CCE GROUP

What CCE GROUP does

CCE GROUP (legally 上海程迈文化传播股份有限公司 / Shanghai Chengmai Cultural Communication Co., Ltd.) is a privately held Chinese digital integrated marketing and advertising group headquartered in Shanghai. Founded in 2006 and led by founder and CEO Nelson Zhao, the company operates under an "Internet+" market model, positioning itself as a domestic digital marketing services provider to Chinese enterprise clients. Its offering is organized around four service pillars: creative marketing, big data marketing, social marketing, and brand O2O (online-to-offline) technology integrated marketing. The company supports these pillars with continuous investment in internet technology products and solution R&D, as well as performance marketing teams that it identifies as the primary source of differentiation.

CCE GROUP's go-to-market is sales-led and B2B, distributing its services through direct enterprise engagement rather than self-serve or channel models. Customer segmentation is vertical-focused, targeting Chinese enterprises with needs spanning brand building, digital presence optimization, social engagement, O2O integration, and data-driven campaigns. Pricing is not publicly disclosed and appears to be customized per engagement. The company does not document a mobile app, public API, AI/ML modalities, patents, awards, partnerships, named customers, or management beyond the founder/CEO.

Financially, CCE GROUP is privately held with no disclosed funding rounds, investors, ownership structure, or revenue figures. Operating geographies are limited to mainland China, and the company shows no public international footprint claim. Data gaps are material: there is no headcount disclosure, no revenue or ARR, no customer logos, no M&A activity, and no board or executive team beyond the founder. The live careers portal and self-described "rapid growth" are the principal indicators of current momentum, but they are not corroborated by third-party scale signals.

Name

CCE GROUP

Legal name

上海程迈文化传播股份有限公司

Website

https://ccegroup.cn

Company type

Private

Founded year

2006

Operating status

Operating

Short description

CCE GROUP is a Shanghai-based, privately held Chinese digital integrated marketing agency founded in 2006, offering creative, big data, social, and O2O brand technology marketing services to Chinese enterprise clients under founder-CEO Nelson Zhao.

Ownership category

akta.pro rank

Product category

Digital Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Digital marketing services
• Integrated advertising solutions
• Big data marketing
• Social media marketing
• Brand O2O marketing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Digital Marketing Services: Revenue generated from providing comprehensive digital integrated marketing services including creative marketing, big data marketing, social marketing, and brand O2O technology integration solutions to enterprise clients in China

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CCE GROUP is a Shanghai-based digital integrated marketing and advertising group operating under China's Internet+ market model. The company sells four core service pillars to enterprise clients: creative marketing, big data marketing, social marketing, and brand O2O (online-to-offline) technology integrated marketing. These services are delivered alongside continuous investment in internet technology products and solutions R&D, supported by innovative performance marketing teams.

Product overview

CCE GROUP (上海程迈文化传播股份有限公司) is a China-based digital integrated marketing and advertising group operating under the Internet+ market model. The company offers four core service pillars: creative marketing, big data marketing, social marketing, and brand O2O technology integrated marketing. These services are supported by continuous investment in internet technology products and solutions R&D, as well as innovative performance marketing teams, enabling the company to differentiate itself and achieve rapid growth in the digital integrated marketing field.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Marketing (创意营销) Creative marketing service that develops innovative advertising content and digital campaigns for Chinese enterprise clients seeking brand differentiation.
• Big Data Marketing (大数据营销) Big data marketing service that leverages data analytics and audience insights to drive targeted, data-driven marketing campaigns for enterprise clients.
• Social Marketing (社会化营销) Social media marketing service that engages target audiences through social platforms and online communities on behalf of enterprise brands.
• Brand O2O Technology Integrated Marketing (品牌O2O技术整合营销) Brand O2O (online-to-offline) technology integrated marketing service that connects digital brand experiences with physical retail or offline brand activations through proprietary technology solutions.

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Focus Media: China's leading out-of-home and digital advertising media operator with extensive data and programmatic marketing capabilities. While strong on media placement, it competes with CCE for enterprise digital marketing budgets combining creative, social, and O2O brand integration.
• BlueFocus Intelligent Communications: One of China's largest independent digital marketing and communications groups, offering integrated creative, digital, social, and data-driven marketing services to enterprise clients. Operates in the same digital integrated marketing category as CCE GROUP, serving domestic Chinese brands and multinationals.
• Miaozhen Systems: China-based marketing technology and big data analytics firm providing digital advertising measurement, attribution, and campaign analytics to enterprises. Overlaps directly with CCE's big data marketing and integrated digital marketing offerings from a data/measurement angle.
• iClick Interactive: Hong Kong-headquartered digital marketing and data analytics platform serving Chinese enterprises with integrated cross-channel digital advertising solutions. Closely comparable to CCE in combining big data marketing with performance-driven campaign execution for Chinese brands.

Broad incumbents

• Publicis Groupe: Global advertising holding company with strong China operations (Publicis Sapient, Leo Burnett, Saatchi & Saatchi). Competes broadly with CCE for enterprise digital and creative marketing briefs, leveraging Power of One integrated offering across creative, media, and data.
• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA) with Asia-Pacific operations spanning creative, digital, and media services. Competes for integrated digital marketing briefs against Chinese agencies like CCE, especially for multinational clients operating in China.
• WPP (GroupM): World's largest advertising holding company operating agencies (Ogilvy, Mindshare, Grey) across creative, media, and digital marketing in China and globally. Competes with CCE for integrated digital marketing mandates, but with vastly broader global reach and larger client rosters.
• Dentsu (Dentsu China): Global advertising group with significant China presence providing creative, media, digital, and CXM services. Overlaps directly with CCE's creative, big data, social, and integrated marketing pillars, though at materially larger scale.

Emerging players

• Accenture Song: Accenture's creative and experience design arm building marketing capabilities and digital transformation services for global brands, with growing China operations. Competes for enterprise-level integrated marketing transformation engagements that span creative, data, and technology delivery.

Others

• Alibaba Digital Media & Entertainment: Alibaba's marketing division operates integrated brand-and-performance marketing platforms (Alimama) that compete with agency-led integrated marketing models in China. Functions as both an ad platform enabling competing agencies and a potential competitive bundler of creative services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCE GROUP