Benchmark Realty, LLC

What Benchmark Realty, LLC does

Benchmark Realty, LLC is a privately held residential real estate brokerage headquartered in Franklin, Tennessee, operating across the Mid-South United States. The firm functions as a commission-based brokerage connecting home buyers and sellers through a network of more than 1,900 affiliated agents, supported by 12 physical office locations spanning Tennessee (Franklin, Nashville, Brentwood-area, Hendersonville, Clarksville, Murfreesboro, Mount Juliet, Chattanooga), Kentucky (Bowling Green, Murray), and Alabama. The stated service area also extends into North Georgia, and the company reports 2025 network production of approximately $4.5 billion in aggregate sales volume across 9,000 homes sold.

The core product is a regional property listings and search platform with 53,029+ active listings, integrated with a mortgage calculator (powered by FRED API interest-rate data), a home valuation tool, an agent directory, and an open house scheduler. Supporting content modules include buyers' and sellers' guides and SEO-optimized community pages for Nashville-area submarkets. The technology stack does not include any disclosed proprietary AI/ML, app, or API platform. Revenue is generated through standard real estate commissions on completed buy- and sell-side transactions under a transaction-based pricing model, with go-to-market executed by independent contractor agents rather than employees. Corporate overhead is lean (11-50 employees) relative to the affiliated agent base. Strategic partnerships with Momentum Title (title and closing) and First Community Mortgage (lending) extend the platform into adjacent services, and the TnSold of Benchmark Realty sub-brand targets Middle Tennessee's luxury property segment.

Name

Benchmark Realty, LLC

Legal name

Benchmark Realty, LLC

Website

https://benchmarkrealtytn.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Benchmark Realty is a private Mid-South residential real estate brokerage headquartered in Franklin, Tennessee, connecting home buyers and sellers through a network of 1,900+ affiliated agents across 12 offices in Tennessee, Kentucky, and Alabama.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Property buying selling services
• Real estate agent network
• Luxury home sales
• Buyer seller representation

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Standard real estate commission-based revenue model where agents earn commissions on completed buy-side and sell-side transactions. The company operates as a real estate brokerage with agents who represent buyers and sellers in residential property transactions across their service areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Benchmark Realty, LLC operates as a regional residential real estate brokerage connecting home buyers and sellers with affiliated agents across Tennessee, Kentucky, Alabama, and North Georgia. The company provides buyer and seller representation, property search tools, home valuation, mortgage calculation, and community-level market expertise through a network of 1900+ agents operating from 12 office locations.

Product overview

Benchmark Realty, LLC operates as a regional residential real estate brokerage offering a unified platform for property buying and selling services. The core product is a property listings platform integrated with search, community navigation, and map functionality. Supporting services include buyer and seller guides, a mortgage calculator (using FRED API data), home valuation tools, and an extensive agent directory of over 1,900 agents. The company operates across multiple states including Tennessee, Kentucky, Alabama, and Georgia, with 11 physical office locations serving the Mid-South region.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Platform A comprehensive real estate property search platform enabling users to browse and search residential and commercial listings across Tennessee, Kentucky, Alabama, and Georgia through community-based navigation, price filters, and map search functionality.
• Buyer Representation Full-service buyer representation provided by affiliated real estate agents, guiding clients through property search, offer preparation, negotiation, and closing for residential properties.
• Seller Representation Listing and seller representation services by affiliated real estate agents, including home valuation, marketing, negotiation, and closing support for residential property sellers.
• Mortgage Calculator Interactive mortgage estimation tool using FRED API data to calculate monthly payments based on property price, down payment, interest rate, and loan term, available to prospective buyers.
• Home Valuation Home worth estimation tool allowing property owners to assess potential market values for their real estate as part of Benchmark's seller support services.
• TnSold of Benchmark Realty - Luxury Real Estate Practice Luxury real estate practice serving Middle Tennessee's premium property markets including Brentwood, Green Hills, and Forest Hills, providing specialized representation for high-value transactions such as the $1.7 million Brentwood sale executed by agent Joey Johnston.

Quantifiable outcome

• Agents outsell competition 2-1
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Momentum TitleminorStrategic or Co-development PartnerMomentum Title, based in Nashville, TN, is referenced as a partner company on the Benchmark Realty website, suggesting an integrated services partnership for title and closing services.
• First Community MortgageminorStrategic or Co-development PartnerFirst Community Mortgage is featured as a partner on the Benchmark Realty website, providing integrated mortgage lending services to Benchmark clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crye-Leike Real Estate Services: Crye-Leike is a large regional residential brokerage headquartered in Memphis, TN, with deep mid-south coverage across Tennessee, Kentucky, Alabama, Mississippi, Arkansas, and Georgia. It is the most directly comparable peer to Benchmark given overlapping geography, similar commission-based agent model, and shared focus on mid-south residential transactions.
• United Real Estate: United Real Estate is a 100%-commission cloud-based residential brokerage with active recruiting across Tennessee and other mid-south states. Comparable to Benchmark via its residential focus and agent-friendly commission model that directly competes for top producers in the region.

Broad incumbents

• Keller Williams Realty: Keller Williams is one of the largest US real estate franchisors with a heavy agent-centric, market-center model. It has substantial mid-south presence including Nashville and Franklin, competing for the same agents and clients as Benchmark under a similar commission-split framework.
• RE/MAX: RE/MAX is a globally recognized residential brokerage franchise with strong mid-south coverage including RE/MAX Homes And Estates and other affiliates operating across Tennessee and Kentucky. Comparable to Benchmark in commission-driven agent model and residential focus.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage network with franchises operating across Tennessee and the mid-south. Comparable to Benchmark as a commission-based residential brokerage competing in the same markets, though backed by a national brand.
• Compass: Compass is a large, tech-enabled residential brokerage that has expanded into Nashville and other Tennessee markets. Comparable to Benchmark in residential commission-based brokerage, but differentiated by its proprietary technology platform and luxury positioning.
• Century 21 Real Estate: Century 21 is a long-established global residential franchise brand with franchises operating across Tennessee and Kentucky. Comparable to Benchmark in residential commission-based brokerage model competing for the same mid-south clients and agents.
• Coldwell Banker Real Estate: Coldwell Banker is a major national residential brokerage franchise with strong Nashville and Tennessee presence. Comparable to Benchmark in residential real estate services, transaction-based commission model, and mid-south market focus.

Emerging players

• eXp Realty: eXp Realty is a cloud-based, agent-owned brokerage with a rapidly growing agent count and significant mid-south recruitment activity. Comparable to Benchmark via its commission-based residential model and aggressive push into secondary markets like Nashville and Chattanooga.

Others

• RealTracs MLS: RealTracs is the regional MLS serving middle Tennessee including Nashville, Brentwood, Franklin, and Murfreesboro. Not a direct competitor but a critical infrastructure provider on which Benchmark's listings platform depends for property data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/benchmarktn
• YouTubeyoutube.com/benchmarkrealtyllc
• Facebookfacebook.com/benchmarkrealtytn
• LinkedInlinkedin.com/company/431028
• Instagraminstagram.com/benchmarkrealtytn

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benchmark Realty, LLC