BluEdge (Formerly NRI)
BluEdge (formerly NRI) is a U.S. family-owned printing and experiential marketing firm serving luxury, beauty, CPG, automotive, and AEC clients with fabrication, digital content, VFX, managed print, and signage across six Northeast and Midwest offices.
- Company typePrivate
- Founded1898
- HeadquartersBelleville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What BluEdge (Formerly NRI) does
BluEdge, formerly NRI, is a privately held, family-owned U.S. printing and experiential marketing services company founded in 1898 and headquartered across six Northeast and Midwest offices (Boston, Carlstadt NJ, New York, Philadelphia, Washington DC, Chicago), with a 60,000 sq. ft. fabrication facility in Carlstadt, NJ. The company operates two divisions: Business Technologies (managed print, managed IT, reprographics, document scanning, 3D printing and scanning, web-to-print, equipment sales, and the BluBuild Online Planroom platform for AEC public projects) and Experiential Marketing (custom fabrication, packaging and comps, digital content creation including AI image generation, CGI, photo retouching, VFX and motion graphics, projection mapping, digital signage built on a viewneo hardware and cloud-CMS partnership, and large-format and screen printing).
BluEdge monetizes through project-based professional services fees for experiential work and through managed service contracts, equipment sales, and per-transaction billing in its Business Technologies division. It distributes primarily via direct enterprise field sales out of its six owned locations and extends national fulfillment through its founding membership in the RMX Network, which provides access to nearly 200 trusted print partners across the U.S. and Canada. The company sells into AEC, luxury retail and fashion, advertising and creative agencies, hospitality, F&B/CPG, beauty, healthcare, sports, and media and entertainment; named customers include Dior, Tiffany & Co., Estée Lauder, Volkswagen, Acura, Calvin Klein, Marc Jacobs, PepsiCo, Hershey's, Chase Sapphire, Heaven Hill, Revlon, COVERGIRL, and the City of New York. It is a certified Woman Business Enterprise (WBE) and continues to invest in facility expansion, senior leadership, and AI-augmented digital content capabilities.
BluEdge (Formerly NRI) firmographics
Firmographics- Name
- BluEdge (Formerly NRI)
- Legal name
- BluEdge
- Website
- https://bluedge.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BluEdge (formerly NRI) is a U.S. family-owned printing and experiential marketing firm serving luxury, beauty, CPG, automotive, and AEC clients with fabrication, digital content, VFX, managed print, and signage across six Northeast and Midwest offices.
- Ownership category
- akta.pro rank
BluEdge (Formerly NRI) industry classification
Industry- Product category
- Commercial Printing & Experiential Marketing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing (32311)
- SIC
- Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)
- akta.pro secondary industry
- Machine Control, Firmware & Print Management (IMAAACAD)
Keywords
Where BluEdge (Formerly NRI) is headquartered
LocationHeadquarters
- HQ city
- Belleville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
BluEdge (Formerly NRI) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Experiential Marketing Services: Fabrication, large-format printing, screen printing, digital content creation (VFX, CGI, AI imaging, photo retouching), digital signage, display systems, projection mapping, and event branding. Revenue generated through project-based professional services and production fees.
- Business Technology Solutions: Managed print services, managed IT services, equipment sales, reprographics, document scanning and management, 3D printing and scanning, and web-to-print solutions. Revenue from managed service contracts, equipment sales, and per-transaction billing.
- RMX Network Partnership Revenue: As a founding member of the RMX Network, BluEdge accesses a network of nearly 200 trusted print partners across the U.S. and Canada, enabling multi-location fulfillment for clients and generating referral and fulfillment revenue.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BluEdge (Formerly NRI) product offering
Product offeringCore offering
BluEdge provides commercial printing, custom fabrication, digital content creation, and managed business technology services for enterprise clients. The Experiential Marketing division delivers custom builds, retail window displays, event pop-ups, VFX/CGI/AI image generation, projection mapping, digital signage, and large-format printing. The Business Technologies division provides managed print, managed IT, reprographics, 3D printing and scanning, equipment sales, web-to-print, and the BluBuild Online Planroom platform for AEC clients.
Product overview
BluEdge is a dual-division company offering Business Technology Solutions and Experiential Marketing Services. Business Technologies includes Managed Print Services, Managed IT Services, Reprographics & Document Management, 3D Printing and Scanning Services, Web-to-Print, Equipment Sales, and the BluBuild Online Planroom platform. Experiential Marketing encompasses Fabrication (custom builds, pop-ups, retail displays, signage), Packaging & Realization (comps, mockups, influencer kits), Digital Content Creation (AI Image Generation, CGI, Photo Retouching, VFX/Motion Graphics, Projection Mapping), Digital Signage (powered by viewneo partnership), Large Format Printing, Screen Printing, and Display Systems. The company operates six locations and is a founding member of the RMX Network providing access to nearly 200 print partners across the U.S. and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- BluBuild Online Planroom
Quantifiable outcome
- Turned around hundreds of pieces involving different needs in compressed timeframe for industry-wide event (Perkins Eastman testimonial).
- +1 more outcomes
Companies that use BluEdge (Formerly NRI)
Customer profileNamed customers31 records
Segments9 records
Ideal customer profiles6 records
BluEdge (Formerly NRI) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature6 records
BluEdge (Formerly NRI) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- viewneocoreBluEdge partners with viewneo for digital signage hardware and cloud-based CMS solutions. viewneo provides smart media players (Butler device), AI-driven face recognition cameras, RFID sensor kits, and digital menu boards that BluEdge deploys as part of its digital signage solutions for clients. The partnership enables BluEdge to offer modular, scalable digital signage across single-screen, video wall, kiosk, and multi-location network deployments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BluEdge (Formerly NRI) competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BluEdge (Formerly NRI) social profiles
Digital presenceBluEdge (Formerly NRI) financial estimates
Financial estimateRevenue estimate
Valuation estimate
BluEdge (Formerly NRI) leadership team
Management profileNumber of profiles
Profiles5 records
BluEdge (Formerly NRI) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BluEdge (Formerly NRI) M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BluEdge (Formerly NRI)
What does BluEdge (Formerly NRI) do?
BluEdge provides commercial printing, custom fabrication, digital content creation, and managed business technology services for enterprise clients. The Experiential Marketing division delivers custom builds, retail window displays, event pop-ups, VFX/CGI/AI image generation, projection mapping, digital signage, and large-format printing. The Business Technologies division provides managed print, managed IT, reprographics, 3D printing and scanning, equipment sales, web-to-print, and the BluBuild Online Planroom platform for AEC clients.
Is BluEdge (Formerly NRI) a public or private company?
BluEdge (Formerly NRI) is a private company. It is classified as family owned and is currently operating.
When was BluEdge (Formerly NRI) founded?
BluEdge (Formerly NRI) was founded in 1898. It employs 101 to 250 people.
Where is BluEdge (Formerly NRI) based?
BluEdge (Formerly NRI) is headquartered in Belleville, United States, in the North America region.
How does BluEdge (Formerly NRI) make money?
Three revenue lines are on record. Experiential Marketing Services are the primary driver. The others are business Technology Solutions and RMX Network Partnership Revenue.
Does BluEdge (Formerly NRI) have an API?
No public API is recorded for BluEdge (Formerly NRI).
What industry is BluEdge (Formerly NRI) in?
BluEdge (Formerly NRI)'s product category is Commercial Printing & Experiential Marketing Services. Its primary akta.pro industry code is IMAMAHAH, Printing & Business Forms (continuous forms, checks, tickets), with a secondary code of IMAAACAD, Machine Control, Firmware & Print Management. Its NAICS code is 323111 and its SIC code is 2790.