-demand courses. Physical products include Pilates equipment through BASI Systems. Together, these offerings form an integrated Pilates certification and education platform serving over 50,000 graduates worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Program A 12-month Pilates teacher training program covering the full BASI repertoire and methodology, leading to comprehensive Pilates instructor certification for aspiring and current instructors.
Quantifiable outcome
- 50,000+ graduates worldwide have completed BASI Pilates teacher training programs
Companies that use BASI Pilates
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
BASI Pilates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BASI Pilates partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- International Relief TeamsminorBASI partnered with International Relief Teams for hurricane relief efforts, directing donations through the BASI Community Cares initiative to assist victims of Hurricane Harvey and Hurricane Irma.
- The Pilates InitiativeminorA non-profit organization dedicated to supporting the professional Pilates community and promoting the Pilates method through community classes and education.
- Pilates Retreat AsiaminorPartnered for international retreat experiences combining Pilates instruction with wellness travel, including retreats in Portugal (Monte Velho) and Spain.
- Pilates Goddess ClothingminorFeatured partner for Pilates-themed merchandise including face masks, referenced in holiday gift guides.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
BASI Pilates competitors and assessment
Company assessmentDirect peers
- STOTT Pilates (Merrithew): STOTT Pilates, a Merrithew brand, is one of the largest and most globally recognized Pilates education and equipment companies. It competes head-to-head with BASI across comprehensive teacher training, continuing education, and equipment sales, and is the most directly comparable peer given overlapping curriculum scope and worldwide licensee network.
- Balanced Body: Balanced Body is a leading Pilates equipment manufacturer and education provider offering teacher training programs, online courses, and a global studio network. It is directly comparable to BASI's combined BASI Systems + BASI Academy model, blending hardware and curriculum under one brand.
- Fletcher Pilates: Fletcher Pilates offers comprehensive teacher training, continuing education, and Pilates programming rooted in the work of Ron Fletcher. It is a direct peer in instructor education with comparable curriculum depth and a North American training footprint.
- Polestar Pilates: Polestar Pilates is a global Pilates education organization offering comprehensive teacher training and rehabilitation-focused curriculum. It is directly comparable to BASI in serving aspiring instructors worldwide with rigorous, college-level programs, and overlaps in therapeutic/rehabilitation specialization.
- Power Pilates: Power Pilates is a US-based Pilates teacher training and education provider offering comprehensive and continuing education programs. It competes with BASI in the same persona (aspiring and current instructors) with similar comprehensive certification offerings, though at smaller geographic scale.
- Peak Pilates: Peak Pilates manufactures Pilates apparatus and offers instructor education and certification programs. It mirrors BASI's combined equipment-plus-education model and is particularly relevant to BASI Systems' competitive positioning.
- Romana's Pilates: Romana's Pilates is a traditional Pilates certification program preserving the original teachings of Joseph Pilates through Romana Kryzanowska. It is a direct competitor to BASI in comprehensive teacher training and is particularly relevant given BASI's stated commitment to "remaining true to Joseph and Clara Pilates."
Emerging players
- YogaWorks / Yoga Alliance (education programs): Yoga teacher training certification programs (e.g., Yoga Alliance-registered schools) compete for the same aspiring-instructor persona in mind-body movement education. They are comparable as adjacent teacher-training businesses serving the broader wellness certification market that BASI also targets.
Others
- Pilates Method Alliance (PMA): PMA is the professional association and certification body for the Pilates industry. While not a direct competitor, PMA's National Certification Program is an adjacent credential that BASI graduates pursue, making it a comparable ecosystem participant and a potential partner or competitor in instructor certification standards.
Broad incumbents
- National Academy of Sports Medicine (NASM): NASM is a large-scale fitness and personal training certification provider offering continuing education to fitness professionals. It is comparable to BASI's continuing education business in serving certified professionals seeking credentials, though at much larger scale and broader category scope.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BASI Pilates social profiles
Digital presenceBASI Pilates financial estimates
Financial estimateRevenue estimate
Valuation estimate
BASI Pilates leadership team
Management profileNumber of profiles
Profiles3 records
BASI Pilates subsidiaries and ownership
Company hierarchySubsidiaries2 records
BASI Pilates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BASI Pilates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BASI Pilates
What does BASI Pilates do?
BASI Pilates operates a global Pilates teacher training academy offering multi-level certification programs (Comprehensive, Mat & Reformer, Mat), continuing education certificate courses, workshops, and online learning through BASI Interactive. The academy is complemented by BASI Systems, which manufactures and sells Pilates equipment and mats, and a Licensee/Affiliate program that authorizes partner studios to deliver BASI curriculum in more than 30 countries.
Is BASI Pilates a public or private company?
BASI Pilates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BASI Pilates founded?
BASI Pilates was founded in 1989. It employs 11 to 50 people.
Where is BASI Pilates based?
BASI Pilates is headquartered in Newport Beach, United States, in the North America region.
How does BASI Pilates make money?
Six revenue lines are on record. Teacher Training Programs are the primary driver. The others are continuing Education, online Education Subscriptions, equipment Sales, licensing and Studio Network and merchandise.
Who are BASI Pilates's main competitors?
Direct peers on record are STOTT Pilates (Merrithew), Balanced Body, Fletcher Pilates, Polestar Pilates, Power Pilates, Peak Pilates and Romana's Pilates. YogaWorks / Yoga Alliance (education programs) is listed as an emerging player. Pilates Method Alliance (PMA) is listed as an others. National Academy of Sports Medicine (NASM) is listed as a broad incumbent.
Does BASI Pilates have an API?
No public API is recorded for BASI Pilates.
What industry is BASI Pilates in?
BASI Pilates's product category is Pilates Education and Teacher Training. Its primary akta.pro industry code is HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training, with a secondary code of HSADACAB, Pilates Instruction (Mat & Reformer). Its NAICS code is 61169 and its SIC code is 8200.