Beams International

Name

Beams International

Legal name

Beams International Limited

Website

https://beamsinternational.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Bespoke Gifting Manufacturing

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Gift, Novelty, and Souvenir Retailers (459420), Glass Product Manufacturing Made of Purchased Glass (327215)

SIC

Sugar & Confectionery Products (2060), Glass & Glassware, Pressed Or Blown (3220), Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

akta.pro secondary industries

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG), Chocolate & Confectionery Shops (THAFAGAD)

Keywords

• Bespoke gifting products
• Private label gifting
• Contract packing services
• Ambient liquid bottling
• Ethical product sourcing

Headquarters

HQ city

Gillingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Gifting Products: B2B supplier of bespoke food, beverage, and lifestyle gifting products to major retailers and brand partners. Revenue is generated through the sale of custom-designed gift packs and products developed in partnership with clients.
2. Packing and Fulfilment Services: Packing and fulfilment services provided through sister company Beams Packaging Services, offering conveyor packing, flow wrapping, and bottling capabilities.
3. Sourcing and Procurement: Strategic sourcing services through Keen Dragon Group for products, componentry and packaging from Far East and European suppliers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Beams International designs, develops, sources, and packs bespoke food, beverage, and lifestyle gifting products on behalf of major retailers and category-leading brands. Through its multi-company group (including Keen Dragon Group in Hong Kong for sourcing and Beams Packaging Services in Cambridgeshire for packing and bottling), the company delivers end-to-end gifting solutions from concept ideation through to delivery, with capabilities spanning branded gifting, own-label gifting, packaging design, bottling of ambient liquids, contract packing, and in-store activation.

Product overview

Beams International is a supplier of food, beverage and lifestyle gifting, operating as a multi-service provider rather than a single unified software product. Its core offering comprises nine integrated service areas: Branded Gifting (designing and developing bespoke branded gifting solutions with brand partners), Own-label Gifting (creating bespoke own-label gifting for retail partners across food, alcohol, cosmetics, and lifestyle categories), Innovation (driving product and packaging innovation with a focus on sustainability), Packing (BRC Grade AA accredited packing and fulfilment through sister company Beams Packaging Services), Bottling (ambient liquid bottling from 10ml to 1000ml in glass or PET), Sourcing (strategic and ethical sourcing via a Far East and Europe supplier network managed with Hong Kong-based sister company Keen Dragon Group), Packaging Design (in-house design team creating impactful and sustainable packaging), Activation (in-store merchandising and display solutions), and Compliance (meeting quality and ethical standards for brand and retail partners). These services are designed to work together, enabling the company to fulfil gifting aspirations from concept ideation through to delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Gifting Design and development of bespoke branded gifting solutions in collaboration with brand partners such as Bacardi, Jack Daniels, Johnnie Walker, Stella Artois, and Sesame Street, leveraging consumer insight to enhance brand equity and reinforce brand strategy.
• Own-label Gifting Creation of bespoke own-label gifting for retail partners across food, alcohol, cosmetics, and lifestyle categories, employing trend analysis and consumer insight to develop relevant, engaging, and aspirational gifting solutions.
• Innovation Continual innovation of products and packaging, driving forward the gifting category to deliver enhanced value, with a commitment to sustainability through inherent reusability, recyclability, and minimal environmental impact in manufacturing.
• Packing Complete packing and fulfilment solution delivered in partnership with sister company Beams Packaging Services, a BRC Grade AA accredited facility with HMRC approved wet bond and food-safe clean room, offering conveyor packing, flow wrapping, and bottling capabilities.
• Bottling Bottling facilities for ambient liquids such as gin, vodka, whisky, food colourings and flavourings; fills, caps and labels product in glass or PET bottles from 10ml through to 1000ml, available via automated, semi-auto, and manual bottling lines.
• Sourcing Strategic and ethical sourcing of products, componentry, and packaging through a network of Far East and Europe-based suppliers, managed by in-house Product Development and Buying teams in partnership with Hong Kong-based sister company Keen Dragon Group.
• Packaging Design In-house design team developing impactful and sustainable packaging formats within brand and retail artwork guidelines, combining attention to detail with creative flair to produce industry-recognised products.
• Activation In-store activation solutions including shelf-ready packaging, counter-top displays, pallet stacks, wraps, shrouds, and in-store shipper programmes to support brand or retailer merchandising initiatives.
• Compliance Technical expertise and accreditations to meet all relevant requirements for manufacture and delivery of products, ensuring full compliance with the quality and ethical standards of brand and retail partners.

Named customers38 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Keen Dragon GroupcoreStrategic or Co-development PartnerHong Kong-based sourcing sister company providing extensive manufacturing knowledge and sourcing capabilities. Gives complete visibility and control over factories used, production processes employed and ethical standards met for everything procured from the Far East. Co-ordinates auditing, pre-shipment inspections, colour-proofing, mould-tooling and sampling & approval procedures.
• Beams Packaging Services (Beams Pack)coreStrategic or Co-development PartnerCambridgeshire-based packing and fulfilment subsidiary, BRC Grade AA accredited facility offering conveyor packing, flow wrapping and bottling capabilities. Member of SEDEX with HMRC bonded warehouse status. Enables comprehensive and flexible service to clients while retaining full control over packing and fulfilment.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hill Interiors: UK-based supplier of gifting, homeware and lifestyle products to independent and multiple retail channels. Comparable in scale, B2B model and customer overlap with mid-market UK retailers.
• Premier Decorations: UK supplier of seasonal decorations, gifting and celebration products to grocers, discounters and department stores. Comparable as a UK-centric B2B gifting supplier with similar retailer concentration and seasonal skew.
• Encirc: UK and Ireland-based glass bottling and packaging manufacturer for the beverage industry. Comparable to Beams' bottling arm in providing ambient liquid bottling services to drinks brands at scale.
• IG Design Group: UK-based designer and manufacturer of gift packaging, greetings, stationery and celebration products supplying major retailers worldwide. Closely comparable to Beams in serving large grocers and brand owners with bespoke gifting formats.
• Diadem (formerly David Masseys): UK bespoke packaging supplier serving premium and luxury gifting, drinks and beauty brands. Closely comparable in offering bespoke gift pack design, sourcing and packing under one roof for brand-led customers.
• Widdop and Co. Long-established UK gift and home accessories supplier to mass-market and premium retailers. Operates a comparable B2B model of designing and distributing gifting ranges for major UK multiples.

Broad incumbents

• Graphic Packaging International: Global paper-based packaging major serving FMCG, food and beverage customers with folding cartons and gift-ready formats. Overlaps with Beams' gift packaging work as a much larger, multi-category incumbent.
• DS Smith: Large UK-listed sustainable packaging group supplying corrugated, retail-ready and consumer packaging. Comparable in retail-packaging customer base and sustainability narrative, though at very different scale.
• Amcor: Global packaging major with a flexible and rigid plastics portfolio serving food, beverage and personal care. Comparable in serving the same multinational brand owners that Beams supplies with gifting formats.
• Berry Global: Global plastic packaging and engineered materials supplier to consumer goods customers. Comparable in serving FMCG and beverage brand owners with packaging components, though at a vastly different scale and breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beams-international-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beams International