South Coast Repertory

What South Coast Repertory does

South Coast Repertory (SCR) is a professional non-profit regional theatre company founded in 1964 and headquartered in Costa Mesa, California, where it operates three performance venues — Segerstrom Stage, Julianne Argyros Stage, and Nicholas Studio — within the Emmes/Benson Theatre Center at Segerstrom Center for the Arts. The company produces a season of professional theatrical productions and runs the Pacific Playwrights Festival and The Lab@SCR new play development program, while also presenting external work through the SCR Presents co-production series.

SCR's core product surface spans live performance, education, and community engagement. Live performance is delivered through seasonal mainstage productions, special co-productions (SCR Presents), and ticketed programs including subscription series, SCR Flex Pass, Family Fun Membership, group tickets, and gift certificates. Education is delivered through the SCR Theatre Conservatory, offering year-round acting classes for ages 8+ (Kids & Teen Acting Program, Summer Acting Workshop, Adult Acting & Playwriting), plus School and Community Programs and an Educator Resource Hub for K-12 outreach.

The business model is a hybrid of earned and contributed revenue. Earned revenue comes from subscription ticket sales, single ticket sales, conservatory class enrollment, corporate theatre buyouts, space rental, and gift certificates. Contributed revenue comes from individual donations (Friends of SCR), legacy giving, corporate giving, foundation partnerships, and the annual gala. Distribution is direct-to-consumer via an online ticketing platform (cart.scr.org), telephone box office (714-708-5555), and in-person box office, with geographic concentration in Southern California (Orange County and Los Angeles County). The company is governed by a Board of Trustees and operates as an independent 501(c)-equivalent non-profit with no parent company or private equity ownership.

Name

South Coast Repertory

Legal name

South Coast Repertory

Website

https://scr.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

South Coast Repertory is a non-profit professional regional theatre founded in 1964 in Costa Mesa, California, producing live theatrical productions across three stages at Segerstrom Center for the Arts and operating a year-round acting conservatory serving children, teens, and adults in Southern California.

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live theatrical productions
• Regional theatre company
• Theatre arts education
• New play development
• Performance venue rentals

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Tickets: Season subscriptions offering discounted access to multiple productions across the season with various tiers including Opening Nights and Special Series.
2. Single Ticket Sales: Individual performance tickets sold to general public at standard pricing with various discount programs available.
3. Theatre Conservatory Classes: Year-round acting and playwriting classes for kids, teens, and adults generating enrollment-based revenue.
4. Donations and Fundraising: Donor programs including Friends of SCR, legacy giving, corporate giving, foundation partnerships, and annual gala events.
5. Corporate Theatre Buyouts: Corporate theatre buyouts and group ticket packages for organizations seeking private or semi-private viewing experiences.
6. Space Rental: Venue rental of theatre spaces for external events and productions.
7. Gift Certificates: Gift certificate sales for theatre tickets and classes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

South Coast Repertory produces and presents live professional theatrical productions across three stages at the Segerstrom Center for the Arts in Costa Mesa, California. It sells tickets through subscriptions, single ticket sales, group sales, and corporate theatre buyouts, and runs the SCR Theatre Conservatory offering year-round acting and playwriting classes for ages 8 and up. The organization also develops new plays through The Lab@SCR and the annual Pacific Playwrights Festival.

Product overview

South Coast Repertory is a professional regional theatre company offering a unified portfolio of live theatrical productions and arts education programs. The core offerings include mainstage productions on three stages (Segerstrom Stage, Julianne Argyros Stage, and Nicholas Studio), the Theatre Conservatory providing year-round acting classes for all ages, and special programs like Pacific Playwrights Festival and The Lab@SCR for new work development. Revenue streams include season subscriptions, single tickets, group sales, educational programs, and memberships such as SCR Flex and Family Fun Membership. The company also hosts the annual Pacific Playwrights Festival and presents special co-productions through SCR Presents.

Differentiator

Problem solved

Functional benefit

Brands

• The Lab@SCR: Development program for new plays and playwrights
• SCR Theatre Conservatory

Products and services

• Season Subscriptions Subscription packages offering discounted tickets to a season's theatrical productions, with multiple tiers including Opening Nights and Special Series for adult theatre-goers and arts patrons in Southern California.
• SCR Flex Pass Flexible subscription pass allowing patrons to purchase multiple tickets to be used at their convenience across the season's productions, targeting theatre-goers who want subscription value without fixed-performance commitments.
• Family Fun Membership Family-oriented membership package with special pricing and benefits for families attending theatrical productions, including kid-friendly programming access for families with children.
• Group Tickets Discounted ticket packages for organized groups of 10+ attendees, including student groups, non-student organizations, and corporate theatre buyouts for private or semi-private viewing experiences.
• Gift Certificates Gift certificates redeemable for theatrical tickets and memberships at South Coast Repertory.
• SCR Theatre Conservatory Year-round theatre education program offering acting classes, playwriting classes, and summer workshops for students ages 8 and up, including the Kids & Teen Acting Program, Summer Acting Workshop, Adult Acting & Playwriting Classes, and Neighborhood Acting Classes.
• School and Community Programs Educational outreach programs and resources that bring theatre arts to schools and community organizations, supporting student theatre experiences and educator curricular needs.
• Pacific Playwrights Festival Annual festival showcasing new plays from emerging and established playwrights, serving as a showcase for the company's new play development initiatives.
• SCR Presents Special presentations and co-productions with visiting artists and companies offered as part of South Coast Repertory's programming calendar.
• Venue Space Rental Rental of South Coast Repertory's theatre spaces within the Segerstrom Center for the Arts for external events, productions, and corporate functions.
• The Lab@SCR Development program for new theatrical works and experimental projects presented to audiences as samples of works in progress.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Segerstrom Center for the ArtscoreStrategic or Co-development PartnerHost venue partnership. SCR's three theatres (Segerstrom Stage, Julianne Argyros Stage, Nicholas Studio) are located within the Segerstrom Center for the Arts complex in Costa Mesa, California. This is the core physical infrastructure enabling all SCR operations.
• Blue Star TheatresminorGTM or Marketing PartnerMilitary discount program partnership providing ticket discounts to active duty military personnel and their families through the Blue Star Theatres program.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pasadena Playhouse: Historic non-profit theatre in Pasadena producing a season of plays and musicals with educational outreach. Comparable mission and regional Southern California footprint to SCR.
• Center Theatre Group: Los Angeles-based non-profit operating the Ahmanson Theatre, Mark Taper Forum, and Kirk Douglas Theatre. Closest geographic peer to SCR with multi-venue programming, new work development, and education programs serving a major Southern California market.
• Geffen Playhouse: Non-profit professional theatre in Westwood, Los Angeles, producing a subscription season of plays and musicals with education and new play programs. Comparable size, scope, and Southern California regional theatre positioning to SCR.
• La Jolla Playhouse: Tony Award-winning La Jolla-based non-profit known for new play development and Broadway transfers. Comparable scale, mission, and new-work development focus to SCR's Lab@SCR and Pacific Playwrights Festival.
• Berkeley Repertory Theatre: Tony Award-winning non-profit in the San Francisco Bay Area operating multiple venues with strong new play development (Ground Floor program). Directly comparable in size, multi-venue model, and new-work focus.
• Arena Stage: Washington DC-based non-profit regional theatre with three stages, new play development, and education programs. Closely matches SCR's three-venue infrastructure and repertory model.
• Steppenwolf Theatre Company: Chicago-based Tony-winning non-profit ensemble theatre with multiple performance spaces, new play commissions, and robust education programs. Comparable scale and new-work development orientation to SCR.
• Guthrie Theater: Minneapolis-based non-profit operating three stages in a purpose-built facility, producing classic and contemporary work with education programming. Comparable multi-venue regional repertory model and institutional scale.
• Oregon Shakespeare Festival: Ashland, Oregon-based Tony-winning non-profit producing Shakespeare and contemporary work across multiple venues with education programs. Comparable repertory model and multi-venue operating structure.

Broad incumbents

• Roundabout Theatre Company: New York-based non-profit operating multiple Broadway and off-Broadway venues with subscription programming and education. Broader incumbent that operates at larger scale but shares subscription-first, multi-venue, repertory-style programming model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/southcoastrep
• Facebookfacebook.com/SouthCoastRepertory
• Instagraminstagram.com/southcoastrep
• LinkedInlinkedin.com/company/south-coast-repertory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Coast Repertory