Tell All Your Friends

Name

Tell All Your Friends

Legal name

Tell All Your Friends PR

Website

https://tellallyourfriendspr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Music Public Relations

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Publicity, PR & Media Relations (Artists) (MPAIAGAG)

Keywords

• Music public relations
• Artist publicity
• Media relations
• Album promotion
• Record label publicity

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR Services: Professional public relations services for musicians, bands, and record labels. Revenue generated through retainer agreements and project-based PR campaigns for artist promotion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tell All Your Friends PR is a New York-based music public relations agency that represents independent musicians, bands, and record labels. The agency manages artist rosters, issues press releases, coordinates media coverage, and runs publicity campaigns for album releases, tours, and live events. Its roster spans artists such as Yoko Ono, Cigarettes After Sex, Osees, Les Savy Fav, The Moldy Peaches, Secret Machines, Sylvan Esso, Grimes, Lizzo, and King Gizzard & The Lizard Wizard.

Product overview

Tell All Your Friends PR is a music public relations agency based in New York, operating since 2006. The agency functions as a single unified PR service offering, centered on artist roster management and press campaign execution. The company represents a curated roster of independent musicians and bands — spanning current acts such as Cigarettes After Sex, Osees, Yoko Ono, Les Savy Fav, The Moldy Peaches, Secret Machines, Sylvan Esso, and Lizzo — as well as a large past-artists roster. Services include issuing press releases, coordinating media coverage, and managing artist publicity across live performance, album releases, and media features. The agency is led by President & Founder Kip Kouri alongside a team of publicists.

Differentiator

Problem solved

Functional benefit

Products and services

• Tell All Your Friends PR Agency Services Music public relations agency offering press coverage, artist promotion, and media relations for musicians, bands, and record labels. The agency manages artist rosters, issues press releases, and facilitates media coverage across music publications and platforms.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• TikTokminorGTM or Marketing PartnerPlatform through which clients like Yot Club achieved viral success, with 'YKWIM?' track gaining significant traction and 90.5 million streams on Spotify following TikTok discovery.
• Frenchkiss RecordscoreStrategic or Co-development PartnerIndependent record label founded by Syd Butler, bassist of Les Savy Fav. Strong relationship with label and its roster of artists.
• Castle Face RecordscoreStrategic or Co-development PartnerCalifornia label run by John Dwyer and Matt Jones. Represents artists including Osees and works closely on PR campaigns for label releases.
• Freakout RecordsminorStrategic or Co-development PartnerSeattle-based record label and festival promoter representing multiple artists on the roster.
• New York Guitar FestivalminorStrategic or Co-development PartnerAnnual festival founded by David Spelman and WNYC's John Schaefer, representing guitar-focused events and artists.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Big Hassle Media: Long-standing New York-based music publicity firm representing artists including The Black Keys, Arcade Fire, and The National. Directly comparable as a specialist indie/alternative music PR agency with a similar artist-roster business model and retainer-based revenue.
• Shore Fire Media: Premier independent music publicity and marketing firm based in New York, representing artists such as David Bowie (estate), Norah Jones, and Bon Iver. Direct peer — same music PR vertical, similar artist-roster structure, similar New York headquarters.
• Falcon Publicity: Independent music PR firm representing artists including Phoebe Bridgers, Big Thief, and Sleater-Kinney. Direct peer operating in the same indie/alternative music publicity vertical with comparable artist roster and campaign-based service model.
• Nasty Little Man: Specialist music PR firm representing artists such as Bon Iver, Phoebe Bridgers, and Sleater-Kinney. Direct peer in the indie music PR space with a similar curated artist roster and publicity-campaign delivery model.
• Grandstand Media: New York-based music publicity firm serving artists including Coldplay, Sia, and Sam Smith. Direct peer in music PR with similar artist-roster structure and earned-media campaign model.
• Missing Piece Group: Independent PR and digital marketing agency with strong music industry practice. Direct peer in music PR and label-services space with overlapping artist and label client base.
• Riot Act Media: Music publicity firm representing artists in indie, punk, and alternative genres. Direct peer operating in the same indie music PR vertical with comparable artist roster and campaign delivery.
• Motormouth Media: Independent music PR and promotions company serving artists and labels across rock, indie, and alternative genres. Direct peer with similar business model and target customer base.

Broad incumbents

• Distiller PR (Music Division): Larger communications agency with a dedicated music publicity practice serving a range of artists. Broader incumbent that competes in the same music PR space but with a wider service portfolio including brand PR and corporate communications.
• Warner Music Group / Sony Music (in-house PR): Major record labels operate in-house publicity teams that compete for artist-promotion mindshare. Broad incumbents that can take publicity work in-house that might otherwise go to independent agencies like Tell All Your Friends.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tayfpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tell All Your Friends