Fácil Assist

What Fácil Assist does

Fácil Assist is a Brazilian B2B company founded in 2011 that delivers 24-hour assistance and customer operations services to corporate clients across three verticals: vehicle assistance (mechanical rescue, towing, taxi, locksmith); residential, condominium, and commercial assistance (plumber, electrician, appliance repair); and personal assistance (food cards, telemedicine, funeral, PET). The company also offers outsourced specialized call center and BPO services, including SAC customer service, ombudsman, maintenance scheduling, and claim notification. Operations are anchored in two parallel facilities in São Bernardo do Campo and São Paulo with bidirectional contingency processes designed to maintain continuous, uninterrupted service across both units.

The technology stack is built around two proprietary assets: FaSys®, a CRM with custom workflows, CTI/PABX integration, online operational dashboards, automated dispatch, and a multi-stakeholder portal accessible to providers, partners, and clients via web and mobile; and OMNICHANNEL, an integrated contact center platform connecting WhatsApp, SMS, mobile apps, auto-attendance links, and online chat with automated conversational flows, status updates, GPS location sharing, and human escalation. APIs enable data exchange with client and partner systems, and the infrastructure is documented as LGPD-compliant with replicated, scalable technologies and information security governance.

Fácil Assist generates revenue primarily through managed services and BPO contracts with corporate clients under SLA- and KPI-driven service terms. Pricing is not publicly disclosed and is built around per-customer scope, volume, and customization rather than standardized tiers. The go-to-market is sales-led, targeting insurance and corporate assistance buyers. The platform coordinates a network of over 20,000 service providers across Brazil to serve 6 million beneficiaries on behalf of 72 corporate clients, handling roughly 1.5 million calls and 1.3 million services annually. Since 2023, the company has operated as a subsidiary of Grupo HDI Brasil (itself part of German insurer Talanx following HDI's acquisition of Liberty Seguros' Brazilian operations).

Name

Fácil Assist

Legal name

Fácil Assist

Website

https://facilassist.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Fácil Assist is a Brazilian B2B assistance services company serving 72 corporate clients with 24-hour vehicle, residential, personal, and BPO/call center support. It coordinates over 20,000 service providers nationwide through its proprietary FaSys® CRM and OMNICHANNEL platform, operating since 2011 as a subsidiary of Grupo HDI Brasil.

Ownership category

akta.pro rank

Product category

Assistance Services

NAICS

Telephone Call Centers (56142), All Other Business Support Services (561499)

SIC

Services-Facilities Support Management Services (8744), Services-Help Supply Services (7363), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Facilities Helpdesk & Service Request Management (FM Call Center/Dispatch) (IMAIALAG)

akta.pro secondary industries

Helpdesk & End-User Support Services (BPAEABAB), Towing, Impound & Vehicle Relocation Services (BPABAKAJ), Errand Running & Task Assistance (HSACAIAB)

Keywords

• Roadside assistance services
• BPO call center services
• Home assistance services
• Insurance assistance platform
• Vehicle towing services

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. 24-Hour Assistance Services (B2B): Managed assistance services for vehicles (mechanical rescue, towing, taxi, locksmith), residences/condos/businesses (plumber, electrician, appliance repair), and personal services (food cards, telemedicine, funeral, PET). Services provided through contracted provider network to corporate clients.
2. BPO and Call Center Services: Specialized call center services including SAC customer service, ombudsman service, maintenance scheduling, and claim notification. Provided to corporate clients as outsourced operations.

Go-to-market motion2 records

Core offering

Fácil Assist delivers 24-hour managed assistance services to corporate clients across three verticals: vehicles (mechanical rescue, towing, taxi, locksmith), residences/condominiums/businesses (plumber, electrician, appliance repair), and individuals (food cards, telemedicine, funeral, PET). Service fulfillment is coordinated through a proprietary FaSys® CRM and OMNICHANNEL contact-center platform and a nationwide network of 20,000+ service providers. The company also provides specialized BPO and call center services (SAC, ombudsman, scheduling, claim notification) as outsourced operations.

Product overview

Fácil Assist operates as a unified B2B assistance services platform combining proprietary technology with 24-hour operational services. The core technology stack consists of OMNICHANEL (omnichannel contact center platform) and FaSys® (proprietary CRM/workflow system) integrated with WhatsApp, SMS, mobile apps, and chat. Service portfolio spans three main assistance verticals—Vehicle (roadside assistance, towing, locksmith), Residential/Business (plumber, electrician, appliance repair), and Personal (telemedicine, funeral, PET)—plus specialized Call Center/BPO services. The platform connects 72 corporate clients, 6 million beneficiaries, and a network of over 20,000 service providers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• OMNICHANNEL: Integrated call center platform with digital channels including WhatsApp, SMS, auto-service links, and mobile apps.
• FaSys® (Fácil Assist System)

Products and services

• Assistência 24 horas para Veículos (24-Hour Vehicle Assistance) 24-hour vehicle assistance covering mechanical rescue, towing, taxi service, locksmith, and related emergency support for all vehicle types; delivered to corporate clients whose end beneficiaries are motorists.
• Assistência 24 horas para Residências, Condomínios e Empresas (24-Hour Residential, Condominium & Business Assistance) 24-hour residential, condominium, and commercial assistance including plumber, electrician, locksmith, and appliance repair; delivered to corporate clients (insurers, condominium administrators, enterprises) for their residents, tenants, or employees.
• Assistência 24 horas para Pessoas (24-Hour Personal Assistance) 24-hour personal assistance portfolio including food cards (cartão alimentação), telemedicine, funeral services, and PET assistance; delivered to corporate clients whose end beneficiaries are individuals.
• Serviços Especializados de Call Center / BPO (Specialized Call Center & BPO Services) Outsourced call center and business-process services including SAC customer service, ombudsman (ouvidoria), maintenance scheduling, claim notification, and other BPO functions for corporate clients.

Quantifiable outcome

• 6 million beneficiaries served
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Grupo HDI BrasilcoreOthers · 1 January 2023Fácil Assist was incorporated into Grupo HDI Brasil in 2023, becoming part of a major insurance group. The company operates as an independent entity while belonging to the HDI group, which completed acquisition of Liberty Seguros Brazil operations in 2023. HDI is part of German insurance group Talanx.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Europ Assistance Brasil: Brazilian subsidiary of the global Europ Assistance group, providing 24-hour vehicle, home, travel, and personal assistance services to insurance and corporate clients. Directly comparable to Fácil Assist in service portfolio and target market, with the advantage of global scale.
• Allianz Partners Brasil: Global assistance and insurance services arm of Allianz, operating in Brazil with roadside, home, travel, and concierge assistance. Overlaps heavily with Fácil Assist's vehicle and home assistance offerings and competes for the same corporate/insurance clients.
• Mapfre Asistencia Brasil: Brazilian arm of the global Mapfre assistance group, offering vehicle, home, travel, and personal assistance services primarily to insurance clients. Comparable service portfolio and insurance-channel distribution to Fácil Assist.
• Tokio Marine Assistência: Brazilian subsidiary of Tokio Marine providing insurance-related assistance services including roadside and home assistance. Comparable in using assistance as a value-added layer for insurance clients, similar to Fácil Assist's HDI relationship.
• Porto Seguro Assistência: Assistance arm of Porto Seguro, one of Brazil's largest insurers, providing 24-hour vehicle, residential, and personal assistance. Comparable as a vertically integrated insurance-affiliated assistance provider competing for similar enterprise and consumer contracts.
• AIG Assistance Brasil: Brazilian operations of AIG Travel/Assistance offering travel, roadside, and concierge assistance services. Comparable as a multinational assistance player operating in the Brazilian market with overlapping service categories.

Direct peers

• IGS Assistência: Brazilian B2B assistance services company providing 24-hour roadside, residential, and corporate assistance with proprietary technology. Closest head-to-head competitor to Fácil Assist in the domestic market with similar service scope and customer profile.
• Help! Assistência 24 Horas: Brazilian assistance services provider focused on vehicle, residential, and personal assistance for insurance and corporate clients. Directly competes with Fácil Assist in roadside and home assistance with a comparable national provider network model.
• Atento Brasil: Large Latin American BPO and contact center operator serving enterprise clients with customer service, SAC, and back-office outsourcing. Directly comparable to Fácil Assist's call center/BPO segment, competing for similar enterprise outsourcing contracts.
• Algar Tech: Brazilian BPO and IT services company providing customer service, technical support, and back-office outsourcing. Comparable to Fácil Assist's specialized call center/BPO division in service scope and target enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=jDDaplaOz7Q
• Facebookfacebook.com/facilassist
• LinkedInlinkedin.com/company/facil-assist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fácil Assist