What Personalhuset AS does

Personalhuset AS is a Norwegian recruitment, staffing, and outplacement company headquartered in Oslo and operating across Norway through 13+ regional offices. Founded in 2001, the company is 100% owned by Otiga Group AS, a Norwegian-owned conglomerate positioned as one of the Nordic leaders in recruitment, staffing, outplacement, consulting, and leadership development. Personalhuset offers three core service lines — Rekruttering (permanent recruitment and executive search), Bemanning (temporary staffing/vikartjenester), and Omstilling (outplacement and workforce restructuring advisory) — supplemented by two specialized sub-brands: HRC Offshore (maritime and offshore personnel staffing) and HRC Onshore (onshore industrial project staffing, operated via the wholly-owned subsidiary Personalhuset Solutions AS).

The underlying technology stack is built primarily on third-party platforms rather than proprietary systems: Recman (cloud-based candidate and customer management platform with a self-service client portal at personalhuset.recman.no), Cemasys (supplier compliance and due diligence tracking), and Cut-e (psychometric and aptitude assessment, with all recruitment advisors certified as users). Personalhuset also discloses use of AI-based bias-free recruitment technology to support equal treatment of vulnerable groups including long-term unemployed and immigrant workers. Customer-facing technology is anchored by the Recman portal, where existing clients manage job postings, quotes, and invoices.

The business model is multi-stream. Staffing (Bemanning) generates revenue by marking up hourly rates on leased employees, with 3,467 employees on assignment across Norwegian clients in 2025 covering logistics, construction, hospitality, offshore/maritime, and industrial sectors. Recruitment (Search & Selection) generates revenue through success fees or retained mandates for permanent placements. Outplacement (Omstilling) is delivered as project-based advisory for organizations undergoing restructuring. Distribution is sales-led, combining direct enterprise field sales for executive and public sector engagements with inside sales for mid-market and SMB clients, complemented by content marketing (blog, LinkedIn, Facebook, Instagram), FINN.no advertising, and events such as the Rekrutteringskonferansen. Primary customer segments are the Norwegian public sector (municipalities, county councils, directorates, state-owned enterprises) and the Norwegian private sector across all major industries.

Name

Personalhuset AS

Legal name

Personalhuset Staffing Group AS

Website

https://personalhuset.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Personalhuset AS is a Norwegian recruitment, staffing, and outplacement company with 13+ offices nationwide, serving public and private sector clients across Norway with permanent recruitment, temporary staffing, offshore/maritime workforce solutions, and restructuring advisory as a subsidiary of Otiga Group.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Temporary Help Services (561320), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Local & Regional Generalist Staffing Agencies (BPACACAH)

akta.pro secondary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Permanent recruitment services
• Temporary staffing solutions
• Executive search services
• Workforce outplacement advisory
• Offshore maritime staffing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recruitment (Search & Selection): Retained and contingency search services for placing executives, specialists, and mid-level professionals in permanent positions. Revenue is generated through success fees or retained mandates with public and private sector clients.
2. Staffing / Temping (Bemanning): Placement of temporary workers (vikarer) with clients across Norway. Revenue is generated by marking up the hourly rate of leased employees. Covers a wide range of industries including logistics, construction, hospitality, offshore, and industry.
3. Outplacement / Restructuring (Omstilling): Advisory and career transition services for organizations undergoing workforce reductions. Includes career guidance, CV support, interview training, and redeployment support for affected employees.
4. HRC Offshore & Onshore: Specialized staffing and recruitment solutions for offshore maritime personnel and industrial projects on land, including rotation-based assignments.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Personalhuset AS provides permanent recruitment, temporary staffing (bemanning/vikartjenester), and outplacement (omstilling) advisory services to public and private sector organizations across Norway. The company operates specialized HRC Offshore (offshore and maritime personnel) and HRC Onshore (industrial project labor) divisions and supports clients through executive search, leadership recruitment, public sector recruitment, and advertisement packages via a Recman-powered customer portal.

Product overview

Personalhuset AS is a Norwegian staffing and recruitment company offering a portfolio of interconnected HR services. Its core service line includes Rekruttering (permanent recruitment), Bemanning (temporary staffing), and Omstilling (workforce restructuring). The company operates two specialized sub-brands — HRC Offshore (offshore and maritime staffing) and HRC Onshore (industrial project labor) — which extend its capabilities into sector-specific niches. Complementary offerings include Executive Search/lederrekruttering for senior-level hires, public sector recruitment (Rekruttering til offentlig sektor), and Annonsepakker (advertising packages). A self-service Kundeportal enables clients to manage postings and invoices. Together, these services form a unified staffing and people-solutions platform serving clients across Norway.

Differentiator

Problem solved

Functional benefit

Brands

• HRC Offshore: Staffing and recruitment solutions for offshore and maritime personnel, operated as a specialized division of Personalhuset.
• HRC Onshore
• Personalhuset Solutions AS

Products and services

• Rekruttering Permanent recruitment service assisting clients with selection and hiring of managers, specialists, and employees for permanent positions across Norwegian industries.
• Bemanning
• Omstilling
• HRC Offshore
• HRC Onshore
• Executive Search / Search & Selection
• Rekruttering til offentlig sektor
• Kundeportal
• Annonsepakker

Quantifiable outcome

• Personalhuset Haugesund achieved 58% growth in 2020 vs 2019, helping many displaced workers return to employment during COVID-19
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Otiga Group AScoreOthers · 1 January 2021Personalhuset is 100% owned by Otiga Group AS, a Norwegian-owned group that is among the Nordic leaders in recruitment and staffing services, outplacement, consulting services, and leadership development. Otiga Group acts as parent and strategic orchestrator.
• Norges Idrettsforbund (NIF)coreStrategic or Co-development PartnerOtiga Group (Personalhuset's parent company) entered a brand-exclusive sponsorship agreement with Norges Idrettsforbund and the Olympic and Paralympic Committee. The agreement covers staffing, recruitment, career guidance, and leadership development. Assignments are distributed between Personalhuset (specialist recruitment, outplacement, staffing, and leadership recruitment outside Oslo) and Assessit (coaching, leadership development, and leadership recruitment in Oslo).
• AssessitcoreStrategic or Co-development PartnerWithin the Otiga Group and NIF sponsorship, assignments are shared with Assessit — another Otiga Group company that handles coaching, leadership development, and leadership recruitment in Oslo, as well as development work related to the 'Young Sports Leaders of the Year' award.
• S-HubminorStrategic or Co-development PartnerOtiga Group (parent company) entered a partnership with S-Hub, an organization that helps companies navigate their sustainability strategy. This partnership supports Personalhuset's sustainability work and its ambition to be the most sustainable company in the recruitment and staffing industry.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Adecco Norway: Norwegian arm of global staffing leader Adecco Group, providing temporary staffing, permanent placement, and outplacement across Norway — directly competes with Personalhuset's Bemanning, Rekruttering, and Omstilling lines.
• ManpowerGroup Norway: Norwegian subsidiary of ManpowerGroup, offering temporary staffing, recruitment, and career services to enterprises across Norway — a head-to-head competitor in Bemanning and Search & Selection.
• Randstad Norway: Norwegian operations of global staffing firm Randstad, delivering temporary staffing, permanent placement, and HR solutions — competes directly with Personalhuset across both generalist staffing and specialist recruitment.
• Toptemp: Norwegian staffing and recruitment firm providing temporary and permanent placement solutions across multiple industries — comparable Norwegian-scale player in the generalist staffing segment.
• Dfind (Modis): Norwegian recruitment and staffing brand within the Modis/Akkodis portfolio, focused on specialist and IT recruitment plus general staffing — competes with Personalhuset's Rekruttering and specialist lines.
• Jobzone: Norwegian staffing and recruitment company providing temporary and permanent placement across construction, industry, and office sectors — directly comparable in Bemanning scope and Norwegian regional coverage.
• Hays Norway: Norwegian arm of global specialist recruiter Hays, providing permanent and contract recruitment across professional disciplines — directly comparable to Personalhuset's Search & Selection and Lederrekruttering.

Others

• Assessit: Sister company of Personalhuset within Otiga Group, focused on coaching, leadership development, and leadership recruitment (notably Oslo) — adjacent rather than competing, co-delivering NIF sponsorship mandates.

Broad incumbents

• Experis Norway: Norwegian IT and engineering recruitment/staffing brand under ManpowerGroup — broader incumbent competing with Personalhuset's specialist and HRC Offshore/Onshore recruitment capabilities.

Emerging players

• Academic Work Norway: Nordic-origin staffing and recruitment firm focused on young professionals and early-career talent — partial overlap with Personalhuset's candidate segments but narrower target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/personalhusetnorge
• LinkedInlinkedin.com/company/personalhuset
• Instagraminstagram.com/personalhuset_norge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personalhuset AS