Finion Capital

What Finion Capital does

Finion Capital GmbH is a BaFin-licensed German payment institution headquartered in Hamburg that operates a vertically specialized financial services platform for the fitness industry. The company offers five interconnected products under the Finion Financial Solutions umbrella: Finion Pay (multi-method card, wallet, and regional payment processing built on Adyen rails), Finion DirectDebit (SEPA direct debit with chargeback risk assumption), Finion MemberCash (membership fee management and liquidity provision), Finion DebtCollection (operated through the Mainz-based subsidiary Finion FairPay GmbH, an RDG-registered debt collection agency), and Finion CashDirect (revenue-based financing underwritten by Liberis and offered exclusively to MemberCash customers). All products are integrated into Magicline and PerfectGym, the two leading gym ERP systems, with Finion Pay offered as a Magicline-branded product. The platform serves independent fitness studios, multi-location fitness chains, and health/wellness providers across 12+ countries including Germany, Austria, Switzerland, UK, Ireland, Italy, France, Belgium, Netherlands, Poland, Portugal, Spain, Luxembourg, plus the US, Canada, and Australia.

The underlying technology stack combines PCI-DSS compliant payment infrastructure (via Adyen), GDPR-compliant data handling, and ERP-level bidirectional integration for real-time payment monitoring, automated fee collection, and financial reporting. The company earns revenue primarily through transaction-based processing fees and usage-based direct debit management fees, with additional revenue from debt collection services (Finion FairPay) and one-time financing fees (Finion CashDirect). Pricing is transparent with no minimum contract terms, and the go-to-market combines consultative enterprise field sales with a channel-partner distribution model embedded inside Magicline and PerfectGym.

The business is privately held and bootstrapped, with no disclosed venture or private equity backing, no parent company, and no public listing. Executive management of Finion Capital GmbH comprises Theodor Tetzlaff and Thomas Bartz; Finion FairPay GmbH is led by Alexandar Vassilev, Philipp Rusch, and Mathias Koch. The company is operationally active, expanding product surface (CashDirect) and geographic footprint (North America, Oceania), and leverages regulatory permissions (BaFin, §34c GewO, RDG) as a core competitive barrier against generic payment processors entering the fitness vertical.

Name

Finion Capital

Legal name

Finion Capital GmbH

Website

https://finion.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Finion Capital is a BaFin-licensed German payment institution providing payment processing, direct debit, debt collection, and revenue-based financing exclusively to fitness studios via deep integrations with Magicline and PerfectGym ERPs across 12+ countries.

Ownership category

akta.pro rank

Product category

Fitness Industry Payment Processing

NAICS

Credit Intermediation and Related Activities (522)

SIC

Finance Services (6199), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Billing, Subscription & Revenue Management Infrastructure (FSAGABAM)

akta.pro secondary industry

SME Lending & Working Capital Platforms (FSAGAJAA)

Keywords

• Payment processing services
• Direct debit management
• Fitness industry fintech
• Debt collection services
• Revenue-based financing

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Processing Fees: Revenue generated from processing card payments, digital wallet transactions, and direct debits for fitness studios. Costs depend on transaction volumes and payment methods with transparent pricing and no hidden fees. This is the primary revenue stream for Finion Pay.
2. Direct Debit Management Services: Service fees for automated membership fee collection via SEPA direct debit. Dynamic pricing model based on actual chargeback amounts. Finion assumes full risk of returned direct debits, providing studios with immediate liquidity.
3. Debt Collection Services: Debt collection and receivables management services for fitness studios through Finion FairPay GmbH. Handles dunning process and late payment follow-up on behalf of studios.
4. Revenue-Based Financing (CashDirect): Revenue-based financing where studios receive advances and repay through a fixed percentage of membership fees. One-time fee charged that does not change during term. Offered in partnership with Liberis for fitness industry companies in Germany.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Finion Capital operates Finion Financial Solutions, a modular financial services platform built specifically for the fitness industry. It provides fitness studios and gym chains with payment processing (Finion Pay), automated SEPA direct debit collection (Finion DirectDebit and MemberCash), debt recovery (Finion DebtCollection via Finion FairPay GmbH), and revenue-based financing (Finion CashDirect). The platform is BaFin-licensed as a payment institution and integrates with leading gym ERP systems Magicline and PerfectGym.

Product overview

Finion Capital operates Finion Financial Solutions, a modular financial services platform for the fitness industry consisting of interconnected products. The core portfolio includes: Finion Pay (modern payment solutions for card, digital wallet, and regional payment methods), Finion DirectDebit (SEPA direct debit automation with risk assumption), Finion MemberCash (membership fee management), Finion DebtCollection (debt recovery through FairPay subsidiary), and Finion CashDirect (revenue-based financing for MemberCash customers). All products integrate with Magicline and PerfectGym ERP systems and are offered across multiple European markets. The company is licensed by BaFin as a payment institution.

Differentiator

Problem solved

Functional benefit

Brands

• Finion Pay: Modern payment solutions for fitness studios including card payments, PayPal, Apple Pay, and alternative payment methods
• Finion DirectDebit
• Finion CashDirect
• Finion MemberCash
• Finion DebtCollection

Products and services

• Finion Pay Modern payment processing solution for fitness studios accepting credit/debit cards, PayPal, Apple Pay, Google Pay, SEPA direct debit, BACS, and regional methods (iDEAL, Bancontact, TWINT) for both online and POS transactions. Includes payment terminals and financial reporting, fully integrated into Magicline and PerfectGym ERP systems.
• Finion DirectDebit Automated membership fee management with SEPA direct debit processing for fitness studios. Handles all collection activities, provides immediate liquidity by transferring fees on collection day, and assumes full risk of returned direct debits with dynamic pricing based on actual chargeback amounts.
• Finion MemberCash Membership fee management product for fitness studios that handles collection activities and reduces accounting and administration burden. Serves as a prerequisite product for accessing Finion CashDirect revenue-based financing.
• Finion DebtCollection Debt management service for fitness studios that handles the dunning process and receivables management, offered through the wholly-owned subsidiary Finion FairPay GmbH. Provides professional handling of late payment follow-up on behalf of studios.
• Finion CashDirect Revenue-based financing solution offered exclusively to existing Finion MemberCash customers in Germany. Provides financial advances to fitness studios with repayment through a fixed percentage of membership fees, with one-time fee and no fixed installments. Loans are underwritten by Liberis Debt Fund GmbH & Co. KG.

Quantifiable outcome

• 20% fewer customer inquiries about payment transactions
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Magicline GmbHcoreTechnology or IntegrationStrategic integration partnership with leading gym management ERP system Magicline. Finion products (Pay, DirectDebit, MemberCash, DebtCollection) are fully integrated into Magicline, enabling studios to access payment processing and financial services directly within their existing workflows. Finion Pay is explicitly offered by Magicline GmbH as a product.
• PerfectGymcoreTechnology or IntegrationIntegration partnership with gym management software PerfectGym. All Finion financial solutions are fully integrated into PerfectGym, providing comprehensive payment and collection services within the platform. Studios can monitor payments in real time and retrieve financial reports via PerfectGym.
• AdyencoreTechnology or IntegrationFinion Pay works with Adyen, a licensed financial institution, to provide a global and scalable payment platform. Adyen provides the underlying payment infrastructure enabling international payment processing for fitness studios.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stripe: Horizontal payment processor serving businesses of all sizes including fitness operators; competes with Finion for direct acquiring relationships with multi-location chains and independent gyms.
• SumUp: SMB-focused payment processor with strong European presence competing for direct debit and card acquiring business from small fitness studios across Finion's core European markets.
• Adyen: Global horizontal payments platform whose infrastructure Finion Pay is built on; competes for direct enterprise payment processing contracts with larger fitness chains that may prefer to bypass vertical specialists.

Regional players

• Mollie: European payment processor particularly strong in Benelux and Germany; competes with Finion's Finion Pay product for SME payment processing among fitness studios in overlapping geographies.

Others

• Liberis: Revenue-based financing provider that partners with Finion to underwrite CashDirect. Adjacent fintech partner/peer in the embedded SME lending category rather than a direct competitor.

Direct peers

• ClubReady: US-based club management software for fitness studios that bundles membership billing, payment processing, and automated collections. Direct competitor to Finion in vertical-specific fitness payments, with comparable ERP-integrated GTM motion.
• Mindbody: Large fitness, wellness, and beauty SaaS platform offering membership management and integrated payments. Competes with Finion on the studio-side ERP-plus-payments bundle, particularly for multi-location chains.
• Glofox: Fitness studio management platform with built-in billing, recurring memberships, and payment processing for boutique gyms. Closely comparable vertical SaaS-plus-payments offering to Finion's bundle.

Emerging players

• PerfectGym: Gym management ERP that Finion integrates with; also offers its own payment and membership capabilities. An adjacent/partner platform with overlapping payments functionality in the same fitness vertical.
• Wodify: CrossFit and boutique gym management software with integrated billing and member payments. Comparable vertical SaaS-plus-payments bundle targeting boutique fitness studios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pay-due-inkasso-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finion Capital