Avalon Surgery Center

What Avalon Surgery Center does

Avalon Surgery Center is a privately held, woman-owned outpatient ambulatory surgery center (ASC) operating from a single facility at 435 Arden Avenue Suite 520 in Glendale, California. Founded in 2016 under CEO Silva Moradi, the center delivers multi-specialty outpatient surgical care across 15+ disciplines including orthopedic surgery, urology, general surgery, plastic and reconstructive surgery, podiatry, gynecology, pain management, gender affirmation surgery, colorectal surgery, hernia repair, spine surgery, knee surgery, and bariatric procedures. The facility features state-of-the-art operating rooms, recovery accommodations, an on-site pharmacy and lab, paperless onboarding, free parking and WiFi, plus a reported zero percent infection rate versus a 10-15% hospital baseline and a 1:1 RN-to-patient ratio supported by board-certified physician anesthesiologists.

The center is AAAHC and Medicare certified and operates a hub-and-spoke model that draws patients through a distributed network of partnering surgeon offices across the Greater Los Angeles Area, complemented by direct self-pay acquisition through transparent website pricing. Revenue is generated per procedure via facility-fee-inclusive bundled pricing for self-pay patients (procedures priced $2,000-$32,211) plus insurance reimbursement from PPO, Medicare, select HMOs (including Optum), Workers' Compensation liens, and Personal Injury cases. The company employs 11-50 staff, holds no disclosed outside funding or institutional investors, and is positioned as a low-infection, high-touch, cost-transparent alternative to hospital-based outpatient surgery for both insured and self-pay patients in the LA market.

Name

Avalon Surgery Center

Legal name

Avalon Surgery Center

Website

https://avalonsurgerycenter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Avalon Surgery Center is a privately held, woman-owned outpatient ambulatory surgery center in Glendale, CA operating a multi-specialty surgical facility serving insured and self-pay patients across the Greater Los Angeles Area.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Orthopedic & Spine Surgery Centers (HLAFAIAG)

akta.pro secondary industries

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK), Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL), Pain Management & Interventional Procedure Centers (HLAFAIAH)

Keywords

• Outpatient surgical services
• Ambulatory surgery center
• Same-day surgery
• Surgical specialty procedures
• Multi-specialty surgery facility

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Surgical Procedure Fees: Revenue generated from performing outpatient surgical procedures across multiple specialties including orthopedic, urology, general surgery, plastic surgery, podiatry, and more. Fees include facility fee, surgeon's fee, and anesthesiologist fee bundled into all-inclusive pricing.
2. Insurance Reimbursement: Revenue from insurance claims filed with PPO plans, Medicare, and many HMO plans including Optum. The center accepts lien cases for Workers' Compensation and Personal Injury.
3. Self-Pay Procedures: Transparent all-inclusive pricing for self-pay patients who pay the entire amount in advance, offering competitive rates compared to traditional hospital settings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Avalon Surgery Center is a woman-owned, AAAHC- and Medicare-certified outpatient surgery center in Glendale, CA that performs same-day surgical procedures across multiple specialties — orthopedic, plastic and reconstructive, general, colorectal, urology, gynecology, podiatry, pain management, spine, gender affirmation, and bariatric surgery. Services are delivered with a one-to-one RN-to-patient ratio and board-certified physician anesthesiologists in modern operating rooms, with all-inclusive transparent pricing available for self-pay patients and billing support for insured, Workers' Compensation, and Personal Injury cases.

Product overview

Avalon Surgery Center is a woman-owned, state-of-the-art outpatient surgery center in Glendale, CA offering a comprehensive portfolio of surgical specialties and procedures. The facility provides both inpatient and outpatient surgical services across multiple surgical disciplines including orthopedic surgery, plastic & reconstructive surgery, urology, general surgery, podiatry, pain management, and specialty areas like gender affirmation surgery, colorectal surgery, hernia repair, and gallbladder surgery. The center operates on a hub-and-spoke model with a core facility equipped with state-of-the-art operating rooms, recovery beds, and diagnostic capabilities, supplemented by affiliated physician offices across the Greater Los Angeles Area. Additional services include transparent surgery pricing packages, transportation assistance, and insurance navigation support. The facility is AAAHC and Medicare certified with a reported zero percent infection rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemorrhoid Surgery Outpatient hemorrhoid surgery providing lasting relief through THD (transanal hemorrhoidal dearterialization), a minimally invasive no-incision approach that targets the arteries supplying blood to hemorrhoids, for patients with hemorrhoid conditions.
• Plastic & Reconstructive Surgery Reconstructive and cosmetic surgical procedures including breast reduction, breast reconstruction, facial surgeries, fat grafting, facelifts, scar revision, and individualized reconstructive procedures for congenital conditions, injuries, or aging-related issues.
• Orthopedic Surgery Surgical treatment for bone, joint, and soft tissue conditions including fracture repair, ligament reconstruction (ACL/PCL), joint replacement, and minimally invasive techniques across elbow, foot, ankle, hand, wrist, knee, shoulder, and spine.
• General Surgery Broad surgical services covering hernias, gallstones, cancer treatment, and gynecological disorders using conventional and minimally invasive techniques, with paperless onboarding and physician amenities such as private break rooms and locker rooms.
• Gastrology / Colorectal Surgery Surgical treatment for colon, rectum, and digestive system issues including colorectal cancer, colon polyps, anal fistula, anal fissure, and hemorrhoid conditions.
• Gender Affirmation Surgery Comprehensive transgender and non-binary surgeries including facial surgery, chest surgery, and genital surgery (feminizing vaginoplasty, masculinizing phalloplasty/scrotoplasty, metoidioplasty).
• Knee Surgery Knee surgical procedures including arthroscopic surgery, meniscectomy, ACL/PCL reconstruction, and knee replacement (unicompartmental and total arthroplasty).
• Spine Surgery Spinal surgical procedures including laminectomy, laminotomy, spinal fusion (ALIF), discectomy, and disc arthroplasty performed by neurosurgeons and orthopedic spine surgeons.
• Hernia Repair Surgical hernia repair including hiatal, inguinal, ventral, and sports hernias using minimally invasive laparoscopic techniques with synthetic mesh or tissue repair.
• Urology Surgery Surgical treatment for urinary tract and male reproductive system conditions including kidney stones, prostate issues, urinary incontinence, and fertility treatments, supported by a one-to-one RN-to-patient ratio.
• Gynecology Surgery Gynecological surgical procedures including hysterectomy, myomectomy, endometrial ablation, colporrhaphy, incontinence sling surgery, and cancer screening.
• Personal Injury Treatment Surgical treatment for injuries from accidents including car accidents, slip and fall, and work-related injuries, with navigation support for personal injury claims.
• Podiatry Surgery Foot and ankle surgical procedures including bunion surgery, Achilles tendon repair, hammertoe reconstruction, reconstructive surgery, and treatment for diabetic ulcers.
• Pain Management Interventional pain management treatments including minimally invasive procedures, implantations, and injections for chronic pain conditions with a multidisciplinary approach.
• Laparoscopic Cholecystectomy (Gallbladder Surgery) Gallbladder removal surgery using laparoscopic techniques for treatment of cholecystitis and gallstones, with recovery typically within 7-10 days.
• Bariatric Program Weight loss surgical program including gastric sleeve procedures and other obesity treatment services.
• Surgery Pricing Services Transparent all-inclusive self-pay pricing for surgical procedures bundling facility fee, surgeon fee, and anesthesiologist fee, with price protection and risk management options for patients without insurance.
• Patient Transportation Service Transportation services provided to and from the center on the day of surgery and consultation for patients.

Quantifiable outcome

• Zero percent infection rate compared to 10-15% at standard hospitals
• +3 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Surgical Care Affiliates (SCA) / Optum: Optum's Surgical Care Affiliates is one of the largest ASC operators in the US with multi-specialty centers including orthopedics, GI, ophthalmology and pain management. It competes with Avalon for the same surgeon partners and payer contracts but at vastly greater scale and geographic reach.
• United Surgical Partners International (USPI): USPI is the largest ASC platform in the US, operating hundreds of multi-specialty and short-stay surgical facilities across more than 30 states. It targets the same multi-specialty outpatient surgery demand Avalon addresses and competes for surgeon partnerships and payer agreements in California.
• Surgery Partners: Surgery Partners is a publicly-traded ASC and surgical hospital operator with a multi-specialty footprint. It competes with Avalon in the outpatient surgical services market, particularly for higher-acuity cases like joint replacement and spine that Avalon also performs.
• Cedars-Sinai Surgery Center / Cedars-Sinai Medical Center: Cedars-Sinai is a major Los Angeles health system that operates outpatient surgical services and competes with Avalon for high-acuity cases, surgeon loyalties and PPO/Medicare contracts in the same Greater LA catchment area.
• Huntington Hospital (Pasadena): Huntington Hospital is a community hospital near Glendale whose surgeons (including Dr. Kaufman referenced by Avalon) practice at both the hospital and Avalon. It represents the hospital-based competitor whose outpatient surgical volume Avalon is diverting.
• Good Samaritan Hospital (Los Angeles): Good Samaritan Hospital is a downtown LA acute-care hospital offering outpatient surgical services. It competes with Avalon in the same LA market for surgeon relationships and PPO/Medicare outpatient cases, particularly orthopedics, general surgery and GI.

Regional players

• Hoag Orthopedic Institute: Hoag Orthopedic Institute is a specialty orthopedic and spine hospital system in Orange County, California. It overlaps directly with Avalon's orthopedic and spine service lines and competes for LA-area patients seeking higher-acuity joint replacement and spine surgery.

Direct peers

• DISC Surgery Center: DISC Surgery Center is a California-based outpatient spine and orthopedic surgery center with transparent bundled pricing, similar to Avalon's pricing model. It directly competes for the same self-pay, workers' comp and PPO orthopedic and spine volume in the greater LA/Southern California market.
• La Peer Surgery Center: La Peer Surgery Center is a multi-specialty outpatient surgical facility in Beverly Hills serving the greater Los Angeles area. It competes with Avalon across specialties (general, orthopedic, plastic, urology, GI) and similarly caters to surgeon referrals and self-pay patients.
• Specialty Surgical Center of Irvine: Specialty Surgical Center is a multi-specialty ASC in Southern California offering orthopedic, spine, pain management and general surgery. It is a direct peer to Avalon in terms of scope, patient demographic and bundled-pricing go-to-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Avalon-Surgery-Robotic-Center-811713718974730
• Instagraminstagram.com/avalonsurgery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avalon Surgery Center