Surf and Turf Direct

What Surf and Turf Direct does

Surf and Turf Direct, Inc. is a privately held, locally owned Minnesota food company that sells premium wild caught seafood and ethically raised beef directly to consumers. Its core activity is operating mobile food trucks at two seasonal farmers markets in western Wisconsin — Hudson Farmers Market on Carmichael (Saturdays, May through October) and 45th Market in New Richmond (Sundays, May through October) — supplemented by an own e-commerce storefront on surfandturfdirect.com for online ordering, pickup and delivery. The corporate headquarters is in Lakeland, MN, with primary operations based in Rochester, MN.

The product portfolio is organized around two pillars: wild caught seafood sourced through partnerships with Clearwater Seafoods (Canadian lobster), Del Pacifico Seafoods (Fair Trade Pacific blue shrimp), Raw Seafoods (Atlantic halibut, scallops, cod) and Marativa Seafoods; and premium beef from Cannon Valley Ranch (Akaushi/Wagyu and Angus) and Thousand Hills Lifetime Grazed. Differentiated processing capabilities include high-pressure lobster extraction to produce shell-off ready-to-cook tails, flash-freezing for freshness preservation, and value-added items such as handmade shrimp burgers. The product line carries a stack of third-party certifications — Fair Trade, MSC, Grass Fed, USDC Grade A, BRC AA and regenerative agriculture — that the company leverages as a credibility and pricing lever.

Revenue is generated through one-time unit-priced direct sales to individual consumers (typical price points of $11/lb for Akaushi hamburger, $27–$45/lb for individual seafood portions, $185 for a 5 lb lobster tail case, $390 for a 30 lb snow crab box), plus the ShrimpRaiser fundraising program targeting nonprofit and community-group buyers. Marketing is community-led and content-driven: an active Instagram presence, an email newsletter for truck locations and special offers, a Food Insights educational blog, and exclusive recipe video content produced under a partnership with celebrity chef Daniel Green. The customer base is split between health-conscious consumers, local food enthusiasts in Minnesota and Wisconsin, and fundraising organizations.

Name

Surf and Turf Direct

Legal name

Surf and Turf Direct, Inc.

Website

https://surfandturfdirect.com/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Surf and Turf Direct is a food processing firm that offers FMCG products, raw materials, dining, and take-out services.

Ownership category

akta.pro rank

Product category

Specialty Seafood and Premium Meat

NAICS

Fish and Seafood Retailers (445250), Fish and Seafood Merchant Wholesalers (424460)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

Keywords

• Wild caught seafood
• Premium beef products
• Farmers market retail
• Sustainably sourced proteins
• Mobile food truck

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Sales of premium seafood and beef products directly to consumers through mobile truck locations at farmers markets and online ordering. Products include wild caught seafood (lobster, shrimp, salmon, halibut, scallops) and premium beef (Akaushi, Angus). Revenue is generated through one-time per-transaction purchases of individual products and cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Surf and Turf Direct is a Minnesota-based food purveyor that sources, processes and sells premium wild-caught seafood (Canadian lobster tails, Pacific blue shrimp, Atlantic halibut, North Atlantic scallops, Alaskan sockeye salmon, Icelandic cod) and premium beef (Akaushi/Wagyu and Angus from Cannon Valley Ranch, plus Thousand Hills grass-fed beef and value-added items such as handmade shrimp burgers). Products are sold directly to consumers through mobile food trucks at seasonal farmers markets in Hudson, WI and New Richmond, WI and through online ordering on the company website.

Product overview

Surf and Turf Direct is a local Minnesota food company operating as a mobile food truck and farmers market vendor, specializing in premium wild caught seafood and ethically sourced beef. Their product portfolio spans two main categories: (1) Wild caught seafood including Canadian lobster from Clearwater Seafoods, Pacific blue shrimp from Del Pacifico Seafoods, and Atlantic seafood (halibut, scallops, salmon) from Raw Seafoods, and (2) Premium Akaushi/Wagyu beef products from local partner Cannon Valley Ranch. They also offer value-added products like handmade shrimp burgers. Products are sold at farmers markets in Hudson, WI and New Richmond, WI on a seasonal basis (May through October). The company positions itself as 'Meticulous Purveyors' focused on transparency, sustainability, and regenerative agriculture practices.

Differentiator

Problem solved

Functional benefit

Brands

• Meticulous Purveyors®: Company tagline/slogan describing their premium protein sourcing philosophy.
• Clean Premium Proteins®
• ShrimpRaiser®
• Fished & Freshly Frozen®

Products and services

• Canada Lobster Tails 5lb Case (Shell-Off) Premium wild Canadian lobster tails processed via high-pressure extraction to remove the shell, then frozen to lock in flavor; sold as a ready-to-cook 5 lb case to consumers seeking high-end seafood.
• Wild Caught Sweet Pacific Blue Shrimp U-15 Peeled and Deveined Tail-On 1 lb Bag Fair Trade Certified wild blue shrimp from Mexico's coastal lagoons, caught using artisanal day-boat techniques, hand peeled and deveined with tail on; 21–25 shrimp per 1 lb bag, sold to retail consumers.
• Wild Caught Atlantic Halibut 1.5 lb Bag USDC Grade A certified wild Atlantic halibut, all natural with no additives or preservatives, freshly frozen and packaged under federal inspection; 1.5 lb bag sold to retail consumers.
• Wild Caught North Atlantic Scallops 1 lb Bag All natural, freshly frozen North Atlantic sea scallops hand graded for uniformity and processed through a state-of-the-art freezing tunnel; 1 lb bag sold to retail consumers.
• Wild Caught Alaskan Sockeye Salmon 2 lb Bag Sustainably sourced, freshly frozen wild Alaskan Sockeye Salmon sold in 2 lb bags to retail consumers.
• Cannon Valley Ranch Akaushi Beef Patties 3ct or Brick Premium Akaushi (Wagyu) beef patties sourced from local Minnesota partner Cannon Valley Ranch, available in 3-count or brick format to retail consumers.
• Cannon Valley Ranch Akaushi Beef NY Strip Akaushi (Wagyu) New York Strip steak from Cannon Valley Ranch, Minnesota-raised, sold to retail consumers seeking premium beef cuts.
• Cannon Valley Ranch Akaushi Beef Boneless Ribeye Akaushi (Wagyu) boneless ribeye steak from Cannon Valley Ranch, Minnesota-raised, sold to retail consumers.
• Cannon Valley Ranch Akaushi Beef Tenderloin Akaushi (Wagyu) beef tenderloin from Cannon Valley Ranch, Minnesota-raised, sold to retail consumers.
• Wild Caught Sweet Pacific Blue Shrimp Shrimp Burgers 1 lb Box (4 – 1/4 lb patties) Handmade value-added shrimp burgers made from chopped (not ground) Pacific blue shrimp with shrimp, black pepper, garlic and olive oil; chemical-free and gluten-free, 4 patties per 1 lb box, sold to retail consumers.
• Wild Caught Sweet Pacific Blue Shrimp 21-25 Tail Off 2 lb Bag Fair Trade Certified IQF wild blue shrimp, tail off and hand deveined, 21–25 shrimp per pound, sold in a 2 lb bag to retail consumers.
• Wild Caught Sweet Pacific Blue Shrimp 26-30 Easy Peel Fair Trade Certified wild blue shrimp with shell cut for easy peeling, hand deveined, sold in a 2 lb bag to retail consumers.
• ShrimpRaiser Fundraising Program Registered-trademark fundraising program that enables nonprofit organizations and community groups to raise funds by selling premium wild-caught Pacific blue shrimp products to their supporters.

Quantifiable outcome

• Only Fair Trade certified shrimp in the world (Del Pacifico partnership)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Del Pacifico SeafoodscoreStrategic or Co-development Partner · 1 January 2016Del Pacifico Seafoods (founded 2014) mission to produce world's highest quality shrimp using most sustainable harvest methods. First shrimp company in world to receive Fair Trade Certification (2016). Surf and Turf Direct collaborates with Del Pacifico and artisanal fishermen cooperatives to bring world's best shrimp to Minnesota markets.
• Clearwater SeafoodscoreStrategic or Co-development PartnerPartnership with Clearwater Seafoods (founded 1976 by John Risley and Colin MacDonald) as the wild, sustainable seafood supplier of choice exclusively in Minnesota. Clearwater is one of the world's most respected seafood companies dedicated to sustainable seafood excellence with over 40 years of sustainability investment.
• Cannon Valley RanchcoreStrategic or Co-development PartnerLocal Minnesota beef partner raising Registered Angus and Akaushi (Wagyu) cattle using regenerative agriculture practices. Cannon Valley Ranch is a Minnesota Water Quality Certified Farm committed to sustainable farming, rotational grazing, and leaving land better for future generations.
• Thousand Hills Lifetime GrazedcoreStrategic or Co-development PartnerPartnership bringing Thousand Hills Lifetime Grazed 100% Grass Fed Beef to Minnesota consumers with exclusive offers. Thousand Hills (since 2003) is one of 13 North American Savory Institute Hubs demonstrating leading regenerative grazing practices. Sources from 50+ hand-selected U.S. family farms affecting 600,000 acres.
• Marativa SeafoodsminorStrategic or Co-development PartnerMarativa Seafoods (founded 2021 in Los Angeles, CA by Sergio Castro and Danny Alva) supplies retailers and food service companies in North America with finest quality seafood with lowest environmental impact. Expanding commitment to fair treatment of fishermen to seas themselves.
• Raw SeafoodscoreStrategic or Co-development PartnerFamily-owned and operated company in Fall River, Massachusetts providing exceptional quality fresh and frozen scallops, fish, and value-added seafood solutions. 80,000 square foot facility is USDA, FDA, MSC certified with BRC 'AA' designation. Serves finest distributors, wholesalers, and retailers worldwide.
• Chef Daniel GreencoreGTM or Marketing PartnerCelebrity chef partnership with Chef Daniel Green (internationally known, author of 12 cookbooks, designed menus for airlines, hotels, and high-end restaurants globally). Chef creates video recipes and cooking content exclusively for Surf and Turf Direct, bringing seafood and meat that is out of this world available only in Minnesota.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vital Choice: Direct-to-consumer wild-caught seafood and sustainable protein retailer with similar traceability and sustainability positioning. Comparable because both focus on premium wild-caught seafood sold online with strong sustainability certifications.
• ButcherBox: Subscription-based DTC premium meat (and increasingly seafood) company with an emphasis on grass-fed, wild-caught, and sustainably sourced proteins. Comparable because both serve premium protein buyers via direct channels and emphasize ethical sourcing as a core differentiator.
• Crowd Cow: DTC premium meat company selling cuts directly from individual ranches and fisheries with full traceability. Comparable because both brands foreground rancher/fisherman identity and 'clean' labeling for the same health-conscious premium buyer.
• Wild Fork: Frozen premium proteins retailer (meat and seafood) sold direct online and through physical storefronts. Comparable because both sell flash-frozen premium proteins with quality and transparency as the primary value proposition.
• Rastelli's: Premium meats and seafood DTC retailer with curated bundles and flash-frozen delivery. Comparable because both target the same premium home-entertaining buyer with mixed surf-and-turf assortments sold direct.
• Fulton Fish Market: Online retail arm of the historic Fulton Fish Market selling fresh and frozen seafood direct to consumers. Comparable as a specialty seafood retailer that competes for the same health-conscious, quality-focused seafood buyer.
• Lobster Anywhere: Online DTC seafood retailer specializing in live and frozen lobster and shellfish direct from boat to consumer. Comparable because both sell premium shellfish (notably lobster tails) with strong freshness and provenance messaging.

Broad incumbents

• Omaha Steaks: Long-established premium meat and seafood DTC and gifting brand. Comparable as a broad incumbent in the premium-protein DTC category, though substantially larger and with a heavier legacy/commodity positioning.

Emerging players

• Greensbury: Online marketplace for organic, grass-fed, and wild-caught proteins with full traceability. Comparable as a niche emerging player focused on the same clean-protein, traceable-sourcing niche that Surf and Turf Direct targets.

Regional players

• EcoFish: Sustainable seafood supplier serving restaurants, retailers, and foodservice across North America with traceable wild-caught and farmed product. Comparable as an adjacent B2B-oriented sustainable-seafood specialist, though primarily operating through wholesale rather than DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/surfandturfdirect

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf and Turf Direct