SeboCalm

What SeboCalm does

SeboCalm (legal entity: S. Shtobitz Ltd. / ש. שטוביץ בע"מ) is an Israeli dermo-cosmetic brand founded in 1997 and headquartered at Alon HaTavor 10, Industrial Zone, Caesarea. The company develops hypoallergenic, dermatologically tested skincare formulations for consumers with sensitive, reactive, acne-prone, mature, dry, and sun-damaged skin, built around ingredient platforms including Centella Asiatica (CICA), hyaluronic acid, retinol, vitamin C, aloe vera, pro-vitamin B5, and seabuckthorn. Its product portfolio is organized into six branded series (DAILY ROUTINE, DERMO CARE, PRO-AGING, CICA, LATOPI, SUN PROTECT), spanning cleansers, serums, moisturizers, toners, body products, lip balms, sunscreens, and curated routine kits (e.g., Two Night Routines Set, Cica Calm Set). All products are positioned as paraben-free, alcohol-free, SLS-free, and clinically validated for sensitive skin.

The business operates a dual-channel commercial model: direct-to-consumer e-commerce via sebocalm.co.il (built on Salesforce Commerce Cloud, with Yotpo reviews and Credit Guard payment processing), paired with offline distribution through Super Pharm, Be Pharmacy chain, selected private pharmacies, and the pharmacies of all four major Israeli health funds (Maccabi, Clalit, Meuhedet, Leumit). Pricing is unit-based with volume discounts, products span approximately ₪30 to ₪554, free shipping applies above ₪170, and the Sebo Club loyalty program (10 points per ₪1) drives repeat purchase. Geographic scope is Israel-only — the company explicitly does not offer international shipping.

Marketing combines organic social (Instagram, Facebook, TikTok, YouTube), educational content marketing, and a dermatologist/influencer affiliation (Dekel Vered Katz curation). Leadership is founder-led under Amnon Bechar (CEO/Founder). The company is privately held with no disclosed external investors, funding rounds, M&A activity, or international operations; all growth to date has been organic and contained within the Israeli market.

Name

SeboCalm

Legal name

ש. שסטוביץ בע"מ

Website

https://sebocalm.co.il

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

SeboCalm is an Israeli dermo-cosmetic brand founded in 1997 that develops hypoallergenic, dermatologically tested skincare for sensitive, acne-prone, and mature skin, selling through its own e-commerce site, Super Pharm, Be Pharmacy, and major Israeli health fund clinics.

Ownership category

akta.pro rank

Product category

Dermo-Cosmetic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAG

Sensitive Skin & Barrier Repair

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAEAH

Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic)

Consumer Products & Retail/Beauty & Personal Care/Bath, Body & Personal Cleansing

SECONDARYCRABAGAD

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging)

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

Keywords

• Derma-cosmetic skincare
• Sensitive skin products
• Hypoallergenic skincare
• Anti-aging skincare
• Pharmacy skincare brand

Headquarters

HQ city

Or Yehuda

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the company's own online store (sebocalm.co.il). Customers purchase individual products or bundled kits/sets at various price points ranging from approximately ₪30 to ₪554.
2. Retail and Pharmacy Distribution: Products sold through third-party retail partners including Super Pharm, Be chain, private pharmacies, and health fund clinics (Maccabi, Clalit, Meuhedet, Leumit).
3. Loyalty Program Points: SeboCalm Club loyalty program where customers earn points (10 points = ₪1) on purchases, redeemable for discounts on future orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SeboCalm develops and sells derma-cosmetic skincare products formulated for sensitive, irritated, and problematic skin. Its portfolio includes facial cleansers, serums, moisturizers, sunscreens, lip balms, body care, and curated kits across the DAILY ROUTINE, DERMO CARE, PRO-AGING, CICA, SUN PROTECT, and LATOPI series. Products are sold directly to consumers through its own e-commerce site and through pharmacy and health fund retail channels in Israel.

Product overview

SeboCalm is an Israeli skincare brand offering a comprehensive product portfolio organized into distinct series (DAILY ROUTINE, DERMO CARE, PRO-AGING, CICA, SUN PROTECT, LATOPI) targeting various skin concerns including sensitivity, redness, dryness, acne, aging, and sun protection. The core products include facial serums (Pito Serum, CICA Serum), facial toners, cleansers, moisturizers, body products, lip balms, and sunscreens. Products are sold both individually and as curated kits/bundles. The brand emphasizes hypoallergenic, dermatologically tested formulations suitable for sensitive skin.

Differentiator

Problem solved

Functional benefit

Products and services

• DAILY ROUTINE Series Product line for maintaining an effective daily skincare routine, including facial cleansers, serums, moisturizers, body creams, and deodorants for general skincare users.
• DERMO CARE Series Product line addressing skin concerns such as redness, irritation, pigmentation, dandruff, and very dry or cracked skin.
• PRO-AGING Series Product line designed for mature skin, including rich creams that help reduce fine lines and wrinkles and provide smoother, firmer skin appearance.
• CICA Series Product line featuring Centella Asiatica (CICA) extracts for skin barrier strengthening, soothing, and repair.
• SUN PROTECT Series Sun protection product line including SPF50 day creams and protective emulsions.
• Pito Serum for Wrinkle Reduction Rich serum for normal to dry skin that reduces the appearance of wrinkles and improves skin texture, leaving skin smooth, firm, and elastic.
• CICA Serum Lightweight gel-textured serum that helps strengthen skin barrier protection, reduces redness and irritation, and is suitable for irritated skin prone to dryness. Contains pro-vitamin B5 and seabuckthorn fruit oil.
• Face Toner for Skin Renewal Gentle facial toner suitable for sensitive and red skin, providing thorough cleansing and removal of dead skin cells through gentle exfoliation.
• Shea Butter Watermelon Lip Balm Pink-tinted lip balm for dry and cracked lips, enriched with shea butter and gluten-free, preventing dryness and cracks.
• Two Night Routines Set Anti-aging kit combining retinol night cream for wrinkle reduction (2 nights per week) and Vitamin C booster for brightening sun spots and hyperpigmentation on other nights.
• Skin Releaf Set Kit designed for quick relief on red and dry skin prone to peeling, supporting repair and strengthening of the skin barrier.
• Cica Calm Set Pair of CICA products for skin barrier strengthening, quick soothing, and relief for dry skin.

Quantifiable outcome

• CICA serum helps strengthen skin barrier against dryness and reduces skin irritation and redness
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Super Pharm (סופר פארם)coreChannel Partner/ Reseller/ DistributorSuper Pharm is a major pharmacy chain in Israel and one of SeboCalm's key retail distribution partners. SeboCalm products are sold across Super Pharm's nationwide pharmacy locations.
• Be Pharmacy ChaincoreChannel Partner/ Reseller/ DistributorBe is a retail pharmacy chain in Israel that carries SeboCalm products. Partnership enables wide retail distribution for the brand.
• BUYMEminorChannel Partner/ Reseller/ DistributorBUYME is the gift card provider used by SeboCalm. Customers can purchase and redeem BUYME gift cards on the SeboCalm website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/sebocalmisrael/videos
• Facebookhe-il.facebook.com/SeboCalm
• Instagraminstagram.com/sebocalm
• TikToktiktok.com/@sebocalm_il
• LinkedInlinkedin.com/company/sebocalm

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeboCalm