Goldmark Jewellers

What Goldmark Jewellers does

Goldmark Jewellers Pty Ltd (ABN 42 001 060 573) is a privately held Australian jewellery retailer headquartered in Australia, operating a dual-channel model that combines a network of 6+ physical retail showrooms in shopping centres across Queensland and New South Wales with an Australia-wide e-commerce platform dispatched from a Sydney distribution centre via Australia Post. Physical locations are concentrated in regional and suburban shopping centres including Stockland Hervey Bay, Hinkler Central Bundaberg, Westfield North Lakes, Logan Hyperdome, Robina Town Centre, and Tweed City, targeting individual consumers for personal jewellery purchases and gifting occasions. The company explicitly does not offer overseas delivery and operates under the Goldmark AU trade name.

The core product is a jewellery catalogue covering rings, bracelets, earrings, and accessories, with standard sizing conventions (sizes O ladies, W men's, G kids) and presentation packaging. Adjacent revenue lines include pre-paid Gift Cards (physical in-store plus e-gift cards online, $20-$200, 36-month validity) and a paid Jewellery Care Plan offering 3-year or 10-year terms for items over $200, covering inspection, cleaning, ring sizing, clasp replacement, rhodium plating, soldering, stone tightening, refinishing, polishing, and stone resetting up to the purchase price. A VIP membership program supports email-driven CRM with sales alerts, catalogue releases, and birthday treats. The technology stack is described as a standard e-commerce platform with no proprietary features; competitive differentiation rests on store footprint, international supplier sourcing claimed to enable competitive pricing, in-store services, and customer-friendly policies such as a 30-day gift exchange.

Goldmark monetises through one-time product sales, stored-value gift cards, and one-off Care Plan fees. Pricing across the e-commerce channel includes free standard delivery above $90 AUD, a $9.95 flat fee under $90, and $14.95 Express Post. Payment options span Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, and two BNPL providers: Afterpay (4 fortnightly instalments on $100-$1,000 orders) and ZIP Co. The company is privately held with no disclosed parent, subsidiaries, investors, funding rounds, or management team details, and revenue figures are not publicly disclosed; references to Australian Consumer Law confirm Australian regulatory compliance.

Name

Goldmark Jewellers

Legal name

Goldmark Jewellers Pty Ltd

Website

https://goldmark.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Goldmark Jewellers Pty Ltd is an Australian privately held jewellery retailer operating 6+ physical stores in Queensland and NSW shopping centres alongside an Australia-wide e-commerce platform, selling rings, bracelets, earrings, gift cards, and a paid Jewellery Care Plan to individual consumers.

Ownership category

akta.pro rank

Product category

Retail Jewellery

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

Keywords

• Retail jewellery sales
• Jewellery accessories
• Gold and silver jewellery
• Gift cards
• Jewellery care plan

Headquarters

HQ city

Ashfield

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Jewellery Product Sales: One-time sales of jewellery products including rings, bracelets, earrings, and accessories. Rings ordered in standard sizes O (ladies), W (men), G (kids). All products beautifully packaged in presentation boxes.
2. Gift Cards: Pre-paid stored value cards (physical and e-gift) sold in-store and online. E-gift cards can be purchased online from $20 to $200. Physical gift cards available in-store with any denomination. Cards valid for 36 months from purchase date.
3. Jewellery Care Plan: Extended service plan for jewellery items over $200. One-off cost based on purchase price. Covers repairs and services including inspection, cleaning, ring sizing, clasp replacement, rhodium plating, soldering, stone tightening, refinishing, and polishing. Available in 3-year and 10-year terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Goldmark Jewellers retails its own range of jewellery products including rings, bracelets, earrings, and accessories across 6+ physical store locations in Queensland and NSW shopping centres and a national e-commerce platform. Complementary offerings include Goldmark Gift Cards (physical in-store cards and e-gift cards from $20 to $200), a Jewellery Care Plan (3-year or 10-year protection plan for items over $200), and a VIP Membership loyalty program providing promotional emails and birthday treats.

Product overview

Goldmark Jewellers operates as a retail jewellery business offering both online and in-store purchasing options. The core product is the online jewellery store at goldmark.com.au, complemented by physical retail locations across Australia. Key product offerings include Goldmark Gift Cards (available as E-Gift cards or physical cards), a Goldmark Jewellery Care Plan (3-year or 10-year protection plans for purchases over $200), and a VIP Membership loyalty program. The business accepts multiple payment methods including Visa, Mastercard, American Express, PayPal, Afterpay, ZIP, Apple Pay, and Google Pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Goldmark Online Store (Jewellery Range) E-commerce platform for purchasing Goldmark's own range of jewellery (rings, bracelets, earrings, accessories) online with home delivery across Australia. Includes free standard delivery for orders over $90, express post options, and signature-required delivery via Australia Post.
• Goldmark Gift Cards Pre-paid stored value gift cards available as E-Gift cards (purchasable online via email or print from $20 to $200) or physical gift cards (purchasable in-store only, any denomination). Valid for 36 months from purchase.
• Goldmark Jewellery Care Plan A protection and maintenance plan available for jewellery purchases over $200 in either 3-year or 10-year terms. Covers repairs and services including inspection, cleaning, ring sizing, clasp replacement, rhodium plating, chain soldering, earring repair, stone tightening, refinishing, and stone resetting up to the original purchase price. One-off cost based on the purchase price of the item.
• Goldmark VIP Membership Customer loyalty membership program providing email notifications of sales, specials, promotions, catalogue releases, and birthday treats. Online registration available at goldmark.com.au/register.

Quantifiable outcome

• 30-day gift exchange policy
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered core.

• AfterpaycoreChannel Partner/ Reseller/ DistributorAfterpay is integrated as a payment option at checkout, allowing customers to pay in 4 equal fortnightly instalments. Available for online orders between $100-$1000. No additional cost if paid on time.
• ZIP CocoreChannel Partner/ Reseller/ DistributorZIP Co buy-now-pay-later service integrated as a payment option for online purchases, offering flexible instalment payment plans to customers.
• VisacoreTechnology or IntegrationVisa credit and debit cards accepted as payment method both online and in-store.
• MastercardcoreTechnology or IntegrationMastercard credit and debit cards accepted as payment method both online and in-store.
• American ExpresscoreTechnology or IntegrationAmerican Express credit cards accepted as payment method both online and in-store.
• PayPalcoreTechnology or IntegrationPayPal accepted as payment option for online purchases.
• Australia PostcoreChannel Partner/ Reseller/ DistributorAustralia Post is the exclusive delivery partner for all Goldmark online orders. Delivers to standard addresses, P.O. Boxes, and Parcel Lockers Australia-wide. All deliveries require signature. Parcels dispatched from Sydney support office.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Pandora: Global jewellery brand with extensive Australian retail presence through branded boutiques and authorised retailers. Comparable mid-market jewellery assortment and gifting occasion use case, but with materially larger scale and brand recognition.
• Swarovski: Global crystal and fashion jewellery brand with Australian boutiques and department-store concessions. Comparable fashion-jewellery and gifting segment positioning, though at a higher price tier and global brand scale.

Direct peers

• Angus & Coote: Australian jewellery retailer with a national store footprint and e-commerce platform, offering fine and fashion jewellery, watches, and care plans. Comparable multi-channel positioning and gifting-focused assortment.
• Prouds Jewellers: Major Australian jewellery chain with 170+ stores and online presence, selling fine and fashion jewellery, watches, and giftware. Directly comparable multi-store jewellery retail model targeting gift and personal-purchase occasions.
• Michael Hill: Australian-listed jewellery retailer operating a national chain of stores and an e-commerce platform selling rings, bracelets, earrings, and watches with similar care plans and gifting offerings. Closest direct comparable by geography, channel mix, and product breadth.
• Colette Hayman: Australian fashion jewellery and accessories retailer with a multi-store mall-based footprint and online store. Closely comparable fashion-jewellery assortment, price tier, and shopping-centre retail model.
• Lovisa Holdings: ASX-listed fast-fashion jewellery retailer with 160+ stores across Australia and internationally. Closely comparable mall-based, fashion-jewellery-focused model with high store-density expansion strategy.

Emerging players

• Blue Nile: Online-first fine jewellery retailer (now owned by Signet) with global e-commerce reach. Comparable direct-to-consumer e-commerce playbook for jewellery, though focused on fine/diamond rather than fashion jewellery.
• Mejuri: Digital-native fine jewellery brand with global e-commerce presence and a strong direct-to-consumer funnel. Comparable online jewellery retail model targeting gifting and self-purchase occasions at accessible price points.

Others

• Zales: US-based fine jewellery chain with mall-based stores and a national e-commerce platform. Comparable multi-channel jewellery retail model (mall stores + online), though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldmark Jewellers